TikTok is the leading example of one of the most important trends in social media marketing: Short-Form Social Media Videos. Please check out this quickie, one-minute video to learn more and the two videos mentioned are also below:
As a joyful explorer of this new video frontier, this week in my Luscious Links email blast, I featured two illuminating videos:
1. One is a virtual TED talk by a young, Chinese principal at Boston Consulting Group. It’s packed with research and examples.
2. The second drills down even deeper and uses #FilmTikTok to brilliantly explain and SHOW how TikTok works, and that’s something good to know if you care about where social media is going. In fact, if you are in business, in any form, this matters! Short-Form Social Media Videos are our future!
Like or Follow to get more Luscious Links, and you can get the emails by subscribing here.
Thanks for watching and I hope to hear from you.
https://www.combridges.com/wp-content/uploads/2021/02/Copy-of-Short-Form-Social-Media-Videos_-Learn-How-TikTok-Others-Are-The-Next-Big-Thing-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2021-02-17 18:43:102021-02-19 19:01:45Short-Form Social Media Videos: Learn How TikTok & Others Are The Next Big Thing in Marketing
*No BS.* There’s ONE thing that can make or break a podcast or video show, and I’m still learning after all these years! 🙂
This episode of Video Mojo (video below) is much more than just an interview. It’s practically an entire workshop. I’m “working in public” and tapping into the impressive showrunner expertise of Jay Acunzo. In this conversation, Jay not only provides immensely valuable realtime coaching regarding the essential requirement for a “pithy, powerful premise” and illuminates his “4 Challenges of the Showrunner’s Circle;” but he also explains why participation is better than promotion.
We also discuss how podcasts and shows can be leveraged into short-form video content and when that’s appropriate (or not), and much more. My journey toward making Video Mojo an authentically valuable offering for visionary organizations takes a profound pivot here, and I want you along for the learning. If you have a podcast or show, or if you are considering starting one, I recommend this video as essential viewing. Don’t miss all the actionable insights.
ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland ComBridges.
Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.
https://www.combridges.com/wp-content/uploads/2021/02/ComBridges-Blog-.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2021-02-04 17:26:352021-02-04 17:27:47How to Level Up Your Podcast (or Show) So It’s Your Tribe’s Favorite with Jay Acunzo
Looking for the biggest possible “bang” for your social media, video marketing time & money?
One word: TikTok!
It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew?
In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four solid reasons why TikTok is heads and shoulders above other social media marketing platforms. (And the fact that TikTok is “all video, all the time” is not even one of them.)
Despite the fact that many marketers don’t take it seriously, in many ways, TikTok represents the future of social media communications and video marketing in particular. And, it’s also a strategic fact that you can gain more visibility on TikTok faster, in an organic way, than on any other social media platform. The value for your future in marketing and the visibility opportunity are just TWO of the reasons that TikTok is an important business marketing opportunity.
Don’t miss this video: It might be some of the most valuable and actionable social media marketing insights that you will hear this year. Just sayin’. 😉
Gary Vaynerchuk on the organic reach and low ad costs (like LinkedIn), and the importance of learning a new skill, i.e. the language of social video: https://youtu.be/dyjRY6gzLyo
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/12/ComBridges-Blog-3.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-12-15 18:45:222020-12-15 18:54:35Why TIKTOK is an Important BUSINESS MARKETING Opportunity & A “Fast Track” to More Video Visibility
When I started my video blog, I didn’t know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call “The WebShow-WebShow,” I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.
I detail “what is a WebShow?” and I also describe the specific software and hardware that I use to produce it. I also include a section on “Program Development” that covers the creative considerations necessary to produce a good show. Please click the video below to watch now.
Time markers/Table of contents: * Tee It Up: The Adventure Continues – 2:10 * Collaborative Conversation: WebShow – Webshow™ – 3:35 * Community Campfire: Q&A – 18:37 * Luscious Links: Throughout the show (see below
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/11/ComBridges-Blog-2-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-11-18 17:58:592020-11-18 18:00:26How to Create the Ultimate Content Marketing Mix of Live Streaming, Social Media Video Series, & Podcast
This episode ofVideo Mojo was something special, especially if you aspire to create original web content or are already in that game.
I don’t want you to miss out on the power of original series, specifically online video and audio programs like WebShows™ and podcasts, because they have a profound impact that surpasses all other forms of content. These new media formats enable a depth of connection that goes beyond even the most dynamic qualities of video and audio alone.
In this episode, of our Video Mojo WebShow™, the true value of this kind of exploration comes to life through my Collaborative Conversation with Jay Acunzo, founder of MarketingShowRunners and author of “Break the Wheel.” Please check it out below.
Among other insights, they discuss:
Why Resonance, Not Reach is a more meaningful marketing goal
The Value of Being An Explorer, Rather than an Expert, if your intention is to make a difference
A Call to Action to pay more attention NOT to Who Arrives, but to Who Stays because those people offer you the greatest and most accessible returns
This week’s Tee It Up talks about the Web’s “good guys” and the Luscious Links offer a valuable app for downloading streaming content including YouTube videos so that you can reuse them in your own video productions.
ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.
IN THIS EPISODE:
Tee It Up: The “Good Guys” – 1:51
Collaborative Conversation: Jay Acunzo – 3:46
Community Campfire: Q&A – 18:37
Luscious Links: Utility for downloading videos – 29:34
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/11/ComBridges-Blog-.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-11-13 19:26:532020-11-13 19:28:08What You Need to Know About The Power of Programs, Podcasts & WebShows™ with Jay Acunzo
When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo’s Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.
Don’t miss the specific strategies and actionable take-aways, all designed for authentic relationship-building, that are at the heart of this episode. Also, during the Luscious Links segment, Jon shares some impressive new video apps that can help you up-level your social media video presence.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.
IN THIS EPISODE:
Tee It Up: Two Firsts! CancerTalks and Contest – 2:13
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/11/ComBridges-Blog-2.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-11-06 19:10:342020-11-06 19:10:37Video Mojo’s Fresh Take: In Changing Times, Reimagine Your Work. Discover What’s Possible Now.
It has been said that “what’s in the way is the way.” For this reason, telling your most difficult and vulnerable stories can have healing and engaging effects beyond anything you might imagine.
In this episode of Video Mojo, I got to interview master coach & author, Andrea J. Lee and we had an intimate conversation about authenticity and vulnerability, including real life examples of what can happen when you tell the stories that NEED to be told. One example of this phenomenon is a 2-minute video that Andrea did for UpWorthy that got over 2 million views… without trying!
If you are interested in going deeper with your storytelling in order to make a more human connection with your audiences, don’t miss this.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-29 18:44:052020-11-06 19:11:48How to Tell Difficult Stories that NEED to Be Told Using Vulnerability, Storytelling, & Engagement
I admit it. I’m proud of the quality of content that’s coming out weekly via my Video Mojo WebShow™. It’s now much more than a video blog & podcast: It’s a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests.
This week’s episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a “buzzword du jour.” If you understand the power of story, you can create a more engaging and vibrant social media and video presence.
To do that, you have to go beyond storytelling as a formula. Done well, story can open doors to whole other levels of engagement. And, it can help you find your way through the “uncharted times” that we are all living through, while revealing a path to more meaningful media.
If you’re ready to use story as a wayfinding tool (or at least ready to discover what that means), don’t miss this third “Collaborative Conversation” between myself and storytelling expert, Michael Kass.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-3-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-21 18:31:432020-10-21 18:31:46Storytelling as Wayfinding During Uncharted Times: New Video Mojo with Michael Kass
Your Inner Critic is Not a Myth. It’s a Muse-Buster!
My “Collaborative Conversation” with coach and author Christy Strauch offers specific things you can do to dig in and move on so that your creative work gets out and touches the lives of others. That’s what we all want, right? Whether you are a fine artist or entrepreneur (or somewhere in between), there’s a ton of actionable inspiration here.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges.
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-2-2.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-16 18:18:162020-10-16 18:18:19Creatives, Christy Strauch Helps You Overcome Resistance & Get Your Work OUT!
There’s so much more to authentic social media and video than selling and persuading. A truly meaningful presence is more about engagement and relationship building. In order to deepen that experience, we touch a shared humanity that is very personal.
As Julia McNeal illuminates in this episode of Video Mojo, this is what’s required if you want to be truly authentic; and, the really GOOD NEWS is that along with this deeper level of engagement comes a recognition of a shared humanity that is a service to everyone you touch. Don’t miss this episode.
As always, in addition this “Collaborative Conversation” (interview), Video Mojo also includes a quick commentary called “Tee It Up” (this week an overview of how WebShows™ like ours build on the shoulders of podcasting) and “Luscious Links” resource recommendations (this week two great sources for license-free images you can use without fee or credit, if you so choose).
ABOUT VIDEO MOJO ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…
IN THIS EPISODE Time markers/Table of contents:
Tee It Up: Media Evolutions Through the Ages – 1:48
Collaborative Conversation: Julia McNeal (Actress, Teacher, Coach) – 4:57
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-2-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-07 23:52:452020-10-07 23:53:09Tips for Deepening Your Social Media Presence with actress/coach, Julia McNeal
