Entries by JonLeland

Why “SEO” is So “Yesterday” For Small Business Online Marketing

This week’s Digital Marketing Power Briefing video (below) is about an online marketing subject that is widely understood, and in my opinion, it has become quite passé for businesses looking for immediate results. In fact, SEO is often the first kind of marketing support that people request after they’ve done a website redesign. The truth […]

Video Invitation to the “Your Website is Broken!” Power Briefing

Your Invitation to a Free Video Power Briefing on Meaningful Digital Marketing The video invitation below is kind of a big deal for me because I’m swinging out in a new way. It’s not that I’ve produced another video in order to try to be helpful. Rather, it’s because my new “Power Briefing” videos are designed […]

Video Post: How to Do Lead Generation that is Fun and Meaningful, Not Spammy or Sleazy

Spammy, sleazy online marketers have given “lead generation” a bad name. But it doesn’t have to be that way! So, I’ve created a new video blog post to explain how—when you put “leading with value” and being of service first—marketing online can become more fun and meaningful. Click the video below to watch now. Edited […]

Go Beyond Storytelling – Hear Your Authentic Voice with New Ears

“I’m trying to say out loud the things that my soul is streaming.” — Tim Grahl at ConvertKit’s Craft & Commerce conference I’m delighted to report that my soul is showing me ways to discover what wants to be said, rather than “should-ing” myself into trying harder via the “buzzword du jour” (which is most […]

Insta-LOVE: How We Leverage Instagram to Make Clients Shine

This post illuminates how a creative digital marketing strategy can find meaningful opportunities to shine a positive light on a client’s value. A recent, fun example of how this kind of content marketing works is the way we brightened the Instagram feed of our client, Marin Airporter. In this case, we used passenger produced photos […]