Yes, online marketing does have a heart. It’s the people.
In particular, it’s the people who contribute real value by what they do and who understand that what works, more than any particular technique in our New Marketing environment, is authenticity.
In fact, Jay Baer’s new book, Youtility says this quite well in it’s sub-title, “Why Smart Marketing is about Help not Hype.”
I’ve been following Jay for a long time via his blog, Convince and Convert, and his many other content marketing initiatives (please see this YouTube video’s description for more links). Jay is also one of the most sought after keynote speakers on the subjects of Internet marketing and social media, author of two books, the leader of a successful consulting company, and much more. We are honored to have him as our guest. Thanks again, Jay.
This 20-minute video interview was conducted via Google Hangouts On Air (the fastest way I know to conduct this kind of online video interaction), and this is the first in our new series of “Talk Walker” videos that will shine our light on people who are bringing real heart, authentic contribution and real value to the Internet marketing arena. Jay is the perfect place to start.
We look forward to your feedback. And if you like, please share, Like on Facebook and YouTube, and all that other good stuff. 🙂 Thanks!