The battle for the distribution of broadcast programming via the Web is heating up. Apple’s iTunes Store has made big waves by selling TV shows at $1.99 each. Now NetFlix is rolling out what is essentially a perk for membership. Free downloadable TV shows.
(Sometimes I still feel like I’m covering the “Video Web” the way I did in my “old days” at Videography, yet I know not how many of you readers even know or care.)
I not only think that AdBrite’s new InVideo service is useful and practical, but I really like the fact that they’re walking their talk with a quick, clean and illustrative video that does a good job (see below) of explaining the advantages of and how this new way to place ads in your internet video clips works (still in invitation-only beta).
Maybe some day I’ll get around to producing some online video content? Especially now that I know that I can produce video clips with easily self-embedded video ads that are not offensive and which will travel with an embedded video player to anyone else’s website. Nice!
I’ve been talking about how hot the online video business and content is getting for months, but it’s now beyond my comprehension. Not only are the Skype founders testing a new broadband video service and the NY Times is reporting a new online video service being put together by “a handful of giant media companies, like NBC Universal, the News Corporation, Viacom and possibly CBS,” but user-generated content a.k.a. “you” is the person on the year and the cover of Time magazine’s year end issue. The real story behind this is Web 2.0 and, of course, YouTube. For example, the article explains that last year users were downloading 10 million clips a DAY from YouTube. This year: 100 million video clips a day… read more of Time’s perspective… (including the list of related articles.)
Any of you blog readers remember my Videography columns? Just curious. In any case, FYI for the rest of you, I’ve been writing about video on the web since the first streaming video vendors (in fact I consulted by VDONet which preceeded Real in terms of online video). Not that that’s important, but it’s nice to see the financial eco-system aka the online video marketplace coming of age to a point where people think there’s a business there. Of course, the biggest piece is the sale of movies, TV shows and other commercial forms of entertainment. But, as I’m found of saying, “stay tuned”… there’s more.
If you’re involved in the online video marketplace and its business potential, you’ll find this eMarketer.com report about other research reports regarding the “MoneyTube,” Online Video Becomes a Real Business, to be of interest.
Reuters reports that video sites are now paying real cash money for what has been the amateur-only user-generated content category of web videos. In particular, Break.com has upped it’s payments to $400/clip, with more being paid for original animations; and the site claims to have already paid over $300,000 for original user generated content. The universe of web video appears to be beginning to mature in terms of its business models with paying of eyeballs (viewers) and quality content motivating submissions. Stay tuned.
You take a little MySpace, you add some YouTube, and mash ’em up. That’s the latest in easy to use video blogging… er well, I mean video sharing/syndication… well, actually, I mean video “channels” based on MySpace social networking and YouTube video sharing type o’ technologies.
The business model et al was written up on AlwaysOn or go straight to Dave.tv (the “social broadcast network”) or vsocial.
As readers of this blog (or my old Videography columns) know, I like the ASP (application service provider) model of “software as service” using web-based applications to replace those that once lived exclusively on your computer’s desktop. Video editing software has been one of the most difficult to deliver via an online application. But in today’s world of ubiquitous high speed connections, not to mention the massive demand for online video deliver, much more viable solutions, like StashSpace.com are emerging. Very impressive! Read TechCrunch’s review with links to other online digital video editing software application sites.
If you search YouTube for “lonelygirl15,” you get all kinds of debunking, profanity and other forms of extremely personal video reactions. Whether hoax or otherwise, the girl’s got buzz. Personally, I’m with the crowd that thinks she’s too polished not to be a professional production (and I am a video production professional). Regardless, she’s the latest generation of viral video star; and, as New York magazine says, she’s the leading edge of a new (albeit commercial) art form.
The online video revolution continues to rev up (with a long way to go.) Andy Plesser, publisher of Beet.TV (also the author of the piece linked below) is covering it as well as anyone I’ve seen. Here’s his latest piece on contextual video advertising which includes, of course, a video interview. (Thank Gawd for someone who walks his talk.) This short piece also has a nice short list of links to video sites he considers online video advertising pioneers.
I also found the link in this piece to Blinkx.TV to be interesting, including the kewl video mosiac on their home page.
I have fond inspirational memories of attending Richard Saul Wurman’s TED (Technology Entertainment Design) conferences in Monterey in the ’90s. Now you can taste some of this inspiration with short videos that have been posted free online. A remarkable opportunity.
I’m grateful to David Pogue of the New York Times for pointing these out in his blog: “These 18-minute talks–the first batch included Al Gore, Tony Robbins, and me (blush)–generated an incredible response, as well they should. To see them in person, you would have had to pay $4500 and flown out to Monterey, CA in February–IF you could get a ticket. (The TED conference sells out a year in advance.)… These are amazing, profound, funny, attitude-changing presentations, and I highly recommend that you take the time to watch ‘em.”
Watch the TEDTalks
(You can even subscribe to them via iTunes and put them, audio or video, on your iPod or other MP3 player.)
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