First, I read a little ebook called “The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World” by Danny Iny. This ebook inspired me to get in closer touch with you, my dear readers, tribe members, followers, and clients.
Second, I created a ComBridges Services Survey in order to ask those of you who follow me on social media and/or subscribe to my ComBridges “It’s a Wonderful Web” enewsletter, “How I can serve you better?”.
I’m glad I did because what I learned is extremely valuable!
So, now, here I am sharing those learnings with you and saying a HUGE THANK YOU to everyone who participated. You made a big difference. Please allow me to explain…
A Path to a Bigger Difference
I stated on the survey’s welcome page (shown to the right):
“I don’t want to make more noise.
I want to make a bigger difference…
And I meant it. Even better, it worked. Here are three of the most valuable things I learned:
1. “Online Marketing Mentor” Describes Me Better
The funny thing is that “Online Marketing Mentor” was not something that I was even considering calling myself before I did this survey. Until last week, I was fond of calling myself a “Humanistic Marketing Wizard.” It was fun while it lasted.
For my more spiritual work, I enjoy calling myself “The Ambassador of Ease.” And so forth.
When I was writing the survey and crafting that question, the idea of “Online Marketing Mentor” just sprang to mind, perhaps because of the group mentoring program, The New Media New Marketing Playground that I ran last winter. It sounded good, so I just casually included it. As you can see from the results image, it’s a clear winner.
Now, with 20-20 hindsight I can see that it’s a much clearer description of what I like to do.
After all, I’m collaborative by nature. So, this descriptor reminded me of what I wrote in a blog post in January about why I like being a small business mentor rather than a “consultant.” It works. I’ve already started changing my social media profiles to reflect this new title.
And, “online marketing mentor” also reflects another important pivot that is already underway in my business. People like the idea of Done-WITH-You Services.
2. It’s More Fun & More Productive When We Create TOGETHER
Recently, I began offering a “1-to-1 Get-It-Done” collaborative website design process using Squarespace. This was my first experiences of offering a Done-With-You service. It’s been a great experience. It’s more fun and far more efficient for you and for me. Clients have been very pleased. (For example, there are two raving client testimonials in this blog post about the first two Squarespace websites that I produced this way last October.)
So, I was not very surprised when 75% of responders to the survey said they prefer an approach to our services that is either Done-With-You or a combination of Done-With-You and Done-For-You; but I have to say that this is a very valuable encouragement or nudge for me to keep moving in this direction. And, it was an eye-opener to see Done-For-You coming in dead last with only 10%.
3. You Reminded Me That I’ve Been Neglecting LinkedIn
As I told the people in my New Media New Marketing Playground, LinkedIn is the best social media network for B2B (business-to-business) companies. But, to be honest, I haven’t really been walking my talk in that regard.
Now, thanks to the feedback from the survey, it’s clear that I need to be spending more time there. For my people, LinkedIn is a clear second social media preference (after the obvious social media networking leader, Facebook).
And, there were other important results like your preference for “Insights, Resources and Trends” as the kind of information sharing you value most (with “Spirituality in General” coming in a surprising second), and for “Videos or Webinars” as the ways for me to share content online that you find most useful and appealing, among other things.
If you’d like to see more of exactly what the respondents had to say, please click here to view the completely updated results of our survey.
And there’s more!
Beyond all this seriously actionable data, taking steps directed by you, my peeps, tribe, and clients, has also given me new motivation. I feel like I’m learning to build my business in a way that’s more aligned with what people actually need and want. What a concept! 😉
The Audience Revolution is a Seriously Fresh New Mindset
For this last piece of learning above, I really want to thank Danny Iny for the inspiration of his little book, “The Audience Revolution.” The Audience Revolution is a simple concept that’s really common sense; but one that is very rarely practiced.
Putting the audience first, rather than leading with a product or service that you think they might want is actually kind of radical. I feel like I’ve made a positive step in a very positive direction thanks to the clarity of this book. Further, I appreciate the simplicity of his focus and the fact that he focuses on something that, as I hope you can see from this blog post, can really make a difference.
I Love the TypeForm Survey App
And finally, (in part because you told me you like to learn about new tools and resources) this experiment convinced me that I’ve found an online application for surveys that I love. I was attracted to TypeForm because of the elegance and openness of their designs, but I had never used it before.
Now I’m sold.
Not does it look good, but it’s easy to use, very flexible and has all of the functionalities I could ask for. I really like the variable ways that you can structure questions and the notifications. And, the reports are as elegant as the design templates. For example, here’s a link to a public view of all the results (note, more people have completed the survey since I did the screen grabs above).
There’s lots more for me to explore using TypeForm, for example their Stripe e-commerce and Google Spreadsheet integrations. I look forward to getting to know it better.
All-in-all, this was a very useful experiment and I couldn’t have done it without you! 😉
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