Fact: Websites are totally over-rated as marketing tools.
Websites aren’t even an “online presence” anymore. If you’re living in the past and think all you need is a website in order to be “present” online, then this video is for you:
Online marketing or digital marketing is constantly changing, especially if you are interested in (or committed to) making authentic, meaningful connections with your prospects, customers, clients, or community.
The video above summarizes three key reasons why a website alone is no longer an effective strategy for online marketing. It also offers a fresh approach that can help you build more meaningful connections online. Enjoy!
Resource Link, an earlier Video Blog Post that was mentioned:
“Why SEO is so YESTERDAY for Online Marketing.”
If you are so inclined, please share, comment and all that good stuff. It really helps!
Happy Thanksgiving, one and all (US & otherwise).
NOTE: By this time next week, in addition to being on my ComBridges blog, YouTube, Facebook, Instagram, Twitter, and LinkedIn, this video blog will also become a podcast. And it will be known as Video Mojo! It’s already on Spotify here. Whoo-hooo! ☺️
3 Reasons Why a Website Is No Longer an “Online Presence”
Hi there, my name is Jon Leland and this is Video Mojo, where we talk about making meaningful marketing connections for a better you, a better me and a better world.
Today’s subject is “3 Reasons Why a Website is No Longer a Web Presence.”
Reason #1: Marketing Is About Relationships
When people think about being present on the web and doing any kind of marketing online, the first thing they want to do is create a website; and then maybe they think about search engine optimization or SEO. That’s another video I did earlier about “Why SEO is so Yesterday.”
It’s even more fundamental than that. A website is not a web presence because number one, marketing is about relationships. And that’s a theme here on Video Mojo, we’re always talking about how we build better relationships and make better connections for meaningful marketing. So, if you want to make better marketing and you have to make better relationships. And, at the end of the day, a website is just a brochure.
So, the number one reason that a website is not a web presence is because it really doesn’t create relationships. There may be a need for you to have an online brochure. That’s perfectly valid. But if you want to reach out and you want to create new relationships, then a website is not sufficient at all.
Reason #2: Relationships Require Multiple Touches
The second reason is that if you want to build relationships it requires time. It requires multiple touches and that doesn’t happen on a website.
People visit your website and they’re there and gone very quickly. If you want to have multiple touches and create a conversation—which is what it takes to have a meaningful relationship—then you have to be consistent. You have to be putting out what we call in marketing “multiple touches.” So, that happens via email, that happens via social media, that’s where the real interactivity or engagement happens.
It happens on social media. It happens on email because you’re reaching people where they spend time every day. They don’t spend time on your website or looking for your website, but they do spend time scrolling through Facebook or Instagram. They do spend time in their email inbox… God knows.
So, those are the places where you need to show up on a consistent basis.
Reason #3: You Must Be Consistently Valuable
The third reason that a website is not an online presence is that it takes that kind of consistent value, being consistently valuable in order to build a relationship. So, you have to offer things on an ongoing basis. I am an advocate of a weekly minimum frequency, just like we’re doing here on Video Mojo. I’m doing my darndest to create a weekly video blog post and podcast in order to be consistently valuable.
I’m walking my talk in that regard, and I think that’s what it takes to build a new kind of engagement with a conversation.
So, just having a website is not sufficient if you want to create engagement, if you want to create meaningful connections.
A Website is Not a Web Presence!
Being consistently valuable online via social media and email, that’s where you can create a conversation. That’s where you can have multiple touches, and that’s how you create a meaningful connection.
Thank you so much for watching. I’m really grateful for your kind attention.
Happy Thanksgiving if you’re watching in that kind of timeframe and Happy Holidays. I look forward to seeing you next week!
Get Yours: Free PDF, 6 Recommended Digital Marketing Apps
This PDF has Jon Leland's recommendations for his six favorite digital marketing apps in one easy-to-read, one-page reference doc. Get yours now.
To watch the video webinar where Jon Leland explains these recommendations, click here.