Unlock Email Marketing Joy with Liz Wilcox’s Secrets to Fun & Making Money with Email

Liz Wilcox, the “fresh princess of email marketing,” and Jon Leland, media innovator since “71 and the host of “Video Mojo,” delve into the power of email and video to spread joy and creativity in cultivating community and authentic relationships.

Key insights include:
– Wilcox emphasizes human-to-human connections, advocating for authenticity and vulnerability in email communication.
– Hear recommendations to avoid the “YouTube SEO” approach in subject lines by writing as if reaching out to a friend, using a conversational tone and providing value.
– Discover how storytelling in email doesn’t necessitate elaborate narratives; simple personal updates can effectively connect with readers.
– Wilcox promotes low-cost community offerings to foster inclusivity and allow more people access to her knowledge and expertise.
– Concise and bite-sized emails are encouraged, with a focus on providing valuable information and prompting action from readers.
– The framework for creating a successful email welcome sequence includes showcasing personality, sharing one’s vision for clients, and communicating values.
– A free guide with 52 subject lines, email templates, and examples for effective email marketing is offered.
– Wilcox’s emphasis on community, inclusivity, and value
-driven pricing aligns with her long-term vision for her business.
– She encourages finding creative outlets and embracing joy in the process of video and email creation.
– Wilcox’s belief is that everyone has the right to learn, which influences her pricing strategy and commitment to inclusivity.

More from Liz: https://lizwilcox.com/

🔗 JOIN JON’S EMAIL LIST and/or ALL his links: 🔗 https://play.combridges.com/

Riverside for remote recording – https://combridges.com/record
Descript for transcript-based, AI-assisted video editing – https://www.combridges.com/edit
ConvertKit for email marketing – https://www.combridges.com/email
Circle for community building & courses – https://www.combridges.com/community
Tella for screen sharing & educational video production – https://www.combridges.com/video

Clicks Amid Conflict: YouTube Business Success Strategies from an Inspiring Ukrainian Expert

This week’s guest on Video Mojo shares his inspiring journey of rebuilding his life and business after the devastation of the Russian invasion of Ukraine. After he was forced to close his coffee business, he started a video editing company from scratch and grew it to a staff of six within a year, offering valuable insights into entrepreneurship and success on YouTube.

Ukrainian entrepreneur Anton Kosheliev exemplifies the importance of persevering in business, helping others, and creating valuable, educational content to achieve success on YouTube.

He does all this despite facing the challenges of living in a war zone. Anton’s courage and just-do-it attitude are an inspiration for those of us living in much less challenging circumstances.

There’s much that we can learn from him, including his insights about what works on YouTube.

🎥 00:00 Learn how this Ukrainian entrepreneur built a successful video business in less than a year despite conflict, starting a YouTube channel and growing a team of editors.

🚀 05:28 Rather than create a virtual team, Anton hired local editors and taught them YouTube skills so they could succeed. He also recommends creating educational videos to support audience goals in their industry.

🎥 09:32 Anton recommends consistently delivering value through educational videos and prioritizing starting and improving over time rather than thinking you can achieve instant success on YouTube.

📈 12:28 For most businesses, outsourcing video editing allows for more content creation and business growth, while creating evergreen content is more valuable for building a successful YouTube channel vs YouTube Shorts.

📈 17:36 Create valuable long-form content, prioritize thumbnails for high click-through rates, and avoid becoming a slave to the algorithm if you want sustainable YouTube success.

🚀 22:45 Be inspired by how Anton started small, put his ego aside, and focused on creating a name and recognition to achieve success on YouTube despite the ongoing conflict in Ukraine.

💡 25:25 Despite conflict and economic challenges in Ukraine, Anton emphasizes the importance of persevering in business and helping people survive.

👍 28:37 Even for someone living in a war zone, YouTube adds value for Anton by showcasing this creator’s intentions and reputation, leading to increased trust and business opportunities. Anton is an inspiration making a big difference in people’s lives.

🔗 JOIN JON’S EMAIL LIST and/or ALL his links: 🔗

🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰

Riverside for remote recording

Descript for transcript-based, AI-assisted video editing

ConvertKit for email marketing

Circle for community building & courses

Tella for screen sharing & educational video production

Spike Your Creative Juice In The New Video Mojo Creativity Sandbox!

👨🏼‍🏫 You’re warmly invited to Cohort #2 of my Video Mojo Creativity Sandbox, a three-week creative adventure designed to move your creative practice, in any medium, into a higher, more active gear.

If your creativity has been somewhat dormant, consider this a call to reactivate it through the power of community supported by my expert guidance and inspiration. 🗣️ Learn more including watching a couple of testimonial videos here or get the details here.

You’re Doing A.I. All Wrong! Here’s a More Creative Approach.

🤖 Dive into the Future of A.I. & Creativity with Richard Gutjahr and Jon Leland! 🤖

Join the journey through common misconceptions about A.I. with your host, media pioneer Jon Leland, as he engages in a profound conversation with the German journalist, speaker, and master storyteller, Richard Gutjahr.
👇 Watch Video Below 👇

🚂 A Revolution Bigger Than the Printing Press & Steam Engine! 🚂

We stand on the precipice of a technological revolution, potentially dwarfing the impacts of the printing press and steam engine combined! It’s a chaotic, thrilling, and transformative era where, if navigated wisely, the positives can monumentally overshadow the negatives.

💡 A.I. Journaling: A Symphony of Stunning Outputs 💡

Witness the marvels of A.I. journaling, as it consistently delivers outputs that are not just stunning but also mind-blowingly creative, crafting combinations that are as unexpected as they are innovative.

🌍 Boundless Creativity: A Global Tapestry 🌍

Explore how creativity, unbounded and limitless, weaves a global tapestry, connecting minds across continents, inspiring, and being inspired, in a magnificent exchange of ideas and innovations.

⚡ Generative A.I.: The Creative Accelerant ⚡

Discover how Generative A.I. isn’t just a tool but an accelerant, propelling creative individuals to new heights, amplifying their abilities, and enabling the production of more exhilarating outputs.

🔄 A.I.: A Fundamental Shift in Our World 🔄

Contemplate the birth of A.I. as a pivotal moment in human history, altering our creative landscapes and steering the course of our collective future in unprecedented ways.

💼 A.I. Isn’t Replacing You…Unless? 💼

“Your job’s not going to be replaced by AI. It’s going to be replaced by somebody who knows how to use AI.” Navigate through the nuances of this profound statement as we dissect what AI means for our professional futures.

😃 A Future Teeming with Possibilities 😃

Benefit from Richard Gutjahr’s excitement and optimism about residing in a time brimming with technological advancements, and share in the eager anticipation of what the future, intertwined with AI and creativity, holds for us.

🔗 Join Us on Video Mojo as we unravel these threads and more, exploring the depths of AI and creativity, and pondering the profound impacts and possibilities they hold for our future!

Connect with Richard Gutjahr on Instagram

Jon’s “A.I. Peeps” Twitter/X List

🔗 JOIN JON’S EMAIL LIST and/or ALL his links: 🔗

🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰

Riverside for remote recording

Descript for transcript-based video editing

ConvertKit for email marketing


00:00 The keys to understanding AI’s potential

🔑 05:24 The value of experimentation and play

👉 09:12 Practicing and sharing creative content on social media can nurture creativity & inspire others

🤖 10:46 AI is creative in its own right

🚀 13:20 AI is a game-changing technology that enables universal participation and learning, surpassing expectations

🤖 16:07 Invest time in learning and experimenting with AI to become more creative

🤖 18:39 Investing in oneself and embracing the intersection of technology, AI, and liberal arts is essential for staying competitive in the workplace

🤖 21:42 Focus on how you can use AI and collaborate with others to explore its potential

Ready to Supercharge Your Marketing Using AI? Best Apps to Get Started.

Marketing AI Institute’s Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind.

They also recommend the best apps to get started with copywriting, image generation, and concept video production.

Key insights include strategies and approaches for marketing executives and agencies on how to use AI marketing tools most effectively. Kaput and Leland explain how to use AI as a creative collaborator in order to generate content and revolutionize creativity.

The most important takeaway is that AI tools should only be used as an additive component to your established marketing strategies, not a replacement. These tools can dramatically enhance and empower your strategic positioning, but more content for the sake of more content won’t help anyone and can turn off your prospects.


🚀 00:00 Adapt to AI in order to stay competitive, as using AI marketing tools is essential for success

💡 03:48 How to get started with AI for marketing

🤖 07:08 Recommended AI marketing tools

📱 13:34 YouTube’s collaboration with Universal Music Group

🤖 17:56 Image generation apps: Midjourney and Adobe Firefly

🚀 22:54 Video tools like RunwayML can help generate concept trailers and videos to showcase ideas

🚀 26:44 Job challenges for voice-over announcers

🚀 31:36 Be cautious of vendors making wild claims about AI, focus on producing quality content and building relationships


Marketing AI Institute

Mike Kaput

ChatGPT Plus: ($20/month)

Generative AI Images:


Firefly (rights-controlled images) Jon’s “A.I. Peeps”

Twitter/X List

AI’s you can talk to:




YouTube-Universal announcement on YouTube blog

Past Video Mojo Episodes Referenced:

David Boyle: How Can ChatGPT & AI Help You Make Your Business Better? – Guest: Marketing Strategist, David Boyle

Nicolas Neubert: Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

The Genesis Concept Movie Trailer: Genesis – Official Trailer (Midjourney + Runway)

ElevenLabs.io (ai-generated voices)

Jon’s video on the categories of AI video: Top 8 Kinds of Amazing AI-Video Apps. What Are They? What’s Useful?

ChatGPT Plug-ins including Code Interpreter (data analysis): openai.com/blog/chatgpt-plugins

🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰

Riverside for remote recording

Descript for transcript-based video editing

ConvertKit for email marketing

How to Have Creative Fun by Learning to Surf the AI Marketing Tsunami with Frank Prendergast

In the face of all of AI’s dangers, my Video Mojo guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don’t put our heads in the sand either.

We confront AI’s limitations, including the fact that AI cannot replace the human component of creativity, nor can it build authentic trust with an audience.

Most importantly, we agree that getting to know AI—yes, through playful experimentation—is a crucial skill to develop in today’s rapidly changing world.


00:00 Having fun is crucial in content marketing.

04:54 Be cautious of AI’s potential dangers and stay aware that it cannot replace the human component of the creative process.

08:19 Surf the AI marketing tsunami, support regulation initiatives, and have fun while preparing for a future where human involvement may not be necessary in certain domains.

10:35 Learn how Frank used AI tools to create a retro 80s music video, including turning still images into animated avatars synced with the song’s lyrics.

14:41 AI has the potential to democratize creativity and empower people in the developing world.

17:59 The impact of AI on creative ownership is uncertain.

21:35 Content creators must infuse their own humanity into their work.

24:52 AI in marketing is becoming increasingly important, allowing for more time to focus on enjoyable aspects and creating a better experience for the audience.


Frank Predergast

Frank’s MidJourney/BeatBot/D-ID music video –    • Dreamy Pop Swirl  

Two A.I. books mentioned:

Superintelligence by Nick Bostrom

Scary Smart by Mo Gawdat

MidJourney, image generation AI

BeatBot, instant song generation AI

D-ID, photo-to-video AI

Elyse Myers on TikTok

🧰 TOOLS I USE & RECOMMEND (affiliate links):

Riverside for virtual video interview recording

🎥 Descript for video editing

📧 ConvertKit for email marketing

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

In this Video Mojo exclusive, we delve into the fascinating world of how AI can be used for creative experimentation.

I talk with Nicolas Neubert, who I met on X / Twitter as part of #aicommunity. In this conversation, he illuminates his breakthrough project, “Genesis,” a concept movie trailer, and how he used the power of two AI apps, MidJourney and RunwayML to bring his cinematic vision to life. He also shares his music source and the free video editing software he chose to use despite his expertise with more advanced software.

To his own amazement, this project has gone viral and was featured on CNN and in Forbes.

Nicolas, a product designer at Volkswagen by day, has always been drawn to the realms of art and creativity. In this inspiring endeavor, he takes us on a creative adventure through how he created the “Genesis” concept movie trailer leveraging these two leading-edge AI tools, MidJourney and RunwayML.

Discover how Nicholas seamlessly blends his expertise in design with his passion for visual storytelling. Uncover the secrets behind his creative process as he shares insights into how AI can be harnessed for artistic expression.

#CreativeExperiment #ArtMeetsTechnology


@iamneubert on X

YouTube: Genesis – Official Trailer (Midjourne…  

Nicolas’s tweet on The Making of “Genesis” faux movie trailer using MidJourney and RunwayML

Forbes article about this project

CNN story on RunwayML



PixaBay Music

CapCut Video Editor (or mobile app)


The key idea of the video is that AI-powered video apps like MidJourney and RunwayML provide a creative and efficient way for individuals and companies to generate viral videos, while also emphasizing the importance of human judgment and experimentation in the creative process.

00:00 🎥 A product designer at Volkswagen used MidJourney and RunwayML to create an AI-generated movie trailer, showcasing the power of AI video generative technology.

07:45 🎥 The speaker used AI to create a viral video by mapping images and beats to a track, embracing the randomness of AI in the creative process.

12:22 🎥 AI-powered video apps bring both creativity and challenges, allowing creative individuals to generate art and stories while emphasizing the importance of human judgment and incorporating happy accidents into the creative process.

17:27 📹 The positive and supportive mid-journey community on Twitter inspired people to try out video apps like MidJourney and RunwayML, leading to increased video sharing and benefiting everyone involved.

21:43 🎥 Cap Cut, a free video editing software, was used to create a trailer using MidJourney, RunwayML, and a music program, simplifying the film production process.

25:38 🎥 The speaker used AI-powered video apps to create a viral video by generating images, crafting a story, and adding key shots, while emphasizing the importance of experimentation and original content.

33:33 🎥 The speaker discusses the idea of creating a viral video using AI-powered video apps, emphasizing the importance of sticking to the original idea, embracing randomness, and including both portrait and action shots.

37:50 🎥 AI-powered video apps like MidJourney and RunwayML save time and money by allowing companies to quickly create proof of concept videos, test audience engagement, and explore creative ideas in animation and filmmaking, providing an opportunity for everyone to embrace their creativity and gain an edge in their industry.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

Riverside for virtual video interview recording

How Can ChatGPT & AI Help You Make Your Business Better? – Guest: Marketing Strategist, David Boyle

Powerful business advice on how to use ChatGPT & AI to grow your business and improve your marketing from marketing strategist and author, David Boyle, in conversation with media pioneer and Video Mojo host, Jon Leland.

David is Director at Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth, and he is also co-author of the PROMPT books, which are practical guides to business growth using ChatGPT.

In this interview:

🌐 AI can help make business communications clearer, sharper, and easier to produce, providing a valuable advantage in the competitive landscape.

💥 AI has the power to revolutionize businesses and make tasks quicker, easier, and more enjoyable.

💪 The use of ChatGPT in professional writing tasks resulted in better work produced more quickly, with more self-confidence and more time for strategic editing and refining.

💡 “AI gets you 70 or 80 percent of the way, but you should never take AI’s output as the gospel, always edit, refine, fact check, and enhance AI’s output.” – David Boyle

💡 The best use of data is to deeply understand the audience and their needs, allowing for better decision-making and creative work.

🌟 The power of ChatGPT lies in its ability to help businesses meet the underlying needs of their target audience, guiding them in developing products, experiences, and marketing communications that resonate with their customers.

🚀 AI can recommend next steps for businesses to take based on the issues discussed, potentially improving decision-making processes.

🎵 “Don’t worry about falling behind because once you use AI, you’ll be amplified more than everybody else and still be at the front of the pack.”

💡 The capabilities of AI are exciting and empowering for humankind, providing access to incredible intelligence and the ability to think as clearly as a chief executive, making a significant difference in people’s lives.

💪 AI is a superpower that can be used for good, but it’s crucial to address the issue of bad actors and ensure that it is harnessed responsibly.

Links mentioned:

MIT study on AI use: https://news.mit.edu/2023/study-finds…

Website app that combines ChatGPT & Claude: https://magai.com

Mo Gawdat on Prof G pod: https://profgmedia.com/the-pod/ (July 13th, 2023 episode)

David’s links: https://prompt.mba https://audiencestrategies.com https://twitter.com/beglen

Time stamps for key content:

2:50 The Dangers of AI

4:25 Importance of editing & fact-checking AI output

6:15 What’s different about marketing strategy now?

8:08 How to use AI as a thought partner re audience research, sample prompt

12:46 Number 1 prompt to get started with using ChatGPT as a business coach

14:40 The pros and cons of ChatGPT, Claude, & other models and AI apps, including Magai.co

17:20 Dangers of AI: bad actors, misinformation, and an important warning

21:20 How AI amplifies creative abilities

22:30 Ethical dilemma of copyright issues

25:08 Job market, job losses, and the advantages offered

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

Riverside for virtual video interview recording

Meaningful Social Media Marketing: Why Being Valuable Must Come Before Making Money

In this video, my Video Mojo guest is Kevon Cheung, a successful entrepreneur, community builder, and author of “Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You.”

Our conversation revolves around the importance of building in public, transparency, and community.

Kevon shares his journey as a creator and his previous experience running a SaaS company, which despite being funded, did not achieve the growth he desired. This led him to walk away from the company around the same time, he was about to become a father. He realized he wanted to make a dramatic pivot and recognized the importance of building a personal brand and a reputation that could compound over time.

This led Kevon to investigate and develop his thoughtful approach to building a personal brand and writing online. He offers valuable lessons learned from these entrepreneurial experiences.

At the core of his endeavors over the last two and a half years is the concept of “building in public” where he emphasizes that the number of followers or the size of an email list does not fully define success. Instead, he believes that the value one provides and the authenticity one maintains are more critical.

Throughout the video, we both highlight the importance of patience, authenticity, and providing value in social media marketing. We discuss how these elements can lead to building a thriving and authentic community.

This entire conversation underscores the importance of being value-driven in today’s digital landscape.

Kevon’s links: ⁠


Find Joy in Chaos⁠ (book)


Here are some key points made in the video with their timestamps:

00:00 – Introduction and Kevon’s background, his journey as a creator, and his approach to building his personal brand.

05:00 – Discussion on the concept of “building in public” and the importance of providing value and maintaining authenticity.

10:00 – Kevon shares his financial journey as a creator, his monthly revenue, and the importance of patience.

15:00 – The role of Twitter, Kevon and I share our thoughts on other platforms like Threads, and the importance of scheduling tweets to deliver better value.

20:00 – The value of community building on Twitter and the distinction between customers and partners.

25:00 – Kevon talks about email courses, how they help in community building, and his approach to offering value without directly selling anything.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to my email blasts & get other free stuff at ComBridges

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

Riverside for virtual video interview recording

The Secret to Authentic Video Marketing Success: Why Being Human Wins.

In this episode of Video Mojo, I talk to Ethan Beute, Chief Evangelist for the video messaging app, BombBomb, and author of the Wall Street Journal bestseller “Human-Centered Communication.” Ethan shares his insights on how authenticity and human connection transform video marketing in the digital age.

Ethan sheds light on the power of video in adding “intent data” that’s missing in traditional digital channels – things like facial expressions, tone, and body language – to bridge communication gaps and build trust.

Discussing the challenges and fears associated with video communication, we also explore the concept of vulnerability as an unexpected catalyst for company growth. Ethan emphasizes that authenticity trumps entertainment, especially when using video.

This conversation also touches on the possible future of AI-generated messages, and we wrap up with a nod to the effectiveness of video in enhancing social reciprocity, and Ethan’s insights into why this leads to stronger conversion rates.

Watch to gain valuable tips on using AI and video communication for improving your content marketing by building more engaged human connections. To me, that’s the meaning of authentic video marketing success.

Time stamps:

2:07 – Clearer communication, human connection, and higher conversion rates.

5:07 -Why transcripts lack warmth and important non-verbal cues.

10:21 – Short social video clips can provide valuable moments for additional learning & full-length video podcast episodes on YouTube are competitive with Spotify and Apple podcasts.

13:29 – AI faking personal connections raises concerns.

16:23 – Using AI for video editing. Researching AI apps for clip extraction. Enhancing with Descript editing app.

18:36 – Practicing video messaging helps overcome fear.

22:18 – Digital marketing requires video for better communication.

📕 Access Ethan’s book for free at https://bombbomb.com/freebook.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

Subscribe to my email blasts & get other free stuff.

➡️ Apps that I use & personally recommend (affiliate links):

📧 ConvertKit for email marketing.

🎥 Descript for video editing.

Riverside for virtual video interview recording.