Ready to Supercharge Your Marketing Using AI? Best Apps to Get Started.

Marketing AI Institute’s Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind.

They also recommend the best apps to get started with copywriting, image generation, and concept video production.

Key insights include strategies and approaches for marketing executives and agencies on how to use AI marketing tools most effectively. Kaput and Leland explain how to use AI as a creative collaborator in order to generate content and revolutionize creativity.

The most important takeaway is that AI tools should only be used as an additive component to your established marketing strategies, not a replacement. These tools can dramatically enhance and empower your strategic positioning, but more content for the sake of more content won’t help anyone and can turn off your prospects.

โฐ TIMESTAMPS โฐ

๐Ÿš€ 00:00 Adapt to AI in order to stay competitive, as using AI marketing tools is essential for success

๐Ÿ’ก 03:48 How to get started with AI for marketing

๐Ÿค– 07:08 Recommended AI marketing tools

๐Ÿ“ฑ 13:34 YouTube’s collaboration with Universal Music Group

๐Ÿค– 17:56 Image generation apps: Midjourney and Adobe Firefly

๐Ÿš€ 22:54 Video tools like RunwayML can help generate concept trailers and videos to showcase ideas

๐Ÿš€ 26:44 Job challenges for voice-over announcers

๐Ÿš€ 31:36 Be cautious of vendors making wild claims about AI, focus on producing quality content and building relationships

๐Ÿ”— LINKS MENTIONED ๐Ÿ”—

Marketing AI Institute

Mike Kaput

ChatGPT Plus: ($20/month)

Generative AI Images:

MidJourney

Firefly (rights-controlled images) Jon’s “A.I. Peeps”

Twitter/X List

AIโ€™s you can talk to:

AudioPen

Heypi

Claude

YouTube-Universal announcement on YouTube blog

Past Video Mojo Episodes Referenced:

David Boyle: How Can ChatGPT & AI Help You Make Your Business Better? – Guest: Marketing Strategist, David Boyle

Nicolas Neubert: Amazing AI-Powered Video Apps. ๐ŸŽฅ How Were MidJourney & RunwayML Used to Go Viral?

The Genesis Concept Movie Trailer: Genesis – Official Trailer (Midjourney + Runway)

ElevenLabs.io (ai-generated voices)

Jon’s video on the categories of AI video: Top 8 Kinds of Amazing AI-Video Apps. What Are They? What’s Useful?

ChatGPT Plug-ins including Code Interpreter (data analysis): openai.com/blog/chatgpt-plugins

๐Ÿงฐ TOOLS THAT JON USES & RECOMMENDS (affiliate links) ๐Ÿงฐ

Riverside for remote recording

Descript for transcript-based video editing

ConvertKit for email marketing