Entries by JonLeland

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

February 27, 2020 in , , , , , , , /by

Is there such a thing as a “North Star” guidance system for your digital marketing? You bet there is. And, it’s not a tip, trick or “recipe for success.” It’s WAY more valuable than that. For me, connecting with what I call “the real Internet” is “the one in front of all the zeros.” It’s […]

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

February 14, 2020 in , , , , , , , , , /by

Social media networks are a whole new kind of communication opportunity; but too many people and organizations are either confused, over-whelmed or just “don’t get it.” In only four minutes, this episode of Video Mojo describes and illustrates three types of social media posts that have no advertising expense required. Each type of post is […]

Improve Your Video Connections with These 4 Recommended Video Software Tools

February 10, 2020 in , , , , , , , , /by

Are you looking to up your video communication skills? Whether you are using video for marketing, to share software tips with those you work with, or to share valuable information via social media, you have choices to make in order to find “the right (video) tool for the job.” ​I’ve got recommendations! The episode of […]

50 Years Connecting People Who Care: Lessons from 1970 That Still Matter

January 24, 2020 in , , , , , , , /by

I’m feeling vulnerable as I step into owning my history as a media innovator. Can it really be 50 years?! In doing this week’s Video Mojo, I discovered that “Connecting People Who Care” is more than just words for me. It’s a thread that somehow flows through all of my work. The meaning of this phrase […]

The Beyond Storytelling Interview: How to Find the Story that WANTS to Be Told

January 15, 2020 in , , , /by

Sadly, the meaning of storytelling has become clouded by the fact that it has become a “marketing buzzword du jour.” AND, as my expert guest Michael Kass says, “Story is real!“ Story is so real in fact that, if you listen to yourself carefully, you might find that there’s a story in you that WANTS to be […]

How to Achieve Your 2020 Content Marketing Goals + Recommended Resources Help You Get There

December 23, 2019 in , , /by

Blessings on your Holidays and wishing you vibrant good health, chuckles of happiness and easeful prosperity in the New Year. Setting yourself up to achieve your 2020 goals sounds simple… and it is! But, doing what you want to do does require taking some simple action steps. And, you have to take them! 😄 Some essential elements […]

Hey Podcasting! Meet My Video Blog – A Content Marketing Distribution Innovation

December 21, 2019 in , , , , , , , /by

What?!? You turned your video blog into a podcast? Yes, I did! 😊 If you want to know how and why I did this, please watch this video: What I did is: To get started, I stripped the audio off of a few of my video blog episodes, successfully put the Anchor.fm online app to work, and […]

3 Reasons Why a Website Is NOT a “Web Presence” & What It Takes to Be EFFECTIVE with Digital Marketing

December 5, 2019 in , , , , , , , /by

Fact: Websites are totally over-rated as marketing tools.  Websites aren’t even an “online presence” anymore. If you’re living in the past and think all you need is a website in order to be “present” online, then this video is for you: Online marketing or digital marketing is constantly changing, especially if you are interested in (or […]