Entries by JonLeland

How to Create Authentic Connections: Video Production Insights for Website Videos

Anyone doing online marketing faces the challenge of how to engage and inform visitors, while also communicating clearly enough that people get the intended message. Without the human face of a home page welcome video, most websites miss a crucial opportunity to engage with authenticity. At the end of the day, at least in my […]

Digital Marketing Apps: My 6 Favorites. Video Webinar Recording and Free PDF Download.

Researching, testing and figuring out “what’s the best app for that?” is part of my job. I also LOVE sharing information and being helpful. Recently I hosted a video webinar where I shared the six digital marketing apps that I use daily for myself and for my clients. I’m writing this blog post to share […]

Email Marketing Beyond Newsletters – Conversations & Conversions

Sad, but true: Email marketing is more complicated than most people think it is. In a recent Fast Company “From the Editor” column, Robert Safian said: “In so many ways, we are guinea pigs in an ecosystem that is undulating more rapidly than anyone can keep track of.” True that, especially with regard to small business digital marketing. […]

Dr. Mac – Mac Productivity Miracles “Sandbox Session” – This Thursday, May 25th

I’m launching a new bi-monthly (every other Thursday) series of live video webinar conversations that I’m calling “Social Video Sandbox Sessions.” It will start this Thursday, May 25th at 11am PT / 2pm ET with a very special guest. This session is called: Mac Productivity Miracles – A Jon Leland Social Video Sandbox Session with […]

Facebook Live Social Video: I Gave It a Try. Here’s What Happened.

IT ALL STARTED ON INAUGURATION DAY… I traveled from San Francisco to Washington, D.C. to protest during Trump’s inauguration and to be part of the Women’s March on Washington. I did a number of Facebook Live webcasts and the response blew my mind. One of the videos in that series (the second one below) has […]

Six Key Strategic Priorities for Better Online Marketing in 2017

It’s a New Year, and the online marketing landscape is ever-changing. So I took to the video “airwaves” to share what I think are the six most important areas where your efforts online can bear meaningful “fruit.” Watch now: I am putting the full text of this video below for your convenience. If you’re interested in considering […]