Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?

In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.

Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.

Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.

Learn more at https://wistia.com/product/live-video

Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage

Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing

Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?

In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.

As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.

This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.

Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.

Resource Links mentioned: ​

ChatGPT​: https://chat.openai.com/chat ​

HubSpot’s ChatSpot.ai Demo​: https://chatspot.ai/ ​

TikTok Video on How to Go Beyond Prompts​: https://www.tiktok.com/@heyeliya/vide… ​

Denise Wakeman’s Post on Using ChatGPT for Marketing​: https://denisewakeman.com/marketing-t…

Follow Jon on TikTok: https://www.tiktok.com/@joncombridges

Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective

The Future of Marketing is Here.

Are you ready to use the newest AI to take your marketing to the next level?

In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.

This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.

Amazing AI Chatbot Kidnaps TikTok As It Takes Over the Written World

It’s like Google and Siri had a baby, and she’s a genius!

Have you heard the massive buzz about this breakthrough AI tool?

I’ve been using the latest new AI tool, ChatGPT, for a few days now and it’s seriously impressive. People are finding it so mind-blowing that it’s taken over my TikTok feed with unsolicited endorsements. The latest rant was from @garyvee.

A key benefit is that ChatGPT’s dialog-based chatbot approach makes it super-easy to use. 

It also doesn’t suck that ChatGPT is free, non-commercial, and no strings attached (at least for now). I highly recommend that you give it a try. Access & more info here: https://openai.com/blog/chatgpt/

Here’s my Top 3 Reasons that I think ChatGBT is a game changer, via TikTok:

@joncombridges

It’s not every day that we get a new tool that we can immediately understand how it make our work more easeful and powerful. That’s why I’m excited about chatgpt, chatgptforcreators. It opens a window on the #future of how we will all someday very soon be using #AI and #AITools to be more Creative. #creativity

♬ Inspirational Background Music ( warm, motivation, determined, cinematic ) – four_track

Pro Tip: The better you get at asking questions, the better the output you’ll get. So take some time to think about what you want to ask and ask it in a clear and concise way.

COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX

Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.

Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/

Please connect with Jon and/or subscribe to his free & informative email blasts here: https://play.combridges.com/links

Thanks for reading!


Beyond Humor: This Female Comedian Uses Video Mojo to Inspire the World.

How can funny videos help make a better world?

The latest Video Mojo vodcast interview is with comedian and successful TikTokker, Toni Nagy. Toni is a filmmaker that has written, edited, directed, and acted in over 50 sketch comedy videos that together have upwards of 1.5 million views. She also has hundreds of thousands of followers on TikTok. Toni has her own blog here.

In this episode, we discuss:

  • The differences between TikTok, Instagram Reels, YouTube Shorts, and others
  • Why Toni does NOT accept sponsorship offers
  • How Toni discovered her authentic self in exclusive NYC dance clubs
  • The future of humanity
  • George Carlin
  • The need to examine our own “feces”
  • And more…

You can also watch this episode on YouTube or listen here right now, or on SpotifyApple PodcastsInstagram, or wherever you find your podcasts.

ABOUT VIDEO MOJO​

Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning video pioneer and marketing sherpa, Jon Leland of http://combridges.com

COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX

Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.

Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/

Please connect with Jon and/or subscribe to his free & informative email blasts here: https://play.combridges.com/links

What did you think of this episode? Please comment below and let us know. Thanks!


How Did Courageous, Body Positivity TikTok Song Go Viral & Become a Hit?

Video Mojo doesn’t happen by accident. It combines creative chutzpah, human connection, and perseverance.

That’s what gets me excited about singer-songwriter & TikTok star Jax’s latest breakout hit, “Victoria’s Secret.” The human connection component is magnificently present in the song’s powerful body positivity message, and it has clearly struck a chord with women in particular.

As a response to some real world body shaming, Jax first presented this song to her young friend Chelsea, TikTok-style, in the front seat of her car:

@jaxwritessongs

I wrote a song for The Kid I Babysit. It’s called Victoria’s Secret 🤫 ❤️ 👙 @TheLascherFamily #victoriassecret #fyp #bodypositivity #originalmusic

♬ original sound – Jax

More Like a Movement Than a Song

Beyond its “traditional” success—including the song’s massive view counts measured in the 10’s of millions and the fact that it’s climbing the Billboard charts—what makes “Victoria’s Secret” more like a movement than a song is the 21,000 individual TikTok creators who have produced their own videos with this song as the soundtrack. And, currently, this number is growing rapidly every day.

What Can We Learn From This Success Story?

Beyond celebrating the positive impact of this clever and creative song, I’m writing to emphasize the lesson illustrated by the fact Jax’s video mojo journey took a commitment that she has sustained for years. Like most “overnight” success stories, it took a long time.

The idea that a viral hit happens in a random flash, like winning the lottery, is misleading and bogus. If you’re lucky, viral hits are a fringe benefit of committing to a creative process. As I learned from her February 2021 appearance on The Ellen DeGeneres Show, Jax first tried to get on that show when she was 11 years old! (She’s now 26.)

What Does It Take to Be a Success on TikTok?

There’s one section of that Ellen interview that tells us pretty much everything we need to know about TikTok and social media success. I’ve edited that excerpt for you and embedded it here:

You can watch the entire Ellen interview here. Remember this was a year and a half ago when Jax had her first viral hit on TikTok.

Here’s what I think we all can learn from what Jax told Ellen:
Jax writes every day. That’s major. Jax posts often. Also important. AND, Jax went a full year with very low view counts!

That’s a kind of perseverance that’s rare. I know from personal experience. It can be daunting. But, if you’re having fun, it’s sustainable; and it’s what it takes.

Dare to Suck & Enjoy the Journey

As the Zen saying goes, “The journey is the reward.” It’s crucial to enjoy the process otherwise, seriously, don’t bother.

That’s why I call it “Video Mojo.” It takes a kind of courage. I also call that creative hutzpah (one of my favorite phrases). This also means, as I heard recently from The Brothers Koren, “dare to suck.” And that triggers another commonly heard concept (that’s easier to say than to do), “keep going.”

And There’s More!

From moving, mother-daughter co-productions like this one to Jax’s own flash mob “music video,” and many more, “Victoria’s Secret” shows why I think TikTok is unique and different. Beyond its world-class algorithm, TikTok sparks remarkable creativity AND communities of human beings who actually care about each other. More are being created every day.

Yes, in order to benefit from consuming and/or creating on TikTok, you will need to weed out some superfluous nonsense. To me, the rewards, including hope, inspiration, and new creative connections, are well worth it.


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Learn How This Hilarious Video Creator is Awakening the Human Soul on TikTok

This is one of my favorite Video Mojo interviews ever. Why? Because successful TikTok video creator, Anna Pryz illuminates why TikTok is a totally NEW medium, unlike YouTube, Facebook, Instagram, or any other social media network.

While there’s no doubt that on TikTok, you have the ability to grow a following faster than on any other social network, what’s even more important is the way that Anna’s extremely human brand of humor underscores the way that TikTok favors content that is fun, vulnerable, and authentic.

What Anna shares is eye-opening as she discusses in detail what it takes to succeed on TikTok. So much so that it inspired me to go all-in on my commitment to post to TikTok each and every day.

Listen and learn why posting daily is not just a “nice to have” but a requirement of the TikTok algorithm. And, scroll down in this description for the link to the online accountability community that I created to keep myself on track while supporting others to do the same. If you’re interested, you can join my FREE #TikTokDaily challenge (free for April, 2022) that was inspired by what Anna shared in the Video Mojo interview above. Info about the video creator accountability group is here: https://www.videocreator.me/

In any case, if you have even an inkling of interest in the potential of TikTok for video marketing, I implore you to experience all 38 minutes of this interview (even though, due to technical challenges, the last two-thirds is an audio-only conversation).

“Keep it up, cutie. I’m proud of you.” (an inside joke, also from the interview above)

What’s Most Important to Your Business? Can You Inspire Humanity Over Strategy?

In what ways is business strategy overrated? And what is missing in order to make your company culture and your marketing communications a more successful experience?

Spoiler alert: business strategy is not so much overrated as it’s given superpowers. What’s missing is HUMANITY. We need a more full-body experience vs always being driven by our minds and ideas alone.

ABOUT VIDEO MOJO

Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Watch more Video Mojo vodcasts here: https://www.combridges.com/blog

Learn more about Michael Kass here: https://www.storyandspirit.org/ 

Please connect with us and/or subscribe to our free Luscious Links email newsletter here: https://play.combridges.com/links

Why Are Micro-Influencers a Better Bet Than Fake Famous Influencers?

Check out my new TikTok video below (follow me on TikTok here) and then scroll down for a whole bunch of Luscious Links relating to this important marketing trend: 

Micro-Influencers!

Because TikTok is literally re-defining user-generated content (UGC), it has become the breeding ground for a new wave of audience-specific, Micro-Influencers. For example, here’s a TikTok video that explains this trend.

The Forbes article that’s at the beginning of that TikTok clip is called, “How Marketers Can Leverage Partnerships In The World Of Paid Fan Content.” Authentic Fans = Micro-Influencers. They are loyal and, well, authentic. Read more.

Micro-Influencers are NOT “Fake Famous.” That’s what “influencers” used to be. 

For a sharp indictment of what most people think about when they think about “influencers,” check out the documentary, “Fake Famous” on HBO Max.

Thanks to the Fake Famous documentary, I found NYTimes tech journalist, Taylor Lorenz. Then, via Instagram, she showed me “granfluencers,” a particular flavor of Micro-Influencers. So much for the lame concept “TikTok is just a bunch of teenagers dancing.” NY Post got this.

The source itself TikTok calls this trend, “Community Commerce.” i.e. commerce that’s being done within communities which are micro-spheres of influence: Read their article.


Bonus, Free Resource: I created this 20-minute video mini-workshop, “Why TikTok is Important for Business Marketing.” It includes 4 illustrative video clips. Check it out.

Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

Content marketing promises increased social media engagement; but for many marketers these promises fall short.

The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland.

KEY TAKE-AWAYS FROM THIS CONVERSATION:

  • Don’t Serve Algorithms Over Audiences
  • Start with Conversations, Not Keywords
  • Conversation, Not Content, is King
  • Making your Podcast into a Video Podcast Makes It More Engaging
  • Business-to-Business is Human-to-Human
  • Create Marketing that Matters by Having Conversations Worth Having

ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS IN THIS EPISODE:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links