Because of how much I’ve learned from him, Ali Abdaal is one of my favorite YouTubers. The growth of his creator business is also an inspiring success story with teachings all its own.
In my latest Video Mojo interview, I was thrilled to feature Tommy Mallen, Head of Product for the massively successful YouTuber (4.3 million subscribers+), author, and creator entrepreneur, Ali Abdaal.
This episode focuses on the transformation of Ali Abdaal’s Part-Time YouTuber Academy and its new approach following the conclusion of their last live cohort. Tommy offers valuable insights into the relationship between value and monetization and shares how the Ali Abdaal organization navigates decision-making processes and future plans.
Video Mojo is an expression of my commitment to helping B2B content marketers and entrepreneurs leverage an authentic and engaging video presence across all social media platforms, with a keen focus on TikTok and YouTube.
This is a must-watch episode if you’re a creator seeking growth strategies or interested in the intersection of authenticity and marketing.
https://www.combridges.com/wp-content/uploads/2023/05/4-5-Million-in-2-Years-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-31 23:34:582023-05-31 23:35:39Remarkable Creator Business Growth: What Are Ali Abdaal’s Strategies?
At 62 years of age, Helen Polise is a force of nature.
She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis.
https://www.combridges.com/wp-content/uploads/2023/05/tiktok-life-change-Instagram-Post-Square-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-26 22:13:102023-05-26 22:16:32Amazing Story: How Did Having Fun on TikTok Help Her Build a Better Life?
Truth: I spend a bunch of my time researching and experimenting with the apps that I use to run my business.
This video spells out the ones that I have come to rely on and value the most. I recommend them to you because I hope you’ll find them as helpful as I do.
Chapters for Your Convenience 0:00 – Intro 0:32 – Best Email Marketing App: ConvertKit 1:42 – Best Website Development App: Squarespace 3:09 – Best File Sharing App: Google Drive 3:48 – Best Video Editing App: Descript 4:49 – Best Personal Email App: Superhuman 5:45 – Best AI Apps for Business: ChatGPT & Hyperwrite 7:13 – Best Notetaking App: Notion 8:38 – Best Headline Writing Tool: CoSchedule’s Headline Studio 10:00 – Wrap up and link to my video on AI-powered Video Apps
I have affiliate relationships with two of these. If you are moved to do so, please use these links to support my video creator journey. Thanks!
https://www.combridges.com/wp-content/uploads/2023/05/Business-App-Overwhelm-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-18 23:00:332023-05-18 23:00:348 Powerful Business Marketing Apps I Use
Together they also inspired this conversation between two experienced creator-marketing pros – Eliya Finkelstein of datadrivenrebel.com and Jon Leland, host of the Video Mojo vodcast – about how the world of marketing has been changed forever and what you can do about it.
Subjects covered include:
The erosion of trust in marketing and how to address it.
What does it mean to “follow the Juice” and how can that be productive?
How TikTok “opened the floodgates” for what Eliya has to say.
Why conversion rates and landing pages are often over-rated.
Why ChatGPT prompt books are a waste of money.
Similarities between ChatGPT & TikTok. And much more.
I recently had the pleasure of interviewing author, educator, speaker, and authentic thought-leader, Mark Schaefer about his new book, Belonging to the Brand, Why Community is the Last Great Marketing Strategy.
I think Mark’s work is important in today’s fast-paced, ever-changing marketing landscape. As we all know, it’s becoming increasingly difficult for marketers to stay relevant and create authentic engagement.
Here are my favorite two minutes of our conversation:
We discuss why community represents a future-proof strategy for businesses struggling to navigate this challenging time. Schaefer sheds light on the famous Peter Drucker axiom, “Culture eats strategy for breakfast,” and explains how fostering a strong sense of community can lead to better engagement and long-term customer loyalty.
Whether you’re a business marketing executive or just someone looking to improve your marketing game, this conversation is packed with valuable insights and actionable tips you can apply to your own strategies.
You can watch the whole video conversation below or listen on Spotify, Apple Podcasts, or your favorite podcast app.
https://www.combridges.com/wp-content/uploads/2023/04/Mark-Schaefer-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-04-13 22:46:542023-04-13 22:46:55Can Community Solve Your Marketing Problems? Video Mojo Interview with Mark Schaefer
In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.
Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.
Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.
https://www.combridges.com/wp-content/uploads/2023/03/Why-Would-Wistia-Want-to-Add-Webinars-to-Their-Video-Marketing-Mix-640-×-300-px-1.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-16 23:55:282023-03-16 23:56:51Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?
Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing
Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?
In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.
As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.
This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.
Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.
https://www.combridges.com/wp-content/uploads/2023/03/Learn-How-Marketers-Can-Collaborate-with-A.I.-for-More-Creative-Leverage-Instagram-Story-Instagram-Post-Square.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-13 22:11:022023-03-13 22:23:01Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage
Are you ready to use the newest AI to take your marketing to the next level?
In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.
This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.
https://www.combridges.com/wp-content/uploads/2023/01/Untitled-design-18.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-01-27 22:54:102023-01-28 00:38:51Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective
It’s like Google and Siri had a baby, and she’s a genius!
Have you heard the massive buzz about this breakthrough AI tool?
I’ve been using the latest new AI tool, ChatGPT, for a few days now and it’s seriously impressive. People are finding it so mind-blowing that it’s taken over my TikTok feed with unsolicited endorsements. The latest rant was from @garyvee.
A key benefit is that ChatGPT’s dialog-based chatbot approach makes it super-easy to use.
It also doesn’t suck that ChatGPT is free, non-commercial, and no strings attached (at least for now). I highly recommend that you give it a try. Access & more info here: https://openai.com/blog/chatgpt/
Here’s my Top 3 Reasons that I think ChatGBT is a game changer, via TikTok:
Pro Tip: The better you get at asking questions, the better the output you’ll get. So take some time to think about what you want to ask and ask it in a clear and concise way.
COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX
Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.
Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/
https://www.combridges.com/wp-content/uploads/2022/12/ChatGPT-is-like-Google-and-Siri-had-a-baby...-and-shes-a-genius.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-12-19 18:55:182022-12-19 19:50:54Amazing AI Chatbot Kidnaps TikTok As It Takes Over the Written World
This post illuminates how a creative digital marketing strategy can find meaningful opportunities to shine a positive light on a client’s value.
A recent, fun example of how this kind of content marketing works is the way we brightened the Instagram feed of our client, Marin Airporter. In this case, we used passenger produced photos (also known as “user generated content” or UGC) to leverage the beauty of the Golden Gate Bridge.
Beyond our recent website redesign for Marin Airporter (described here), we now help this client stay connected with its passengers (and potential passengers) with engaging social media content.
How the Golden Gate Bridge Became a Social Media Asset
It’s not unusual for small companies—many of whom struggle to engage successfully through social media marketing—to still be playing catch up with regard to leading edge social platforms like Instagram. Nonetheless, every company’s customers are already on these networks, and often they are communicating in ways with which any business would want to interact. Marin Airporter offered us this kind of “golden opportunity” because, prior to working with us, they had no Instagram presence whatsoever.
Once ComBridges got involved, we noticed that many passengers on Instagram were sharing an exciting aspect of riding on Marin Airporter, a memorable trip across the iconic, world famous piece of art deco architecture known as the Golden Gate Bridge! They were even sharing videos in the rain, at night, and in the dark.
The passengers themselves made it clear that the Bridge crossing is an important part of the Marin Airporter experience. So, we decided to celebrate these customer posts by compiling some of the best videos and pictures of their buses’ Golden Gate Bridge crossings into a blog post on the Marin Airporter website. As you can see, it showed just how special the Marin Airporter route is. Check out the full blog post here.
Content Marketing Meets Customer Listening
Through this example, you can see how well-conceived content marketing leverages customer awareness to create content that shines a spotlight on our client’s value.
In this way, ComBridges opened another door for our client to connect and communicate. With our support, Marin Airporter now reaches and interacts with its passengers in a 21st Century way. Because social media is a two-way medium, these messages also provide critical feedback, questions, or moments of gratitude from happy customers. And, thus, they are a form of customer service that needs attention.
In today’s world, this kind of creativity is a critical dimension of successful digital marketing. Done correctly, it is also an important branch of customer service and customer listening.
If you are ready to shine online and make better connections with your customers, please let us know.
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