For those of us who work (either for ourselves or for clients) is pursuit of organic or natural search engine rankings for targeted keyword phrases, there is a slew of information out there about both the on-page and off-page factors that contribute to these rankings (as I explain in my internet marketing ebook: “EBiz Express: What Every Business Should Know About Internet Marketing“).
I’m writing not only to make this shameless plug, but also to share a new resource that I just found that aggregates the opinions of an impressive selection of experts in order to indicate which of the various factors carry the most weight (according to these experts). As something of an expert myself, I found this interactive page to be informative and useful. Thus, I recommend to you:
SEOmoz’s Google Search Engine Ranking Factors V2
I like it when two of the authorities on web marketing who I most respect get together. I’ve had personal contact with both Dr. Ralph Wilson and Catherine Seda (whose most recent book How to Win Sales and Influence Spiders looks excellent… I’ve not read it yet). Bottom line, like me, both of these people are committed to helping small and medium size businesses succeed with their internet marketing campaigns. This video offers three solid tips that are fundamental strategies. I know from experience that each of these will help you save money with PPC search advertising:
Perhaps amongst the most closely guarded secrets in the entire tech industry are the algorithms or formulas that include “signals” and “classifiers” that determine a website’s position on Google’s SERP’s (search engine results pages).
This Sunday’s New York Times offered one of the clearest behind-the-scenes visits with those who make things happen at the Googleplex that I’ve seen including interviews and fly-on-the-wall perspectives on meetings with some of Google search’s main players (two are shown here). The article is insightful and clear; and it provides, within reasonable limits, a nice overview of how Google’s search engine works, an introduction to the team that manages its impressive set of variables, the awesome scope of Google’s whole search techno-universe, and more.
Recommended reading for anyone interested in search engine optimization (SEO), search engine marketing (SEM) and related fields. (A membership in the NYTimes site may be required to view this article.)
Here are some very important pointers that are also some of the most common mistakes made by websites who want to be found by the search engines, and especially for those who want their websites to rank well for targeted keyword phrases. (This is also known as search engine optimization, SEO or SEM.)
(FYI, my e-book on internet marketing for small business is coming “real soon”)
BTW, heads up for NonProfits… The organization who created the tips linked above, SEOClass.com is offering its workshop FREE for nonprofits only, this month only.
I’m still amazed at how many people have not yet discovered that effective, results-producing search engine marketing (and PPC, pay-per-click search engine advertising) begins with keyword research. It’s really BIG TIME IMPORTANT!
And, while my favorite keyword research tool is Trellian Keyword Discovery, a friend and fellow search engine marketer forwarded me the following link which is packed with excellent insights regarding strategies for effective keyword research.
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