Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?

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In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.

Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.

Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.

Learn more at https://wistia.com/product/live-video

Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage

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Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing

Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?

In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.

As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.

This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.

Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.

Resource Links mentioned: ​

ChatGPT​: https://chat.openai.com/chat ​

HubSpot’s ChatSpot.ai Demo​: https://chatspot.ai/ ​

TikTok Video on How to Go Beyond Prompts​: https://www.tiktok.com/@heyeliya/vide… ​

Denise Wakeman’s Post on Using ChatGPT for Marketing​: https://denisewakeman.com/marketing-t…

Follow Jon on TikTok: https://www.tiktok.com/@joncombridges

Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective

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The Future of Marketing is Here.

Are you ready to use the newest AI to take your marketing to the next level?

In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.

This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.

Amazing AI Chatbot Kidnaps TikTok As It Takes Over the Written World

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It’s like Google and Siri had a baby, and she’s a genius!

Have you heard the massive buzz about this breakthrough AI tool?

I’ve been using the latest new AI tool, ChatGPT, for a few days now and it’s seriously impressive. People are finding it so mind-blowing that it’s taken over my TikTok feed with unsolicited endorsements. The latest rant was from @garyvee.

A key benefit is that ChatGPT’s dialog-based chatbot approach makes it super-easy to use. 

It also doesn’t suck that ChatGPT is free, non-commercial, and no strings attached (at least for now). I highly recommend that you give it a try. Access & more info here: https://openai.com/blog/chatgpt/

Here’s my Top 3 Reasons that I think ChatGBT is a game changer, via TikTok:

@joncombridges

It’s not every day that we get a new tool that we can immediately understand how it make our work more easeful and powerful. That’s why I’m excited about chatgpt, chatgptforcreators. It opens a window on the #future of how we will all someday very soon be using #AI and #AITools to be more Creative. #creativity

♬ Inspirational Background Music ( warm, motivation, determined, cinematic ) – four_track

Pro Tip: The better you get at asking questions, the better the output you’ll get. So take some time to think about what you want to ask and ask it in a clear and concise way.

COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX

Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.

Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/

Please connect with Jon and/or subscribe to his free & informative email blasts here: https://play.combridges.com/links

Thanks for reading!

Beyond Humor: This Female Comedian Uses Video Mojo to Inspire the World.

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How can funny videos help make a better world?

The latest Video Mojo vodcast interview is with comedian and successful TikTokker, Toni Nagy. Toni is a filmmaker that has written, edited, directed, and acted in over 50 sketch comedy videos that together have upwards of 1.5 million views. She also has hundreds of thousands of followers on TikTok. Toni has her own blog here.

In this episode, we discuss:

  • The differences between TikTok, Instagram Reels, YouTube Shorts, and others
  • Why Toni does NOT accept sponsorship offers
  • How Toni discovered her authentic self in exclusive NYC dance clubs
  • The future of humanity
  • George Carlin
  • The need to examine our own “feces”
  • And more…

You can also watch this episode on YouTube or listen here right now, or on Spotify, Apple Podcasts, Instagram, or wherever you find your podcasts.

ABOUT VIDEO MOJO​

Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning video pioneer and marketing sherpa, Jon Leland of http://combridges.com

COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX

Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.

Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/

Please connect with Jon and/or subscribe to his free & informative email blasts here: https://play.combridges.com/links

What did you think of this episode? Please comment below and let us know. Thanks!

Learn How This Hilarious Video Creator is Awakening the Human Soul on TikTok

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This is one of my favorite Video Mojo interviews ever. Why? Because successful TikTok video creator, Anna Pryz illuminates why TikTok is a totally NEW medium, unlike YouTube, Facebook, Instagram, or any other social media network.

While there’s no doubt that on TikTok, you have the ability to grow a following faster than on any other social network, what’s even more important is the way that Anna’s extremely human brand of humor underscores the way that TikTok favors content that is fun, vulnerable, and authentic.

What Anna shares is eye-opening as she discusses in detail what it takes to succeed on TikTok. So much so that it inspired me to go all-in on my commitment to post to TikTok each and every day.

Listen and learn why posting daily is not just a “nice to have” but a requirement of the TikTok algorithm. And, scroll down in this description for the link to the online accountability community that I created to keep myself on track while supporting others to do the same. If you’re interested, you can join my FREE #TikTokDaily challenge (free for April, 2022) that was inspired by what Anna shared in the Video Mojo interview above. Info about the video creator accountability group is here: https://www.videocreator.me/

In any case, if you have even an inkling of interest in the potential of TikTok for video marketing, I implore you to experience all 38 minutes of this interview (even though, due to technical challenges, the last two-thirds is an audio-only conversation).

“Keep it up, cutie. I’m proud of you.” (an inside joke, also from the interview above)

Why Are Micro-Influencers a Better Bet Than Fake Famous Influencers?

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Check out my new TikTok video below (follow me on TikTok here) and then scroll down for a whole bunch of Luscious Links relating to this important marketing trend: 

Micro-Influencers!

@joncombridges

Micro-Influencers are what’s hot! #digitalmarketing #businessmarketing #videomarketing #socialmediamarketing #greenscreen

♬ dance(256762) – TimTaj

Because TikTok is literally re-defining user-generated content (UGC), it has become the breeding ground for a new wave of audience-specific, Micro-Influencers. For example, here’s a TikTok video that explains this trend.

The Forbes article that’s at the beginning of that TikTok clip is called, “How Marketers Can Leverage Partnerships In The World Of Paid Fan Content.” Authentic Fans = Micro-Influencers. They are loyal and, well, authentic. Read more.

Micro-Influencers are NOT “Fake Famous.” That’s what “influencers” used to be. 

For a sharp indictment of what most people think about when they think about “influencers,” check out the documentary, “Fake Famous” on HBO Max.

Thanks to the Fake Famous documentary, I found NYTimes tech journalist, Taylor Lorenz. Then, via Instagram, she showed me “granfluencers,” a particular flavor of Micro-Influencers. So much for the lame concept “TikTok is just a bunch of teenagers dancing.” NY Post got this.

The source itself TikTok calls this trend, “Community Commerce.” i.e. commerce that’s being done within communities which are micro-spheres of influence: Read their article.

Bonus, Free Resource: I created this 20-minute video mini-workshop, “Why TikTok is Important for Business Marketing.” It includes 4 illustrative video clips. Check it out.

Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

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Content marketing promises increased social media engagement; but for many marketers these promises fall short.

The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland.

KEY TAKE-AWAYS FROM THIS CONVERSATION:

  • Don’t Serve Algorithms Over Audiences
  • Start with Conversations, Not Keywords
  • Conversation, Not Content, is King
  • Making your Podcast into a Video Podcast Makes It More Engaging
  • Business-to-Business is Human-to-Human
  • Create Marketing that Matters by Having Conversations Worth Having

ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS IN THIS EPISODE:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

Short-Form Social Media Videos: Learn How TikTok & Others Are The Next Big Thing in Marketing

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TikTok is the leading example of one of the most important trends in social media marketing: Short-Form Social Media Videos. Please check out this quickie, one-minute video to learn more and the two videos mentioned are also below:

As a joyful explorer of this new video frontier, this week in my Luscious Links email blast, I featured two illuminating videos:

1. One is a virtual TED talk by a young, Chinese principal at Boston Consulting Group. It’s packed with research and examples.

2. The second drills down even deeper and uses #FilmTikTok to brilliantly explain and SHOW how TikTok works, and that’s something good to know if you care about where social media is going. In fact, if you are in business, in any form, this matters! Short-Form Social Media Videos are our future!

Like or Follow to get more Luscious Links, and you can get the emails by subscribing here.

Thanks for watching and I hope to hear from you.

How to Level Up Your Podcast (or Show) So It’s Your Tribe’s Favorite with Jay Acunzo

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*No BS.* There’s ONE thing that can make or break a podcast or video show, and I’m still learning after all these years! 🙂

This episode of Video Mojo (video below) is much more than just an interview. It’s practically an entire workshop. I’m “working in public” and tapping into the impressive showrunner expertise of Jay Acunzo. In this conversation, Jay not only provides immensely valuable realtime coaching regarding the essential requirement for a “pithy, powerful premise” and illuminates his “4 Challenges of the Showrunner’s Circle;” but he also explains why participation is better than promotion.

We also discuss how podcasts and shows can be leveraged into short-form video content and when that’s appropriate (or not), and much more. My journey toward making Video Mojo an authentically valuable offering for visionary organizations takes a profound pivot here, and I want you along for the learning. If you have a podcast or show, or if you are considering starting one, I recommend this video as essential viewing. Don’t miss all the actionable insights.

ABOUT VIDEO MOJO

Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland ComBridges.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS

More About Jay Acunzo:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

Thanks!