Having a Blast on Blab: Learnings from the Launch of My New Social Media Video Show

I’ve been doing social media since the beginning of social media and I’ve never had a more uplifting experience of community and connection than the one I’ve had getting to know the new video conversation platform called Blab (http://Blab.im).

I created this graphic to promote last Friday's Blab session and shared across all of my social media accounts.

I created this graphic to promote last Friday’s Blab session.

Getting Started with Blab

Last Friday, I did my first regular Blab show ([email protected]) and it was surprisingly easy to do and successful. Word spread by social media, and we had people join in late in the show who said that they had heard buzz that we were “killing it” and that they should check it out. Unexpected delight. 😉

We had about 280 viewers who watched live at sometime during the 90 minutes we were on, a pretty steady audience of 60 or so more during the webcast; and, as of this writing, this program has now had over 308 viewers counting the Replay on Blab.im. And, as you will see below, I’ve also posted the recording to YouTube and thus the exposure continues to grow.

Those are just some of the reasons I’m excited.

Spontaneous Community

Part of the reason for this success was that I was honored to have author/speaker Joel Comm (“Twitter 3.0” and other books) as my featured guest. It was Joel who first told me about Blab… Well, actually I got the info from a post of his on Facebook. Joel has become kind of Blab Ambassador. If there’s a Blab “star,” Joel would be on the short list of “nominees.”

Then, to my surprise, as the Blab progressed (may I remind you that this was a live session), I was delighted to have blogging business veteran Darren Rowse join us (see image below). Darren is better known as Pro Blogger and has been a social media marketing thought leader for years. Others who just “happened by” included social media strategist Carlos Gil and digital marketing expert Pam Brossman who both offered some really useful insights and tips (a taste of which are included below). That’s the kind of spontaneous community “happening” it was and which the Blab platform fascilitated.

A Truly Transparent Company

Another guest that contributed a lot to my first Blab show was Brittnay Metz who is a Blab spokesperson and I guess you could say evangelist. For example, she’s the one who sends out emails to the Blab members, but she also spends a fair about of time on Blab itself participating, answering questions, taking feature requests, and generally monitoring and supporting the user base.

Brittnay told us, for example, that the company was really committed to staying at only 30 employees. She also talked about the fact that Blab’s engineers are going to be developing very sophisticated video analytics.

Positive Impressions of An Emerging New Video Technology

Both from what Brittnay said and from my own experience, it’s clear that Blab is making sure that their software really works. I’ve experimented with lots of video conversation platforms, and especially considering this is an early “beta,” Blab seems extremely stable. But Blab’s biggest strength is ease of use which, of course, is a very big deal.

All you need is a Twitter account and you’re in with full participation priviledges. Blab is also totally free as they grow their user base and there are no plans for a “premium” version on the horizon. In some ways, I think Blab may be the example of the “Instagram business model.” (Instagram was acquired by Facebook for $1Billion.) I imagine that Blab is going to be acquired by a much larger company at some point, but when I asked Brittnay about this possibility, her response was a quite grounded. She said, “What makes you think we want to sell?” I left it at that.

blab-screen-labels-v2
Minor Limitations, Major Advantages

The only significant limitations of Blab’s video implementation that I’ve found so far are that it does not work in the Mac Safari browser (because of the video format that Safari uses) andthere’s a mobile app for iOS, but not yet for Android. The best web browser for Blab is Chrome and the desktop version is more full-featured (as shown above).

Some of the features that I like most are the fact that it’s a conversation environment with four interactive video windows. It’s easy for people to come and go. The host has the ability to accept or reject “visitors” at his or her discretion, and most hosts are quite welcoming. We had people coming and going all through our program.

Powerful Twitter Integration

Blab derives its external social media power through its integration with Twitter. And that’s a big part of what makes Blab powerful as an audience or relationship-building tool. Blab engages users via Twitter with the build-in “Tell a Bird” feature that’s to the left of the video windows (on the desktop version). It’s not only a good way to share what you’re doing, but it actually demonstrates a kind of freedom to interact that is not possible on Facebook because on Twitter “friend requests” are not required in order to interact.

Chat, Recordings & More

Blab stays highly interactive as well with a very lively chat stream that runs along the right side of the four video windows.

After you host a Blab session, you get both an mp4 video file and an mp3 audio file of the recording. These files are available for you to download and can be posted anywhere (for example, on YouTube, SoundCloud, or wherever). The video recording doesn’t have the screen names nor the chat stream. You can see the difference between this version and the embed code version that’s also provide via embeds that I’ve included below.

Compared to Google Hangouts, in the production sense, Blab is less robust. For example, at this time (although Brittnay told us that this is coming at some future time), Blab lacks screen sharing. Likewise, the spiffy lower-third ID’s that are part of Hangouts are not on Blab, but you do automatically get labeled during the live sessions with your name and Blab ID (for example, mine is @joncombridges).

As a work around for the absence of lower-thirds, people have gotten into using apps like ManyCam and CamTwist Studio (Mac only) in order to put graphics into their video frame. In fact, Joel was doing was doing just that all during our program.

I also think it’s worth noting that, in some ways, Blab’s ID feature is substantially better than the lower-third Hangouts feature because it’s interactive. For example, if you like what someone is saying, you can simply click on that ID to follow them on Blab. There is also a link to their Twitter profile so you can follow or list them there as well. The Blab ID also let’s you address them directly in the live chat stream. You also can click on the lower right of any video image to give the speaker “props.” So, what Blab may lack in snazzy production features, it more than makes up for with ease of use and authentically interactive tools that enable real people to have real conversations, in real time.

What About Lead Capture?

One of the questions that I asked Joel and the others during my first Blab Show was about lead capture, or lack of those kinds of features in Blab. For example, I use Google Hangouts within the WebinarJam “envelope” in order to do lead capture when I do webinars because I want to be able follow up with the people who attend my programs via email. What I’m learning is that Blab is something completely different.

What Blab delivers, possibly “in spades,” is a completely new way to get exposure. And what’s really important is that that increased exposure is delivered via video so people can really get a sense of you and your expertise or value.

I’m finding that I’m making new friends with my fundamental practice of “Leading with Value” and that’s the most dynamic and perhaps the most important part of Blab. Blab really is about relationship building and making authentic connections. People are doing this on Blab in a way I haven’t seen before on any social media network. I really think it’s worth checking out.

A Video-Powered Way to Increase Your Visibility

As someone said during the program, the Blab experience is very much analogous to being at a party and meeting people. So in that sense, for marketers, Blab is  like a new form of the classic free intro call.

One other important dimension of delivering expanded visibility is, as Carlos recommended and I’m demonstrating below, via YouTube. In the future, I’m also going to upload the audio to SoundCloud. In addition, there are people who are using Blab to record podcasts by taking the recording and distributing it via iTunes and so forth. Bottom line, Blab is a new way to get the word out.

That having been said, I watched a Blab the other day that featured Michael Stelzner from Social Media Examiner and he talked about specifically getting enrollments for some of their conferences via Blab. Thus, Blab can be used as an on-ramp both to build your visibility and also, in at least some cases, to make specific offers that then people move down your engagement funnel.

I’m recommending Blab because I’m finding it to be a great way to meet and connect with people. There’s no doubt that in only a little over a week, I’ve made new friends; and, equally important, I’m definitely having fun. Blab is so engaging that it’s literally becoming an addictive kind of social media experience for some people and in that way it’s a great social media environment to be swimming in.

I’m really delighted to have the opportunity to keep this kind of energy going, and I hope to see you (literally via Blab video) next [email protected] (PT).

Useful Resources:

For the Convenience of Comparison
Please Find Below Two Versions of This Same Program, My First “[email protected]” Blab Program. The first is the embed provided by Blab and the second via upload to YouTube—are provided below for comparison.

Blab Embed:

YouTube Embed:

Blab: The New Social Video Streaming Platform ROCKS!

This is a quickie post to let you know about a surprisingly good new video streaming conversation platform called Blab. I just did my first Blab session and had 39 viewers from around the world. The recorded segment is embedded below. I was joined on-screen by video participants from Brazil, Argentina, and Philadelphia. 😉

I think this application is more user-friendly for multi-user video than anything I’ve seen (Spreecast, Google Hangouts, Skype, etc.) It is also way better than Periscope or Meerkat because it’s two-way. Those video streaming tools are really only one-way.

Blab now has a mobile app as well as desktop. And, now that I think about it, it’s not only two-way, it’s up to four-way, four simultaneous video participants. And that’s nicely complemented by a fully functional chat stream where you can paste URL’s and animated GIF’s as well as very nice Twitter integration.

One of the people who jumped in, Richard Berger, had this to say about our conversation:

[testimonial author=”Richard Berger, English Teacher”]”In just those few minutes my awareness of new social media/video streaming/website development was exploded, and now you got me “back at the drawing board”, thinking of applications for my teaching work. Thanks again!”[/testimonial]

Here’s my first session which was a spontaneous “Ask Me Anything” about websites, social media marketing, video, etc. Pretty dang fun! Please click “Watch Now” button on the image below to watch this Blab session, and feel free to scroll ahead to see the multiple participants. And, please let me know what you think. And stay tuned for a special Blab next week with Twitter Power author, Joel Comm, at 4pm PT on Friday, August 28th. Thanks!

Have More Marketing Ease, Fun & Authenticity Whenever You Want With This On-Demand Webinar Video

The Humanistic Marketing Revolution continues…
Last December, I presented a 45-minute video webinar called Step Up to the Gifts of Ease, Fun & Authenticity: Discover the Catalysts That Will Inspire New Momentum for Your New Marketing and it helped my define this new approach that I am calling Humanistic Marketing and I want to make this presentation available to you so that you can learn from it at your convenience.

That’s why I am now making the video recording of this webinar available as an on-demand digital product so that you can watch it anywhere, anytime you want. And, because I want to spread my teachings as widely as possible, I am also including with any purchase of this recording (only $9.97) a complete formatted PDF of my book, Internet Marketing: 8 Key Concepts Every Business MUST Know which has received 13 five-star reviews on Amazon. Please click here to learn more about this on-demand video webinar.

How Did I Put This Product Together?
For those of you who may be interested in how I put together this offer, technologically speaking… I produced the original video using Google Hangouts combining myself on-camera “live” intercut in real time with an Apple Keynote slide presentation. The video recording of this session was archived as a private, “Unlisted” YouTube link. In order to sell that video recording to you, I’ve embedded this link into a PDF document along with other value-added information, and I’m selling that document as a digital download that includes access to the video (along with the PDF of my book) via the innovative Selz.com platform that, for example, provides the order widget below. Pretty cool, eh? 😉

I hope you enjoy this video webinar and my book. I look forward to any feedback that you may have.


Buy Now or Click to Learn More

New Special Webinar This Thursday: How to Have a Happy New Marketing New Year!

Are You Ready for a New Marketing New Year?
I’m Cookin’ Up Something Better Than Egg Nog!

The Alchemy of The New Convergence

Venn diagram of the New Convergence of New Marketing and New Media

Sorry for the late notice, but I’m offering this brand new webinar this This Thursday, 12/18 at Noon PT.
Can’t make it? Register and you’ll get the recording.

New is New Again

I’m so much more than an “Internet marketing strategist.”

I’m a New Marketing Wizard!

I’m a wizard because—due to my decades of innovative media and marketing communications experience—I understand the alchemy and marketing value created by the New Convergence between New Marketing’s human values of ease, fun and authenticity and the revolutions ignited by the New Media of social networks, mobile and cloud computing. (Please see Venn Diagram to the right.)

Why is This Important?

Despite the enormous power of technology’s revolutionary innovations, without the humanity of authenticity, enthusiasm and play that I believe are integral to New Marketing, there’s no way to get to the “holy grail” of the Human Connections that lead to sustainable, long-term business relationships.

These are the kinds of business relationships that I want and I don’t know how anyone can have a meaningful business without these kinds of relationships. Why all those “get rich quick hucksters” don’t get this, I have no idea. 😉

Anyway, that’s why this information is important enough for both of us to invest our time and for you to invest just a little bit of your money. I want you to enjoy this webinar and be uplifted by it, but I also want you to take it seriously.

That’s why I’m charging only $9.97. I want people who seriously want: 

  • To learn and have fun while they learn

  • To be both more effective at social media marketing and to enjoy the journey too

  • To participate enthusiastically in a small powerful virtual tribe/community

I would LOVE to help you have a very Happy New Year in the New Marketing world and you can also apply this payment to any of our offers, including The New Media New Marketing Playground or a special webinar-only Website & Social Media Audit that I will offer exclusively to participants in this webinar. But no purchase is “necessary.” This webinar will change how you view online marketing forever and that’s worth WAY more than ten bucks.

YES. If you sign-up, you WILL get access to the Video Recording of this unique session.

>> Please click here to register <<

Wonderful Revelations on the Way of Play & the Path to Community & Collaboration

Finding Freedom

I think we’ve all felt the frustration of feeling overwhelmed by all of the Internet marketing and social media marketing options the online communications revolution has laid at our feet. Of course, what we would prefer to feel is the exhilerating thrill of our natural and authentic enthusiasm for what we are doing, the freedom of full self-expression without self-judgement, and a palpable connection to the value we are delivering.

Your Social Media Journey Can Be Easy & FunI know this feeling personally which is why it has been so exciting for me to have my new online mentoring community, The New Media New Marketing Playground come together so easily and to have such a wonderful group of heart-oriented people become part of this virtual Playground.

Learning from My New Tribe

What has been particularly encouraging is not only the quality of the people who have joined the Playground, but the opportunity to get actual feedback on WHY they joined.

Three key insights have quickly emerged:

  1. People like the idea of fun and play. It has a real appeal, especially in a marketing world where overwhelm is so much more common.
  2. People trust the space I’ve created with this offering. More than one of the members has shared with me that it feels like a “safe space to play” and that’s what they need.
  3. My recommendations of social media and new media tools and strategies are highly valued.

Wow! I’m gratified and honored. No kidding.

Listening & Leveraging Social Proof

These learnings have been like revelations for me. So valuable! For example, in the video clip below, author, speaker, entrepreneur, and Playground Member, Susan Falter explains (slightly edited):

You are the master of ease and a guy who is a lot of fun and highly creative. I love your approach to things. This really is “a playground.” …It’s a no pressure environment. That’s fun, and that’s what I want.

Suzanne also underscored to me the value to her of the kinds of practical information that I share (in the Playground, via our enewsletter and via social media). How could I not appreciate and value this acknowledgement of my knowledge and expertise? 🙂

You are like a Google of internet marketing. I feel like I can type on your forehead “why create videos” and up will come like fifteen different resources and I’ve never heard of any of them. …It’s very helpful to people like me who really want to know what the best, easiest way is. It’s like instead of trying fifteen different apps you’re going to tell me which one to use. That’s really, really valuable.

Please watch the video above for Suzanne’s complete comments, and please click below if you’d like to receive our occasional enews or become a Member of The Playground. As a special “thank you for reading” if you become a member between now and the end of tomorrow (Sept 17th), enter the Code “wonder” at check out and receive 20% off your Playground Membership.
Please click here to subscribe to our “It’s a Wonderful Web” enewsletter.
Click here to learn more or become a Member of The New Media New Marketing Playground.

Are You Missing the Boat on Online Video Advertising?

[A Quick Catch Up on Online Video’s Reinvention of Advertising]
As most of my readers know, I’ve been an “evangelist” for the digital video revolution, especially as it applies to the democratization of media, for many years. By now, the explosion and importance of online video via YouTube and other hosting platforms (from Wistia and Vimeo to Brightcove and Ooyala, among others) should be obvious to everyone. What is not so apparent to many people is the opportunity to use online video advertising as a highly-targeted attraction engine.

The game changer over the past few years has been the move to online, streaming video for virtually every kind of communication and entertainment. Advancements in video technology mean huge benefits for society as the power of video is now in everyone’s hands—quite literally due to smart phones, on both the video creation and video consumption side of things. These advancements combined with mobile video’s remarkable reach means even bigger benefits for advertisers. 

In fact, the shift from desktop online video advertising to mobile advertising has been nothing short of astonishing. To give you a sense of how big this shift is, consider this: In the fourth quarter of 2013, the number of ads showing on tablets was almost tripled from the previous quarter, according to a FreeWheel TV report in USA Today. Plus, that leap in growth was ten times (10x!) faster than the consumption of video ads on desktops.

Bottom line, this is just the beginning. Mobile is still in its infancy. The original iPad was just introduced four years ago.

Multiple Types of Video Content and Placements

Vine growth statsOne of the more fascinating aspects of online video advertising is the wide variety of video types that advertisers are starting to use. The traditional broadcast video advertisement, which is served up in 30-second segments and interrupts consumers’ viewing to blatantly peddle a product or service (in a format that is frequently skipped via DVRs), is not what is working in the same ways any longer. In fact, the exact opposite is what is thriving online. YouTube, for example, is full of informative, how-to videos that are less “commercial” and more informative. This approach connects with my marketing philosophy of attracting and engaging, rather than straight sales pitches.

The way video and entertainment is consumed has also driven the adoption of new types of videos that are working in other ways. Skyword reports that a Mobile Marketing Association study showed that video ads of 15 seconds or less and non-skippable were viewed in their entirety 92 percent of the time. If the ads are skippable, only 9 percent were completed. Whether the ad is virtually embedded within an informative clip that “leads with value”( as I like to say), or is delivered in an non-skippable format, these advertising options, again, are just the beginning of a new world that, in my considered opinion, any serious online marketer needs to consider.

In addition, the shorter video formats are getting more popular on stand-alone social video platforms. Between Instagram video and Vine (just to name two), the public is getting more and more accustomed to digesting their video in shorter formats. Few people who are not active on social media realize the reach of these platforms. Some even call Vine “the fastest growing app in the world.”

More Bandwidth Means Higher Quality Video

Another advancement that has made online video an ever increasing opportunity to be considered as part of your advertising budget is the increased broadband data access speeds that consumers are now able to afford. With faster speeds comes better quality video. With mobile comes any where, any time access. Without the distractions of constant buffering, viewers are able to watch longer videos, and companies are willing to invest in better production quality. For example, a large company like LifeLock invested wisely to produce higher quality online exclusive, more informative videos for its target audience to let them know how they can protect themselves and their identity online.

Jacking into Untapped Potential

In many instances, little difference in quality exists between what you would see on television and what is being shown on the Web. And, frequently what’s online is more interesting, more personal, and certainly more highly targeted than what’s on TV. And, in terms of variety, the Internet offers so much more. But perhaps even more significant is online video’s interface options.

According to streamingmedia.com, interactivity is the main function that makes online video consumption different from television. However, many advertisers are still missing the boat on this opportunity. Right now, 85 percent of online video advertisements are simply the same content that could have also run on traditional television, where the audience simply sits back and takes it in. By allowing the consumer to get more involved in the ad or the original content, and by being able to place advertising videos (whether ads or informative content marketing clips) in MUCH more relevant contexts, viewers naturally become more involved and connected to the product or service, and thus, more willing to make a purchase.

The Future of Online Video

The Globe and Mail claims that big things are on the horizon for online video advertising in 2014. Smaller companies that had been hesitant to hop on board will see the light and start spending on the medium. And, speaking of spending, I don’t think there is any doubt that this will be the year that more companies start shifting their advertising dollars from traditional television to social media and online video. Another shift will be that online video production will become more of a specialty for agencies. With the differences between traditional and online video becoming more apparent, through the inclusion of interactivity and highly-targeted contexts, for example, more production companies and marketing agencies will specialize in online video production and distribution (yes, as ComBridges has been doing for some time).

Obviously, the ComBridges team is here to help if you are interested; but more importantly, I wonder whether it will be you or your competition that will take the lead by leveraging the amazing power of online video and online video advertising.

I’ve seen again and again that it’s those market leaders who stick their necks out to engage with these leading edge trends that grab a significant competitive advantage, especially over time. “A word to the wise” should be sufficient. Yes?

Learn How Compelling Visual Content Can Increase Your Social Media Marketing ROI

In a blog post over two years ago (see Social Media Goes Visual: Why Pinterest is More Than You Think), I started calling the next frontier of social media marketing, “The Visual Web. This morning, I extended this conversation with a Google Hangout interview with Ekaterina Walter, the author of “The Power of Visual Storytelling.” Here’s that 30 minute conversation:

Fundamentally, humans are predominantly visual creatures, and according to a study from National Formosa University in Taiwan, this is reflected in our computer environments—especially in this age of social media!

Bottom line, you may produce the most compelling written content for your business blog and social media marketing efforts, but if you don’t have the right visual content to make it more engaging, you may never see decent conversion rates.

Here are some basic tips (with more to come) as to how to effectively use visual content to engage readers and get a better ROI:

Vary Your Media

To effectively promote content in social media, mix up what kind of visual content you’re using.

  • Photos. Whether you’re using your own photographs, stock photography or a digital vector, you’re going to need a relevant image(s) to go along with your content. Case in point: Marketing blogger Jeff Bullas reports that articles with images get 94 percent more views, and on Facebook, photos get 84 percent more click-throughs than their counterpart text-based posts, according to Kissmetrics. Failing to add a photo can mean a major loss of conversion. Also, let’s face it—the article just looks nicer with an image or two.
  • Video. Integrating video into your social media campaign not only grabs people’s attention, but it helps you stand out as an authority in your field. To create customized video about your area of expertise, use a marketing service like ComBridges or just shoot and upload via YouTube, or use Google Hangouts On-Air as I have done above. If you simply need royalty-free stock video, try a site like Shutterstock.
  • Animated GIFs. Sites like Buzzfeed, Distractify and Tumblr use animated GIFs frequently. These sites get shares into the tens of thousands and views into the millions. With the widespread use of broadband, these kinds of images are far more high-tech and user-friendly than they used to be. They’re a great way to market pop culture events or tutorials without requiring the user to watch a video. If you’re trying to get a quick point across, use a GIF.
  • Infographics. Your target audience may not want to read a wall of text. Instead, offer them quick and easily accessible information (with credible sources) in the form of a visually engaging infographic. In fact, infographics have become so popular in recent years, you can search for just about any topic you’re interested in followed by the word “infographic,” and chances are, there is one available.

And all of this is just the beginning. In future posts, I’ll write more about things like Instagram, Pinterest, SlideShare and more. Please subscribe via the links above to be notified.

Keep Color Psychology in Mind

Because “The Visual Web” is all about graphics and images, color is key. Color sets off certain signals in your brain, even if you’re not aware of it. For example, the color red is exciting and stimulating, while blue is considered calming and trustworthy. Take a look at different business logos and advertisements as you’re driving down the street. Note what kind of an emotional appeal they have for you. Use this same type of approach in your social media efforts. Depending on the emotional response you want to convey, choose your imagery and colors within the content carefully. Visual.ly has a great infographic on the psychology of color that can help you make good color choices for your social content.

More to come! I look forward to your feedback and your shares. 😉

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Video Rant Reveals the Surprising ROI of Leading with Values

I’m turning a corner in my business. I’ve realized that my values are the more important than my (so called) value proposition. And the real eye opener for me was the way that my business coach explained that this approach can actually open up new revenues. Values = $$? Really?

This blog post explains the fortuitous way that I experienced this strategy directly, and how you can use it as an inspiration for your own online marketing communications…

Values Trump Values Proposition

Why Our Values ARE Our Value

The foundation for this story is the way that I’m discovering that my core values of ease, fun and authenticity have become even more important than our company’s skills and talents with Internet marketing strategy, website design, video production, social media marketing, SEO and the rest. 

Radical, eh?

Sometimes this kind of branding/positioning is as simple as adding a line about these values to an email of introduction (and, yes, just last week a prospective client made a point of telling me that she appreciated the fact that these values were included in my email. There was an added element of rapport created even before we spoke on the phone).

This values-based approach really gets juicy when it’s applied to a new breed of video that I’m calling a “rant.” Rant videos are further explained and illustrated below.

Another unexpected result of this awakening for me is that my long-established axiom of “Leading with Value” (Key Concept #8 in my book) is causing me to choose to position myself and my company’s work more clearly around our own core values.

How Audacious Authenticity Can Attract New Revenues

“When you reveal your passion for being of service through your business in the boldest, most transparent and vulnerable way possible—for example, in a series of online video rants about things you care most about—this does more now for opening up revenue flow than almost anything else, particularly if other things have failed and you find yourself extremely stuck. Video is THE medium that carries genuine emotion the very best, online. Use video to allow money to find you, as a reflection of the full expression of your heart.” — Andrea J. Lee, WealthyThoughtLeader.com

The video above is my latest experience with both real time marketing and the art of the video rant.

My friend and client, veteran executive coach and management consultant, Nancy Monson and I were having a marketing consulting session. The day before I had been on a group coaching call with Andrea J. Lee where she had said what’s quoted above about the power of the video rant to both reveal passion and open revenue flows. As I directed Nancy to speak her truth about why most executive coaching doesn’t produce the desired results, she lit up. Recognizing that we were getting to the heart of her values and her commitment to make a meaningful difference, I said, “Let’s capture this, so we don’t have to write it down.” At first she thought I was going to make an audio note. But, after a slight hesitation, she agreed to let me record this video with my iPhone.

The video rant above is the result. I salute Nancy for her courage to swing out in this way and I’m pleased with how her knowledge and commitment to results have been made visible.

The Zen of the Real Time Rant

rant quote“The art and science of marketing is now about focusing on real-time connections and social exchanges.” 
Vocus blog post

It’s widely recognized that because of the explosion of social media and mobile communications, real time communications are the leading edge of what I call New Marketing. What better way to leverage these trends along side the New Marketing requirements for authenticity and engagement than with a video that is spoken with passion, from the heart? (And, it’s easy to see why formal production values are not required.)

More to come. I look forward to your feedback; and by all means, if you like what you’ve read and seen here, please share in every way possible (links below). Thank you! 🙂

PS. If you are interested in bringing more of your authentic passion and core values to your online marketing, please contact us. We’d love to help.

Authenticity Rant Video #2: Why “Live Your Own Life” Makes Marketing Matter

Who among us has never done something because someone else told them they should, even when all along their own gut intuition was telling them to do something different (which, of course, would have been “the right thing”)?

Live Your Own LifeHow many of us do the same kind of “giving ourselves away” with Internet marketing, for example, by thinking that social media marketing, blogging, content marketing or video is something we really “should” be doing, despite that fact that we really don’t have any passion for it?

Unfortunately, we’ve all done some version of this; and this kind of behavior, usually both personally as well as professionally.

That’s the subject of my new Authenticity Rant video (#2) that I recorded this morning via Google Hangouts On-Air with my colleague, Peter Klein. We used Peter’s incantation, “Live Your Own Life,” as our theme; and I connect the dots between that and the best kinds of “sparks” I know that can light the “fire” (that I think is necessary) for the success of your Internet and social media marketing.

Yes, there’s more to successful marketing than formulas or even strategy. And, “living your own life” with regard to your marketing communications is not necessarily easy; but in my experience, it’s worth every ounce of effort that you put into it.

I’d love to hear your thought on this video and these ideas. Thanks!

New Video: Authenticity Rant #1, KISS Meets the Meaning Behind Your Brand Messaging

Image via @gapingvoid. Messaage via @briansolis

Image via @gapingvoid. Messaage via @briansolis

Ease. Fun. Authenticity. These three words summarize what I’m about and what differentiates the most important dimensions of how we serve our clients.

Our new focus on these values is a quantum shift for the ComBridges brand. It makes saying “We are a web design company” seem pedestrian. Even my clarity about being “an Internet marketing strategist” pales in comparison to this more meaningful description of what lights me up and what I think makes the biggest difference when I work with people (and their organizations). 

Thus, the video embedded below is  a walking-my-talk-style expression of this commitment to focus on the qualities that are most meaningful to me. At the same time, this short video also includes a strong recommendation that you bring the human qualities of your brand to the forefront of your marketing communications. And, finally, thanks to my partner-in-crime on this Google Hangouts video, Peter Klein, we also underscore why, in today’s media-cluttered world, you need to do this kind of positioning as simply as possible. Not bad for only four minutes, right? 😉

I’ll blog more about this trend toward the human dimensions of marketing communications in the near future; but for now, one addition link that I found valuable recently is Bryan Kramer’s post on Social Media Today, There Is No More B2B or B2C: There Is Only Human to Human (H2H)

If you don’t know, KISS is means Keep it Simple Stupid.  😉 As always, I’d love to hear your feedback and appreciate any sharing or commenting you feel moved to do. Thanks!