Remarkable Creator Business Growth: What Are Ali Abdaal’s Strategies?

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Because of how much I’ve learned from him, Ali Abdaal is one of my favorite YouTubers. The growth of his creator business is also an inspiring success story with teachings all its own.

In my latest Video Mojo interview, I was thrilled to feature Tommy Mallen, Head of Product for the massively successful YouTuber (4.3 million subscribers+), author, and creator entrepreneur, Ali Abdaal.

This episode focuses on the transformation of Ali Abdaal’s Part-Time YouTuber Academy and its new approach following the conclusion of their last live cohort. Tommy offers valuable insights into the relationship between value and monetization and shares how the Ali Abdaal organization navigates decision-making processes and future plans.

Video Mojo is an expression of my commitment to helping B2B content marketers and entrepreneurs leverage an authentic and engaging video presence across all social media platforms, with a keen focus on TikTok and YouTube.

This is a must-watch episode if you’re a creator seeking growth strategies or interested in the intersection of authenticity and marketing.

Don’t forget to check out the Part-Time YouTuber Accelerator.

For more resources and to stay connected with me, Jon Leland, visit: https://play.combridges.com/

Amazing Story: How Did Having Fun on TikTok Help Her Build a Better Life?

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At 62 years of age, Helen Polise is a force of nature.

She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis.

Follow Helen on TikTok here: https://www.tiktok.com/@themuthership…

Subscribe to her weekly Creative Forecast email here: https://mailchi.mp/hellosocialize/mut…

Watch or listen to more Video Mojo vodcasts here (or on YouTube or wherever you get your podcasts): https://combridges.com/blog

Subscribe to Jon Leland’s email blasts here.

Inquire about Jon Leland’s video marketing consulting and other creative services here.

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8 Powerful Business Marketing Apps I Use

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Truth: I spend a bunch of my time researching and experimenting with the apps that I use to run my business.

This video spells out the ones that I have come to rely on and value the most. I recommend them to you because I hope you’ll find them as helpful as I do.

Chapters for Your Convenience
0:00 – Intro
0:32 – Best Email Marketing App: ConvertKit
1:42 – Best Website Development App: Squarespace
3:09 – Best File Sharing App: Google Drive
3:48 – Best Video Editing App: Descript
4:49 – Best Personal Email App: Superhuman
5:45 – Best AI Apps for Business: ChatGPT & Hyperwrite
7:13 – Best Notetaking App: Notion
8:38 – Best Headline Writing Tool: CoSchedule’s Headline Studio
10:00 – Wrap up and link to my video on AI-powered Video Apps

I have affiliate relationships with two of these. If you are moved to do so, please use these links to support my video creator journey. Thanks!

https://convertkit.com?lmref=sbnJBw
https://www.descript.com?lmref=1dEA5A

Huge Impact: TikTok + ChatGPT + Video Reveals Surprising Truths About Marketing

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Both TikTok and ChatGPT are game changers.

Together they also inspired this conversation between two experienced creator-marketing pros – Eliya Finkelstein of datadrivenrebel.com and Jon Leland, host of the Video Mojo vodcast – about how the world of marketing has been changed forever and what you can do about it.

Subjects covered include:

  • The erosion of trust in marketing and how to address it.
  • What does it mean to “follow the Juice” and how can that be productive?
  • How TikTok “opened the floodgates” for what Eliya has to say.
  • Why conversion rates and landing pages are often over-rated.
  • Why ChatGPT prompt books are a waste of money.
  • Similarities between ChatGPT & TikTok.
    And much more.

Resources mentioned:

– George Kao, Authentic Business Coach (affil link)

– Marketing AI Institute

– Adam Grant, author

– Eliya Finkelstein, Data-Driven Rebel

Can Community Solve Your Marketing Problems? Video Mojo Interview with Mark Schaefer

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I recently had the pleasure of interviewing author, educator, speaker, and authentic thought-leader, Mark Schaefer about his new book, Belonging to the Brand, Why Community is the Last Great Marketing Strategy.

I think Mark’s work is important in today’s fast-paced, ever-changing marketing landscape. As we all know, it’s becoming increasingly difficult for marketers to stay relevant and create authentic engagement.

Here are my favorite two minutes of our conversation:

We discuss why community represents a future-proof strategy for businesses struggling to navigate this challenging time. Schaefer sheds light on the famous Peter Drucker axiom, “Culture eats strategy for breakfast,” and explains how fostering a strong sense of community can lead to better engagement and long-term customer loyalty.

Whether you’re a business marketing executive or just someone looking to improve your marketing game, this conversation is packed with valuable insights and actionable tips you can apply to your own strategies.

You can watch the whole video conversation below or listen on Spotify, Apple Podcasts, or your favorite podcast app.

For additional resources and to learn more about Mark Schaefer and his work, visit https://businessesgrow.com/.

Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?

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In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.

Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.

Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.

Learn more at https://wistia.com/product/live-video

Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage

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Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing

Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?

In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.

As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.

This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.

Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.

Resource Links mentioned: ​

ChatGPT​: https://chat.openai.com/chat ​

HubSpot’s ChatSpot.ai Demo​: https://chatspot.ai/ ​

TikTok Video on How to Go Beyond Prompts​: https://www.tiktok.com/@heyeliya/vide… ​

Denise Wakeman’s Post on Using ChatGPT for Marketing​: https://denisewakeman.com/marketing-t…

Follow Jon on TikTok: https://www.tiktok.com/@joncombridges

Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective

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The Future of Marketing is Here.

Are you ready to use the newest AI to take your marketing to the next level?

In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.

This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.

Why Are Micro-Influencers a Better Bet Than Fake Famous Influencers?

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Check out my new TikTok video below (follow me on TikTok here) and then scroll down for a whole bunch of Luscious Links relating to this important marketing trend: 

Micro-Influencers!

@joncombridges

Micro-Influencers are what’s hot! #digitalmarketing #businessmarketing #videomarketing #socialmediamarketing #greenscreen

♬ dance(256762) – TimTaj

Because TikTok is literally re-defining user-generated content (UGC), it has become the breeding ground for a new wave of audience-specific, Micro-Influencers. For example, here’s a TikTok video that explains this trend.

The Forbes article that’s at the beginning of that TikTok clip is called, “How Marketers Can Leverage Partnerships In The World Of Paid Fan Content.” Authentic Fans = Micro-Influencers. They are loyal and, well, authentic. Read more.

Micro-Influencers are NOT “Fake Famous.” That’s what “influencers” used to be. 

For a sharp indictment of what most people think about when they think about “influencers,” check out the documentary, “Fake Famous” on HBO Max.

Thanks to the Fake Famous documentary, I found NYTimes tech journalist, Taylor Lorenz. Then, via Instagram, she showed me “granfluencers,” a particular flavor of Micro-Influencers. So much for the lame concept “TikTok is just a bunch of teenagers dancing.” NY Post got this.

The source itself TikTok calls this trend, “Community Commerce.” i.e. commerce that’s being done within communities which are micro-spheres of influence: Read their article.

Bonus, Free Resource: I created this 20-minute video mini-workshop, “Why TikTok is Important for Business Marketing.” It includes 4 illustrative video clips. Check it out.

How to Keep Automation from Sucking the Soul Out of Your Content Marketing

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Content marketing is a powerful tool for building business relationships. But if you’re not careful, automation apps and content-hungry social media channels can turn meaningful marketing into an impersonal, soulless “noise” that leaves no room for the delivery of real value.

In this Video Mojo video podcast conversation, Stuart Balcombe, co-founder of content marketing agency Procket, and I offer actionable strategies on how to create meaningful short-form video content marketing that leverages podcasts and webinars in a way that keeps it from sucking the soul out of your business! As always, the resource links mentioned can be found below.

ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

Please connect with us or subscribe to our free Luscious Links emails here:
https://play.combridges.com/links

RESOURCE LINKS FROM THIS EPISODE: