My enthusiasm comes from understanding the meaningful, strategic opportunities that can make your digital marketing both more effective, more satisfying, and more fun
I love collaborating and creating strategies that work especially well for purpose-driven organizations, change-makers and thought-leaders. I see it as part of my job to stay up-to-date with the latest time-saving, empowering digital marketing technologies, so that you don’t have to.
How Can I Help?
Please take a look around this website and let me how I can help you.
From cost-effective websites; to bite-sized digital marketing strategy packages; to new forms of social video production; to online courses, books, and other educational offerings, I’m doing my best to be of service in ways that are fun and as easeful as possible.
How I Got Here
In the early ‘70’s, at a time when broadcasting was truly broad, I created the first narrowcast radio network. I banded together FM rock, listener-supported and college radio stations with a news feed targeted specifically for the anti-war movement.
In the ‘80’s, I was lucky enough to be part of the early days of cable TV (the next generation of targeted media) and founded the creative services department at the USA Network.
Launching my own company in 1985, The Leland Company won a series of corporate and educational video awards and, among other things, collaborated with The Hunger Project to help the world better understand the distinction between famine and chronic persistent hunger. That video was shown worldwide and translated into 13 languages.
Then, as I transitioned from New York to California, I wrote, produced and directed two vision-of-the-future videos for Pacific Bell that illuminated the coming of broadband communications, and my interactive TV prototype for Oracle was featured at Disney World’s Epcot Center.
When digital video was born in the ‘90’s, I helped educate video professionals with two unique, educational video productions that illuminated the desktop video production revolution.
It’s been a fascinating ride. And in many ways, thanks to the Web, the best is yet to come. YouTube is now delivering on the promises of those early days of digital video and video on social media is now opening doors for small business marketing that no one could have dreamed possible. How much fun is that!?
Now, I’d like to help you.