Where’s the meaning and the magic behind video blogging?
Are you wondering if a video blogging practice can make a meaningful difference in the world, in your life, and/or in your business?
When I took on the challenge of doing video blogging for ten consecutive weeks, things changed in unexpected ways and the “ripples” of these changes are still emerging. No doubt, these are real changes… Some that I can clearly articulate and even more that I’m still learning about.
Please check out this week’s video to hear more:
Bottom line, video blogging becomes a meaningful practice when it’s done (at minimum) once per week. This video shares some of the ways that I think this happens, or at least the ways that this have happened for me.
Are you ready for the challenge of weekly video blogging? If so, I’d love to hear about your experiences; and if I can help, please let me know.
Hi and welcome to my weekly blog. My name is Jon Leland, I’m a digital marketing strategist and this is my 11th week of video blogging. My question this week is a very serious one:
Is video blogging video blogging on a weekly basis truly transformational?
I have to tell you that for me I have experienced an energy shift. Things have truly changed. For one thing, I’m feeling I’m building strength. It’s emerging that I have a practice, that this is something I can do… as imperfectly as I do it. It’s a valid exploration that I truly think is important.
Where I experience the transformational quality (of doing this) can be compared to the metaphor of dropping a pebble into a pond and there are ripples that go out. I’ve been very touched by the number of comments that I’ve gotten from people who say that they are inspired by what I’m doing. They share that there’s something about what I’m doing with weekly video blogging that inspires them. That’s my ripple effect: making a difference, creating a transformational change (for others).
It’s About The Process
I’m really looking for more but the process itself is important whether or not anything ever happens! It certainly isn’t about getting rich quick or even a big business goal. I am, however, making offers around trying to help people do what I’m doing so stay tuned. And, I’m interested in your input on that.
What is much more important is the process of doing it week after week, of learning what it is. You know, I’m somebody that has a lot to say. I feel like I have knowledge that I want to share and bring forth into the marketplace, so that the information is useful to others.
But it isn’t so much about convincing you of the value or trying to sell you something. It really is an exercise in self-expression and I think that’s part of what inspires people. That’s the feedback that I’ve been getting: that just going for it as imperfectly as I do it, the idea is that I’m putting myself out here. Sharing that has created a shift and it isn’t a linear shift.
A Non-Linear Shift
I like to say that “I open the door and they come in through the window.” So, my business is continuing to be visible through these videos which is obviously a healthy thing for my business but I think the shift comes from the courage and the practice of doing it week after week.
And doing it in spite of day to day circumstances especially when I don’t know what I want to say. That was the case this week… to be vulnerable about it.
I took a week off, I finished ten videos which was my initial challenge. That was my goal and I did need to take a breath so I did.
And then I wanted to come back with this video but I really didn’t know what I wanted to say. And, in the process of thinking about it, listening and checking out the comments that were happening on the other videos, it occurred to me that I wanted to talk about the fact that doing this is a shift, it’s a real transformation.
A Challenge for You
So, I want to challenge you to be like “the pebble in the pond” and really start being a “ripple.”
The ripple doesn’t come from thanking me (and I really deeply, authentically appreciate the comments). But I think the real ripples come from when you pick up the camera and when you start expressing whatever it is you have that you feel is valuable. Crafting that, honing it and practicing it and being willing to do it imperfectly.
That practice itself, for me at least, is truly transformational and I invite you to dive in not just occasionally but with a real weekly practice so that you’re present in the marketplace. You’re consistent, and people know that they can trust you. And more and more, you’re learning to have to articulate how you deliver real value.
That’s why I think that video blogging is truly transformational especially when it’s done weekly.
I would love to hear your comments. Thanks again for watching and see you next week!
Get Yours: Free PDF, 6 Recommended Digital Marketing Apps
This PDF has Jon Leland's recommendations for his six favorite digital marketing apps in one easy-to-read, one-page reference doc. Get yours now.
To watch the video webinar where Jon Leland explains these recommendations, click here.