Because of how much I’ve learned from him, Ali Abdaal is one of my favorite YouTubers. The growth of his creator business is also an inspiring success story with teachings all its own.
In my latest Video Mojo interview, I was thrilled to feature Tommy Mallen, Head of Product for the massively successful YouTuber (4.3 million subscribers+), author, and creator entrepreneur, Ali Abdaal.
This episode focuses on the transformation of Ali Abdaal’s Part-Time YouTuber Academy and its new approach following the conclusion of their last live cohort. Tommy offers valuable insights into the relationship between value and monetization and shares how the Ali Abdaal organization navigates decision-making processes and future plans.
Video Mojo is an expression of my commitment to helping B2B content marketers and entrepreneurs leverage an authentic and engaging video presence across all social media platforms, with a keen focus on TikTok and YouTube.
This is a must-watch episode if you’re a creator seeking growth strategies or interested in the intersection of authenticity and marketing.
https://www.combridges.com/wp-content/uploads/2023/05/4-5-Million-in-2-Years-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-31 23:34:582023-05-31 23:35:39Remarkable Creator Business Growth: What Are Ali Abdaal’s Strategies?
At 62 years of age, Helen Polise is a force of nature.
She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis.
https://www.combridges.com/wp-content/uploads/2023/05/tiktok-life-change-Instagram-Post-Square-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-26 22:13:102023-05-26 22:16:32Amazing Story: How Did Having Fun on TikTok Help Her Build a Better Life?
Truth: I spend a bunch of my time researching and experimenting with the apps that I use to run my business.
This video spells out the ones that I have come to rely on and value the most. I recommend them to you because I hope you’ll find them as helpful as I do.
Chapters for Your Convenience 0:00 – Intro 0:32 – Best Email Marketing App: ConvertKit 1:42 – Best Website Development App: Squarespace 3:09 – Best File Sharing App: Google Drive 3:48 – Best Video Editing App: Descript 4:49 – Best Personal Email App: Superhuman 5:45 – Best AI Apps for Business: ChatGPT & Hyperwrite 7:13 – Best Notetaking App: Notion 8:38 – Best Headline Writing Tool: CoSchedule’s Headline Studio 10:00 – Wrap up and link to my video on AI-powered Video Apps
I have affiliate relationships with two of these. If you are moved to do so, please use these links to support my video creator journey. Thanks!
https://www.combridges.com/wp-content/uploads/2023/05/Business-App-Overwhelm-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-18 23:00:332023-05-18 23:00:348 Powerful Business Marketing Apps I Use
Together they also inspired this conversation between two experienced creator-marketing pros – Eliya Finkelstein of datadrivenrebel.com and Jon Leland, host of the Video Mojo vodcast – about how the world of marketing has been changed forever and what you can do about it.
Subjects covered include:
The erosion of trust in marketing and how to address it.
What does it mean to “follow the Juice” and how can that be productive?
How TikTok “opened the floodgates” for what Eliya has to say.
Why conversion rates and landing pages are often over-rated.
Why ChatGPT prompt books are a waste of money.
Similarities between ChatGPT & TikTok. And much more.
I recently had the pleasure of interviewing author, educator, speaker, and authentic thought-leader, Mark Schaefer about his new book, Belonging to the Brand, Why Community is the Last Great Marketing Strategy.
I think Mark’s work is important in today’s fast-paced, ever-changing marketing landscape. As we all know, it’s becoming increasingly difficult for marketers to stay relevant and create authentic engagement.
Here are my favorite two minutes of our conversation:
We discuss why community represents a future-proof strategy for businesses struggling to navigate this challenging time. Schaefer sheds light on the famous Peter Drucker axiom, “Culture eats strategy for breakfast,” and explains how fostering a strong sense of community can lead to better engagement and long-term customer loyalty.
Whether you’re a business marketing executive or just someone looking to improve your marketing game, this conversation is packed with valuable insights and actionable tips you can apply to your own strategies.
You can watch the whole video conversation below or listen on Spotify, Apple Podcasts, or your favorite podcast app.
https://www.combridges.com/wp-content/uploads/2023/04/Mark-Schaefer-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-04-13 22:46:542023-04-13 22:46:55Can Community Solve Your Marketing Problems? Video Mojo Interview with Mark Schaefer
In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.
Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.
Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.
https://www.combridges.com/wp-content/uploads/2023/03/Why-Would-Wistia-Want-to-Add-Webinars-to-Their-Video-Marketing-Mix-640-×-300-px-1.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-16 23:55:282023-03-16 23:56:51Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?
Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing
Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?
In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.
As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.
This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.
Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.
https://www.combridges.com/wp-content/uploads/2023/03/Learn-How-Marketers-Can-Collaborate-with-A.I.-for-More-Creative-Leverage-Instagram-Story-Instagram-Post-Square.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-13 22:11:022023-03-13 22:23:01Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage
The latest Video Mojo vodcast interview is with comedian and successful TikTokker, Toni Nagy. Toni is a filmmaker that has written, edited, directed, and acted in over 50 sketch comedy videos that together have upwards of 1.5 million views. She also has hundreds of thousands of followers on TikTok. Toni has her own blog here.
In this episode, we discuss:
The differences between TikTok, Instagram Reels, YouTube Shorts, and others
Why Toni does NOT accept sponsorship offers
How Toni discovered her authentic self in exclusive NYC dance clubs
Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning video pioneer and marketing sherpa, Jon Leland of http://combridges.com
COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX
Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.
Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/
What did you think of this episode? Please comment below and let us know. Thanks!
https://www.combridges.com/wp-content/uploads/2022/10/Untitled-design-3.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-10-03 22:10:462022-10-04 17:38:49Beyond Humor: This Female Comedian Uses Video Mojo to Inspire the World.
Video Mojo doesn’t happen by accident. It combines creative chutzpah, human connection, and perseverance.
That’s what gets me excited about singer-songwriter & TikTok star Jax’s latest breakout hit, “Victoria’s Secret.” The human connection component is magnificently present in the song’s powerful body positivity message, and it has clearly struck a chord with women in particular.
As a response to some real world body shaming, Jax first presented this song to her young friend Chelsea, TikTok-style, in the front seat of her car:
More Like a Movement Than a Song
Beyond its “traditional” success—including the song’s massive view counts measured in the 10’s of millions and the fact that it’s climbing the Billboard charts—what makes “Victoria’s Secret” more like a movement than a song is the 21,000 individual TikTok creators who have produced their own videos with this song as the soundtrack. And, currently, this number is growing rapidly every day.
What Can We Learn From This Success Story?
Beyond celebrating the positive impact of this clever and creative song, I’m writing to emphasize the lesson illustrated by the fact Jax’s video mojo journey took a commitment that she has sustained for years. Like most “overnight” success stories, it took a long time.
The idea that a viral hit happens in a random flash, like winning the lottery, is misleading and bogus. If you’re lucky, viral hits are a fringe benefit of committing to a creative process. As I learned from her February 2021 appearance on The Ellen DeGeneres Show, Jax first tried to get on that show when she was 11 years old! (She’s now 26.)
What Does It Take to Be a Success on TikTok?
There’s one section of that Ellen interview that tells us pretty much everything we need to know about TikTok and social media success. I’ve edited that excerpt for you and embedded it here:
Here’s what I think we all can learn from what Jax told Ellen: Jax writes every day. That’s major. Jax posts often. Also important. AND, Jax went a full year with very low view counts!
That’s a kind of perseverance that’s rare. I know from personal experience. It can be daunting. But, if you’re having fun, it’s sustainable; and it’s what it takes.
Dare to Suck & Enjoy the Journey
As the Zen saying goes, “The journey is the reward.” It’s crucial to enjoy the process otherwise, seriously, don’t bother.
That’s why I call it “Video Mojo.” It takes a kind of courage. I also call that creative hutzpah (one of my favorite phrases). This also means, as I heard recently from The Brothers Koren, “dare to suck.” And that triggers another commonly heard concept (that’s easier to say than to do), “keep going.”
And There’s More!
From moving, mother-daughter co-productions like this one to Jax’s own flash mob “music video,” and many more, “Victoria’s Secret” shows why I think TikTok is unique and different. Beyond its world-class algorithm, TikTok sparks remarkable creativity AND communities of human beings who actually care about each other. More are being created every day.
Yes, in order to benefit from consuming and/or creating on TikTok, you will need to weed out some superfluous nonsense. To me, the rewards, including hope, inspiration, and new creative connections, are well worth it.
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https://www.combridges.com/wp-content/uploads/2022/08/Untitled-design-1.png360640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-08-05 18:28:102022-08-05 19:11:21How Did Courageous, Body Positivity TikTok Song Go Viral & Become a Hit?
This is one of my favorite Video Mojo interviews ever. Why? Because successful TikTok video creator, Anna Pryz illuminates why TikTok is a totally NEW medium, unlike YouTube, Facebook, Instagram, or any other social media network.
While there’s no doubt that on TikTok, you have the ability to grow a following faster than on any other social network, what’s even more important is the way that Anna’s extremely human brand of humor underscores the way that TikTok favors content that is fun, vulnerable, and authentic.
What Anna shares is eye-opening as she discusses in detail what it takes to succeed on TikTok. So much so that it inspired me to go all-in on my commitment to post to TikTok each and every day.
Listen and learn why posting daily is not just a “nice to have” but a requirement of the TikTok algorithm. And, scroll down in this description for the link to the online accountability community that I created to keep myself on track while supporting others to do the same. If you’re interested, you can join my FREE #TikTokDaily challenge (free for April, 2022) that was inspired by what Anna shared in the Video Mojo interview above. Info about the video creator accountability group is here: https://www.videocreator.me/
In any case, if you have even an inkling of interest in the potential of TikTok for video marketing, I implore you to experience all 38 minutes of this interview (even though, due to technical challenges, the last two-thirds is an audio-only conversation).
“Keep it up, cutie. I’m proud of you.” (an inside joke, also from the interview above)
https://www.combridges.com/wp-content/uploads/2022/03/Learn-How-This-Hilarious-Video-Creator-is-Awakening-the-Human-Soul-of-TikTok-640-×-300-px-1.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-03-23 16:31:302022-03-23 16:36:40Learn How This Hilarious Video Creator is Awakening the Human Soul on TikTok
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