Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

Is there such a thing as a “North Star” guidance system for your digital marketing? You bet there is.

And, it’s not a tip, trick or “recipe for success.” It’s WAY more valuable than that.

For me, connecting with what I call “the real Internet” is “the one in front of all the zeros.” It’s that important because it gives everything else meaning.

Click above to watch this week’s Video Mojo video blog & podcast episode.

Please watch and let me know if you agree. OK?

About Video Mojo

Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

Resource Links from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

Hi and welcome to Video Mojo!

My name is Jon Leland and this is a video blog and podcast that combines timeless marketing principles with the bleeding edge of marketing and video communications.

Today I am talking about something that can change everything! It’s the choices that we make in our business and really some of the fundamental choices that are like the north star that guides everything. You know, there are these “whys” and these passions, and when you have the discipline to take the time to listen for those they do make better business choices. It’s not just about money but about quality of life, quality of relationships and doing marketing and communications that are meaningful.

I started listening on Audible to the new James Taylor fragment of autobiography. It’s his first 21 years he calls it “Break Shot”. He opens that audio program with this quote.

“Perhaps art happens when the usual channels
are not available and you have to find a new path forward.
Sometimes in describing that new pathway,
we open a door that is useful to other people too.”

That’s kind of why I’m here. Because I’m opening doors for myself and exploring:

  • What do I want to say in this video blog?
  • How can I contribute?
  • Who are my tribe?
  • Where’s my community?

What I’ve remembered is that the internet is this multi-faceted thing. We all know that there are spammers and trolls out there and there are get rich quick marketing people. I do highly recommend that you avoid these, in particular, get rich quick ideas. “Here’s the formula, here’s the recipe, if you just follow this three-step process you’re guaranteed to make six figures.” I don’t think that’s how it works and I also don’t think that’s a north star.

I’ve really learned over the years that it’s not about the money, I like earning a living there’s nothing wrong with money, but I’ve found that there is a better internet and the better internet is based on real people who are doing authentic things.

I’m reminded of this story when I was on a video shoot in India. We were in an airport in a small city in India and it was kind of this relatively modern concrete impersonal dry cold kind of building, like airports tend to be. We were waiting for a delayed plane and one of the locals invited me to go for chai tea at a local chai walla – a local chai stand. We walked out of the airport around a corner and before we knew it we were with the local people in a local chai shop. It was warm and friendly and colorful like most of India, very much not like the airport. I said to myself, “Oh, this is the real India. Now we’re in the real India”.

I had a similar experience recently. I had a conversation with a marketer, the head of Marketing Showrunners, Jay Acunzo. And this conversation lit up my heart. He’s an authentic guy who I really think is about making a difference. Someone who is saying some very direct things about how we build real community. In this conversation, I went “Oh, this is the real internet! I remember there are people out here like that.”.

So that’s my invitation to you this week. Find your north star. Find real people, make real connections, build authentic relationships. There is a real internet out here and if you do that, it changes everything. You’ll make better choices that will give you a better life, better communities, and a more satisfying business.

So let me know what you think I really appreciate your kind attention and I do look forward to your feedback comments and suggestions.

Thanks again for watching. See you next week!

Watch to Learn Why WEEKLY Vlogging Is My New SuperPower + Why You Might Want to Join Me.

In just the last two months, video blogging or vlogging has changed my life and my business; and this breakthrough has led me to think of these weekly video posts as a new kind of “SuperPower.” 

As a digital marketing strategist, when I finally found the discipline to “eat my own cooking” and do videos every week, I knew it would be a positive step; but honestly, the results have exceeded these expectations. 

Check out this video, won’t you?

This Weeks Power Briefing, Watch to Learn Why WEEKLY Vlogging Is My New SUperPower + Why You Might Want to Join Me.

In this week’s video, I not only share how this practice is working for me, I unpack why any kind of regular blogging or vlogging is so powerful.

To make this point clear, I call on a quintessential video clip from Seth Godin and Tom Peters that I’ve used for years in my social media marketing workshops.

I also unveil the essence of a new video marketing offer that may help you get over the “hump” to do a weekly vlog yourself, including our system for social media video distribution. The truth is that it was separating the video production from the distribution that made this breakthrough possible!

Links and Videos for Resources Mentioned in this Week’s Edition:

Seth Godin & Tim Peters on Blogging

Thanks for watching! I look forward to your feedback.

Edited Video Transcript:

WEEKLY Vlogging Is My New SuperPower. Here’s Why You Might Want to Join Me.

Hi there, my name is Jon Leland and I’m a digital marketing strategist. And this is episode #8 of my video blog or Vlog Series about digital marketing and in particular about video marketing. I want to talk to you today about vlogging or video blogging and how dramatically it has changed my life and I think potentially even changed my business. 

The Power of Blogging

So, let me explain. First of all, blogging and vlogging are really, really valuable practices, and I’ve been wanting to do a weekly Vlog for years. And, finally, I have gotten myself over the hump and I have started doing it. Like I said, for eight weeks in a row now. And I want to share with you today about the ways that has changed my life and my business.

I’ve known from blogging the way that doing a regular practice, about getting my voice out there and how that changes things. Intuitively, I knew that vlogging was going to do that as well, but it really has done that and much more. 

I will post a video (link above) with Tom Peters and Seth Godin talking about blogging and they talk about how it really doesn’t even matter if anybody is reading it or in the case of a vlog if anybody is watching, 

“Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the metacognition of thinking about what you’re going to say. How do you explain yourself to the few employees or your cat or whoever is going to look at it? How do you force yourself to describe that in three paragraphs? Why you did something? How do you respond out loud?”  

Seth Godin

Because what happens is in the weekly practice of putting yourself out there, saying something that you intend to be useful and where you’re really trying to deliver some value doing that week after week really shifts something inside you. You’re able to go deeper, you’re able to discover more about what the value is that you want to share and that you want to communicate with other people. 

“I will simply say, my first post was in August of 2004. No single thing in the last 15 years professionally has been more important to my life than blogging.”

Tom Peters

So, your voice emerges and also your putting yourself out there with it. I know it’s going to sound very California, but as I experience it, there is an energy shift that happens by putting yourself out there in that way. 

Weekly Makes All the Difference

The other thing is the fact that I’m doing it weekly. This makes it a practice and gives it this ongoing continuity, such as when you want to learn to play golf or learn to play the piano, whatever. It’s a practice and going to the gym is another really good example. It takes time to build up “the muscle” and when you do it weekly, it has this power. I’ve talked in other videos about “The Power of Consistency”. 

So, when you do it weekly you build up that consistency and you begin to develop “the muscle” and just like going to the gym when you start doing it for awhile week after week, day after day it starts to feel good. 

And I’m proud to be telling you that I’ve made this commitment, I’m doing it every week and it’s  feeling good to me. It’s also getting me out there. I believe it’s making me more attractive and the last point that I want to make is the way it shifted my business. 

In the coming weeks, I’m going to be making an offer to help people get over the hump to do this. My offer will help them create their first three videos as part of a package and then take advantage of the distribution system that I’ve built and how I’m getting these videos out. 

Separating Production from Distribution Made This Possible

This reminds me of Derek Sivers, who founded CD Baby way back in the early days of the Internet. He invented CD Baby because he was a musician and he needed and wanted to sell CD’s. E-commerce hadn’t really been invented yet. He helped invent it and suddenly all these other musicians came to him and wanted help getting their CD’s out. 

Well, I needed video distribution because I wanted to do video blogs and I wanted to get it out. What helped me get over the hump was I separated the tasks for doing this out, separating video production from distribution. I now have a virtual assistant who’s helping me with the distribution.  In fact, we’ve designed a whole system where these videos are not only on YouTube, they are also native on Facebook, native on LinkedIn, native on Instagram TV and all have the subtitles and meta information… wherever you happen to be watching it. 

So video blogging really is a practice worth developing. I hope you can get over the hump and, if you’d like, I can help you do it,. 

However it works for you, and, let’s talk if you want help from me. Let me know because we have a system that can help you distribute and “watch this space” for the offer in coming weeks. 

As always, thanks again for your kind attention, I really appreciate it. See you next week!

Video: 3 Key Online Marketing Insights for 2019

This blog post features the following new video with my three key online marketing insights for 2019. For your reading convenience, scroll down, there is an edited transcript below the video.

Edited Video Transcript

As an online marketing strategist, I am committed to helping clients build authentic relationships that expand their influence and increase their sales.

I’m making this video to offer you three key insights that come from my experience as an online marketer that I think are particularly relevant for this new year, 2019:

  • The first is that ‘Instagram is the New Facebook”
  • The second is that “A Boost is Not Facebook Advertising’
  • The third is that ‘funnels are the new websites’.

And if some of those terms are not familiar to you, stay tuned because I’m going to explain each one of them. Let’s do this.

Instagram is the New Facebook

I say that Instagram is the new Facebook because we’re seeing engagement on Instagram that we’re no longer seeing on Facebook. Facebook is still the “monster” in the social media space; but in Instagram we’re seeing engagement, connections between people around like-interests that we’re no longer seeing on Facebook.

For example, I have a client that has thousands of followers on Facebook; but we’ve just started their Instagram account, and they’re only in the hundreds of followers there. However, the same post on Facebook and on Instagram is getting more engagement on Instagram. Instagram is that much more alive.

In addition, not only is it a visual medium, but the hashtags enable you to connect with real like-minded people who are interested in what it is that you’re posting about.

So ,for example, I put an inspirational quote up today on my Instagram feed. I hash-tagged #inspirationalquote, and Instagram showed me that there’s tens of millions of people who are interested in inspirational quotes. Likewise, when I do posts like this ones that I’ll do related to this video, and I hashtag #onlinemarketing, I will get other online marketing people or other people who are interested in online marketing to check out that post.

Bottom line, it’s working. It’s real engagement at an authentic level that we’re not seeing on Facebook anymore because that platform has become so busy and so noisy.

A Boost is Not Facebook Advertising

Speaking of Facebook, a boost is not Facebook advertising. And for those of you who don’t know what a boost is, that’s like the very simple form of Facebook advertising that Facebook offers. Now, a boost, technically, is Facebook advertising, but potato chips are also technically food. But, as all of you know, food is so much more rich and robust that just potato chips. Some people call it a culinary art. And there’s desserts and fruits and vegetables and salads. Food is a much bigger subject, and Facebook advertising is also a much bigger subject than just a boost.

You can do far more sophisticated things with targeting. You can reach people who have visited your website by using the pixel.

Even more importantly, you can communicate so much better by creating an ad rather than just boosting a post. So, Facebook advertising, like food, is a huge subject with lots of nuance and variety and sophistication.

So a boost, technically it’s Facebook advertising, but it’s not really Facebook advertising because when you do it using the Facebook Ad Manager, you can do so much more and be so much more effective.

Funnels are the New Websites

My third insight about online marketing for 2019, is that funnels are the new websites.

If you don’t know what a funnel is, it’s really a device to build engagement, to go from people that don’t know who you are and have never been exposed to you or who are “meeting” you for the first time, to move them via a “value chain” so that you get more and more of a relationship built by delivering value over time. For example, you might do this through webinars, through an email course, through email followup, etc. So with a funnel, there are sequences and strategies that build relationships over time.

Websites don’t really build relationships. At best, they are brochures. Once somebody comes to the website, what happens next? And how do you create engagement? And then once you get that email address, or get that follower, how do you get them to continue to receive value from you so that you can build the relationship over time and make an authentic connection?

So a funnel is a real strategy, and just like real relationships, it requires multiple touches. ‘Touches’ is a marketing term, but really what it means is that you continue to interact, that you continue to offer real value. And that’s the kind of stuff that builds real relationships.

In Conclusion

So, think about it:

  • Instagram is really worth doing. It’s the new Facebook.
  • Facebook advertising is much more than boosting, and
  • Building a funnel and doing an online strategy that really creates authentic engagement, that’ll make your online marketing much more effective, and more importantly, much more meaningful.

Bottom line, we are in this, not to create more “noise,” not to just sort of be a hustler who is trying to sell something; but really, we are doing online marketing to do business in a meaningful way where we contribute value. We seek to offer content and other forms of marketing that are both valuable for the longterm success of our businesses, of our lives, and ultimately, of the planet.

Facebook Live Social Video: I Gave It a Try. Here’s What Happened.

IT ALL STARTED ON INAUGURATION DAY…

I traveled from San Francisco to Washington, D.C. to protest during Trump’s inauguration and to be part of the Women’s March on Washington. I did a number of Facebook Live webcasts and the response blew my mind. One of the videos in that series (the second one below) has had well over 4,000 “views.”

How did that happen?

I got “high” with some help from my friends. Well, one friend in particular, Jeffrey Grimshaw who used a technique called “social bookmarking” that he learned from me. Go figure. 😉

Here’s our conversation recorded using Zoom Webinar and webcast via Facebook Live:

Here’s the Facebook Live video from the Mall in Washington, D.C. immediately after Trump’s Inauguration:

I’ll share more soon. For now here are two significant outcomes from this experiment:

  1. There’s been so much enthusiasm for social media action in response to Trump, including two different requests for educational programs about “Social Media for Social Action” that I’ve created a quickie website that includes those two course descriptions. Please contact me if you’re interested in a course like this in some form, in some place, or virtually.
  2. I’m doubling down on “Social Video.” It is going to become a major focus, including in some form on my Patreon channel (hint: this channel/community/tribe is a place where you can support my work if you are so moved.)

Much more to come. Stay tuned.

Blab: The New Social Video Streaming Platform ROCKS!

This is a quickie post to let you know about a surprisingly good new video streaming conversation platform called Blab. I just did my first Blab session and had 39 viewers from around the world. The recorded segment is embedded below. I was joined on-screen by video participants from Brazil, Argentina, and Philadelphia. 😉

I think this application is more user-friendly for multi-user video than anything I’ve seen (Spreecast, Google Hangouts, Skype, etc.) It is also way better than Periscope or Meerkat because it’s two-way. Those video streaming tools are really only one-way.

Blab now has a mobile app as well as desktop. And, now that I think about it, it’s not only two-way, it’s up to four-way, four simultaneous video participants. And that’s nicely complemented by a fully functional chat stream where you can paste URL’s and animated GIF’s as well as very nice Twitter integration.

One of the people who jumped in, Richard Berger, had this to say about our conversation:

[testimonial author=”Richard Berger, English Teacher”]”In just those few minutes my awareness of new social media/video streaming/website development was exploded, and now you got me “back at the drawing board”, thinking of applications for my teaching work. Thanks again!”[/testimonial]

Here’s my first session which was a spontaneous “Ask Me Anything” about websites, social media marketing, video, etc. Pretty dang fun! Please click “Watch Now” button on the image below to watch this Blab session, and feel free to scroll ahead to see the multiple participants. And, please let me know what you think. And stay tuned for a special Blab next week with Twitter Power author, Joel Comm, at 4pm PT on Friday, August 28th. Thanks!

Learning from Meerkat: If You Don’t Understand the Social Graph, You Don’t Get Social Media Marketing

The Social Graph is About Relationships, Not Followers

Perhaps the most frequently asked question in the whole social media and online marketing arena is, “Where’s the ROI?” As Gary Vaynerchuk @garyvee points out in the animated, educational story that he tells in the video below, the true answer to this question requires thinking that goes deeper than a financial statement. To make his point, he ends up asking, “What’s the ROI of my mother?
Warning: If “the f-bomb” i.e. “foul” language offends you, you should NEVER listen to anything Gary says.

Of course, he’s right. There is a whole lot more to life, to business, and to marketing (in the social media-powered world) than trackable metrics. In other words, when you build authentic, sustainable long term relationships—not only with customers but with prospects—you are building an asset that has real long term value. That’s the true meaning behind the literal meaning of “the social graph.” That’s the point of this post. Please allow me to explain.

Missing the Point

Over and over, we miss the point about so many things. We think abundance is about money when, as we all know (I hope), there are much more important things in life. To me, these more important things are “true abundance.” And yet, we think social media marketing can be encapsulated by how many “Likes” we get on our Facebook page, or even by how many zeros there are at the end of the bottom line number at the bottom of this month’s revenue report.
In a similar way, we get impatient and dissatisfied with our online marketing efforts and miss the point regarding how amazing our world of innovative digital communications truly is. Gratitude really should be ruling the day. Louis C.K.’s famous video, “Everything’s Amazing and Nobody’s Happy” sets a nice tone for thinking differently about all this:

The Social Graph Defines Your Influence

I like to ask (presuming that you are doing some kind of social media marketing), “Are you building sustainable, long term relationships based on authentic human connections, or not?” (This subject is dear to my heart because it’s this kind of focus that puts the “humanity” in my calling myself a Humanistic Marketing Wizard.)

The “social graph” is the more geeky, technical term for your “tribe” or your network of influence which, in my view, is something that one builds by “leading with value” via social media and email marketing. Yet, we think the bottom line is the money, not the people. Wrong!

The bottom line, assuming you want to stay in business for the long term, is the real relationships that you are able to create and maintain. That’s why understanding the social graph is so important. In fact, it’s so important that, just last week, it become the leverage point in a high profile business kerfuffle between Twitter and the hottest app at SXSW, a live video streaming mobile app called Meerkat.

Twitter withheld social graph access from Meerkat thus underscoring the value of the graph.

What’s Meerkat Got to Do With It?

The Twitter vs. Meerkat story is an interesting business story because direct access to Twitter’s user base, i.e. its social graph is what Twitter withdrew from Meercat. They did that because Twitter’s social graph is one of its most crucial assets.
Likewise, so are your true followers, authentically engaged “fans,” and the email list subscribers, especially the ones who actually read and occasionally click on your emails. Their attention and TRUST are priceless/precious.
It’s a complex issue how we all access each other’s social graphs and it’s debatable what is appropriate use for a start up app. Along these lines, I really appreciated the thoughtful analysis of VC/entrepreneur Mark Suster @msuster in his blog post: “Some Perspective on Twitter vs. Meerkat.” I think he explains the business issues involved quite well.
In terms of authenticity, I also appreciate the fact that Suster is walking his talk, not only as a Meerkat user and venture capitalist, but also with how he thinks through this kind of issue. As he mentioned, “I have my social network in Twitter to thank for the public debate that clarified my thinking on this topic.”
And, that’s where the rubber really hits the road… not in terms of bottom line financials, but in terms of meaningful dialog, authentic give-and-take conversations where both parties listen as well as pontificate.
Straight-up social media communications like this not only make for more effective marketing and sustainable long term relationships, but more importantly, they make this a better world!
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Wonderful Revelations on the Way of Play & the Path to Community & Collaboration

Finding Freedom

I think we’ve all felt the frustration of feeling overwhelmed by all of the Internet marketing and social media marketing options the online communications revolution has laid at our feet. Of course, what we would prefer to feel is the exhilerating thrill of our natural and authentic enthusiasm for what we are doing, the freedom of full self-expression without self-judgement, and a palpable connection to the value we are delivering.

Your Social Media Journey Can Be Easy & FunI know this feeling personally which is why it has been so exciting for me to have my new online mentoring community, The New Media New Marketing Playground come together so easily and to have such a wonderful group of heart-oriented people become part of this virtual Playground.

Learning from My New Tribe

What has been particularly encouraging is not only the quality of the people who have joined the Playground, but the opportunity to get actual feedback on WHY they joined.

Three key insights have quickly emerged:

  1. People like the idea of fun and play. It has a real appeal, especially in a marketing world where overwhelm is so much more common.
  2. People trust the space I’ve created with this offering. More than one of the members has shared with me that it feels like a “safe space to play” and that’s what they need.
  3. My recommendations of social media and new media tools and strategies are highly valued.

Wow! I’m gratified and honored. No kidding.

Listening & Leveraging Social Proof

These learnings have been like revelations for me. So valuable! For example, in the video clip below, author, speaker, entrepreneur, and Playground Member, Susan Falter explains (slightly edited):

You are the master of ease and a guy who is a lot of fun and highly creative. I love your approach to things. This really is “a playground.” …It’s a no pressure environment. That’s fun, and that’s what I want.

Suzanne also underscored to me the value to her of the kinds of practical information that I share (in the Playground, via our enewsletter and via social media). How could I not appreciate and value this acknowledgement of my knowledge and expertise? 🙂

You are like a Google of internet marketing. I feel like I can type on your forehead “why create videos” and up will come like fifteen different resources and I’ve never heard of any of them. …It’s very helpful to people like me who really want to know what the best, easiest way is. It’s like instead of trying fifteen different apps you’re going to tell me which one to use. That’s really, really valuable.

Please watch the video above for Suzanne’s complete comments, and please click below if you’d like to receive our occasional enews or become a Member of The Playground. As a special “thank you for reading” if you become a member between now and the end of tomorrow (Sept 17th), enter the Code “wonder” at check out and receive 20% off your Playground Membership.
Please click here to subscribe to our “It’s a Wonderful Web” enewsletter.
Click here to learn more or become a Member of The New Media New Marketing Playground.

My New Favorite iPad Video App: Adobe Voice

Riding the Wave

The major trend in social media marketing that I call “The Visual Web” is becoming increasingly important. Fortunately, I’ve found a new iPad app that makes creating animated videos both FUN and EASY. I like that. 😉

If you still haven’t jumped into creating your own videos and visuals, I’ve got one quickie example for you below, and perhaps this quote from a true, social media marketing thought leader will also inspire you?

“From a trend standpoint, the trend towards visuals in inescapable... Everything that people are paying attention to now fundamentally has pictures or video.” — Jay Baer’s video blog post, Why Visuals Are the Most Important Element of Content Marketing

create quick easy videos on iPad with adobe voiceiPad as New Easier Authoring Platform

For me, being able to create on the iPad, without a mouse or trackpad, sitting in my easy chair is more fun and relaxing than sitting in front of a computer, even a light laptop. As an innovator, I also notice the creative juice that flows through the Apple’s iPad eco-system. The fact is that this app as well as others that I use regularly—like Paper from Fiftythree.com—are iPad-only apps… and, by the way, they are also both totally free.

Quick, Easy Animated Videos with Adobe’s New Voice App

Last weekend, I heard about Adobe’s new free iPad app called Voice. It uses your voice as a sound track. You record the audio one scene at a time. Lots of templates, clip art and royalty free photos are included. I found it to be a positive experience and intend to put it to further use.

Below is my first test video created with Adobe Voice in about 20 minutes. Not bad for my first time out.

One lesson that I learned in the process is that next time I will keep all of the individual scene audio snippets shorter. It would also be nice for the app to enable you to post your videos to YouTube and other video hosting services. Right now, you can share a link, post to social media, or use an HTML embed code as I have done below; but I’d have to re-record it with a screen capture program in order to post it to my YouTube Channel.

Otherwise, I liked the user experience a lot and once I really get the hang of this production time will be even faster. Overall, using Voice was fun and I think it’s a great new option for communicating on The Visual Web.

Learn How Compelling Visual Content Can Increase Your Social Media Marketing ROI

In a blog post over two years ago (see Social Media Goes Visual: Why Pinterest is More Than You Think), I started calling the next frontier of social media marketing, “The Visual Web. This morning, I extended this conversation with a Google Hangout interview with Ekaterina Walter, the author of “The Power of Visual Storytelling.” Here’s that 30 minute conversation:

Fundamentally, humans are predominantly visual creatures, and according to a study from National Formosa University in Taiwan, this is reflected in our computer environments—especially in this age of social media!

Bottom line, you may produce the most compelling written content for your business blog and social media marketing efforts, but if you don’t have the right visual content to make it more engaging, you may never see decent conversion rates.

Here are some basic tips (with more to come) as to how to effectively use visual content to engage readers and get a better ROI:

Vary Your Media

To effectively promote content in social media, mix up what kind of visual content you’re using.

  • Photos. Whether you’re using your own photographs, stock photography or a digital vector, you’re going to need a relevant image(s) to go along with your content. Case in point: Marketing blogger Jeff Bullas reports that articles with images get 94 percent more views, and on Facebook, photos get 84 percent more click-throughs than their counterpart text-based posts, according to Kissmetrics. Failing to add a photo can mean a major loss of conversion. Also, let’s face it—the article just looks nicer with an image or two.
  • Video. Integrating video into your social media campaign not only grabs people’s attention, but it helps you stand out as an authority in your field. To create customized video about your area of expertise, use a marketing service like ComBridges or just shoot and upload via YouTube, or use Google Hangouts On-Air as I have done above. If you simply need royalty-free stock video, try a site like Shutterstock.
  • Animated GIFs. Sites like Buzzfeed, Distractify and Tumblr use animated GIFs frequently. These sites get shares into the tens of thousands and views into the millions. With the widespread use of broadband, these kinds of images are far more high-tech and user-friendly than they used to be. They’re a great way to market pop culture events or tutorials without requiring the user to watch a video. If you’re trying to get a quick point across, use a GIF.
  • Infographics. Your target audience may not want to read a wall of text. Instead, offer them quick and easily accessible information (with credible sources) in the form of a visually engaging infographic. In fact, infographics have become so popular in recent years, you can search for just about any topic you’re interested in followed by the word “infographic,” and chances are, there is one available.

And all of this is just the beginning. In future posts, I’ll write more about things like Instagram, Pinterest, SlideShare and more. Please subscribe via the links above to be notified.

Keep Color Psychology in Mind

Because “The Visual Web” is all about graphics and images, color is key. Color sets off certain signals in your brain, even if you’re not aware of it. For example, the color red is exciting and stimulating, while blue is considered calming and trustworthy. Take a look at different business logos and advertisements as you’re driving down the street. Note what kind of an emotional appeal they have for you. Use this same type of approach in your social media efforts. Depending on the emotional response you want to convey, choose your imagery and colors within the content carefully. Visual.ly has a great infographic on the psychology of color that can help you make good color choices for your social content.

More to come! I look forward to your feedback and your shares. 😉

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