Anyone doing online marketing faces the challenge of how to engage and inform visitors, while also communicating clearly enough that people get the intended message. Without the human face of a home page welcome video, most websites miss a crucial opportunity to engage with authenticity. At the end of the day, at least in my […]
Researching, testing and figuring out “what’s the best app for that?” is part of my job. I also LOVE sharing information and being helpful. Recently I hosted a video webinar where I shared the six digital marketing apps that I use daily for myself and for my clients. I’m writing this blog post to share […]
If you live in Marin County, CA (just North of San Francisco) chances are you’ve used Marin Airporter to get you to or from the San Francisco International Airport (SFO). This comfortable bus service has been around for decades and offers a reliable and relaxing way to start and end a trip. For ComBridges, of […]
Sad, but true: Email marketing is more complicated than most people think it is. In a recent Fast Company “From the Editor” column, Robert Safian said: “In so many ways, we are guinea pigs in an ecosystem that is undulating more rapidly than anyone can keep track of.” True that, especially with regard to small business digital marketing. […]
What Makes the Biggest Difference? People Who LOVE to Help Others. Some things should not be counter-intuitive, but they are. The fact is that, despite the “muddy waters” created by “get rich quick” hucksters on the web, the web that I know and love is populated by some really good people who love to help […]
I’m launching a new bi-monthly (every other Thursday) series of live video webinar conversations that I’m calling “Social Video Sandbox Sessions.” It will start this Thursday, May 25th at 11am PT / 2pm ET with a very special guest. This session is called: Mac Productivity Miracles – A Jon Leland Social Video Sandbox Session with […]
As I explained in my last video and blog post, video via social media is The Next Big Thing and arguably the most powerful digital marketing strategy. Last year, I also developed an amazing experiential process or practice called “Video Play Experiences™” that I am now bringing to you, no matter where you live, via […]
IT ALL STARTED ON INAUGURATION DAY… I traveled from San Francisco to Washington, D.C. to protest during Trump’s inauguration and to be part of the Women’s March on Washington. I did a number of Facebook Live webcasts and the response blew my mind. One of the videos in that series (the second one below) has […]
It’s a New Year, and the online marketing landscape is ever-changing. So I took to the video “airwaves” to share what I think are the six most important areas where your efforts online can bear meaningful “fruit.” Watch now: I am putting the full text of this video below for your convenience. If you’re interested in considering […]
How to Create Authentic Connections: Video Production Insights for Website VideosOctober 31, 2018 - 3:53 pm
Digital Marketing Apps: My 6 Favorites. Video Webinar Recording and Free PDF Download.May 23, 2018 - 4:24 pm
Beyond a Brochure Website. A User Experience. Marin Airporter’s New Site Illustrates.February 8, 2018 - 4:47 pm
Email Marketing Beyond Newsletters – Conversations & ConversionsSeptember 5, 2017 - 12:00 am