Go Beyond Best Practices: Email Is Your #1 Marketing Tool (but not the way you think)

Now, more than ever, it’s essential to do what works. Why would you want to do anything else!?

​This episode of Video Mojo explains why email works so well in today’s digital marketing mix. This video will also help you avoid a couple of fundamental yet common mistakes:

  1. Don’t be distracted by formulaic solutions like ‘best practices” or “quick tips” that some huckster says is a “silver bullet.”
  2. Don’t be fooled by “shiny objects” like the latest and greatest social media networks (or Facebook Ads) with the result that you overlook the power of email to deliver the kind of consistent value that truly connects you with the people (real human beings) that are most important to you.

If making meaningful and authentic connections that lead to sustainable, long-term relationships matters to you, then please check out this episode and let me know what you think. Thanks!

About Video Mojo

​Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

Resource Links mentioned in this episode:

I’d love to hear if you find this vlog post useful. If you’ve got questions, feedback or suggestions, let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRAnSCRIPT:

Go Beyond Best Practices: Email Is Your #1 Marketing Tool (but not the way you think)

Hi and welcome to Video Mojo! 

This is a weekly video blog and podcast that combines timeless marketing principles with a playful exploration of the bleeding edge of video communications, online marketing, and all kinds of good stuff like that. 

This week I’m talking about:

Beyond Best Practices: Email is your number one marketing platform, but not the way you think. And how to make your emails massively more effective.

So let’s start with fundamental principles. Digital marketing is about relationships. Really all marketing and business are about relationships. And not only is marketing and business about relationships but when you build them online it HAS to be recurring. 

I’m going to be interviewing Jay Acunzo on Video Mojo and his Marketing Showrunners company has this line.

“Great marketing isn’t about who arrives, it’s about who stays.” 

That really is what I’m talking about. That is how you can use email to be your #1 tool. You can keep people coming back and stay engaged with the people who care about the value that you are offering. 

How do you build relationships using all of these latest greatest online marketing tools? Well, email is often overlooked. It’s interesting, when people are starting out and building an online presence, they know they need a website but they don’t often think about the email list as a primary way that they connect. People don’t always go to your website, for example, but they do always go to their inbox. If you’re leading with value, as I like to say, then you’re visiting them and having the opportunity for multiple touches. And that really is one of the main reasons that email is the #1 marketing tool. You get to go back again and again as long as you build a relationship, lead with value, and give some meaning for you to be there. 

Seth Godin defines “permission marketing as the privilege (not the right) to deliver anticipated, personal and relevant messages to people who actually want to get them” 

So how do you do that? How do you deliver email messages that people actually want to read? Well, the first thing is the  #1 principle, keep it simple! The biggest and most common mistake that I see is complicated, convoluted, long newsletter-style emails. That’s not really something that has much appeal. But a personal meaningful message that really is designed to give your most important followers the value that they’re looking for, on message with the way that you contribute, that is something valuable. 

How do you get them to understand that? It actually starts with the subject line. At last year’s Crafts + Commerce, the Convertkit conference – that I’ll be going to again this June – I heard Karen X talk about viral videos. She emphasized that it all starts with the headline. So when you’re doing videos and you want people to find them, the subject matter actually begins with the title. And with an email, equally important if not more so is your subject line. Because obviously if people don’t open the email then it doesn’t matter how good it is and how much valuable content it is. That subject line is how you let people know the value that you’re trying to deliver. 

What is the fundamental game-changer? Being intimate and personal, rather than the more conventional approach to digital marketing – a shotgun blasted out, see what comes back. You really want to make an intimate personal connection rather than some kind of manipulative selling. 

Keep it simple, keep it focused. It doesn’t have to be glitzy. Definitely don’t make too many notes, too long, or too complicated. But keep it valuable and let people know with the subject line how you are going to help them. That simplicity of focus on being valuable and being of service is what will keep people engaged with you and deliver the holy grail of building relationships, online meaningful, authentic, sustainable relationships with what you’re doing online and email is your best channel to do that because it has that conversational recurring basis. 

One final tip: A lot of people tell me that they’re worried about a weekly frequency, that people will turn them off. Well, if you’re being valuable on a consistent weekly basis, that actually is the real secret sauce of building relationships and keeping it going. The unsubscribers, don’t worry about them. They’re not your people. The people who engage and read on a regular basis and appreciate what you’re doing, that’s the real gold. 

That’s video mojo for this week. Thank you so much for your kind attention. 

I look forward to your feedback questions and suggestions and I’ll see you next time!

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

Is there such a thing as a “North Star” guidance system for your digital marketing? You bet there is.

And, it’s not a tip, trick or “recipe for success.” It’s WAY more valuable than that.

For me, connecting with what I call “the real Internet” is “the one in front of all the zeros.” It’s that important because it gives everything else meaning.

Click above to watch this week’s Video Mojo video blog & podcast episode.

Please watch and let me know if you agree. OK?

About Video Mojo

Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

Resource Links from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

Hi and welcome to Video Mojo!

My name is Jon Leland and this is a video blog and podcast that combines timeless marketing principles with the bleeding edge of marketing and video communications.

Today I am talking about something that can change everything! It’s the choices that we make in our business and really some of the fundamental choices that are like the north star that guides everything. You know, there are these “whys” and these passions, and when you have the discipline to take the time to listen for those they do make better business choices. It’s not just about money but about quality of life, quality of relationships and doing marketing and communications that are meaningful.

I started listening on Audible to the new James Taylor fragment of autobiography. It’s his first 21 years he calls it “Break Shot”. He opens that audio program with this quote.

“Perhaps art happens when the usual channels
are not available and you have to find a new path forward.
Sometimes in describing that new pathway,
we open a door that is useful to other people too.”

That’s kind of why I’m here. Because I’m opening doors for myself and exploring:

  • What do I want to say in this video blog?
  • How can I contribute?
  • Who are my tribe?
  • Where’s my community?

What I’ve remembered is that the internet is this multi-faceted thing. We all know that there are spammers and trolls out there and there are get rich quick marketing people. I do highly recommend that you avoid these, in particular, get rich quick ideas. “Here’s the formula, here’s the recipe, if you just follow this three-step process you’re guaranteed to make six figures.” I don’t think that’s how it works and I also don’t think that’s a north star.

I’ve really learned over the years that it’s not about the money, I like earning a living there’s nothing wrong with money, but I’ve found that there is a better internet and the better internet is based on real people who are doing authentic things.

I’m reminded of this story when I was on a video shoot in India. We were in an airport in a small city in India and it was kind of this relatively modern concrete impersonal dry cold kind of building, like airports tend to be. We were waiting for a delayed plane and one of the locals invited me to go for chai tea at a local chai walla – a local chai stand. We walked out of the airport around a corner and before we knew it we were with the local people in a local chai shop. It was warm and friendly and colorful like most of India, very much not like the airport. I said to myself, “Oh, this is the real India. Now we’re in the real India”.

I had a similar experience recently. I had a conversation with a marketer, the head of Marketing Showrunners, Jay Acunzo. And this conversation lit up my heart. He’s an authentic guy who I really think is about making a difference. Someone who is saying some very direct things about how we build real community. In this conversation, I went “Oh, this is the real internet! I remember there are people out here like that.”.

So that’s my invitation to you this week. Find your north star. Find real people, make real connections, build authentic relationships. There is a real internet out here and if you do that, it changes everything. You’ll make better choices that will give you a better life, better communities, and a more satisfying business.

So let me know what you think I really appreciate your kind attention and I do look forward to your feedback comments and suggestions.

Thanks again for watching. See you next week!

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

Social media networks are a whole new kind of communication opportunity; but too many people and organizations are either confused, over-whelmed or just “don’t get it.”

In only four minutes, this episode of Video Mojo describes and illustrates three types of social media posts that have no advertising expense required. Each type of post is used by my company, ComBridges, in order to help our clients and ourselves. By using all three types of posts, we more present on social media; and, we “lead with value” to build authentic, sustainable long-term relationships. Please check it out and let me know what you think:

Click above to watch this week’s Video Mojo video blog & podcast episode.

About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

If you’ve got questions, feedback or suggestions, please let me know (and leave us a review on Apple Podcasts or wherever ;-):

* Instagram:  https://www.instagram.com/joncombridges/
* YouTube Channel: https://www.youtube.com/jonleland​/
* Vlog Home: https://www.combridges.com/blog​/​
* Podcast Home: https://anchor.fm/video-mojo​/​
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
* Twitter: https://twitter.com/joncombridges​/​
* Facebook: https://www.facebook.com/combridges.fb/
* LinkedIn: https://linkedin.com/in/jonleland/​

Thanks!

VIDEO TRANSCRIPT:

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

Hi and welcome! My name is Jon Leland and this is Video Mojo. 

Video Mojo is both a video blog and a podcast that combines timeless marketing principles with a playful exploration of, what I call, the “bleeding edge” of both digital video and social media. 

Today we’re going to dig into social media a little bit. 

There are 3 types of ad-free social media posts. They’re kind of the online building blocks of a vibrant authentic social media presence. They exist within, what I would call, the social media ecosystem. I’m not going to get into social media content marketing campaigns today, which are really kind of fundamental. With whatever we do in social media we want to lead with value. We always want to contribute and make a difference before we ask for a sale. Relationships are built over time through multiple touches so you want to show up in the marketplace as a valuable contributor. What this post is about is the 3 types of social media posts. Once you have done your content marketing and developed your own original and valuable content there are other things that you can do, the building blocks, that will help you stay present and build relationships. I’ve broken that down into 3 distinct types of social media posts. 

Type 1:

Social media posts type 1 are original visual designs that are linked to your own content. We see those all the time as quote graphics or quote memes. They come out of our own content or creations. We develop original graphics so that they reflect the brand of our client as well as the message of our client and they’re our core value messages. They may reflect values literally or they may reflect the communication mission, if you will, of what that clients work is about and what their niche is about. 

Type 2:

The second type of posts are content curation posts. Next week I think I’m going to get into a tool to help enable content creation. But within the niche, again following the same focus, there are other contributors. There are other people publishing valuable content. So for example, my client The Soul of Money Institute likes gratefulness.org. They are very aligned with their values and so we might repost a blog post from that site. 

Type 3:

The third type of social media posts are retweets or repost, usually on Instagram or Twitter, where you are using other posts or other kinds of content that are being posted and are relevant to what you’re doing. A good example of this in our business is we represent the Marin Airporter, the local airport bus service. People will post pictures of their experience with Marin Airporter and their joy of travel using #MarinAirporter. 

**Bonus**

And then finally, not really a kind of post but, is being involved and monitoring what is going on and responding to comments. I call it conversational engagement. It is a really important piece of the service. If you are going to have a social media presence you certainly want to be responsive and engaged with the people that are liking, retweeting, commenting, and answering questions. 

I’m always looking for your feedback, because I would love to do more of the kind of posts that you want to hear. So please let me know. And again, I am very very grateful for your presence. 

Thank you so much for watching or listening and I’ll see you next week!

Improve Your Video Connections with These 4 Recommended Video Software Tools

Are you looking to up your video communication skills?

Whether you are using video for marketing, to share software tips with those you work with, or to share valuable information via social media, you have choices to make in order to find “the right (video) tool for the job.”

​I’ve got recommendations! The episode of Video Mojo (video below) will help you by offering a quick overview of four video software tools that I have used to create casual, but informative videos, especially for clients and colleagues.

Click above to watch this week’s Video Mojo video blog & podcast episode.

The first three apps are particularly useful if you need or want to share your screen, including if that screen is sharing a presentation. The fourth video software tool is particularly useful when you want to make a more powerful video connection via email. Links to all four video apps are below (FYI, none are affiliate links.)

​About Video Mojo

Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & marketing.

Resource Link from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

* Video Launch Pad: https://go.combridges.com/video-launch-pad​
* YouTube Channel: https://www.youtube.com/jonleland​
* Video Blog Home: https://www.combridges.com/blog​/
* Podcast Home: https://anchor.fm/video-mojo​/
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​/
* Facebook: https://www.facebook.com/combridges.fb​/
* LinkedIn: https://www.linkedin.com/in/jonleland/

Thanks!

VIDEO TRANSCRIPT:

Improve Your Video Connections with These 4 Recommended Video Software Tools

Hi and welcome! 

My name is Jon Leland and I’m a digital marketing strategist and the host of Video Mojo, a weekly video blog, and podcast that connects timeless marketing principles with the bleeding edge of video communications, technology, and marketing. 

So today we are going to talk about four applications that can really help you get more fluent in the language of video and increase the power of the connections that you make via video. As you may have heard from other episodes of this video blog and podcast I’m a big advocate of the practice of video. I am passionate about learning by doing and experimenting, but most of all getting yourself out there so you develop the video muscle. These are four applications that can help you do just that in order to make better connections with the people that you are working with or that you want to influence. 

I will include all of the links for the applications that I’m talking about and some other resources throughout the description.

Loom

The first application is called Loom. Loom is very popular because of its simplicity and also because of its free level robust application. It operates both as a Chrome plug-in and as a desktop application. I’ve only used it as the Chrome plug-in because I find it really convenient. When you use Loom the limitation is that you do not have many customization options. Your talking head video will be a small circle in the lower-left corner. You then will be able to share your screen and show people what it is that you want to communicate about. We use it frequently and I’ve seen it used to explain things that are going on within software or websites. It’s very powerful and relatively easy to use. 

Snagit

A step up from that is Snagit, which is a kind of a Swiss Army knife of video tools. It has both the ability to do still frame captures as well as various forms of video interaction. It introduces the sophistication of being able to switch back and forth between a screen share and the full live-action video talking head. I got turned on to Snagit by Steve Dotto of Dottotech. He is a resource that I recommend and I’ll also include a link to his video review of Snagit for a lot more detail. Snagit is a paid application. It is a one-time fee of about $50 unless you get some kind of discount. It will give you a more sophisticated ability to produce videos where you’re switching back and forth while recording but NOT in post-production. 

Wistia’s Soapbox

I really like the third tool, Wistia’s Soapbox. Wistia is a video hosting application that I do recommend to get away from the YouTube noise that happens when you host videos on YouTube. For example, on my landing pages for the video launchpad, I have embedded videos that will not recommend other YouTube videos by using the Wistia platform. Soapbox is an application that Wistia has developed and is also accessible by a Chrome plug-in. It has a really clever post-production editing interface. You record once and then in this editing interface you have the ability to switch between the live talking head and the screen share as well as a  third view which is one-third talking head in two-thirds screen share. So if you’re doing “mini-tutorials” soapbox is a pretty cool application that will enable you to produce a kind of presentation that looks like you’ve used much more fancy editing software that has a nice combination of the live talking head human presence and the screen sharing. 

BombBomb

Then if you want to move up to the next level BombBomb is a really cool application, particularly if you’re doing a lot of email outreach and you want to move to a more sophisticated level. For example, if you are a real estate marketer that wants to stand out above the crowd in how they communicate with their prospective customers, BombBomb integrates with email like nothing else that I’ve seen. The way that they do that is when you record a BombBomb video for somebody the first two seconds is an animated GIF that can be embedded into an email. In fact, they have a whole email integration for outbound marketing. That means the learning curve is higher and the cost is definitely higher as it’s a professional application. But it will give you the ability to communicate via email and really make personal messages that can attract and engage in a very powerful way. 

So there’s a quick overview of four tools that you can use to increase your video muscle. You know, it’s a practice. It takes determination and perseverance to stay with it. Each one has a learning curve starting with something like Loom (it’s simpler), and walking up the ladder to something like BombBomb (it’s much more complex). Whatever you do I really encourage you to get out there, make yourself more visible, and do the kind of engagement that these kinds of video tools enable. 

Thanks again for your kind attention. I really do appreciate you being here and I’ll see you next week!

50 Years Connecting People Who Care: Lessons from 1970 That Still Matter

I’m feeling vulnerable as I step into owning my history as a media innovator. Can it really be 50 years?!

In doing this week’s Video Mojo, I discovered that “Connecting People Who Care” is more than just words for me. It’s a thread that somehow flows through all of my work.

Click above to watch this week’s Video Mojo video blog & podcast episode.

The meaning of this phrase is also important because it is an invitation to take action, to make a difference with what we do, to step into the spotlight and in front of the camera. As Scoop Nisker used to say, “If you don’t like the news, go out and make some of your own!”

​This week’s episode unpacks all of this in less than 5 minutes and also has some pretty interesting photos from back in the day. 🙂 Click above to watch now.
​​
About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland (that’s me!). It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & marketing.

Resource Link from this episode:
“The Revolutionary Resonances of Dancing Bear”:
Another essential story connecting 1970 with today
https://medium.com/@jonleland/the-revolutionary-resonances-of-dancing-bear-cd887eced90c 

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

* Video Launch Pad: https://go.combridges.com/video-launch-pad
* YouTube Channel: https://www.youtube.com/jonleland
* Video Blog Home: https://www.combridges.com/blog
* Podcast Home: https://anchor.fm/video-mojo​
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
* Instagram:  https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​
* Facebook: https://www.facebook.com/combridges.fb​
* LinkedIn: https://www.linkedin.com/in/jonleland​

Thanks!

VIDEO TRANSCRIPT:

50 Years Connecting People Who Care: Lessons from 1970 That Still Matter

Hi there and welcome to another edition of Video Mojo, my video blog and podcast that combines timeless marketing principles with state-of-the-art technologies, tools and tips. 

I usually say that I’ve been a media innovator for decades, but the truth is that it’s been 50 years! And that’s kind of a vulnerable thing for me to say because people can figure out that, hey, I’m more than 70 years old. The innovation and the process also is what fuels today’s podcast and this episode and why am I doing this in the first place. So that’s a thread I want to make. What is 1970 and the network that I started, a radio network that I started in 1970, have to do with what I am doing here in 2020 And there really is a solid connection. 

So, yes, I have been a media innovator for 50 years. In 1970 I planted the seeds of the first narrowcast network. It was a radio network that was targeted to a specific audience and that wasn’t being done back in those days. I was up in Seattle, there was a trial called the “Seattle 8” and I started doing the new feeds to the Pacifica stations. This led me to doing news feeds to Pacifica stations, other lister supported stations, FM rock stations like KSan in San Francisco, WBCN in Boston, WNEW in New York. There’s a whole bunch of them and dozens of college stations around the anti-war movement. 

So what does that have to do with today? Well, the reality is that I’m really looking—and still exploring and still learning—how does it work to enable people? I mean I am into empowering people to use the power of new media and these amazing tools. The fact is that the iPhone that I am shooting this video on is shooting a quality of video that wasn’t even imaginable in those days. And we all have this kind of capability in our pocket. How does that democratization of media help people to tell better stories? Help people to make better connections in communities of people who care? 

So that’s what I am exploring. 

I call this program sometimes a “joyful exploration” because I’m still learning: how do we connect people? 

Back in 1970, I was connecting people who cared about the anti-war movement, who wanted to spread news about other people who were demonstrating. And today I’m doing this video blog and podcast in order to see what happens. How do people connect when they have the courage to take action? And when they have the courage to express their voice, to let their voice come forward and to use these amazing, powerful new tools. 

So there really is a thread that I really wasn’t even aware of until (#1) I had the courage to say you know, I have been doing this for 50 years and, yes, I am more than 70 years old and (#2) There is a power to communication. There is a power to authentic connection and there is, in particular, a power to people who want to take action and are willing to express themselves and get themselves out there… whether it’s in the streets, on YouTube, wherever. 

So, I want your feedback. But even more than that, I want your participation. 

Let me know what is working for you and what is not. 

Back in the day when I was doing media, in the ’70s and ’80s, I had a guy named Scoop Nisker on a TV show that we did. And Scoop used to always close is radio shows with this line, he would say:

“If you don’t like the news, go out and make some of your own.”

So, that’s what this is about. 

And then also, I wanted to share another quote with you because one of my clients, The Soul of Money Institute, we shared this quote from Daniel Berrigan.

Daniel Berrigan said,

“The difference between doing something and doing nothing is everything” 

So get out there and make the news, make your own news, and I look forward to working with you. I look forward to collaborating with you, and I look forward to hearing about what works and what doesn’t work. 

Next week I’m going to get more specific about some video tools so we will try a whole other kind of episode, but I look forward to your feedback and as always I’m really grateful for your kind attention. 

I’ll see you next week!

Hey Podcasting! Meet My Video Blog – A Content Marketing Distribution Innovation

What?!? You turned your video blog into a podcast? Yes, I did! 😊

If you want to know how and why I did this, please watch this video:

This Weeks Power Briefing, Hey Podcasting! Meet My Video Blog.

What I did is: To get started, I stripped the audio off of a few of my video blog episodes, successfully put the Anchor.fm online app to work, and my video blog—now named “Video Mojo”—is now available via all of the major podcast distribution platforms. Here are a few links, in case you’d like to listen:

Join Us for a Free “Beyond Storytelling” Video Session

I’ve added a new service: Free Video Sessions. This is new way for us to connect as a virtual community, and for me and my friends to offer you complimentary support. You might think of these as a kind of “enhanced” Ask Us Anything experience. Basically, there will be a short interview followed by open Q&A so we can interact and be as helpful as possible. There’s no telling what might happen.

The first Free Video Session will be next Tuesday, December 17th at 11am PT / 2pm ET via Zoom Video. My guest will be my soul-full friend, the inspiring and empowering, Michael Kass, who takes storytelling to a more meaningful level. We are calling this session, “Beyond Storytelling” and it’s a chance to truly enliven your online communcations… well, all of your communications!

Yes, I will record this session and distribute via the podcast, video blog channels, and these emails; but if you have a question, problem or challenge that you think Michael or I might help with, think of this as an opportunity to get free coaching in a virtual group setting. Register Now for Free Here

VIDEO TRANSCRIPT:

Hey Podcasting! Meet My Video Blog.

Hi there, and welcome. Welcome to Video Mojo which is my short-form podcast and video blog about making more meaningful online connections for a better world. 

Today’s subject is “Hello Podcasting! Meet My Video Blog.”

Connecting Vlogging & Podcasting

As some of you know if you watched earlier episodes, one of my axioms is “It’s Not HOW to Distribute the Content that you Create, It’s HOW ELSE to Distribute the Content that you Create.” And I’m reporting success in walking my talk in that regard, because the video blog that I’ve been doing on YouTube, I’ve also been putting on Instagram TV, Facebook, LinkedIn, and so forth. It is now also a podcast; and it’s available on Apple Podcasts (the iPhone app), available on Spotify, and on all the major podcasting applications.

I had this idea: I know that there are a lot of people distributing podcasts on YouTube, and I decided to follow the example of some people I admire. Derek Sivers is a great author and entrepreneur who founded CD Baby. He does a short-form podcast that’s just a couple minutes. Likewise, Naval Ravikant, who’s a VC financial guy, also does a short-form podcast and puts it on YouTube. They both do the very short form kind of podcast like this one. 

One difference is that they don’t do video. I originate with a video, do the video distribution, and have made the bridge the other way from YouTube and video into podcasting. I think that’s kind of innovative. I’d love to know your point of view about it. But the point is that it makes this content more accessible. As long as I’m producing content, it makes sense to have it out there. 

A Great App for Podcast Distribution

I do have an application tip that I want to share with you. I’ve made the podcast happen through a free application called anchor.fm. They did a great job! All you need is a title, a description, and some cover art. They’ll let you do some very simple cover art (within their app), but we created a custom graphic for Video Mojo. They literally took care of the rest at no charge. So I really recommend this app. It is a big time-saver. 

Free Video Sessions

I also want to tell you about an exception because occasionally I will do long-form episodes of this podcast and video blog. Those (longer episodes) will come out of some free public open group sessions. I’m calling them “Free Video Sessions.” The first free live video session is going to be with my good friend Michael Kass, who is an amazing storytelling expert. In fact, he takes storytelling to a deeper level of authenticity that I find inspiring and valuable. We’re calling the session “Beyond Storytelling” because we’re really going to talk about how to approach storytelling in a way that is not about transactions or selling stuff, just like I’m not selling anything here. It’s a free conversation and we’re not going to be selling anything in that free session either. 

It’s going to be Tuesday, December 17th at 11:00 a.m. Pacific and 2:00 p.m. Eastern. The link is here on the screen for you. And please join us by registering. You’ll get the recording if you register or it’ll be available via the podcast a little bit later. 

So, thanks so much for your kind attention. I love sharing this information with you. Questions are welcome. Comments and feedback at any time. Thanks again we’ll see you next week!

3 Reasons Why a Website Is NOT a “Web Presence” & What It Takes to Be EFFECTIVE with Digital Marketing

Fact: Websites are totally over-rated as marketing tools. 

Websites aren’t even an “online presence” anymore. If you’re living in the past and think all you need is a website in order to be “present” online, then this video is for you:

This Weeks Power Briefing, 3 Reasons Why A Website Is No Longer An “Online Presence”

Online marketing or digital marketing is constantly changing, especially if you are interested in (or committed to) making authentic, meaningful connections with your prospects, customers, clients, or community.

The video above summarizes three key reasons why a website alone is no longer an effective strategy for online marketing. It also offers a fresh approach that can help you build more meaningful connections online. Enjoy!

Resource Link, an earlier Video Blog Post that was mentioned:
Why SEO is so YESTERDAY for Online Marketing.”

If you are so inclined, please share, comment and all that good stuff. It really helps!

Happy Thanksgiving, one and all (US & otherwise).

NOTE: By this time next week, in addition to being on my ComBridges blog, YouTube, Facebook, Instagram, Twitter, and LinkedIn, this video blog will also become a podcast. And it will be known as Video Mojo! It’s already on Spotify here. Whoo-hooo! ☺️

VIDEO Transcript:

3 Reasons Why a Website Is No Longer an “Online Presence”

Hi there, my name is Jon Leland and this is Video Mojo, where we talk about making meaningful marketing connections for a better you, a better me and a better world. 

Today’s subject is “3 Reasons Why a Website is No Longer a Web Presence.”

Reason #1: Marketing Is About Relationships

When people think about being present on the web and doing any kind of marketing online, the first thing they want to do is create a website; and then maybe they think about search engine optimization or SEO. That’s another video I did earlier about “Why SEO is so Yesterday.” 

It’s even more fundamental than that. A website is not a web presence because number one, marketing is about relationships. And that’s a theme here on Video Mojo, we’re always talking about how we build better relationships and make better connections for meaningful marketing. So, if you want to make better marketing and you have to make better relationships. And, at the end of the day, a website is just a brochure. 

So, the number one reason that a website is not a web presence is because it really doesn’t create relationships. There may be a need for you to have an online brochure. That’s perfectly valid. But if you want to reach out and you want to create new relationships, then a website is not sufficient at all. 

Reason #2: Relationships Require Multiple Touches

The second reason is that if you want to build relationships it requires time. It requires multiple touches and that doesn’t happen on a website. 

People visit your website and they’re there and gone very quickly. If you want to have multiple touches and create a conversation—which is what it takes to have a meaningful relationship—then you have to be consistent. You have to be putting out what we call in marketing “multiple touches.” So, that happens via email, that happens via social media, that’s where the real interactivity or engagement happens. 

It happens on social media. It happens on email because you’re reaching people where they spend time every day. They don’t spend time on your website or looking for your website, but they do spend time scrolling through Facebook or Instagram. They do spend time in their email inbox… God knows. 

So, those are the places where you need to show up on a consistent basis. 

Reason #3: You Must Be Consistently Valuable

The third reason that a website is not an online presence is that it takes that kind of consistent value, being consistently valuable in order to build a relationship. So, you have to offer things on an ongoing basis. I am an advocate of a weekly minimum frequency, just like we’re doing here on Video Mojo. I’m doing my darndest to create a weekly video blog post and podcast in order to be consistently valuable. 

I’m walking my talk in that regard, and I think that’s what it takes to build a new kind of engagement with a conversation. 

So, just having a website is not sufficient if you want to create engagement, if you want to create meaningful connections. 

A Website is Not a Web Presence!

Being consistently valuable online via social media and email, that’s where you can create a conversation. That’s where you can have multiple touches, and that’s how you create a meaningful connection. 

Thank you so much for watching. I’m really grateful for your kind attention.

Happy Thanksgiving if you’re watching in that kind of timeframe and Happy Holidays. I look forward to seeing you next week!

With Video Marketing, It’s Not “How to Distribute?” It’s “How ELSE to Distribute?”

Greetings and Happy Almost Thanksgiving.

I’m grateful for you. No joke.

This week, I’m excited to share a video about the power of getting your message OUT. We all want more people to see, hear and appreciate what we offer, right?

If you do, please remember that producing your marketing videos (and great content in general) is JUST A START!

A very common mistake is to think that once you’ve posted whatever you’ve created on YouTube or Facebook, then you’re done. Not true!

Getting creative with distribution—or what Jay Baer calls the “amplification layer”—across multiple social media networks, in a variety of forms helps to leverage the power of what you’ve produced and gives your content much greater reach and impact.

That’s why I’m exploring new kinds of distribution, from “videos as podcasts” to IGTV (Instagram TV). This video explains why:

Video blog post: With Video Marketing, It’s Not “How to Distribute?” It’s “How ELSE to Distribute?”

This video blog post is designed to help you get more out of your marketing videos, blog posts, or other kinds of content. It offers both encouragement and video marketing tips.

​This video blog post is designed to help you get more out of your marketing videos, blog posts, and/or all of the other kinds of content that you create.

It offers both encouragement and video marketing tips. Please let me know what you think.

LINKS

And, if you want to get yourself or your company/organization on an empowering fast-track to creating and distributing social video posts successfully, please check out our Video Launch Pad.

And here’s the link to the Jay Baer video blog post on “Content is Fire. Social Media is Gasoline” that’s referenced in the video above.

Edited Transcript:

With Video Marketing, It’s Not “How to Distribute?” It’s “How ELSE to Distribute?”

Hi and welcome. My name is Jon Leland and I’m a Video Explorer who loves exploring all the different ways that video can be used online to create meaningful connections. 

“Great Content Creates Audience”

One of my favorite subjects on the topic of today’s video is when you’re doing video marketing, the question is not “how to distribute” the question is “how else to distribute”, and this is near and dear to my heart because it’s part of the fun that I have. Part of the reason why I call myself a Video Explorer, is that I’m exploring all the ways that video can create meaningful connections and that involves so many different forms. 

It’s almost like video has a different language. On Instagram TV, certainly, it does in a new platform like TikTok and obviously YouTube is different, LinkedIn is different. So when we create content, which is the fuel of content marketing that’s what happens. Jay Baer, a famous author famously has said that “content is fire, social media is the gasoline.” So there’s this amplification layer as he calls it. I will link to a video of him talking about this in the show notes of this video blog post. 

When you create content, you have to think about how best to leverage it

When you’re creating content, you have to amplify it, you have to distribute it. So that’s part of what I’ve been exploring is all the different ways to take these video blog posts and not just put them on YouTube, but for example not just put them on LinkedIn either. 

LinkedIn is really important, I do business with other businesses called b2b marketing so LinkedIn is a primary distribution method for me. Do I just post a link to the YouTube video on LinkedIn? No, I upload the video directly to LinkedIn; it’s called a native video on LinkedIn, so that it appears within the feed as moving video with the lower-third subtitles. Do I stop there? No. I create LinkedIn articles so that the video also appears within a LinkedIn article and that gets more distribution and more visibility. 

So one of the things that’s come up recently is we’ve rolled out a whole system that we help other people also to distribute their videos across multiple platforms, is this relationship between podcasting and video blogs. 

You may or may not know that there are a lot of people who actually treat YouTube as a radio and they listen to podcasts on YouTube. We’re now moving towards using these video blog posts in order to create a podcast and short form podcasts are a thing now so you’ll soon see this video blog as a podcast. 

Do It Yourself or Get Help?

That’s something that I’m excited about and that’s another example of this really important principle, which is not how to distribute but how else to distribute. It’s a very common error that businesses make when they start up, they want to create the content, but they don’t think about marketing the content. Or they want to create a product, but they don’t think about how are they going to market the product, what’s the right budget, what are the right avenues, how do you do that. Same thing with content marketing and video marketing. 

It’s not just about creating the content, it’s about distributing it, building that audience, building that community, and ultimately building meaningful relationships and connections. So that’s today’s video blog post. 

If you want to know more about how we help companies and people to do video marketing and to distribute social media and video blog posts, please check out combridges.com or go to go go.combridges.com/video-launch-pad. Our video launch pad offer is specifically where we help people to distribute video across multiple platforms and to get started in the whole game of video marketing. 

Thanks again so much for watching. I really appreciate it and look forward to your comments and suggestions. See you next week!

3 Ways Video Can Build Trust & Meaningful Digital Connections

Trust matters!

In today’s online, social media environment, trust matters more than ever before. Here’s why.

Everyone wants to filter out the BS, the hype, the sales pitches, and the get rich quick schemes. How do you do that? While browsing, you gather “data”—usually very quickly—in order to figure out whether or not you can trust someone. You want to know if they are really going to be of service and whether or not they actually care about offering something (whether service or product) that will truly be valuable to YOU.

This Weeks Power Briefing, 3 Ways Video Can Build Trust & Meaningful Digital Connections

In other words, trust is the “currency” of online/digital engagement. It matters enormously and it is extremely valuable. That’s why I think video is so important as a primary component of your online and social media presence. Nothing builds trust like video. Period.

So, if you are marketing in any way via social media or a website, building trust is crucial. In order to help with that, I made this video to illuminate three ways that you can use video to build trust and meaningful digital connections.

I hope it helps you to market with authenticity and to build meaningful, human relationship via digital media. Or, to be more specific, I’d love to help you build more valuable relationships via online video.

New Service Offer:

The Video Launch Pad 
This is a new service where I help you to learn about how to do video effectively while we create three videos together, and then our ComBridges Digital Engagement Team also helps you distribute your videos on YouTube and the major social media networks. We are trying to make the whole process as easy and powerful as possible for you. Please click here to learn more.

Edited Transcript:

3 Ways Video Can Build Trust & Meaningful Digital Connections

Hi there and welcome. My name is Jon Leland and I’m a Video Marketing Explorer. I really like to get involved with what’s going on with video and how video can enhance our human connections. 

Yes, I play a Digital Marketing Strategist by day but really, what I’m here doing is playing,  experimenting and exploring the dimensions of online video that matter. 

The ones that matter have to do with human connection and build trust. So, that’s why this video is about 3 Ways to Build Trust in Digital Video & online communications. 

Make Marketing Communications More Human

One of them is the most important and that’s making marketing communications (or just communications in general), more human. We do that with this kind of virtual eye contact. Once you make virtual eye contact, someone can experience who you are and what it is you have to offer in a way that print or even photographs can’t do. And because we’re dealing with filtering out the hucksters and the salespeople and the profit-oriented whatever’s, we want to make connection, and we want to give real value. 

Making a “human presence” is number one in terms of building trust.  

Be Consistent

Number two is being consistent, showing up regularly, and I think weekly is probably a minimum requirement. That’s what I’ve been really striving for with these video blog posts, because when you show up consistently, you build trust by being present, by people knowing that they can count on you. 

Cultivate Connection

The third way is really cultivating connection. So, showing up consistently, being human, and authentic are making a real connection. That enables you to build a real community, tribe, client base, or whatever your goal is. That is something I know that shifts the equilibrium of the world – when we make real human connections, cultivate community, especially in ways where we can relate to each other as we do on video… Then something changes. 

That’s what I’m about and that’s why I’m doing all this. I want a better world with more human connections, with real communities, and people who support each other. 

So there’s the three reasons how online video can cultivate trust, and I hope you will consider them as you decide to do your own outreach.

I’m going to follow up next week with more information. I’m going to The Patreon headquarters in San Francisco this weekend. They’re having a gathering about building community online. For those of you who may not know Patreon, Patreon is a crowdfunding way to do subscription support of your content. And I’ll be reporting back on that kind of video community building next week. 

So thanks again for watching. I really appreciate you being here and I’ll see you next week!