AI Creativity Chronicles​ Making Marketing Fun Again, One Week at a Time

🎬⚡ AI Just Flipped the Script on Video Production—Are You Watching? 👀

Every now and then, creative video people make me grin like a kid who just found a new kind of candy. Last week, this happened twice!

💰🚫 No Budget Commercial

This spec commercial for Liquid Death was created entirely with Google’s Veo 3 video AI. No budget. No brand involvement. Just a few bold creatives with great taste and a twisted sense of humor.

This is a prime example of a new rule of creative work:

This wasn’t “push a button, get magic.” It was a vision, shaped and styled by humans, brought to life with AI.

As Gary Vaynerchuk says, today’s creative work is not about being a mason laying bricks—it’s about being the architect. We humans are the only ones with the taste necessary to create good art.

🎬 On a More Apocalyptic Note…

Post Scarcity Blues, by Matt Zien, is part sci-fi short, part indie music video. It’s satirical. It’s strange. It’s incisively sharp. And yes, it’s an AI-powered music video production. (It also might make you even more nervous about the future.)

Similarly, the most impressive thing about this video is not that it was made with AI. The most impressive thing is that Matt Zien had the vision, the guts, and the taste to pull it off. (And, yes, it would not have been possible without AI or a friggin’ huge budget. 💸 )

🚌 It’s Time to Get On the AI Bus

Both of these videos prove the same point:
​AI isn’t replacing creatives—it’s replacing excuses.

The tools are here. The possibilities are wide open. What matters now is whether you’re willing to play. To learn. To experiment. To create.

Don’t just scroll and admire.
​Make something. Try something. Get messy. Have fun.

If you’re ready to explore, I’m here to help.

I’m offering 1:1 sessions and my “Prompted to Create” online course for marketers.

With both offers, we roll up our sleeves and actually create with these tools.

The course is now in beta testing and coming very soon!

With joy and creative chutzpah! 🚀

Jon Leland
AI Creativity Coach, Creator of the “Prompted to Create” Course