Coronavirus has truly changed everything.
We are all in this together.
As online video software provider, Loom said, “Inaction Felt Wrong.” Or, as Chris Cuomo said recently on CNN, “sitting on the sidelines is not an option.”
In this episode of Video Mojo, I shine a spotlight on three online software companies who are examples of companies who are doing what they can (based on their company’s culture and values), especially in support of educators who are teaching online, using video, for the first time.
About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.
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VIDEO AID IN THE TIME OF CORONAVIRUS – How Software Providers Are Helping Us Connect & Communicate
Hi there and welcome to Video Mojo!
My name is Jon Leland and this is a video blog and podcast where we combine timeless marketing principles with the bleeding edge of video communications, social media, and digital marketing.
So we’re living in strange and interesting times. But it is an area where video can make a difference and help to connect us all, as I’ve been talking about week after week; human connections through video. This is an episode about how video software providers and an email software provider are really providing support for people to be able to take advantage of the fact that we’re staying at home and working at home. Many people are really cutting down on all kinds of travel and person-to-person interactions, so we want to make more of these human interactions. And when we make human interactions, it really becomes a matter of empathy, caring and wanting to make a difference. That’s why there’s this beautiful theme here between video connection and people making a difference in making offers.
Today, I want to shine the spotlight on three different software providers that are doing offers to help support people in this time of need.
The first one is Loom. I have actually become a fan of theirs even more since the video that I did in February where I talked about 4 video tools to help improve video fluency and connection. The folks at Loom have dramatically illustrated how this changed, because of the coronavirus and people working from home, is impacting the amount of video that we’re all using. They posted these charts both from China and from Italy showing how increased use there is where people are being most negatively impacted by the coronavirus.
The first thing that I want to say about Loom is I really love their culture and the fact that they felt in the presentation video on the page where they announced their response to the coronavirus they said “inaction felt wrong.” I really salute that spirit, and I feel the same way. I really think we need to be there more than ever for each other even though we can’t be there in person.
The other thing I want to say about Loom is that when I did a video in February about four tools I talked about Loom and I found that I have become even more of a fan of their platform since then. One key advantage is that when I record Loom videos they’re instantly available on the web. Some of the other platforms require you to upload the video within the application. For example, on Snagit, I have to wait for it to upload. It’s great the way it gets shared quickly, but with Loom it’s instantaneous.
In terms of the coronavirus, they’ve extended the terms of the already free version of Loom. It used to be that there was a limit of 25 videos when you had the free platform, it’s now unlimited through July 1st. And for everyone they’ve made the platform half cost. It was $10 a month for their pro platform, it’s now $5 a month. I recommend checking out Loom in any case because the free platform is quite powerful. And the most important part of their offer is for educators. Anyone in an educational institution a teacher, an administrator, or whatever they can get the Loom platform at the pro level for free forever. Not just the July 1st temporary offer.
The second platform that I want to talk about in terms of a response to doing more video with the coronavirus is Bomb Bomb. They talked about rehumanizing your communications. I think if you’re a teacher and now need to teach online, part of that process is going to be the interactions that you might have done in office. Things that you will do now by email. Bomb Bomb is a very sophisticated application for doing video in email, particularly with Gmail. Normally it’s relatively expensive, starting around $30 a month per user. But for educators, it’s now free and they did not put a time limit on it. So if you think that you would benefit as a teacher delivering your communications as close to face-to-face that you can get. Really making eye contact with your students and doing that by email, this offer from Bomb Bomb is worth checking out.
Now I will put one caveat. I experimented with Bomb Bomb and in addition to the cost, there is a learning curve. It is an application. You could manage an entire class’s email list within the Bomb Bomb application and follow up with each student and have all of that readily available. So that’s something that I think educators might want to check out.
The third thing that I wanted to talk about is Convertkit. Convertkit is an email platform like MailChimp. Though, there are a lot of things that I like about it better. One of the things is their culture and that they specifically designed their platform and market to creators. What Nathan Barry, the CEO, has done is to create a “Creator Fund” and has funded it with $50,000. They’ve already gotten close to $150,000 as of a couple days ago and I’m sure it’s going to go beyond that. They are getting tons of applications but as we all know a lot of people are taking some very serious financial hits because of what’s going on with the coronavirus. So they’re creating a fund for creators who need help with their rent, health expenses, groceries, and those kinds of things.
People do really care. I really applaud these software companies that are doing something about the situation that we’re in. More and more I think we’re going to be learning to be video savvy and connecting via these kinds of video communications.
I look forward to your feedback. Thanks for any input that you can provide, for sharing, for subscribing, and all that good kind of support. I look forward
to seeing you next week!
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