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50 Years Connecting People Who Care: Lessons from 1970 That Still Matter

I’m feeling vulnerable as I step into owning my history as a media innovator. Can it really be 50 years?!

In doing this week’s Video Mojo, I discovered that “Connecting People Who Care” is more than just words for me. It’s a thread that somehow flows through all of my work.

Click above to watch this week’s Video Mojo video blog & podcast episode.

The meaning of this phrase is also important because it is an invitation to take action, to make a difference with what we do, to step into the spotlight and in front of the camera. As Scoop Nisker used to say, “If you don’t like the news, go out and make some of your own!”

​This week’s episode unpacks all of this in less than 5 minutes and also has some pretty interesting photos from back in the day. 🙂 Click above to watch now.
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About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland (that’s me!). It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & marketing.

Resource Link from this episode:
“The Revolutionary Resonances of Dancing Bear”:
Another essential story connecting 1970 with today
https://medium.com/@jonleland/the-revolutionary-resonances-of-dancing-bear-cd887eced90c 

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

* Video Launch Pad: https://go.combridges.com/video-launch-pad
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* Video Blog Home: https://www.combridges.com/blog
* Podcast Home: https://anchor.fm/video-mojo​
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
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* Twitter: https://twitter.com/joncombridges​
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* LinkedIn: https://www.linkedin.com/in/jonleland​

Thanks!

VIDEO TRANSCRIPT:

50 Years Connecting People Who Care: Lessons from 1970 That Still Matter

Hi there and welcome to another edition of Video Mojo, my video blog and podcast that combines timeless marketing principles with state-of-the-art technologies, tools and tips. 

I usually say that I’ve been a media innovator for decades, but the truth is that it’s been 50 years! And that’s kind of a vulnerable thing for me to say because people can figure out that, hey, I’m more than 70 years old. The innovation and the process also is what fuels today’s podcast and this episode and why am I doing this in the first place. So that’s a thread I want to make. What is 1970 and the network that I started, a radio network that I started in 1970, have to do with what I am doing here in 2020 And there really is a solid connection. 

So, yes, I have been a media innovator for 50 years. In 1970 I planted the seeds of the first narrowcast network. It was a radio network that was targeted to a specific audience and that wasn’t being done back in those days. I was up in Seattle, there was a trial called the “Seattle 8” and I started doing the new feeds to the Pacifica stations. This led me to doing news feeds to Pacifica stations, other lister supported stations, FM rock stations like KSan in San Francisco, WBCN in Boston, WNEW in New York. There’s a whole bunch of them and dozens of college stations around the anti-war movement. 

So what does that have to do with today? Well, the reality is that I’m really looking—and still exploring and still learning—how does it work to enable people? I mean I am into empowering people to use the power of new media and these amazing tools. The fact is that the iPhone that I am shooting this video on is shooting a quality of video that wasn’t even imaginable in those days. And we all have this kind of capability in our pocket. How does that democratization of media help people to tell better stories? Help people to make better connections in communities of people who care? 

So that’s what I am exploring. 

I call this program sometimes a “joyful exploration” because I’m still learning: how do we connect people? 

Back in 1970, I was connecting people who cared about the anti-war movement, who wanted to spread news about other people who were demonstrating. And today I’m doing this video blog and podcast in order to see what happens. How do people connect when they have the courage to take action? And when they have the courage to express their voice, to let their voice come forward and to use these amazing, powerful new tools. 

So there really is a thread that I really wasn’t even aware of until (#1) I had the courage to say you know, I have been doing this for 50 years and, yes, I am more than 70 years old and (#2) There is a power to communication. There is a power to authentic connection and there is, in particular, a power to people who want to take action and are willing to express themselves and get themselves out there… whether it’s in the streets, on YouTube, wherever. 

So, I want your feedback. But even more than that, I want your participation. 

Let me know what is working for you and what is not. 

Back in the day when I was doing media, in the ’70s and ’80s, I had a guy named Scoop Nisker on a TV show that we did. And Scoop used to always close is radio shows with this line, he would say:

“If you don’t like the news, go out and make some of your own.”

So, that’s what this is about. 

And then also, I wanted to share another quote with you because one of my clients, The Soul of Money Institute, we shared this quote from Daniel Berrigan.

Daniel Berrigan said,

“The difference between doing something and doing nothing is everything” 

So get out there and make the news, make your own news, and I look forward to working with you. I look forward to collaborating with you, and I look forward to hearing about what works and what doesn’t work. 

Next week I’m going to get more specific about some video tools so we will try a whole other kind of episode, but I look forward to your feedback and as always I’m really grateful for your kind attention. 

I’ll see you next week!

Hey Podcasting! Meet My Video Blog – A Content Marketing Distribution Innovation

What?!? You turned your video blog into a podcast? Yes, I did! 😊

If you want to know how and why I did this, please watch this video:

This Weeks Power Briefing, Hey Podcasting! Meet My Video Blog.

What I did is: To get started, I stripped the audio off of a few of my video blog episodes, successfully put the Anchor.fm online app to work, and my video blog—now named “Video Mojo”—is now available via all of the major podcast distribution platforms. Here are a few links, in case you’d like to listen:

Join Us for a Free “Beyond Storytelling” Video Session

I’ve added a new service: Free Video Sessions. This is new way for us to connect as a virtual community, and for me and my friends to offer you complimentary support. You might think of these as a kind of “enhanced” Ask Us Anything experience. Basically, there will be a short interview followed by open Q&A so we can interact and be as helpful as possible. There’s no telling what might happen.

The first Free Video Session will be next Tuesday, December 17th at 11am PT / 2pm ET via Zoom Video. My guest will be my soul-full friend, the inspiring and empowering, Michael Kass, who takes storytelling to a more meaningful level. We are calling this session, “Beyond Storytelling” and it’s a chance to truly enliven your online communcations… well, all of your communications!

Yes, I will record this session and distribute via the podcast, video blog channels, and these emails; but if you have a question, problem or challenge that you think Michael or I might help with, think of this as an opportunity to get free coaching in a virtual group setting. Register Now for Free Here

VIDEO TRANSCRIPT:

Hey Podcasting! Meet My Video Blog.

Hi there, and welcome. Welcome to Video Mojo which is my short-form podcast and video blog about making more meaningful online connections for a better world. 

Today’s subject is “Hello Podcasting! Meet My Video Blog.”

Connecting Vlogging & Podcasting

As some of you know if you watched earlier episodes, one of my axioms is “It’s Not HOW to Distribute the Content that you Create, It’s HOW ELSE to Distribute the Content that you Create.” And I’m reporting success in walking my talk in that regard, because the video blog that I’ve been doing on YouTube, I’ve also been putting on Instagram TV, Facebook, LinkedIn, and so forth. It is now also a podcast; and it’s available on Apple Podcasts (the iPhone app), available on Spotify, and on all the major podcasting applications.

I had this idea: I know that there are a lot of people distributing podcasts on YouTube, and I decided to follow the example of some people I admire. Derek Sivers is a great author and entrepreneur who founded CD Baby. He does a short-form podcast that’s just a couple minutes. Likewise, Naval Ravikant, who’s a VC financial guy, also does a short-form podcast and puts it on YouTube. They both do the very short form kind of podcast like this one. 

One difference is that they don’t do video. I originate with a video, do the video distribution, and have made the bridge the other way from YouTube and video into podcasting. I think that’s kind of innovative. I’d love to know your point of view about it. But the point is that it makes this content more accessible. As long as I’m producing content, it makes sense to have it out there. 

A Great App for Podcast Distribution

I do have an application tip that I want to share with you. I’ve made the podcast happen through a free application called anchor.fm. They did a great job! All you need is a title, a description, and some cover art. They’ll let you do some very simple cover art (within their app), but we created a custom graphic for Video Mojo. They literally took care of the rest at no charge. So I really recommend this app. It is a big time-saver. 

Free Video Sessions

I also want to tell you about an exception because occasionally I will do long-form episodes of this podcast and video blog. Those (longer episodes) will come out of some free public open group sessions. I’m calling them “Free Video Sessions.” The first free live video session is going to be with my good friend Michael Kass, who is an amazing storytelling expert. In fact, he takes storytelling to a deeper level of authenticity that I find inspiring and valuable. We’re calling the session “Beyond Storytelling” because we’re really going to talk about how to approach storytelling in a way that is not about transactions or selling stuff, just like I’m not selling anything here. It’s a free conversation and we’re not going to be selling anything in that free session either. 

It’s going to be Tuesday, December 17th at 11:00 a.m. Pacific and 2:00 p.m. Eastern. The link is here on the screen for you. And please join us by registering. You’ll get the recording if you register or it’ll be available via the podcast a little bit later. 

So, thanks so much for your kind attention. I love sharing this information with you. Questions are welcome. Comments and feedback at any time. Thanks again we’ll see you next week!