Beyond Humor: This Female Comedian Uses Video Mojo to Inspire the World.

How can funny videos help make a better world?

The latest Video Mojo vodcast interview is with comedian and successful TikTokker, Toni Nagy. Toni is a filmmaker that has written, edited, directed, and acted in over 50 sketch comedy videos that together have upwards of 1.5 million views. She also has hundreds of thousands of followers on TikTok. Toni has her own blog here.

In this episode, we discuss:

  • The differences between TikTok, Instagram Reels, YouTube Shorts, and others
  • Why Toni does NOT accept sponsorship offers
  • How Toni discovered her authentic self in exclusive NYC dance clubs
  • The future of humanity
  • George Carlin
  • The need to examine our own “feces”
  • And more…

You can also watch this episode on YouTube or listen here right now, or on SpotifyApple PodcastsInstagram, or wherever you find your podcasts.

ABOUT VIDEO MOJO​

Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning video pioneer and marketing sherpa, Jon Leland of http://combridges.com

COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX

Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.

Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/

Please connect with Jon and/or subscribe to his free & informative email blasts here: https://play.combridges.com/links

What did you think of this episode? Please comment below and let us know. Thanks!


How Did Courageous, Body Positivity TikTok Song Go Viral & Become a Hit?

Video Mojo doesn’t happen by accident. It combines creative chutzpah, human connection, and perseverance.

That’s what gets me excited about singer-songwriter & TikTok star Jax’s latest breakout hit, “Victoria’s Secret.” The human connection component is magnificently present in the song’s powerful body positivity message, and it has clearly struck a chord with women in particular.

As a response to some real world body shaming, Jax first presented this song to her young friend Chelsea, TikTok-style, in the front seat of her car:

@jaxwritessongs

I wrote a song for The Kid I Babysit. It’s called Victoria’s Secret 🤫 ❤️ 👙 @TheLascherFamily #victoriassecret #fyp #bodypositivity #originalmusic

♬ original sound – Jax

More Like a Movement Than a Song

Beyond its “traditional” success—including the song’s massive view counts measured in the 10’s of millions and the fact that it’s climbing the Billboard charts—what makes “Victoria’s Secret” more like a movement than a song is the 21,000 individual TikTok creators who have produced their own videos with this song as the soundtrack. And, currently, this number is growing rapidly every day.

What Can We Learn From This Success Story?

Beyond celebrating the positive impact of this clever and creative song, I’m writing to emphasize the lesson illustrated by the fact Jax’s video mojo journey took a commitment that she has sustained for years. Like most “overnight” success stories, it took a long time.

The idea that a viral hit happens in a random flash, like winning the lottery, is misleading and bogus. If you’re lucky, viral hits are a fringe benefit of committing to a creative process. As I learned from her February 2021 appearance on The Ellen DeGeneres Show, Jax first tried to get on that show when she was 11 years old! (She’s now 26.)

What Does It Take to Be a Success on TikTok?

There’s one section of that Ellen interview that tells us pretty much everything we need to know about TikTok and social media success. I’ve edited that excerpt for you and embedded it here:

You can watch the entire Ellen interview here. Remember this was a year and a half ago when Jax had her first viral hit on TikTok.

Here’s what I think we all can learn from what Jax told Ellen:
Jax writes every day. That’s major. Jax posts often. Also important. AND, Jax went a full year with very low view counts!

That’s a kind of perseverance that’s rare. I know from personal experience. It can be daunting. But, if you’re having fun, it’s sustainable; and it’s what it takes.

Dare to Suck & Enjoy the Journey

As the Zen saying goes, “The journey is the reward.” It’s crucial to enjoy the process otherwise, seriously, don’t bother.

That’s why I call it “Video Mojo.” It takes a kind of courage. I also call that creative hutzpah (one of my favorite phrases). This also means, as I heard recently from The Brothers Koren, “dare to suck.” And that triggers another commonly heard concept (that’s easier to say than to do), “keep going.”

And There’s More!

From moving, mother-daughter co-productions like this one to Jax’s own flash mob “music video,” and many more, “Victoria’s Secret” shows why I think TikTok is unique and different. Beyond its world-class algorithm, TikTok sparks remarkable creativity AND communities of human beings who actually care about each other. More are being created every day.

Yes, in order to benefit from consuming and/or creating on TikTok, you will need to weed out some superfluous nonsense. To me, the rewards, including hope, inspiration, and new creative connections, are well worth it.


Shameless Self Promotion:

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Learn How This Hilarious Video Creator is Awakening the Human Soul on TikTok

This is one of my favorite Video Mojo interviews ever. Why? Because successful TikTok video creator, Anna Pryz illuminates why TikTok is a totally NEW medium, unlike YouTube, Facebook, Instagram, or any other social media network.

While there’s no doubt that on TikTok, you have the ability to grow a following faster than on any other social network, what’s even more important is the way that Anna’s extremely human brand of humor underscores the way that TikTok favors content that is fun, vulnerable, and authentic.

What Anna shares is eye-opening as she discusses in detail what it takes to succeed on TikTok. So much so that it inspired me to go all-in on my commitment to post to TikTok each and every day.

Listen and learn why posting daily is not just a “nice to have” but a requirement of the TikTok algorithm. And, scroll down in this description for the link to the online accountability community that I created to keep myself on track while supporting others to do the same. If you’re interested, you can join my FREE #TikTokDaily challenge (free for April, 2022) that was inspired by what Anna shared in the Video Mojo interview above. Info about the video creator accountability group is here: https://www.videocreator.me/

In any case, if you have even an inkling of interest in the potential of TikTok for video marketing, I implore you to experience all 38 minutes of this interview (even though, due to technical challenges, the last two-thirds is an audio-only conversation).

“Keep it up, cutie. I’m proud of you.” (an inside joke, also from the interview above)

What’s Most Important to Your Business? Can You Inspire Humanity Over Strategy?

In what ways is business strategy overrated? And what is missing in order to make your company culture and your marketing communications a more successful experience?

Spoiler alert: business strategy is not so much overrated as it’s given superpowers. What’s missing is HUMANITY. We need a more full-body experience vs always being driven by our minds and ideas alone.

ABOUT VIDEO MOJO

Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Watch more Video Mojo vodcasts here: https://www.combridges.com/blog

Learn more about Michael Kass here: https://www.storyandspirit.org/ 

Please connect with us and/or subscribe to our free Luscious Links email newsletter here: https://play.combridges.com/links

Why Are Micro-Influencers a Better Bet Than Fake Famous Influencers?

Check out my new TikTok video below (follow me on TikTok here) and then scroll down for a whole bunch of Luscious Links relating to this important marketing trend: 

Micro-Influencers!

Because TikTok is literally re-defining user-generated content (UGC), it has become the breeding ground for a new wave of audience-specific, Micro-Influencers. For example, here’s a TikTok video that explains this trend.

The Forbes article that’s at the beginning of that TikTok clip is called, “How Marketers Can Leverage Partnerships In The World Of Paid Fan Content.” Authentic Fans = Micro-Influencers. They are loyal and, well, authentic. Read more.

Micro-Influencers are NOT “Fake Famous.” That’s what “influencers” used to be. 

For a sharp indictment of what most people think about when they think about “influencers,” check out the documentary, “Fake Famous” on HBO Max.

Thanks to the Fake Famous documentary, I found NYTimes tech journalist, Taylor Lorenz. Then, via Instagram, she showed me “granfluencers,” a particular flavor of Micro-Influencers. So much for the lame concept “TikTok is just a bunch of teenagers dancing.” NY Post got this.

The source itself TikTok calls this trend, “Community Commerce.” i.e. commerce that’s being done within communities which are micro-spheres of influence: Read their article.


Bonus, Free Resource: I created this 20-minute video mini-workshop, “Why TikTok is Important for Business Marketing.” It includes 4 illustrative video clips. Check it out.

Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

Content marketing promises increased social media engagement; but for many marketers these promises fall short.

The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland.

KEY TAKE-AWAYS FROM THIS CONVERSATION:

  • Don’t Serve Algorithms Over Audiences
  • Start with Conversations, Not Keywords
  • Conversation, Not Content, is King
  • Making your Podcast into a Video Podcast Makes It More Engaging
  • Business-to-Business is Human-to-Human
  • Create Marketing that Matters by Having Conversations Worth Having

ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS IN THIS EPISODE:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

Short-Form Social Media Videos: Learn How TikTok & Others Are The Next Big Thing in Marketing

TikTok is the leading example of one of the most important trends in social media marketing: Short-Form Social Media Videos. Please check out this quickie, one-minute video to learn more and the two videos mentioned are also below:

As a joyful explorer of this new video frontier, this week in my Luscious Links email blast, I featured two illuminating videos:

1. One is a virtual TED talk by a young, Chinese principal at Boston Consulting Group. It’s packed with research and examples.

2. The second drills down even deeper and uses #FilmTikTok to brilliantly explain and SHOW how TikTok works, and that’s something good to know if you care about where social media is going. In fact, if you are in business, in any form, this matters! Short-Form Social Media Videos are our future!

Like or Follow to get more Luscious Links, and you can get the emails by subscribing here.

Thanks for watching and I hope to hear from you.

How to Level Up Your Podcast (or Show) So It’s Your Tribe’s Favorite with Jay Acunzo

*No BS.* There’s ONE thing that can make or break a podcast or video show, and I’m still learning after all these years! 🙂

This episode of Video Mojo (video below) is much more than just an interview. It’s practically an entire workshop. I’m “working in public” and tapping into the impressive showrunner expertise of Jay Acunzo. In this conversation, Jay not only provides immensely valuable realtime coaching regarding the essential requirement for a “pithy, powerful premise” and illuminates his “4 Challenges of the Showrunner’s Circle;” but he also explains why participation is better than promotion.

We also discuss how podcasts and shows can be leveraged into short-form video content and when that’s appropriate (or not), and much more. My journey toward making Video Mojo an authentically valuable offering for visionary organizations takes a profound pivot here, and I want you along for the learning. If you have a podcast or show, or if you are considering starting one, I recommend this video as essential viewing. Don’t miss all the actionable insights.

ABOUT VIDEO MOJO

Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland ComBridges.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS

More About Jay Acunzo:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

Thanks!

My New Video Production Workflow: An Exploration of Virtual Video Recording with Riverside.fm

Like everything else, video production ain’t what it used to be.

In the age of COVID, more and more video producers and podcasters are using Zoom; but what if you want better quality that’s free of Internet bandwidth issues and more control when you are editing? For example, what if you could have high-quality, locally-recorded, distinct audio and video tracks automatically uploaded from each participant’s computer to a cloud dashboard? Would you like the ability to edit with creative freedom that is not limited by what is recorded by Zoom or other streaming software?

I also see the benefits of having this high-quality video source material available for the production of shorter videos for social media.

That’s why I produced this video using http://riverside.fm and interviewed the Chief Marketing/Growth exec of Riverside, Abel Grünfeld about Riverside’s innovative remote video production platform that locally records individual video tracks of virtual recording sessions.

ABOUT VIDEO MOJO

Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland of ComBridges.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS

About Riverside.fm:

News Story about Twitter Acquiring Breaker:

FOR MORE INFO OR TO STAY CONNECTED

https://play.combridges.com/links

Thanks!

VIDEO TRANSCRIPT:

My New Video Production Workflow: An Exploration of Virtual Video Recording with Riverside.fm

Jon: Hi and welcome to another episode of video Mojo. My name is Jon Leland and I’m a video marketing strategist and a digital marketing strategist. Video Mojo is my playful exploration of the leading edge. Sometimes I say the bleeding edge of video marketing social video, and this whole new frontier of communicating online via video.

I have a very special episode today where we’re kind of breaking our format. I’m also experimenting with an entirely new kind of live production. My guest is Abel Grunfeld. I’m practicing my German pronunciation there in America, we would say Grunfeld, but it’s Greenfeld, Abel, how are you today?

Abel: Yeah, I’m very good, and it’s a pleasure to be here. Thank you for having me.

Jon: It’s great to talk to you. Abel is the growth and marketing lead on very interesting new startup, riverside.fm. It is a video podcast recording platform which is kind of one way to say it, but we’re gonna get into what does that mean and what’s different about this kind of production? As well as what’s the marketplace for higher quality video interviews and video podcasts and this kind of program that we’re producing here today?

So Abel, let me start there when you market riverside.fm, we’re talking about a higher level of quality. Front and center on your homepage is Hillary Clinton, who’s recording her podcast using riverside.fm. And among your clients, you have Spotify Disney, Verizon, Microsoft, Shopify, some other real players in the content industry are using the platform. Why is that and kind of what’s different about riverside.fm?

Abel: What we in essence, do is quite simple. We we try to make the workflow easy for content creators that record interviews with remote guests. That can be, like you mentioned with video can also be audio only. So obviously, since nine months, everyone has had to adapt to the new reality. And whereas we’re used to recording offline, and having a team of producers or having a studio environment, where you have high control, that is something we’re used to, and we can produce high quality content, but doing it remotely, especially with guests that are not tech savvy, that is a challenge. That is where we come in. We take care of the underlying tech, so that the host can focus on having a deep and meaningful conversation with their guests.

How it works is like a double ender, which is that when we’re talking right now, we’re actually recording on each other’s machine and we’re recording offline, we are recording locally. Afterwards, we’re automatically uploading this locally recorded files to the dashboard Riverside. So to say this simple, what that means is that recording locally is recording independent of internet connection. This ensures that the quality of the files is much higher it is free of internet dropout and that is a way to guarantee and to deliver much higher audio and video production quality as compared to other tools such as Zoom, Skype, or Ecamm.

Jon: Yeah and I’ve been impressed. The aspect of getting separate tracks and having a full HD, actually you go all the way to 4k quality with a video and less conversing with the audio.

Abel: It depends on the input. The constraint in quality is not a constraint imposed by our program but imposed by equipment. If you use a 4k camera you can record up to 4k. If you use professional mic, you can record studio quality audio.

Jon: What it does for me, and this is kind of like where the marketplace distinction comes in, is that rather than recording live, streaming webcast and accepting the fact that there’s going to be dropouts and there’s going to be a more grainy quality, what I’m seeing and because this is Video Mojo and I’m most interested in video, when I test it, I get a beautiful local recording with very high quality. Those of you that are watching this on YouTube know it’s been compressed for YouTube, but I’m compositing Abel and I not live but actually in Final Cut Pro is how I’ll edit it. So it’s a commitment to quality that also is a commitment to a different kind of workflow.

I’m am interested in how do you see this marketplace? We mentioned a number of very big players who are committed to the quality that comes to mind. I watched on Netflix, I think it was Oprah interviewing Barack Obama and they did a video, I believe I saw each of them had their own video production system and they merged them together. So this is a step towards that, versus I think many people are doing live streaming using Zoom just for the convenience of it. And I started out doing live with zoom, then I moved to Ecamm, and now I’m experimenting with this quality. But how do you see that market? Who is coming to you? Who are the people that are producing shows at a level of quality that they want to go those extra steps in order to get that better quality?

Abel: Yeah, I think it’s a range of people. There is a professional aspect but there’s also the aspect of people doing something for a hobby or as a passion project, but wanting to deliver the quality that they can be proud of. Translating that into something more concrete, when we look at our audience, it started with podcasters, it’s audio only, or video podcasters. This can be professionals with whole production teams and unlimited budgets. But we also see a lot of indie podcasters who are doing something for fun, really in a niche, and at the same time wanting to produce the highest quality possible. So that is one use case, podcasters.

Another use case is when it comes to recording video, and recording video from a distance. We see a lot of companies recording for internal communication or marketing, as well as recording interviews with external guests, which they distribute either on external channels like YouTube or any other social media to build up an audience to gain trust for what they’re trying to sell. Or they use it to keep actually people their organization internally motivated, and use it merely as a communication tool. And as a more engaging communication tool.

Jon: Very interesting. I think taking a minute to reflect on this kind of production because, you know, pre-pandemic, if you’re doing a video documentary, for example, you would have a crew go to wherever the guests are and interview them. Even within the radio production like NPR. My son, Andrew has been a professional podcaster and taught audio journalism and he told me that the term that they use in that industry is tape sync. So if they had a guest who was in a remote location, they actually would hire an audio producer, who would go with a microphone to the guest’s location, because they don’t expect them to have a good microphone to be able to record that kind of quality. So it seems to me that riverside.fm is really filling a gap there where pandemic or otherwise, like, I wouldn’t be able to interview you in the Netherlands. And I don’t think I wouldn’t have the budget to hire a crew in the Netherlands to do a video recording. So next best thing, we really have good quality here versus doing a live event. Now there may be some immediacy that gets lost by not doing live, but it’s an interesting menu and selection of options that producers have now.

Abel: Absolutely. And what might be a valuable addition is that if you purely look at the product that we offer, so right now, it’s just a host and a guest, we’re having a conversation. But we have actually built something to help producer teams. Basically, there’s something called the producer mode, which allows producer to join the show to be in control without being recorded and or visible. But at the same time, they can monitor they can make sure that there’s no audio keeping, all participants use the right equipment, and they can do sound checks. So we’re really bringing the idea of a hands on production team offline, to an online environment. We seek to bring you a virtual studio rather than simply a video conferencing environment.

Jon: That’s very interesting. One of the thing I am interested in, I’ll be transparent, and why I was interested in riverside.fm is I want to work with corporations or visionary organizations that really have a message that want to do more of this kind of video with the opportunity for me to be a producer. I’ve actually directed zoom, video shoots while they were recording locally with their iPhone, and so this is far more sophisticated and an opportunity, like you said, to produce conversations.

We can also bring in, I think you said seven or eight live videos and capture those streams individually. Then you also have a “call in” mode, which uses this composite recording, which is not as high quality. It’s interesting when we do zoom, and we do gallery mode, in order to put 2 – 3 – 4 people on the screen, you know that it is what it is. But in your case we could do four people and record high quality four at a time, each one has an independent track, and we have that quality. If they’re calling in, then it’s very limited. In terms of the quality, is that correct?

Abel: That is correct, yes. When you call in, it will be contingent on the quality of the internet connection. But if they join as a guest you record them locally on a separate track. That is when you get indeed the high quality.

Jon: Cool! One of the things that I’m not doing today that I was doing when I was doing live streaming, is being able to take the comments from YouTube or Facebook and put those up on the screen and answer questions in that way. But in this case, you can give me a link and I could I have any number of people watching in what is virtually a private room? Is that right?

Abel: Yep, that’s right. So there are three different statuses in terms of inviting people on Riverside. There’s the guests think that you obviously send to guests that you want to be recorded for the whole conversation.

Jon: You’re my guest on my riverside.fm account.

Abel: Exactly. I’m here on the guest link, it is two clicks and I’m in this session. That is one part. The second part is for producers, that is the producer mode. Having a production team or having your audio or video engineer, attend the session without being recorded. And then there’s the third option, and that connects to live streaming, that is an audience link. You can share that audience link when you go live or when you start the recording in 30 minutes. Go through Twitter (and any social platform), and you say “hey, following in 30 minutes, I’m going live with a or b tune in” What happens is they click on the link and they are not visible in the conversation but the moment you hit the record button, is when you start your life conversation. That is when they as an audience member can actually attend the session. In addition to that, they can use the chat box on Riverside to ask questions. So this is a way to livestream on Riverside without any detrimental impact in terms of the recording quality.

Jon: After it gets edited? So where they’re watching live is a live stream of this composite mode, correct?

Abel: Correct

Jon: Camera switching, I mean why I’m a fan of Ecamm live is I can do multiple cameras. They have a guest mode where I can then go to a 2 shot, I can actually live direct 2 shot – 1 shot, bringing graphics is like a live studio. So you’re not competing with that, it’s a little bit geeky. But the technical question that I have is I was doing Ecamm, Ecamm does do some live streaming that I was using restream.io to go out simultaneously to my personal Facebook page, my professional Facebook page, and YouTube Live and getting back the chat. I don’t know, this whole streaming area is fascinating. There’s one advantage I see to your guests link, not the guest link. Sorry. But the audience link, what would you call that?

Abel: Yeah, exactly. Right

Jon: Right. That’s the participants that can just watch via the web page. So the chat then at least gives me the ability to answer questions. And that lends itself to kind of like membership groups. Because you’re not putting it on YouTube. You’re not putting it on Facebook, you’re just saying we are going to be live and you’ll get to participate in this session. You can ask questions. And if we take the time to edit it, the quality of the recording that we’re going to send out is going to be exceptionally good.

Able: Yeah, absolutely. And if I may add, and especially given what you said. I think what the following distinction is important to make. So when you talk about restream talk about Ecamm, these are live streaming platforms with some recording functionalities. Whereas what we do is we are recording platform with some live streaming functionalities, meaning that we optimize for the recording element. But in addition to that, we indeed provide some functions. nullities to go live. And like you mentioned your use case of having a private community attending a live recording. That is a very cool one. And that is perfectly suitable in the to do.

Jon: That’s really well said. I know I’m exploring and sorting this stuff out for myself. And as I talk to people that are looking at this whole world of live streaming, and are you familiar with this new audio only community platform called clubhouse?

Abel: Yeah

Jon: It’s amazing. I’m going to be doing programs in the future, I’m sure about it. Because I’ve just been impressed. It’s unfortunately, at the moment, invitation only, and iOS only, but it’s amazing. And it’s, you know, it’s audio only. It’s a whole different live environment. And because they’ve got some critical mass, it’s happening. But I went off the subject.

And this idea of having a close community or offering it to your followers, so that it isn’t so much a social media thing as a media thing. But what you said the distinction between the fact that you’re recording platform that does offer some live capabilities, versus a live platform that does some recording, definitely at a lower quality. I mean, that’s a very clear distinction. Yeah, anything to add on that?

Abel: No, I mean, I think I think you captured it there perfectly well. And I think to add to what you said, it’s very interesting what you’re seeing. I mean, we’ve sold the acquisition of Twitter, of Twitter acquiring breaker, which is again, I would say, directly related to the rise of clubhouse. And a second thing that I would add is that like, you can see that Patreon, for example, now, so the private community membership, so a way for creators to monetize their work. That is something that is closely related to the idea or the use case you post of using such a platform as Riverside to host a session with a private community. And that is also something we recognize, we can see clearly a trend towards the decentralization of, let’s say, a media landscape, where everything is becoming much more niche much more based on the individual rather than the brand. And that is also where that’s a different tools that can actually help creator distribute their message there, that is the position of these tools. And that’s also, I would say, a place where we’re heading towards, which is going to be very, very different than what we see today.

Jon: Yeah, and it also makes sense, in terms of the corporate marketplace, you mentioned organizations earlier, who want to do events for their own people, and end up with a really high quality recording, but at the same time, have multiple people on camera, and have, you know, staff and other audiences who they would want to include, at the time of live, unable to ask questions, and so forth. But then distributed as a more finished polished production. Yeah, as you know, so not only are we seeing revolutions in distribution, and you know, it was unimaginable not long ago, to be able to do the quality of live video that zoom does, for example, or that the quality of live production with all the bells and whistles that I’m able to do with the Ecamm. But is also fascinating that the programs can have the kind of production quality that we were used to pre pandemic and pre internet.

The other thing that that is important to me, and I think is another kind of a tip, but also an advantage of having really good quality video and isolating it, and not working around the multi camera aspects that you end up with, on zoom, for example, is that I’m focusing more and more on short form video. And I love doing interviews like this, and I love having the longer form format. But I think what’s going to be more valuable to my audience, particularly in a soundbite oriented culture, are the nuggets. And I just actually, this week produced one of my first shorts, an insight that I had in a conversation with Jay Acunzo of Marketing Showrunners. And those kinds of nuggets and the ability to edit out these short form videos will be ideal to have the high quality video and make those really kind of like, sing sweetly from the quality point of view.

Abel: Yeah, absolutely. Absolutely. And I mean, when having a very insightful conversation, by not leveraging the fact that you have so much unique content. So what you can do, one one use case I particularly like is to You record both audio and video, you use the audio for a podcast, you use the video for your YouTube channel, then you repurpose the content. And take for example 10 different clips of like the most interesting points being made this used for social media marketing strategy. And then you can also transcribe for example, the conversation and transform it into a blog post, which is a bit more to the point and synthesize, then then you have four or five different pieces of content, all different all complementing each other and all being like perfectly made for different types of distribution channels.

Jon: Yeah, you’re preaching to the choir. And I kind of even more than that this is something that I’m moving into. When I talk about being of service to visionary organizations. The one point that I would disagree with you about is the audio production and the video production, because as a producer, I don’t want to edit both of those. So tell me if I’m missing something, but what my intention is, and how I will do this program is that I will edit the video. And then I will strip out the audio and distribute that as an audio podcast, as opposed to doing a separate audio edit. And I 100% agree with you that part of the reason for doing what I call a web show, call it a video podcast, called wherever you want is not just for the original program, but for those opportunities to repurpose the content and refine them and deliver even higher quality clips by doing that kind of post production.

Abel: Absolutely. And I mean, like you said, you can choose to edit the video and audio as one file. And so the moment you make one edit that applies to all different files, all different tracks. And then once you have the finalized version, that is indeed, when you can split them and use it to distribute as an audio file and like a video file.

Jon: Great. It’s wonderful to talk to you thank you again for making the time and congratulations, because I do think that riverside.fm has identified a quality niche. And it’s evidenced in the people that are already using the platform. And I don’t think the as they say the toothpaste is going back in the tube with regard to the fact that even when the pandemic comes to an end, hopefully soon, that we’re going to be still more and more working in virtual spaces and doing this kind of virtual production. So I think you’re very well positioned. And as a longtime video producer, I can really see the value of having that quality. The big question for me to be transparent is how long will it take me to do an extra edit that is going to be more sophisticated. I’ll be custom compositing the two shot of us side by side as well as having the isolated tracks. So anyway, it’ll be fun. And it’ll be an interesting part of this video exploration.

Abel: Absolutely. You’ll see people that take a more hands off approach and try to minimize the time, you’ll see people who outsource the whole process. And the people who really like to dive deep into it, and really, like do everything custom. So it’s like you said you can you can make anything out of it. You can make it very simple or keep it simple. Or you can go really deep and specific.

Jon: Fabulous. Well thanks again and enjoy your weekend and Amsterdam and stay safe. We I will mention for the audience that I got a couple of very interesting interviews coming up, Jay Acunzo of Marketing Showrunners and he’s going to be back. And I’m actually doing his course, about program premises and doing programs that matter and conversations that make a difference. And Sean McCabe who is doing exactly the kind of report repurposing a video that we’re talking about. He’s got something called the daily content machine. And he’s been a big leader in online marketing for a long time. I’ll be interviewing him in February. So stay tuned to Video Mojo. I really appreciate you taking the time to watch, listen, whatever you do, and we’ll see you on the next episode.

The Next Big Thing in TV: How OTT like Roku, Apple TV, & Smart TVs Are Game Changers

The video landscape is ever changing. From user-generated content like on TikTok and Instagram to the high-end streamers like Netflix, Amazon, and HBO, just to name a few, there are more and more kinds of video.

OTT or over-the-top TV is often overlooked despite the fact that it offers amazing opportunities for producers of quality programs.

In this episode of Video Mojo, Jon Leland speaks with OTT innovator, Jonathon Barbato co-CEO of Best Ever Channels – http://besteverchannels.com – and they provide a valuable roadmap for what it takes to take advantage of these important new distribution channels.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee it up: How ELSE to Distribute – 2:20
  • Collaborative Conversation: Jonathan Barbato – 3:23
  • Community Campfire: Your Questions – 15:29
  • Lucious Links – 24:00

RESOURCE LINKS:

LUSCIOUS LINKS:

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Please join us and/or post a review or comment via any of the links on this page:

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