“Internet Marketing: 8 Key Concepts Every Business MUST Know” by Jon Leland is the most practical and concise introduction to Internet marketing available.
Internet Marketing Demystified. Finally a Book that Any Business Can Use to Start Taking Advantage of Web Marketing’s Unique Powers.
“Digital marketing isn’t hard, but it is complicated. Jon Leland has provided an extraordinarily useful guide that shows the ins and outs of the full breadth of the industry. A great primer, and a must-read for anyone taking the digital marketing plunge for the first time.”
Co-Author of The NOW Revolution: 7 Shifts to Make Your Company Faster, Smarter, and More Social
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“[This book is] a very refined and focused piece that is brimming with uniquely centered and balanced approaches to both big picture strategy and down-to-earth tactics for Internet marketing.”
Tara Hornor, blogger
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The astounding growth of the Internet has slashed the effectiveness of formerly dependable marketing channels like the Yellow Pages; and at the same time, has enabled more cost-effective and accountable forms of marketing and advertising that simply didn’t exist even ten years ago. Any company that wants to attract and retain customers now needs to be mapping out and implementing its Internet marketing strategy.
But there’s a large gap between what businesses think the Internet can do for their marketing, and what the Internet actually can do for their marketing. ComBridges’ president and creative director, Jon Leland has written this Internet marketing book to serve as a guide to this new and rapidly changing New Marketing landscape.
“This book is the perfect ‘Cliff Notes’ for internet marketing. Too often the real basics are assumed to be known, when the reality is that people tend to shy away from the most basic, yet necessary questions. The book is simple to digest, but filled with nuggets that any lay person should be able to understand and put to use immediately. It’s a must read for anyone interested in learning how to market online.”
“Refreshing and frank, this ebook translates Internet marketing into tangible, measurable results. This ebook takes the fear and jargon out of the whole process of learning to successfully market online!”
“Thank you for being so generous with your passion for and knowledge of the Internet, as well as your business savvy… packed with information for a newbie like me.”
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This 90-page ebook includes the basics of Internet marketing, giving you points of reference and drawing on Jon Leland’s 30 years of experience marketing businesses and non-profit organizations with all kinds of innovative media. As a result, this ebook will help you start plotting your business’s own Internet marketing strategy… and, its success.
Note: This is not a comprehensive how-to guide, but rather it is a quick-start ebook. It is an orientation that will help marketing managers and business owners to understand the Internet marketing “game” and an overview that can help anyone understand the fundamental ingredients of Internet marketing success.
This is also not a get rich quick scheme and we are not making extravagant promises; however, we do promise that this ebook is packed with solid and useful information.
Table of Contents
Prologue: A True Sea Change
Part One: Build a Solid Foundation: Know Your Fundamentals
Key Concept # 1: Authenticity Ignites Your Attraction Engine
Key Concept # 2: The Gospel of Relevance
Key Concept # 3: Conversions & Customer Engagement: What Happens Next?
Key Concept # 4: Launch and Learn: Be In It to Win It
Part Two: The Different Types of Internet Marketing
Key Concept # 5: Well-Targeted SEO Leverages Your Strategic Focus
Key Concept # 6: NextGen Advertising is PPC, an Outrageous Outreach Opportunity
Key Concept # 7: Social Media Marketing and the Customer-Powered Future
Part Three: Make It Last
Key Concept # 8: Lead with Value
Taking It to the Next Level