How to Create the Ultimate Content Marketing Mix of Live Streaming, Social Media Video Series, & Podcast

When I started my video blog, I didn’t know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call “The WebShow-WebShow,” I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.

I detail “what is a WebShow?” and I also describe the specific software and hardware that I use to produce it. I also include a section on “Program Development” that covers the creative considerations necessary to produce a good show. Please click the video below to watch now.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE 

Time markers/Table of contents:
* Tee It Up: The Adventure Continues – 2:10
* Collaborative Conversation: WebShow – Webshow™ – 3:35
* Community Campfire: Q&A – 18:37
* Luscious Links: Throughout the show (see below

RESOURCE LINKS:

Pillar 2 of a Vibrant Video Presence: Technology – http://youtu.be/g__BRLf0BKc​​

Software: 

Hardware: 

  • New iMac
  • DSLR: Canon EOS Rebel T7i
  • Rode shotgun mic
  • Apple Airpods Pro (audio monitoring)
  • Lights

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

http://play.combridges.com/links

Thanks!

Video Mojo’s Fresh Take: In Changing Times, Reimagine Your Work. Discover What’s Possible Now.

When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo’s Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.

Don’t miss the specific strategies and actionable take-aways, all designed for authentic relationship-building, that are at the heart of this episode. Also, during the Luscious Links segment, Jon shares some impressive new video apps that can help you up-level your social media video presence.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: Two Firsts! CancerTalks and Contest – 2:13
  • Collaborative Conversation: Shawn Shepheard – 3:58
  • Community Campfire: Q&A – 18:56
  • Luscious Links: Video Apps for Social Media – 29:08

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

How to Tell Difficult Stories that NEED to Be Told Using Vulnerability, Storytelling, & Engagement

It has been said that “what’s in the way is the way.” For this reason, telling your most difficult and vulnerable stories can have healing and engaging effects beyond anything you might imagine.

In this episode of Video Mojo, I got to interview master coach & author, Andrea J. Lee and we had an intimate conversation about authenticity and vulnerability, including real life examples of what can happen when you tell the stories that NEED to be told. One example of this phenomenon is a 2-minute video that Andrea did for UpWorthy that got over 2 million views… without trying!

If you are interested in going deeper with your storytelling in order to make a more human connection with your audiences, don’t miss this.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN THIS EPISODE:

  • Tee It Up: Authentic Relationships – 2:14
  • Collaborative Conversation: Andrea J. Lee – 4:24
  • Community Campfire: Q&A – 20:15
  • Luscious Links: My Octopus Teacher – 28:43

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Storytelling as Wayfinding During Uncharted Times: New Video Mojo with Michael Kass

I admit it. I’m proud of the quality of content that’s coming out weekly via my Video Mojo WebShow™. It’s now much more than a video blog & podcast: It’s a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests.

This week’s episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a “buzzword du jour.” If you understand the power of story, you can create a more engaging and vibrant social media and video presence.

To do that, you have to go beyond storytelling as a formula. Done well, story can open doors to whole other levels of engagement. And, it can help you find your way through the “uncharted times” that we are all living through, while revealing a path to more meaningful media.

If you’re ready to use story as a wayfinding tool (or at least ready to discover what that means), don’t miss this third “Collaborative Conversation” between myself and storytelling expert, Michael Kass.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN LAST WEEK’S EPISODE

Time markers/Table of contents:

  • Tee It Up: Wayfinding vs the Perfectionism Trap – 1:58
  • Collaborative Conversation: Michael Kass (Coach) – 3:11
  • Community Campfire: Q&A – 14:11
  • Luscious Links: The Biggest Bluff – 23:31

RESOURCE LINK:

Michael Kass: https://www.storyandspirit.org/

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Creatives, Christy Strauch Helps You Overcome Resistance & Get Your Work OUT!

Your Inner Critic is Not a Myth. It’s a Muse-Buster!

My “Collaborative Conversation” with coach and author Christy Strauch offers specific things you can do to dig in and move on so that your creative work gets out and touches the lives of others. That’s what we all want, right? Whether you are a fine artist or entrepreneur (or somewhere in between), there’s a ton of actionable inspiration here.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee It Up: About Story – 1:38
  • Collaborative Conversation: Christy Strauch (Coach, Author) – 3:40
  • Community Campfire: Q&A – 14:43
  • Luscious Links: Morning Pages resources – 21:38

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – Live on 10/16/20 at 10am PT

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

https://play.combridges.com/links

Thanks!

Strategic Thinking for Small Business Marketing with Neal “Think Like an App” Polachek

When Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.

This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my “Tee It Up” commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.

Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET 
on our YouTube channel: https://www.youtube.com/jonleland 
and via our Facebook Page: https://www.facebook.com/combridges.fb/live

ABOUT VIDEO MOJO
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…

IN THIS EPISODE
Time markers/Table of contents:

  • Tee It Up: “Follow the Juice” – 1:18
  • Collaborative Conversation: Neal Polachek, “Think Like an App” – 3:54
  • Community Campfire: Q&A – 15:07
  • Luscious Links: an exemplary YouTuber & resource – 23:50

RESOURCE LINK:

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE
Pillar 1: Humanity – https://youtu.be/NGO1m_MFKB4
Pillar 2: Technology – https://youtu.be/g__BRLf0BKc
Pillar 3: Story – TO COME!

BE PART OF VIDEO MOJO LIVE EVERY FRIDAY at 10am PT at either of these links:
https://www.facebook.com/combridges.fb
(“Like” this page for notifications)
https://www.youtube.com/jonleland
(“Subscribe” and click the bell for alerts)

I’d love to hear from you.
Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

Whole Lotta Streamin’ Goin’ On. Learn Why LIVE is the Next Big Thing in Social Engagement & New Tools We’re Using

Video Mojo continues as an exciting playful exploration of the bleeding edge of video. Our mission is to help you create a more engaging social media presence and to be your source for insights about how to create a more vibrant video presence.

If you want to know more about what I’m up to, last week’s episode was the transition from Video Mojo, the video blog, to Video Mojo LIVE, the webcast show (stay tuned and I will reveal the whole format). And, we will continue to offer edited versions including a podcast version for your listening convenience (links below). 😉

​This episode shows both a powerful set of new tools for live video streaming and provides a taste of how Video Mojo is evolving into a weekly LIVE webcast (every Friday at 10am PT) and podcast (iTunes, Spotify, etc.) that will be packed with valuable collaborative conversations, luscious links (various kinds of resource recommendations), and opportunities for you to “ask me anything” via the interactive technologies that we are now using.

​Please watch this video to see how we are engaging via live streaming and you are invited to join us any Friday at 10am PT on our YouTube Channel (subscribe), the ComBridges Facebook page (like), or my personal Facebook profile (follow).

Here are the resource links from this episode:

ECAMM LIVE(Live Streaming App)
https://www.ecamm.com/mac/ecammlive/?fp_ref=jon-77 (affiliate link)

LUSCIOUS LINKS:

* Henny Tha Bizness: https://www.hennythabizness.com/
“HOW TO SETUP A PROFESSIONAL LOOKING LIVESTREAM IN 2020 using ECAMM LIVE – MY QUARANTINE SETUP”
https://youtu.be/WSy-Me6znBQ
* Pat Flynn: https://www.smartpassiveincome.com/
“This is the Best Live Streaming Software for Mac – Full Tutorial”
https://youtu.be/z0ddCZOmgCM
* Ali Adbaal: https://aliabdaal.com/
“My Favourite Mac Apps in 2020 | What’s on my MacBook Pro?”
https://youtu.be/Kppgzbun71I
* Purple Air (air quality)
https://www2.purpleair.com/
* Whimsical (mind mapping with charts)
https://whimsical.com/
* Restream (multi-casting)
https://restream.io/

3 PILLARS OF A VIBRANT VIDEO PRESENCE​

OTHER CONNECTION POINTS

Thank you!

The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass

I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.

This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.

About Video Mojo ​

Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links:

I’d love to hear from you.

Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

* Podcast Home: https://anchor.fm/video-mojo
* YouTube: https://www.youtube.com/JonLeland/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges

Thanks!

Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive

In the age of coronavirus, Zoom Meetings have become an essential way for groups to connect; but making these virtual gatherings powerful and productive is not so easy. Many people are still learning what it takes to be present without causing distractions. In other words, for groups larger than a half dozen, technical facilitation is required. In fact, having a dedicated technical support person to guide everyone in how to participate without detracting from the group’s energy can make a huge difference. Please watch the video below to learn more.

About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of ComBridges. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive

Hi and welcome to Video Mojo.

My name is Jon Leland and Video Mojo is a combination of timeless marketing principles and a playful exploration of the bleeding edge of social media and digital video.

Today we’re talking about digital video and the number one thing that you can do to make your Zoom meetings more powerful and productive.

You know, as I’ve been talking about digital video literally for decades. One of the original concepts that came to me was something I call the media proverb which is,
“It’s always more complicated than you think it is.”

Just because everybody is doing Zoom meetings now doesn’t mean that we’re doing them right. In fact, we’re seeing so many issues that even Saturday Night Live chose to make fun of all the ways that people do Zoom meetings wrong.

In this world that we have now where connecting via video has become so much more important, I think it’s really valuable to be conscious about the way we create a container for communities and get-togethers. To be clear, I’m not talking about two or three or even four or five people having a social gathering on Zoom. I’m talking about meetings where there can be 30 to 50 people and more.

Brene Brown offered some emotionally intelligent ideas that she uses with her Zoom meetings of 30 people on her team in order to get people into a more conscious space and to allow for all the intensity of emotions that are going on these days.
https://www.inc.com/betsy-mikel/how-brene-brown-runs-emotionally-intelligent-zoom-meetings.html

What’s clear is that we’re moving into a new world. So these kinds of online meetings and virtual connections, particularly the bigger ones where you’re talking about dozens or even hundreds of people, become more and more important. We want to create the container in a safe way, we want to create it in a conscious way, and we don’t want all of these distractions.

So the thing that I think is missing actually harks back to all the conversations about digital video, just because one person can run a whole meeting doesn’t mean that they should. I’ve been facilitating webinars for a client and we have two people managing the technology backend, making sure that things run in a smooth and professional way. In smaller meetings, such as meetings I have recently attended with 30 to 50 people, just having one person dedicated to managing the technology and giving people guidance and support makes a huge difference. If you don’t have that then you will have all these rough edges and distractions. People don’t understand that they really have to take responsibility for their audio and mute and unmute appropriately. I think having a technological project manager is the number one thing that we should to have to in order to have foundation and support in your large scale Zoom meetings.​ And when we conduct Zoom meetings in a professional way then they become a more solid, more productive container, and as a result generates a more powerful community..

I really want to encourage anyone that’s doing anything more than just a casual or small meeting with less than a half a dozen people, make sure that you have someone holding the space technologically, giving people coaching, providing real-time tech support, so that everybody can be on the same page and understand kind of the technological etiquette of making sure you muted or unmute and knowing where those controls are.
Knowing how the chat works so that if you want to chat to the whole group, you chat to the whole group. If you want to chat to an individual, you do it that way. Little things like that make a difference and help us build a stronger community through more productive and powerful Zoom meetings.

Please let me know what else you want to know about Zoom, about digital video and online. I’m here to help and thank you again as always for your kind attention. I look forward to seeing you next time.

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

Social media networks are a whole new kind of communication opportunity; but too many people and organizations are either confused, over-whelmed or just “don’t get it.”

In only four minutes, this episode of Video Mojo describes and illustrates three types of social media posts that have no advertising expense required. Each type of post is used by my company, ComBridges, in order to help our clients and ourselves. By using all three types of posts, we more present on social media; and, we “lead with value” to build authentic, sustainable long-term relationships. Please check it out and let me know what you think:

Click above to watch this week’s Video Mojo video blog & podcast episode.

About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

If you’ve got questions, feedback or suggestions, please let me know (and leave us a review on Apple Podcasts or wherever ;-):

* Instagram:  https://www.instagram.com/joncombridges/
* YouTube Channel: https://www.youtube.com/jonleland​/
* Vlog Home: https://www.combridges.com/blog​/​
* Podcast Home: https://anchor.fm/video-mojo​/​
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
* Twitter: https://twitter.com/joncombridges​/​
* Facebook: https://www.facebook.com/combridges.fb/
* LinkedIn: https://linkedin.com/in/jonleland/​

Thanks!

VIDEO TRANSCRIPT:

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

Hi and welcome! My name is Jon Leland and this is Video Mojo. 

Video Mojo is both a video blog and a podcast that combines timeless marketing principles with a playful exploration of, what I call, the “bleeding edge” of both digital video and social media. 

Today we’re going to dig into social media a little bit. 

There are 3 types of ad-free social media posts. They’re kind of the online building blocks of a vibrant authentic social media presence. They exist within, what I would call, the social media ecosystem. I’m not going to get into social media content marketing campaigns today, which are really kind of fundamental. With whatever we do in social media we want to lead with value. We always want to contribute and make a difference before we ask for a sale. Relationships are built over time through multiple touches so you want to show up in the marketplace as a valuable contributor. What this post is about is the 3 types of social media posts. Once you have done your content marketing and developed your own original and valuable content there are other things that you can do, the building blocks, that will help you stay present and build relationships. I’ve broken that down into 3 distinct types of social media posts. 

Type 1:

Social media posts type 1 are original visual designs that are linked to your own content. We see those all the time as quote graphics or quote memes. They come out of our own content or creations. We develop original graphics so that they reflect the brand of our client as well as the message of our client and they’re our core value messages. They may reflect values literally or they may reflect the communication mission, if you will, of what that clients work is about and what their niche is about. 

Type 2:

The second type of posts are content curation posts. Next week I think I’m going to get into a tool to help enable content creation. But within the niche, again following the same focus, there are other contributors. There are other people publishing valuable content. So for example, my client The Soul of Money Institute likes gratefulness.org. They are very aligned with their values and so we might repost a blog post from that site. 

Type 3:

The third type of social media posts are retweets or repost, usually on Instagram or Twitter, where you are using other posts or other kinds of content that are being posted and are relevant to what you’re doing. A good example of this in our business is we represent the Marin Airporter, the local airport bus service. People will post pictures of their experience with Marin Airporter and their joy of travel using #MarinAirporter. 

**Bonus**

And then finally, not really a kind of post but, is being involved and monitoring what is going on and responding to comments. I call it conversational engagement. It is a really important piece of the service. If you are going to have a social media presence you certainly want to be responsive and engaged with the people that are liking, retweeting, commenting, and answering questions. 

I’m always looking for your feedback, because I would love to do more of the kind of posts that you want to hear. So please let me know. And again, I am very very grateful for your presence. 

Thank you so much for watching or listening and I’ll see you next week!