Talking to the TV… Industry

I am very pleased to announce that I have joined the team at as their New Media/New Marketing expert. The guest appearance in the show embedded below was handled via Skype, but I’ll be recording my weekly reports, starting Tuesday 1/26, with my new camera. These new media/new marketing reports will appear each and every Tuesday. And, because they will be stand-alone segments (not like this one), I’ll be able to post them directly to this blog.

The lead-in to my segment in this show begins at 3:19 with statistics on the explosive growth of online video consumption via a report by Nielsen Online. My segment proper begins at 4:00.

The full Nielsen report PDF, “The Shifting Media Landscape: Integrated Measurement in a Multi-Screen World” that I mentioned is available FREE via the link above or at the bottom of their page which discusses “Integrated Measurement and the Pathway to Internet Profitability.” While this page and the excellent report, in my humble opinion, is talking to Internet companies about a TV strategy, I found it equally relevant to use it as a strategic recommendation to TV industry players who want to leverage their media assets with an effective multi-screen strategy.

Of course, all of this is easier to say than to do and requires a significant long-term, risk-taking strategy to be truly effective. Just the same, I hope that my rec0nnection with the TV industry via this video show will yield some opportunities to use my expertise as well as my broadcast and cable industry experience to make a valuable contribution to the internet marketing and online media development efforts of some select TV industry clients.

If you are interested, please don’t hesitate to contact me. And, if you want to be updated whenever I post to this blog, including the upcoming New Media/New Marketing segments, please use the “Subscribe via Email/RSS” links at the top of this post. Thanks!

I look forward to your comments and feedback.

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