How to Create the Ultimate Content Marketing Mix of Live Streaming, Social Media Video Series, & Podcast

When I started my video blog, I didn’t know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call “The WebShow-WebShow,” I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.

I detail “what is a WebShow?” and I also describe the specific software and hardware that I use to produce it. I also include a section on “Program Development” that covers the creative considerations necessary to produce a good show. Please click the video below to watch now.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE 

Time markers/Table of contents:
* Tee It Up: The Adventure Continues – 2:10
* Collaborative Conversation: WebShow – Webshow™ – 3:35
* Community Campfire: Q&A – 18:37
* Luscious Links: Throughout the show (see below

RESOURCE LINKS:

Pillar 2 of a Vibrant Video Presence: Technology – http://youtu.be/g__BRLf0BKc​​

Software: 

Hardware: 

  • New iMac
  • DSLR: Canon EOS Rebel T7i
  • Rode shotgun mic
  • Apple Airpods Pro (audio monitoring)
  • Lights

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

http://play.combridges.com/links

Thanks!

What You Need to Know About The Power of Programs, Podcasts & WebShows™ with Jay Acunzo

This episode of Video Mojo was something special, especially if you aspire to create original web content or are already in that game.

I don’t want you to miss out on the power of original series, specifically online video and audio programs like WebShows™ and podcasts, because they have a profound impact that surpasses all other forms of content. These new media formats enable a depth of connection that goes beyond even the most dynamic qualities of video and audio alone.

In this episode, of our Video Mojo WebShow™, the true value of this kind of exploration comes to life through my Collaborative Conversation with Jay Acunzo, founder of MarketingShowRunners and author of “Break the Wheel.” Please check it out below.

Among other insights, they discuss:

  • Why Resonance, Not Reach is a more meaningful marketing goal
  • The Value of Being An Explorer, Rather than an Expert, if your intention is to make a difference
  • A Call to Action to pay more attention NOT to Who Arrives, but to Who Stays because those people offer you the greatest and most accessible returns

This week’s Tee It Up talks about the Web’s “good guys” and the Luscious Links offer a valuable app for downloading streaming content including YouTube videos so that you can reuse them in your own video productions.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: The “Good Guys” – 1:51
  • Collaborative Conversation: Jay Acunzo – 3:46
  • Community Campfire: Q&A – 18:37
  • Luscious Links: Utility for downloading videos – 29:34

RESOURCE LINKS:

LUSCIOUS LINKS

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Video Mojo’s Fresh Take: In Changing Times, Reimagine Your Work. Discover What’s Possible Now.

When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo’s Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.

Don’t miss the specific strategies and actionable take-aways, all designed for authentic relationship-building, that are at the heart of this episode. Also, during the Luscious Links segment, Jon shares some impressive new video apps that can help you up-level your social media video presence.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: Two Firsts! CancerTalks and Contest – 2:13
  • Collaborative Conversation: Shawn Shepheard – 3:58
  • Community Campfire: Q&A – 18:56
  • Luscious Links: Video Apps for Social Media – 29:08

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Storytelling as Wayfinding During Uncharted Times: New Video Mojo with Michael Kass

I admit it. I’m proud of the quality of content that’s coming out weekly via my Video Mojo WebShow™. It’s now much more than a video blog & podcast: It’s a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests.

This week’s episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a “buzzword du jour.” If you understand the power of story, you can create a more engaging and vibrant social media and video presence.

To do that, you have to go beyond storytelling as a formula. Done well, story can open doors to whole other levels of engagement. And, it can help you find your way through the “uncharted times” that we are all living through, while revealing a path to more meaningful media.

If you’re ready to use story as a wayfinding tool (or at least ready to discover what that means), don’t miss this third “Collaborative Conversation” between myself and storytelling expert, Michael Kass.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN LAST WEEK’S EPISODE

Time markers/Table of contents:

  • Tee It Up: Wayfinding vs the Perfectionism Trap – 1:58
  • Collaborative Conversation: Michael Kass (Coach) – 3:11
  • Community Campfire: Q&A – 14:11
  • Luscious Links: The Biggest Bluff – 23:31

RESOURCE LINK:

Michael Kass: https://www.storyandspirit.org/

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Strategic Thinking for Small Business Marketing with Neal “Think Like an App” Polachek

When Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.

This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my “Tee It Up” commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.

Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET 
on our YouTube channel: https://www.youtube.com/jonleland 
and via our Facebook Page: https://www.facebook.com/combridges.fb/live

ABOUT VIDEO MOJO
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…

IN THIS EPISODE
Time markers/Table of contents:

  • Tee It Up: “Follow the Juice” – 1:18
  • Collaborative Conversation: Neal Polachek, “Think Like an App” – 3:54
  • Community Campfire: Q&A – 15:07
  • Luscious Links: an exemplary YouTuber & resource – 23:50

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

Go Beyond Content Marketing & Storytelling. Conversations Are Now King. – Video Mojo LIVE! Webcast

Our mission is to help you have a more engaging social media presence and a more vibrant video presence. Some call this “content marketing.” Others like to think there’s a silver bullet in “brand storytelling.” In this week’s edition of Video Mojo LIVE!, master storytelling coach and the author of “Narrative Coaching,” Dr. David Drake and I explore what it means to go beyond conventional concepts of content marketing, revealing how authentic storytelling is really a conversation, not a one-way communication, like most marketing. Please click the video below to watch now.

Other insights include my “Tee It Up” opening commentary on “There Is No Finish Line” and a “Luscious Links” movie review of the Netflix documentary, “The Social Dilemma.”

Time markers:
* Tee It Up – 2:04
* Collaborative Conversation – 4:24
* Community Campfire – 12:49
* Luscious Links – 21:54

Here are the resource links from this episode:

* David Drake: https://www.themomentinstitute.com/

* “So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love” by Cal Newport – https://www.amazon.com/Good-They-Cant-Ignore-You/dp/0349415862

LUSCIOUS LINKS
* The Social Dilemma (Netflix Documentary)
https://www.thesocialdilemma.com/

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

* ECAMM LIVE (Live Streaming App):
https://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:
* Youtube: https://www.youtube.com/jonleland/
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass

I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.

This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.

About Video Mojo ​

Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links:

I’d love to hear from you.

Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

* Podcast Home: https://anchor.fm/video-mojo
* YouTube: https://www.youtube.com/JonLeland/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

[Rant] How Social Media Playfulness Leads to Meaningful Connections

Social media often gets a bad rap, and it often deserves it. 

On the other hand, social media may well be the biggest, most fun playground ever. 🙂  

And, I’m not just talking about frivolous fun. I’m talking about an AWESOME playground with creative superpowers and unprecedented opportunities to develop meaningful connections.

Amongst social media’s creative superpowers, my favorite (as you may well know) is video. Social media is constantly reinventing video in a morphing media form that most currently spans a spectrum from TikTok and IGTV (and, yes, Reels) to Facebook Live, YouTube, Zoom, and Loom, just to name a few. 

Has there ever been a video playground so abundant with creative opportunities to experiment and try new things? And, when you try new things, there’s no telling what will happen. That’s what I’m talkin’ ‘bout!

One of those things that might happen, perhaps serendipitously, is that you might make some meaningful connections with like minds who resonate with your creations.

It’s in making these kinds of authentic connections that you can, if you are willing to play and experiment, make social media meaningful. And, I hope you know that I’m not talking about my thousands of Facebook “friends.” 

I’m talking about authentic long-term relationships that are sustained through an Engaging Social Media Presence (my new acronym is ESMP). Because nothing meaningful is ever built with a single click, these kinds of social media connections require nurturing through the values that I champion, specifically, consistency and authenticity, as well as (and I know I’m getting a bit circular here) playfulness and video.

So, when someone makes you aware of how truly evil Facebook (and others) can be, please don’t forget that there’s a flip side that is also true. 

When you use social media with a spirit of playfulness and experimentation it leads to expanded creativity and connections.

And, oh yeah, this quote (that’s on the social media graphic that’s attached to this post) came out of my recent webinar, “Beyond the Hype: Social Media Marketing That Really Works!” 

If you’re interested, you can check out that webinar for free, no registration required, here: https://www.combridges.com/free-social-media-marketing-webinar/

Thanks for reading!

How Your Humanity Can Build a Vibrant Video Presence: Vlog Series with Michael Kass

I’m totally psyched to share a new kind of Video Mojo episode!

Although it’s rarely discussed, “video presence” is a very real thing and worth cultivating. This collaborative conversation with the amazing Michael Kass not only models of what video presence means, but it also includes wonderful “special guest appearances” from the inspirational author and speaker, Lynne Twist, and master coach and author, Andrea J. Lee.

Click the video above to watch this Video Mojo episode.

If you aspire to make the most of online video including posting videos to social media networks like Instagram, Facebook, and TikTok, this episode may be especially important to you.

About Video Mojo
​Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:

​I’d love to hear from you. Your feedback, suggestions, likes, and reviews on YouTube, Apple Podcasts, or wherever are HUGELY valuable:
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​
​* YouTube Channel: https://www.youtube.com/jonleland​/​

Thank you!