My New Video Production Workflow: An Exploration of Virtual Video Recording with Riverside.fm

Like everything else, video production ain’t what it used to be.

In the age of COVID, more and more video producers and podcasters are using Zoom; but what if you want better quality that’s free of Internet bandwidth issues and more control when you are editing? For example, what if you could have high-quality, locally-recorded, distinct audio and video tracks automatically uploaded from each participant’s computer to a cloud dashboard? Would you like the ability to edit with creative freedom that is not limited by what is recorded by Zoom or other streaming software?

I also see the benefits of having this high-quality video source material available for the production of shorter videos for social media.

That’s why I produced this video using http://riverside.fm and interviewed the Chief Marketing/Growth exec of Riverside, Abel Grünfeld about Riverside’s innovative remote video production platform that locally records individual video tracks of virtual recording sessions.

ABOUT VIDEO MOJO

Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of ComBridges.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS

About Riverside.fm:

News Story about Twitter Acquiring Breaker:

FOR MORE INFO OR TO STAY CONNECTED

https://play.combridges.com/links

Thanks!

VIDEO TRANSCRIPT:

My New Video Production Workflow: An Exploration of Virtual Video Recording with Riverside.fm

Jon: Hi and welcome to another episode of video Mojo. My name is Jon Leland and I’m a video marketing strategist and a digital marketing strategist. Video Mojo is my playful exploration of the leading edge. Sometimes I say the bleeding edge of video marketing social video, and this whole new frontier of communicating online via video.

I have a very special episode today where we’re kind of breaking our format. I’m also experimenting with an entirely new kind of live production. My guest is Abel Grunfeld. I’m practicing my German pronunciation there in America, we would say Grunfeld, but it’s Greenfeld, Abel, how are you today?

Abel: Yeah, I’m very good, and it’s a pleasure to be here. Thank you for having me.

Jon: It’s great to talk to you. Abel is the growth and marketing lead on very interesting new startup, riverside.fm. It is a video podcast recording platform which is kind of one way to say it, but we’re gonna get into what does that mean and what’s different about this kind of production? As well as what’s the marketplace for higher quality video interviews and video podcasts and this kind of program that we’re producing here today?

So Abel, let me start there when you market riverside.fm, we’re talking about a higher level of quality. Front and center on your homepage is Hillary Clinton, who’s recording her podcast using riverside.fm. And among your clients, you have Spotify Disney, Verizon, Microsoft, Shopify, some other real players in the content industry are using the platform. Why is that and kind of what’s different about riverside.fm?

Abel: What we in essence, do is quite simple. We we try to make the workflow easy for content creators that record interviews with remote guests. That can be, like you mentioned with video can also be audio only. So obviously, since nine months, everyone has had to adapt to the new reality. And whereas we’re used to recording offline, and having a team of producers or having a studio environment, where you have high control, that is something we’re used to, and we can produce high quality content, but doing it remotely, especially with guests that are not tech savvy, that is a challenge. That is where we come in. We take care of the underlying tech, so that the host can focus on having a deep and meaningful conversation with their guests.

How it works is like a double ender, which is that when we’re talking right now, we’re actually recording on each other’s machine and we’re recording offline, we are recording locally. Afterwards, we’re automatically uploading this locally recorded files to the dashboard Riverside. So to say this simple, what that means is that recording locally is recording independent of internet connection. This ensures that the quality of the files is much higher it is free of internet dropout and that is a way to guarantee and to deliver much higher audio and video production quality as compared to other tools such as Zoom, Skype, or Ecamm.

Jon: Yeah and I’ve been impressed. The aspect of getting separate tracks and having a full HD, actually you go all the way to 4k quality with a video and less conversing with the audio.

Abel: It depends on the input. The constraint in quality is not a constraint imposed by our program but imposed by equipment. If you use a 4k camera you can record up to 4k. If you use professional mic, you can record studio quality audio.

Jon: What it does for me, and this is kind of like where the marketplace distinction comes in, is that rather than recording live, streaming webcast and accepting the fact that there’s going to be dropouts and there’s going to be a more grainy quality, what I’m seeing and because this is Video Mojo and I’m most interested in video, when I test it, I get a beautiful local recording with very high quality. Those of you that are watching this on YouTube know it’s been compressed for YouTube, but I’m compositing Abel and I not live but actually in Final Cut Pro is how I’ll edit it. So it’s a commitment to quality that also is a commitment to a different kind of workflow.

I’m am interested in how do you see this marketplace? We mentioned a number of very big players who are committed to the quality that comes to mind. I watched on Netflix, I think it was Oprah interviewing Barack Obama and they did a video, I believe I saw each of them had their own video production system and they merged them together. So this is a step towards that, versus I think many people are doing live streaming using Zoom just for the convenience of it. And I started out doing live with zoom, then I moved to Ecamm, and now I’m experimenting with this quality. But how do you see that market? Who is coming to you? Who are the people that are producing shows at a level of quality that they want to go those extra steps in order to get that better quality?

Abel: Yeah, I think it’s a range of people. There is a professional aspect but there’s also the aspect of people doing something for a hobby or as a passion project, but wanting to deliver the quality that they can be proud of. Translating that into something more concrete, when we look at our audience, it started with podcasters, it’s audio only, or video podcasters. This can be professionals with whole production teams and unlimited budgets. But we also see a lot of indie podcasters who are doing something for fun, really in a niche, and at the same time wanting to produce the highest quality possible. So that is one use case, podcasters.

Another use case is when it comes to recording video, and recording video from a distance. We see a lot of companies recording for internal communication or marketing, as well as recording interviews with external guests, which they distribute either on external channels like YouTube or any other social media to build up an audience to gain trust for what they’re trying to sell. Or they use it to keep actually people their organization internally motivated, and use it merely as a communication tool. And as a more engaging communication tool.

Jon: Very interesting. I think taking a minute to reflect on this kind of production because, you know, pre-pandemic, if you’re doing a video documentary, for example, you would have a crew go to wherever the guests are and interview them. Even within the radio production like NPR. My son, Andrew has been a professional podcaster and taught audio journalism and he told me that the term that they use in that industry is tape sync. So if they had a guest who was in a remote location, they actually would hire an audio producer, who would go with a microphone to the guest’s location, because they don’t expect them to have a good microphone to be able to record that kind of quality. So it seems to me that riverside.fm is really filling a gap there where pandemic or otherwise, like, I wouldn’t be able to interview you in the Netherlands. And I don’t think I wouldn’t have the budget to hire a crew in the Netherlands to do a video recording. So next best thing, we really have good quality here versus doing a live event. Now there may be some immediacy that gets lost by not doing live, but it’s an interesting menu and selection of options that producers have now.

Abel: Absolutely. And what might be a valuable addition is that if you purely look at the product that we offer, so right now, it’s just a host and a guest, we’re having a conversation. But we have actually built something to help producer teams. Basically, there’s something called the producer mode, which allows producer to join the show to be in control without being recorded and or visible. But at the same time, they can monitor they can make sure that there’s no audio keeping, all participants use the right equipment, and they can do sound checks. So we’re really bringing the idea of a hands on production team offline, to an online environment. We seek to bring you a virtual studio rather than simply a video conferencing environment.

Jon: That’s very interesting. One of the thing I am interested in, I’ll be transparent, and why I was interested in riverside.fm is I want to work with corporations or visionary organizations that really have a message that want to do more of this kind of video with the opportunity for me to be a producer. I’ve actually directed zoom, video shoots while they were recording locally with their iPhone, and so this is far more sophisticated and an opportunity, like you said, to produce conversations.

We can also bring in, I think you said seven or eight live videos and capture those streams individually. Then you also have a “call in” mode, which uses this composite recording, which is not as high quality. It’s interesting when we do zoom, and we do gallery mode, in order to put 2 – 3 – 4 people on the screen, you know that it is what it is. But in your case we could do four people and record high quality four at a time, each one has an independent track, and we have that quality. If they’re calling in, then it’s very limited. In terms of the quality, is that correct?

Abel: That is correct, yes. When you call in, it will be contingent on the quality of the internet connection. But if they join as a guest you record them locally on a separate track. That is when you get indeed the high quality.

Jon: Cool! One of the things that I’m not doing today that I was doing when I was doing live streaming, is being able to take the comments from YouTube or Facebook and put those up on the screen and answer questions in that way. But in this case, you can give me a link and I could I have any number of people watching in what is virtually a private room? Is that right?

Abel: Yep, that’s right. So there are three different statuses in terms of inviting people on Riverside. There’s the guests think that you obviously send to guests that you want to be recorded for the whole conversation.

Jon: You’re my guest on my riverside.fm account.

Abel: Exactly. I’m here on the guest link, it is two clicks and I’m in this session. That is one part. The second part is for producers, that is the producer mode. Having a production team or having your audio or video engineer, attend the session without being recorded. And then there’s the third option, and that connects to live streaming, that is an audience link. You can share that audience link when you go live or when you start the recording in 30 minutes. Go through Twitter (and any social platform), and you say “hey, following in 30 minutes, I’m going live with a or b tune in” What happens is they click on the link and they are not visible in the conversation but the moment you hit the record button, is when you start your life conversation. That is when they as an audience member can actually attend the session. In addition to that, they can use the chat box on Riverside to ask questions. So this is a way to livestream on Riverside without any detrimental impact in terms of the recording quality.

Jon: After it gets edited? So where they’re watching live is a live stream of this composite mode, correct?

Abel: Correct

Jon: Camera switching, I mean why I’m a fan of Ecamm live is I can do multiple cameras. They have a guest mode where I can then go to a 2 shot, I can actually live direct 2 shot – 1 shot, bringing graphics is like a live studio. So you’re not competing with that, it’s a little bit geeky. But the technical question that I have is I was doing Ecamm, Ecamm does do some live streaming that I was using restream.io to go out simultaneously to my personal Facebook page, my professional Facebook page, and YouTube Live and getting back the chat. I don’t know, this whole streaming area is fascinating. There’s one advantage I see to your guests link, not the guest link. Sorry. But the audience link, what would you call that?

Abel: Yeah, exactly. Right

Jon: Right. That’s the participants that can just watch via the web page. So the chat then at least gives me the ability to answer questions. And that lends itself to kind of like membership groups. Because you’re not putting it on YouTube. You’re not putting it on Facebook, you’re just saying we are going to be live and you’ll get to participate in this session. You can ask questions. And if we take the time to edit it, the quality of the recording that we’re going to send out is going to be exceptionally good.

Able: Yeah, absolutely. And if I may add, and especially given what you said. I think what the following distinction is important to make. So when you talk about restream talk about Ecamm, these are live streaming platforms with some recording functionalities. Whereas what we do is we are recording platform with some live streaming functionalities, meaning that we optimize for the recording element. But in addition to that, we indeed provide some functions. nullities to go live. And like you mentioned your use case of having a private community attending a live recording. That is a very cool one. And that is perfectly suitable in the to do.

Jon: That’s really well said. I know I’m exploring and sorting this stuff out for myself. And as I talk to people that are looking at this whole world of live streaming, and are you familiar with this new audio only community platform called clubhouse?

Abel: Yeah

Jon: It’s amazing. I’m going to be doing programs in the future, I’m sure about it. Because I’ve just been impressed. It’s unfortunately, at the moment, invitation only, and iOS only, but it’s amazing. And it’s, you know, it’s audio only. It’s a whole different live environment. And because they’ve got some critical mass, it’s happening. But I went off the subject.

And this idea of having a close community or offering it to your followers, so that it isn’t so much a social media thing as a media thing. But what you said the distinction between the fact that you’re recording platform that does offer some live capabilities, versus a live platform that does some recording, definitely at a lower quality. I mean, that’s a very clear distinction. Yeah, anything to add on that?

Abel: No, I mean, I think I think you captured it there perfectly well. And I think to add to what you said, it’s very interesting what you’re seeing. I mean, we’ve sold the acquisition of Twitter, of Twitter acquiring breaker, which is again, I would say, directly related to the rise of clubhouse. And a second thing that I would add is that like, you can see that Patreon, for example, now, so the private community membership, so a way for creators to monetize their work. That is something that is closely related to the idea or the use case you post of using such a platform as Riverside to host a session with a private community. And that is also something we recognize, we can see clearly a trend towards the decentralization of, let’s say, a media landscape, where everything is becoming much more niche much more based on the individual rather than the brand. And that is also where that’s a different tools that can actually help creator distribute their message there, that is the position of these tools. And that’s also, I would say, a place where we’re heading towards, which is going to be very, very different than what we see today.

Jon: Yeah, and it also makes sense, in terms of the corporate marketplace, you mentioned organizations earlier, who want to do events for their own people, and end up with a really high quality recording, but at the same time, have multiple people on camera, and have, you know, staff and other audiences who they would want to include, at the time of live, unable to ask questions, and so forth. But then distributed as a more finished polished production. Yeah, as you know, so not only are we seeing revolutions in distribution, and you know, it was unimaginable not long ago, to be able to do the quality of live video that zoom does, for example, or that the quality of live production with all the bells and whistles that I’m able to do with the Ecamm. But is also fascinating that the programs can have the kind of production quality that we were used to pre pandemic and pre internet.

The other thing that that is important to me, and I think is another kind of a tip, but also an advantage of having really good quality video and isolating it, and not working around the multi camera aspects that you end up with, on zoom, for example, is that I’m focusing more and more on short form video. And I love doing interviews like this, and I love having the longer form format. But I think what’s going to be more valuable to my audience, particularly in a soundbite oriented culture, are the nuggets. And I just actually, this week produced one of my first shorts, an insight that I had in a conversation with Jay Acunzo of Marketing Showrunners. And those kinds of nuggets and the ability to edit out these short form videos will be ideal to have the high quality video and make those really kind of like, sing sweetly from the quality point of view.

Abel: Yeah, absolutely. Absolutely. And I mean, when having a very insightful conversation, by not leveraging the fact that you have so much unique content. So what you can do, one one use case I particularly like is to You record both audio and video, you use the audio for a podcast, you use the video for your YouTube channel, then you repurpose the content. And take for example 10 different clips of like the most interesting points being made this used for social media marketing strategy. And then you can also transcribe for example, the conversation and transform it into a blog post, which is a bit more to the point and synthesize, then then you have four or five different pieces of content, all different all complementing each other and all being like perfectly made for different types of distribution channels.

Jon: Yeah, you’re preaching to the choir. And I kind of even more than that this is something that I’m moving into. When I talk about being of service to visionary organizations. The one point that I would disagree with you about is the audio production and the video production, because as a producer, I don’t want to edit both of those. So tell me if I’m missing something, but what my intention is, and how I will do this program is that I will edit the video. And then I will strip out the audio and distribute that as an audio podcast, as opposed to doing a separate audio edit. And I 100% agree with you that part of the reason for doing what I call a web show, call it a video podcast, called wherever you want is not just for the original program, but for those opportunities to repurpose the content and refine them and deliver even higher quality clips by doing that kind of post production.

Abel: Absolutely. And I mean, like you said, you can choose to edit the video and audio as one file. And so the moment you make one edit that applies to all different files, all different tracks. And then once you have the finalized version, that is indeed, when you can split them and use it to distribute as an audio file and like a video file.

Jon: Great. It’s wonderful to talk to you thank you again for making the time and congratulations, because I do think that riverside.fm has identified a quality niche. And it’s evidenced in the people that are already using the platform. And I don’t think the as they say the toothpaste is going back in the tube with regard to the fact that even when the pandemic comes to an end, hopefully soon, that we’re going to be still more and more working in virtual spaces and doing this kind of virtual production. So I think you’re very well positioned. And as a longtime video producer, I can really see the value of having that quality. The big question for me to be transparent is how long will it take me to do an extra edit that is going to be more sophisticated. I’ll be custom compositing the two shot of us side by side as well as having the isolated tracks. So anyway, it’ll be fun. And it’ll be an interesting part of this video exploration.

Abel: Absolutely. You’ll see people that take a more hands off approach and try to minimize the time, you’ll see people who outsource the whole process. And the people who really like to dive deep into it, and really, like do everything custom. So it’s like you said you can you can make anything out of it. You can make it very simple or keep it simple. Or you can go really deep and specific.

Jon: Fabulous. Well thanks again and enjoy your weekend and Amsterdam and stay safe. We I will mention for the audience that I got a couple of very interesting interviews coming up, Jay Acunzo of Marketing Showrunners and he’s going to be back. And I’m actually doing his course, about program premises and doing programs that matter and conversations that make a difference. And Sean McCabe who is doing exactly the kind of report repurposing a video that we’re talking about. He’s got something called the daily content machine. And he’s been a big leader in online marketing for a long time. I’ll be interviewing him in February. So stay tuned to Video Mojo. I really appreciate you taking the time to watch, listen, whatever you do, and we’ll see you on the next episode.

The Next Big Thing in TV: How OTT like Roku, Apple TV, & Smart TVs Are Game Changers

The video landscape is ever changing. From user-generated content like on TikTok and Instagram to the high-end streamers like Netflix, Amazon, and HBO, just to name a few, there are more and more kinds of video.

OTT or over-the-top TV is often overlooked despite the fact that it offers amazing opportunities for producers of quality programs.

In this episode of Video Mojo, Jon Leland speaks with OTT innovator, Jonathon Barbato co-CEO of Best Ever Channels – http://besteverchannels.com – and they provide a valuable roadmap for what it takes to take advantage of these important new distribution channels.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee it up: How ELSE to Distribute – 2:20
  • Collaborative Conversation: Jonathan Barbato – 3:23
  • Community Campfire: Your Questions – 15:29
  • Lucious Links – 24:00

RESOURCE LINKS:

LUSCIOUS LINKS:

I’d love to hear from you with any feedback, suggestions, or reviews.
Please join us and/or post a review or comment via any of the links on this page:

https://play.combridges.com/links

Thanks!

How to Create the Ultimate Content Marketing Mix of Live Streaming, Social Media Video Series, & Podcast

When I started my video blog, I didn’t know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call “The WebShow-WebShow,” I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.

I detail “what is a WebShow?” and I also describe the specific software and hardware that I use to produce it. I also include a section on “Program Development” that covers the creative considerations necessary to produce a good show. Please click the video below to watch now.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE 

Time markers/Table of contents:
* Tee It Up: The Adventure Continues – 2:10
* Collaborative Conversation: WebShow – Webshow™ – 3:35
* Community Campfire: Q&A – 18:37
* Luscious Links: Throughout the show (see below

RESOURCE LINKS:

Pillar 2 of a Vibrant Video Presence: Technology – http://youtu.be/g__BRLf0BKc​​

Software: 

Hardware: 

  • New iMac
  • DSLR: Canon EOS Rebel T7i
  • Rode shotgun mic
  • Apple Airpods Pro (audio monitoring)
  • Lights

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

http://play.combridges.com/links

Thanks!

What You Need to Know About The Power of Programs, Podcasts & WebShows™ with Jay Acunzo

This episode of Video Mojo was something special, especially if you aspire to create original web content or are already in that game.

I don’t want you to miss out on the power of original series, specifically online video and audio programs like WebShows™ and podcasts, because they have a profound impact that surpasses all other forms of content. These new media formats enable a depth of connection that goes beyond even the most dynamic qualities of video and audio alone.

In this episode, of our Video Mojo WebShow™, the true value of this kind of exploration comes to life through my Collaborative Conversation with Jay Acunzo, founder of MarketingShowRunners and author of “Break the Wheel.” Please check it out below.

Among other insights, they discuss:

  • Why Resonance, Not Reach is a more meaningful marketing goal
  • The Value of Being An Explorer, Rather than an Expert, if your intention is to make a difference
  • A Call to Action to pay more attention NOT to Who Arrives, but to Who Stays because those people offer you the greatest and most accessible returns

This week’s Tee It Up talks about the Web’s “good guys” and the Luscious Links offer a valuable app for downloading streaming content including YouTube videos so that you can reuse them in your own video productions.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: The “Good Guys” – 1:51
  • Collaborative Conversation: Jay Acunzo – 3:46
  • Community Campfire: Q&A – 18:37
  • Luscious Links: Utility for downloading videos – 29:34

RESOURCE LINKS:

LUSCIOUS LINKS

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Video Mojo’s Fresh Take: In Changing Times, Reimagine Your Work. Discover What’s Possible Now.

When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo’s Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.

Don’t miss the specific strategies and actionable take-aways, all designed for authentic relationship-building, that are at the heart of this episode. Also, during the Luscious Links segment, Jon shares some impressive new video apps that can help you up-level your social media video presence.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: Two Firsts! CancerTalks and Contest – 2:13
  • Collaborative Conversation: Shawn Shepheard – 3:58
  • Community Campfire: Q&A – 18:56
  • Luscious Links: Video Apps for Social Media – 29:08

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Whole Lotta Streamin’ Goin’ On. Learn Why LIVE is the Next Big Thing in Social Engagement & New Tools We’re Using

Video Mojo continues as an exciting playful exploration of the bleeding edge of video. Our mission is to help you create a more engaging social media presence and to be your source for insights about how to create a more vibrant video presence.

If you want to know more about what I’m up to, last week’s episode was the transition from Video Mojo, the video blog, to Video Mojo LIVE, the webcast show (stay tuned and I will reveal the whole format). And, we will continue to offer edited versions including a podcast version for your listening convenience (links below). 😉

​This episode shows both a powerful set of new tools for live video streaming and provides a taste of how Video Mojo is evolving into a weekly LIVE webcast (every Friday at 10am PT) and podcast (iTunes, Spotify, etc.) that will be packed with valuable collaborative conversations, luscious links (various kinds of resource recommendations), and opportunities for you to “ask me anything” via the interactive technologies that we are now using.

​Please watch this video to see how we are engaging via live streaming and you are invited to join us any Friday at 10am PT on our YouTube Channel (subscribe), the ComBridges Facebook page (like), or my personal Facebook profile (follow).

Here are the resource links from this episode:

ECAMM LIVE(Live Streaming App)
https://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)

LUSCIOUS LINKS:

* Henny Tha Bizness: https://www.hennythabizness.com/
“HOW TO SETUP A PROFESSIONAL LOOKING LIVESTREAM IN 2020 using ECAMM LIVE – MY QUARANTINE SETUP”
https://youtu.be/WSy-Me6znBQ
* Pat Flynn: https://www.smartpassiveincome.com/
“This is the Best Live Streaming Software for Mac – Full Tutorial”
https://youtu.be/z0ddCZOmgCM
* Ali Adbaal: https://aliabdaal.com/
“My Favourite Mac Apps in 2020 | What’s on my MacBook Pro?”
https://youtu.be/Kppgzbun71I
* Purple Air (air quality)
https://www2.purpleair.com/
* Whimsical (mind mapping with charts)
https://whimsical.com/
* Restream (multi-casting)
https://restream.io/

3 PILLARS OF A VIBRANT VIDEO PRESENCE​

OTHER CONNECTION POINTS

Thank you!

The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass

I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.

This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.

About Video Mojo ​

Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links:

I’d love to hear from you.

Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

* Podcast Home: https://anchor.fm/video-mojo
* YouTube: https://www.youtube.com/JonLeland/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive

In the age of coronavirus, Zoom Meetings have become an essential way for groups to connect; but making these virtual gatherings powerful and productive is not so easy. Many people are still learning what it takes to be present without causing distractions. In other words, for groups larger than a half dozen, technical facilitation is required. In fact, having a dedicated technical support person to guide everyone in how to participate without detracting from the group’s energy can make a huge difference. Please watch the video below to learn more.

About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of ComBridges. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive

Hi and welcome to Video Mojo.

My name is Jon Leland and Video Mojo is a combination of timeless marketing principles and a playful exploration of the bleeding edge of social media and digital video.

Today we’re talking about digital video and the number one thing that you can do to make your Zoom meetings more powerful and productive.

You know, as I’ve been talking about digital video literally for decades. One of the original concepts that came to me was something I call the media proverb which is,
“It’s always more complicated than you think it is.”

Just because everybody is doing Zoom meetings now doesn’t mean that we’re doing them right. In fact, we’re seeing so many issues that even Saturday Night Live chose to make fun of all the ways that people do Zoom meetings wrong.

In this world that we have now where connecting via video has become so much more important, I think it’s really valuable to be conscious about the way we create a container for communities and get-togethers. To be clear, I’m not talking about two or three or even four or five people having a social gathering on Zoom. I’m talking about meetings where there can be 30 to 50 people and more.

Brene Brown offered some emotionally intelligent ideas that she uses with her Zoom meetings of 30 people on her team in order to get people into a more conscious space and to allow for all the intensity of emotions that are going on these days.
https://www.inc.com/betsy-mikel/how-brene-brown-runs-emotionally-intelligent-zoom-meetings.html

What’s clear is that we’re moving into a new world. So these kinds of online meetings and virtual connections, particularly the bigger ones where you’re talking about dozens or even hundreds of people, become more and more important. We want to create the container in a safe way, we want to create it in a conscious way, and we don’t want all of these distractions.

So the thing that I think is missing actually harks back to all the conversations about digital video, just because one person can run a whole meeting doesn’t mean that they should. I’ve been facilitating webinars for a client and we have two people managing the technology backend, making sure that things run in a smooth and professional way. In smaller meetings, such as meetings I have recently attended with 30 to 50 people, just having one person dedicated to managing the technology and giving people guidance and support makes a huge difference. If you don’t have that then you will have all these rough edges and distractions. People don’t understand that they really have to take responsibility for their audio and mute and unmute appropriately. I think having a technological project manager is the number one thing that we should to have to in order to have foundation and support in your large scale Zoom meetings.​ And when we conduct Zoom meetings in a professional way then they become a more solid, more productive container, and as a result generates a more powerful community..

I really want to encourage anyone that’s doing anything more than just a casual or small meeting with less than a half a dozen people, make sure that you have someone holding the space technologically, giving people coaching, providing real-time tech support, so that everybody can be on the same page and understand kind of the technological etiquette of making sure you muted or unmute and knowing where those controls are.
Knowing how the chat works so that if you want to chat to the whole group, you chat to the whole group. If you want to chat to an individual, you do it that way. Little things like that make a difference and help us build a stronger community through more productive and powerful Zoom meetings.

Please let me know what else you want to know about Zoom, about digital video and online. I’m here to help and thank you again as always for your kind attention. I look forward to seeing you next time.

VIDEO AID IN THE TIME OF CORONAVIRUS – How Software Providers Are Helping Us Connect & Communicate

Coronavirus has truly changed everything. ​
​We are all in this together.

As online video software provider, Loom said, “Inaction Felt Wrong.” Or, as Chris Cuomo said recently on CNN, “sitting on the sidelines is not an option.”

​In this episode of Video Mojo, I shine a spotlight on three online software companies who are examples of companies who are doing what they can (based on their company’s culture and values), especially in support of educators who are teaching online, using video, for the first time.

About Video Mojo

​Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

Resource Links from this episode:

If you want to check out ConvertKit as an email marketing platform:
https://app.convertkit.com/referrals/l/cb9d89ab-194a-4937-b1c4-7027fd850bf2
(affiliate link) Please let me know if you have questions.

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

VIDEO AID IN THE TIME OF CORONAVIRUS – How Software Providers Are Helping Us Connect & Communicate

Hi there and welcome to Video Mojo!

My name is Jon Leland and this is a video blog and podcast where we combine timeless marketing principles with the bleeding edge of video communications, social media, and digital marketing.
So we’re living in strange and interesting times. But it is an area where video can make a difference and help to connect us all, as I’ve been talking about week after week; human connections through video. This is an episode about how video software providers and an email software provider are really providing support for people to be able to take advantage of the fact that we’re staying at home and working at home. Many people are really cutting down on all kinds of travel and person-to-person interactions, so we want to make more of these human interactions. And when we make human interactions, it really becomes a matter of empathy, caring and wanting to make a difference. That’s why there’s this beautiful theme here between video connection and people making a difference in making offers.

Today, I want to shine the spotlight on three different software providers that are doing offers to help support people in this time of need.

Loom

The first one is Loom. I have actually become a fan of theirs even more since the video that I did in February where I talked about 4 video tools to help improve video fluency and connection. The folks at Loom have dramatically illustrated how this changed, because of the coronavirus and people working from home, is impacting the amount of video that we’re all using. They posted these charts both from China and from Italy showing how increased use there is where people are being most negatively impacted by the coronavirus.

The first thing that I want to say about Loom is I really love their culture and the fact that they felt in the presentation video on the page where they announced their response to the coronavirus they said “inaction felt wrong.” I really salute that spirit, and I feel the same way. I really think we need to be there more than ever for each other even though we can’t be there in person.

The other thing I want to say about Loom is that when I did a video in February about four tools I talked about Loom and I found that I have become even more of a fan of their platform since then. One key advantage is that when I record Loom videos they’re instantly available on the web. Some of the other platforms require you to upload the video within the application. For example, on Snagit, I have to wait for it to upload. It’s great the way it gets shared quickly, but with Loom it’s instantaneous.

In terms of the coronavirus, they’ve extended the terms of the already free version of Loom. It used to be that there was a limit of 25 videos when you had the free platform, it’s now unlimited through July 1st. And for everyone they’ve made the platform half cost. It was $10 a month for their pro platform, it’s now $5 a month. I recommend checking out Loom in any case because the free platform is quite powerful. And the most important part of their offer is for educators. Anyone in an educational institution a teacher, an administrator, or whatever they can get the Loom platform at the pro level for free forever. Not just the July 1st temporary offer.

Bomb Bomb

The second platform that I want to talk about in terms of a response to doing more video with the coronavirus is Bomb Bomb. They talked about rehumanizing your communications. I think if you’re a teacher and now need to teach online, part of that process is going to be the interactions that you might have done in office. Things that you will do now by email. Bomb Bomb is a very sophisticated application for doing video in email, particularly with Gmail. Normally it’s relatively expensive, starting around $30 a month per user. But for educators, it’s now free and they did not put a time limit on it. So if you think that you would benefit as a teacher delivering your communications as close to face-to-face that you can get. Really making eye contact with your students and doing that by email, this offer from Bomb Bomb is worth checking out.

Now I will put one caveat. I experimented with Bomb Bomb and in addition to the cost, there is a learning curve. It is an application. You could manage an entire class’s email list within the Bomb Bomb application and follow up with each student and have all of that readily available. So that’s something that I think educators might want to check out.

Convertkit

The third thing that I wanted to talk about is Convertkit. Convertkit is an email platform like MailChimp. Though, there are a lot of things that I like about it better. One of the things is their culture and that they specifically designed their platform and market to creators. What Nathan Barry, the CEO, has done is to create a “Creator Fund” and has funded it with $50,000. They’ve already gotten close to $150,000 as of a couple days ago and I’m sure it’s going to go beyond that. They are getting tons of applications but as we all know a lot of people are taking some very serious financial hits because of what’s going on with the coronavirus. So they’re creating a fund for creators who need help with their rent, health expenses, groceries, and those kinds of things.

People do really care. I really applaud these software companies that are doing something about the situation that we’re in. More and more I think we’re going to be learning to be video savvy and connecting via these kinds of video communications.

I look forward to your feedback. Thanks for any input that you can provide, for sharing, for subscribing, and all that good kind of support. I look forward
to seeing you next week!

Improve Your Video Connections with These 4 Recommended Video Software Tools

Are you looking to up your video communication skills?

Whether you are using video for marketing, to share software tips with those you work with, or to share valuable information via social media, you have choices to make in order to find “the right (video) tool for the job.”

​I’ve got recommendations! The episode of Video Mojo (video below) will help you by offering a quick overview of four video software tools that I have used to create casual, but informative videos, especially for clients and colleagues.

Click above to watch this week’s Video Mojo video blog & podcast episode.

The first three apps are particularly useful if you need or want to share your screen, including if that screen is sharing a presentation. The fourth video software tool is particularly useful when you want to make a more powerful video connection via email. Links to all four video apps are below (FYI, none are affiliate links.)

​About Video Mojo

Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & marketing.

Resource Link from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

* Video Launch Pad: https://go.combridges.com/video-launch-pad​
* YouTube Channel: https://www.youtube.com/jonleland​
* Video Blog Home: https://www.combridges.com/blog​/
* Podcast Home: https://anchor.fm/video-mojo​/
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​/
* Facebook: https://www.facebook.com/combridges.fb​/
* LinkedIn: https://www.linkedin.com/in/jonleland/

Thanks!

VIDEO TRANSCRIPT:

Improve Your Video Connections with These 4 Recommended Video Software Tools

Hi and welcome! 

My name is Jon Leland and I’m a digital marketing strategist and the host of Video Mojo, a weekly video blog, and podcast that connects timeless marketing principles with the bleeding edge of video communications, technology, and marketing. 

So today we are going to talk about four applications that can really help you get more fluent in the language of video and increase the power of the connections that you make via video. As you may have heard from other episodes of this video blog and podcast I’m a big advocate of the practice of video. I am passionate about learning by doing and experimenting, but most of all getting yourself out there so you develop the video muscle. These are four applications that can help you do just that in order to make better connections with the people that you are working with or that you want to influence. 

I will include all of the links for the applications that I’m talking about and some other resources throughout the description.

Loom

The first application is called Loom. Loom is very popular because of its simplicity and also because of its free level robust application. It operates both as a Chrome plug-in and as a desktop application. I’ve only used it as the Chrome plug-in because I find it really convenient. When you use Loom the limitation is that you do not have many customization options. Your talking head video will be a small circle in the lower-left corner. You then will be able to share your screen and show people what it is that you want to communicate about. We use it frequently and I’ve seen it used to explain things that are going on within software or websites. It’s very powerful and relatively easy to use. 

Snagit

A step up from that is Snagit, which is a kind of a Swiss Army knife of video tools. It has both the ability to do still frame captures as well as various forms of video interaction. It introduces the sophistication of being able to switch back and forth between a screen share and the full live-action video talking head. I got turned on to Snagit by Steve Dotto of Dottotech. He is a resource that I recommend and I’ll also include a link to his video review of Snagit for a lot more detail. Snagit is a paid application. It is a one-time fee of about $50 unless you get some kind of discount. It will give you a more sophisticated ability to produce videos where you’re switching back and forth while recording but NOT in post-production. 

Wistia’s Soapbox

I really like the third tool, Wistia’s Soapbox. Wistia is a video hosting application that I do recommend to get away from the YouTube noise that happens when you host videos on YouTube. For example, on my landing pages for the video launchpad, I have embedded videos that will not recommend other YouTube videos by using the Wistia platform. Soapbox is an application that Wistia has developed and is also accessible by a Chrome plug-in. It has a really clever post-production editing interface. You record once and then in this editing interface you have the ability to switch between the live talking head and the screen share as well as a  third view which is one-third talking head in two-thirds screen share. So if you’re doing “mini-tutorials” soapbox is a pretty cool application that will enable you to produce a kind of presentation that looks like you’ve used much more fancy editing software that has a nice combination of the live talking head human presence and the screen sharing. 

BombBomb

Then if you want to move up to the next level BombBomb is a really cool application, particularly if you’re doing a lot of email outreach and you want to move to a more sophisticated level. For example, if you are a real estate marketer that wants to stand out above the crowd in how they communicate with their prospective customers, BombBomb integrates with email like nothing else that I’ve seen. The way that they do that is when you record a BombBomb video for somebody the first two seconds is an animated GIF that can be embedded into an email. In fact, they have a whole email integration for outbound marketing. That means the learning curve is higher and the cost is definitely higher as it’s a professional application. But it will give you the ability to communicate via email and really make personal messages that can attract and engage in a very powerful way. 

So there’s a quick overview of four tools that you can use to increase your video muscle. You know, it’s a practice. It takes determination and perseverance to stay with it. Each one has a learning curve starting with something like Loom (it’s simpler), and walking up the ladder to something like BombBomb (it’s much more complex). Whatever you do I really encourage you to get out there, make yourself more visible, and do the kind of engagement that these kinds of video tools enable. 

Thanks again for your kind attention. I really do appreciate you being here and I’ll see you next week!