Posts

What You Need to Know About The Power of Programs, Podcasts & WebShows™ with Jay Acunzo

This episode of Video Mojo was something special, especially if you aspire to create original web content or are already in that game.

I don’t want you to miss out on the power of original series, specifically online video and audio programs like WebShows™ and podcasts, because they have a profound impact that surpasses all other forms of content. These new media formats enable a depth of connection that goes beyond even the most dynamic qualities of video and audio alone.

In this episode, of our Video Mojo WebShow™, the true value of this kind of exploration comes to life through my Collaborative Conversation with Jay Acunzo, founder of MarketingShowRunners and author of “Break the Wheel.” Please check it out below.

Among other insights, they discuss:

  • Why Resonance, Not Reach is a more meaningful marketing goal
  • The Value of Being An Explorer, Rather than an Expert, if your intention is to make a difference
  • A Call to Action to pay more attention NOT to Who Arrives, but to Who Stays because those people offer you the greatest and most accessible returns

This week’s Tee It Up talks about the Web’s “good guys” and the Luscious Links offer a valuable app for downloading streaming content including YouTube videos so that you can reuse them in your own video productions.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: The “Good Guys” – 1:51
  • Collaborative Conversation: Jay Acunzo – 3:46
  • Community Campfire: Q&A – 18:37
  • Luscious Links: Utility for downloading videos – 29:34

RESOURCE LINKS:

LUSCIOUS LINKS

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Video Mojo’s Fresh Take: In Changing Times, Reimagine Your Work. Discover What’s Possible Now.

When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo’s Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.

Don’t miss the specific strategies and actionable take-aways, all designed for authentic relationship-building, that are at the heart of this episode. Also, during the Luscious Links segment, Jon shares some impressive new video apps that can help you up-level your social media video presence.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: Two Firsts! CancerTalks and Contest – 2:13
  • Collaborative Conversation: Shawn Shepheard – 3:58
  • Community Campfire: Q&A – 18:56
  • Luscious Links: Video Apps for Social Media – 29:08

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

How to Tell Difficult Stories that NEED to Be Told Using Vulnerability, Storytelling, & Engagement

It has been said that “what’s in the way is the way.” For this reason, telling your most difficult and vulnerable stories can have healing and engaging effects beyond anything you might imagine.

In this episode of Video Mojo, I got to interview master coach & author, Andrea J. Lee and we had an intimate conversation about authenticity and vulnerability, including real life examples of what can happen when you tell the stories that NEED to be told. One example of this phenomenon is a 2-minute video that Andrea did for UpWorthy that got over 2 million views… without trying!

If you are interested in going deeper with your storytelling in order to make a more human connection with your audiences, don’t miss this.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN THIS EPISODE:

  • Tee It Up: Authentic Relationships – 2:14
  • Collaborative Conversation: Andrea J. Lee – 4:24
  • Community Campfire: Q&A – 20:15
  • Luscious Links: My Octopus Teacher – 28:43

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Creatives, Christy Strauch Helps You Overcome Resistance & Get Your Work OUT!

Your Inner Critic is Not a Myth. It’s a Muse-Buster!

My “Collaborative Conversation” with coach and author Christy Strauch offers specific things you can do to dig in and move on so that your creative work gets out and touches the lives of others. That’s what we all want, right? Whether you are a fine artist or entrepreneur (or somewhere in between), there’s a ton of actionable inspiration here.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee It Up: About Story – 1:38
  • Collaborative Conversation: Christy Strauch (Coach, Author) – 3:40
  • Community Campfire: Q&A – 14:43
  • Luscious Links: Morning Pages resources – 21:38

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – Live on 10/16/20 at 10am PT

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

https://play.combridges.com/links

Thanks!

Tips for Deepening Your Social Media Presence with actress/coach, Julia McNeal

There’s so much more to authentic social media and video than selling and persuading. A truly meaningful presence is more about engagement and relationship building. In order to deepen that experience, we touch a shared humanity that is very personal.

As Julia McNeal illuminates in this episode of Video Mojo, this is what’s required if you want to be truly authentic; and, the really GOOD NEWS is that along with this deeper level of engagement comes a recognition of a shared humanity that is a service to everyone you touch. Don’t miss this episode.

As always, in addition this “Collaborative Conversation” (interview), Video Mojo also includes a quick commentary called “Tee It Up” (this week an overview of how WebShows™ like ours build on the shoulders of podcasting) and “Luscious Links” resource recommendations (this week two great sources for license-free images you can use without fee or credit, if you so choose).

Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET
on our YouTube channel: https://www.youtube.com/jonleland
and via our Facebook Page: https://www.facebook.com/combridges.fb/live

ABOUT VIDEO MOJO
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…

IN THIS EPISODE
Time markers/Table of contents:

  • Tee It Up: Media Evolutions Through the Ages – 1:48
  • Collaborative Conversation: Julia McNeal (Actress, Teacher, Coach) – 4:57
  • Community Campfire: Q&A – 18:48
  • Luscious Links: stock image resources – 23:06

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – To be recorded live Friday, October 16th at 10am PT.

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

ECAMM LIVE (Live Streaming App):
https://www.ecamm.com/mac/ecammlive/?…
(affiliate link)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

Strategic Thinking for Small Business Marketing with Neal “Think Like an App” Polachek

When Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.

This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my “Tee It Up” commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.

Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET 
on our YouTube channel: https://www.youtube.com/jonleland 
and via our Facebook Page: https://www.facebook.com/combridges.fb/live

ABOUT VIDEO MOJO
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…

IN THIS EPISODE
Time markers/Table of contents:

  • Tee It Up: “Follow the Juice” – 1:18
  • Collaborative Conversation: Neal Polachek, “Think Like an App” – 3:54
  • Community Campfire: Q&A – 15:07
  • Luscious Links: an exemplary YouTuber & resource – 23:50

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

Go Beyond Content Marketing & Storytelling. Conversations Are Now King. – Video Mojo LIVE! Webcast

Our mission is to help you have a more engaging social media presence and a more vibrant video presence. Some call this “content marketing.” Others like to think there’s a silver bullet in “brand storytelling.” In this week’s edition of Video Mojo LIVE!, master storytelling coach and the author of “Narrative Coaching,” Dr. David Drake and I explore what it means to go beyond conventional concepts of content marketing, revealing how authentic storytelling is really a conversation, not a one-way communication, like most marketing. Please click the video below to watch now.

Other insights include my “Tee It Up” opening commentary on “There Is No Finish Line” and a “Luscious Links” movie review of the Netflix documentary, “The Social Dilemma.”

Time markers:
* Tee It Up – 2:04
* Collaborative Conversation – 4:24
* Community Campfire – 12:49
* Luscious Links – 21:54

Here are the resource links from this episode:

* David Drake: https://www.themomentinstitute.com/

* “So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love” by Cal Newport – https://www.amazon.com/Good-They-Cant-Ignore-You/dp/0349415862

LUSCIOUS LINKS
* The Social Dilemma (Netflix Documentary)
https://www.thesocialdilemma.com/

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

* ECAMM LIVE (Live Streaming App):
https://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:
* Youtube: https://www.youtube.com/jonleland/
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

[Rant] How Social Media Playfulness Leads to Meaningful Connections

Social media often gets a bad rap, and it often deserves it. 

On the other hand, social media may well be the biggest, most fun playground ever. 🙂  

And, I’m not just talking about frivolous fun. I’m talking about an AWESOME playground with creative superpowers and unprecedented opportunities to develop meaningful connections.

Amongst social media’s creative superpowers, my favorite (as you may well know) is video. Social media is constantly reinventing video in a morphing media form that most currently spans a spectrum from TikTok and IGTV (and, yes, Reels) to Facebook Live, YouTube, Zoom, and Loom, just to name a few. 

Has there ever been a video playground so abundant with creative opportunities to experiment and try new things? And, when you try new things, there’s no telling what will happen. That’s what I’m talkin’ ‘bout!

One of those things that might happen, perhaps serendipitously, is that you might make some meaningful connections with like minds who resonate with your creations.

It’s in making these kinds of authentic connections that you can, if you are willing to play and experiment, make social media meaningful. And, I hope you know that I’m not talking about my thousands of Facebook “friends.” 

I’m talking about authentic long-term relationships that are sustained through an Engaging Social Media Presence (my new acronym is ESMP). Because nothing meaningful is ever built with a single click, these kinds of social media connections require nurturing through the values that I champion, specifically, consistency and authenticity, as well as (and I know I’m getting a bit circular here) playfulness and video.

So, when someone makes you aware of how truly evil Facebook (and others) can be, please don’t forget that there’s a flip side that is also true. 

When you use social media with a spirit of playfulness and experimentation it leads to expanded creativity and connections.

And, oh yeah, this quote (that’s on the social media graphic that’s attached to this post) came out of my recent webinar, “Beyond the Hype: Social Media Marketing That Really Works!” 

If you’re interested, you can check out that webinar for free, no registration required, here: https://www.combridges.com/free-social-media-marketing-webinar/

Thanks for reading!

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Forget “shiny objects” and “silver bullet” formulas. Please. There’s a better way. A much better way. And, in the age of coronavirus, it’s time to boil things down to the essentials, don’t you think?

Relationship-based marketing makes your business sustainable for the long haul, allows you to be of service in a way that’s meaningful to you, and creates a process that you can enjoy every step of the way.

In the episode of Video Mojo above, I do my best to will help you avoid the worst mistake in digital marketing (spoiler alert: it’s making your marketing all about the money) while illuminating the path to more satisfying forms of success.

About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:
– Robin Sharma “5am Club”: https://www.robinsharma.com/book/the-5am-club

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback, or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
* YouTube Channel: https://www.youtube.com/jonleland​/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​/
* Podcast Home: https://anchor.fm/video-mojo​/

VIDEO TRANSCRIPT:

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Hi there and welcome to another edition of Video Mojo. My name is Jon Leland from ComBridges.com. Video Mojo is a podcast and a vlog that connects timeless marketing principles with a playful exploration of video marketing and social media marketing.

Today we’re going to explore 3 principles to help you avoid the worst mistake in digital Marketing. In other words, why formulaic marketing hurts your brand and how relationship based marketing builds success.

This is a subject that is very near and dear to my heart. It is something that bugs me in the marketplace where, I think, we all, in this day and age, have much more sensitive “bullshit meters” than ever before. We recognize hype, we recognize when people are trying to manipulate us, and now with coronavirus and kind of a reinvention of our entire society (at least I hope in some ways), more and more people are trying to focus on what is essential and important in life. This contrast between what I call relationship-based marketing and manipulative or formulaic marketing is really at the heart of the matter.

I think that the worst mistake that you can make in digital marketing is to make it all about the money. Formulaic marketing taps into this kind of myth that I think a lot of people have, that there can be a silver bullet. That if you just follow this formula A-B-C-, it’s a guaranteed six to seven figures. We all know it’s a myth. It’s just a false promise and people are playing on the entrepreneurial spirit that’s out there, genuine authentic longing to be of service. And they are capitalizing and going – well these are the tips and tricks -. I think we all have a propensity to look for shiny objects, quick fixes, and that kind of thing. But you know, stay away. I think that is the worst mistake not only to buy into that but also to think that that’s a recipe for success.

To be clear, I’m not saying that techniques and strategies such as sales funnels or email sequences are bad per se. There are a lot of very solid techniques but there’s a fuel that powers them. And that’s the things that I’m most passionate about and why I’m involved in online marketing. So I want to offer you 3 key principles that I think really make marketing work in the face of all this bull.

1- Make Authentic Human Connections

So #1 is the fact that we need to make authentic human connections. That’s why this is Video Mojo and why I’m such a big proponent of online video. We need to make human connections. Those human connections need to be fueled by value.

2 – Human Connections are Fueled By Value

I am reading a book right now by Robin Sharma called The 5 am Club. And he talks throughout the book about this goal which is to serve as many people as possible. And I think that’s something that, if not all of us, most of us want to do is have our work, serve as many people as possible.

That is the second principle is if it’s heart oriented, if you’re really coming from service people get that and that builds on the human connection and allows you to really make a difference.

3 – Marketing is a Long-Term Process

The third principle is that you really have to look at marketing as a long-term process. I heard the famous quote recently that you shouldn’t confuse the map with the territory. The map, or the design, or the strategy is really one thing but the territory is the landscape and in marketing, it’s the environment that we’re working within. If you’re going to build authentic long-term relationships, which I do think is a very real definition of success, authentic long-term relationships, it’s a process. No relationship is built in one day or in one event. Basic marketing principle being multiple touches and basics of relationship-building is contribute, contribute, contribute, and always be adding value.

I love the expression “Lead With Value”. You offer your service, you offer value. The people that I know and admire that have been really successful in online marketing have generated tons of free content. And this is my modest effort, Video Mojo. No charge, no sales pitch. I’m out here trying to make a difference, trying to help people do better heart-based, relationship-based marketing, rather than the kind of formulaic stuff that is so prevalent and so hyped.

I think the bottom line is, how do you define success? There are many definitions of success but I can tell you that if you make it all about the money that is very short-sighted and not sustainable. People can smell when what you’re doing is really “I just want sales, I’m just after your money”. On the other hand, if you’re coming from being of service, people can taste that and they can get a real sense that you’re here not for the money necessarily. Although, I believe the money follows and this is what fuels a long-term business that’s sustainable. They get the sense that that’s why you’re here, you’re around and you’re consistent. That’s one of the big things I’ve talked about here over and over again, consistent content and consistent presence. That’s the kind of thing that builds what I think is a definition of success which is sustainable long-term relationships.

Business is about relationships. When you’re present and leading with value then I think that you have kind of marketing that can work and that will feed you all along the way so that you can become part of a learning process and evolve and develop relationships over time. It’s a long game but that’s a game worth playing and a game that you can enjoy every step of the way.

That’s this episode of VIdeo Mojo. If you’re looking for more episodes, there’s a youtube channel or also on my website ComBridges.com/blog. On the blog is where you can find all the episodes including transcripts. I look forward to your feedback as always I’m very grateful for your time and attention and we’ll see you next time.

VIDEO AID IN THE TIME OF CORONAVIRUS – How Software Providers Are Helping Us Connect & Communicate

Coronavirus has truly changed everything. ​
​We are all in this together.

As online video software provider, Loom said, “Inaction Felt Wrong.” Or, as Chris Cuomo said recently on CNN, “sitting on the sidelines is not an option.”

​In this episode of Video Mojo, I shine a spotlight on three online software companies who are examples of companies who are doing what they can (based on their company’s culture and values), especially in support of educators who are teaching online, using video, for the first time.

About Video Mojo

​Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

Resource Links from this episode:

If you want to check out ConvertKit as an email marketing platform:
https://app.convertkit.com/referrals/l/cb9d89ab-194a-4937-b1c4-7027fd850bf2
(affiliate link) Please let me know if you have questions.

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

VIDEO AID IN THE TIME OF CORONAVIRUS – How Software Providers Are Helping Us Connect & Communicate

Hi there and welcome to Video Mojo!

My name is Jon Leland and this is a video blog and podcast where we combine timeless marketing principles with the bleeding edge of video communications, social media, and digital marketing.
So we’re living in strange and interesting times. But it is an area where video can make a difference and help to connect us all, as I’ve been talking about week after week; human connections through video. This is an episode about how video software providers and an email software provider are really providing support for people to be able to take advantage of the fact that we’re staying at home and working at home. Many people are really cutting down on all kinds of travel and person-to-person interactions, so we want to make more of these human interactions. And when we make human interactions, it really becomes a matter of empathy, caring and wanting to make a difference. That’s why there’s this beautiful theme here between video connection and people making a difference in making offers.

Today, I want to shine the spotlight on three different software providers that are doing offers to help support people in this time of need.

Loom

The first one is Loom. I have actually become a fan of theirs even more since the video that I did in February where I talked about 4 video tools to help improve video fluency and connection. The folks at Loom have dramatically illustrated how this changed, because of the coronavirus and people working from home, is impacting the amount of video that we’re all using. They posted these charts both from China and from Italy showing how increased use there is where people are being most negatively impacted by the coronavirus.

The first thing that I want to say about Loom is I really love their culture and the fact that they felt in the presentation video on the page where they announced their response to the coronavirus they said “inaction felt wrong.” I really salute that spirit, and I feel the same way. I really think we need to be there more than ever for each other even though we can’t be there in person.

The other thing I want to say about Loom is that when I did a video in February about four tools I talked about Loom and I found that I have become even more of a fan of their platform since then. One key advantage is that when I record Loom videos they’re instantly available on the web. Some of the other platforms require you to upload the video within the application. For example, on Snagit, I have to wait for it to upload. It’s great the way it gets shared quickly, but with Loom it’s instantaneous.

In terms of the coronavirus, they’ve extended the terms of the already free version of Loom. It used to be that there was a limit of 25 videos when you had the free platform, it’s now unlimited through July 1st. And for everyone they’ve made the platform half cost. It was $10 a month for their pro platform, it’s now $5 a month. I recommend checking out Loom in any case because the free platform is quite powerful. And the most important part of their offer is for educators. Anyone in an educational institution a teacher, an administrator, or whatever they can get the Loom platform at the pro level for free forever. Not just the July 1st temporary offer.

Bomb Bomb

The second platform that I want to talk about in terms of a response to doing more video with the coronavirus is Bomb Bomb. They talked about rehumanizing your communications. I think if you’re a teacher and now need to teach online, part of that process is going to be the interactions that you might have done in office. Things that you will do now by email. Bomb Bomb is a very sophisticated application for doing video in email, particularly with Gmail. Normally it’s relatively expensive, starting around $30 a month per user. But for educators, it’s now free and they did not put a time limit on it. So if you think that you would benefit as a teacher delivering your communications as close to face-to-face that you can get. Really making eye contact with your students and doing that by email, this offer from Bomb Bomb is worth checking out.

Now I will put one caveat. I experimented with Bomb Bomb and in addition to the cost, there is a learning curve. It is an application. You could manage an entire class’s email list within the Bomb Bomb application and follow up with each student and have all of that readily available. So that’s something that I think educators might want to check out.

Convertkit

The third thing that I wanted to talk about is Convertkit. Convertkit is an email platform like MailChimp. Though, there are a lot of things that I like about it better. One of the things is their culture and that they specifically designed their platform and market to creators. What Nathan Barry, the CEO, has done is to create a “Creator Fund” and has funded it with $50,000. They’ve already gotten close to $150,000 as of a couple days ago and I’m sure it’s going to go beyond that. They are getting tons of applications but as we all know a lot of people are taking some very serious financial hits because of what’s going on with the coronavirus. So they’re creating a fund for creators who need help with their rent, health expenses, groceries, and those kinds of things.

People do really care. I really applaud these software companies that are doing something about the situation that we’re in. More and more I think we’re going to be learning to be video savvy and connecting via these kinds of video communications.

I look forward to your feedback. Thanks for any input that you can provide, for sharing, for subscribing, and all that good kind of support. I look forward
to seeing you next week!