The video landscape is ever changing. From user-generated content like on TikTok and Instagram to the high-end streamers like Netflix, Amazon, and HBO, just to name a few, there are more and more kinds of video.
OTT or over-the-top TV is often overlooked despite the fact that it offers amazing opportunities for producers of quality programs.
In this episode of Video Mojo, Jon Leland speaks with OTT innovator, Jonathon Barbato co-CEO of Best Ever Channels – http://besteverchannels.com – and they provide a valuable roadmap for what it takes to take advantage of these important new distribution channels.
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/12/ComBridges-Blog-4.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-12-22 17:16:582020-12-22 21:11:35The Next Big Thing in TV: How OTT like Roku, Apple TV, & Smart TVs Are Game Changers
Looking for the biggest possible “bang” for your social media, video marketing time & money?
One word: TikTok!
It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew?
In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four solid reasons why TikTok is heads and shoulders above other social media marketing platforms. (And the fact that TikTok is “all video, all the time” is not even one of them.)
Despite the fact that many marketers don’t take it seriously, in many ways, TikTok represents the future of social media communications and video marketing in particular. And, it’s also a strategic fact that you can gain more visibility on TikTok faster, in an organic way, than on any other social media platform. The value for your future in marketing and the visibility opportunity are just TWO of the reasons that TikTok is an important business marketing opportunity.
Don’t miss this video: It might be some of the most valuable and actionable social media marketing insights that you will hear this year. Just sayin’. 😉
Gary Vaynerchuk on the organic reach and low ad costs (like LinkedIn), and the importance of learning a new skill, i.e. the language of social video: https://youtu.be/dyjRY6gzLyo
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/12/ComBridges-Blog-3.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-12-15 18:45:222020-12-15 18:54:35Why TIKTOK is an Important BUSINESS MARKETING Opportunity & A “Fast Track” to More Video Visibility
When I started my video blog, I didn’t know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call “The WebShow-WebShow,” I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.
I detail “what is a WebShow?” and I also describe the specific software and hardware that I use to produce it. I also include a section on “Program Development” that covers the creative considerations necessary to produce a good show. Please click the video below to watch now.
Time markers/Table of contents: * Tee It Up: The Adventure Continues – 2:10 * Collaborative Conversation: WebShow – Webshow™ – 3:35 * Community Campfire: Q&A – 18:37 * Luscious Links: Throughout the show (see below
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/11/ComBridges-Blog-2-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-11-18 17:58:592020-11-18 18:00:26How to Create the Ultimate Content Marketing Mix of Live Streaming, Social Media Video Series, & Podcast
This episode ofVideo Mojo was something special, especially if you aspire to create original web content or are already in that game.
I don’t want you to miss out on the power of original series, specifically online video and audio programs like WebShows™ and podcasts, because they have a profound impact that surpasses all other forms of content. These new media formats enable a depth of connection that goes beyond even the most dynamic qualities of video and audio alone.
In this episode, of our Video Mojo WebShow™, the true value of this kind of exploration comes to life through my Collaborative Conversation with Jay Acunzo, founder of MarketingShowRunners and author of “Break the Wheel.” Please check it out below.
Among other insights, they discuss:
Why Resonance, Not Reach is a more meaningful marketing goal
The Value of Being An Explorer, Rather than an Expert, if your intention is to make a difference
A Call to Action to pay more attention NOT to Who Arrives, but to Who Stays because those people offer you the greatest and most accessible returns
This week’s Tee It Up talks about the Web’s “good guys” and the Luscious Links offer a valuable app for downloading streaming content including YouTube videos so that you can reuse them in your own video productions.
ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.
IN THIS EPISODE:
Tee It Up: The “Good Guys” – 1:51
Collaborative Conversation: Jay Acunzo – 3:46
Community Campfire: Q&A – 18:37
Luscious Links: Utility for downloading videos – 29:34
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/11/ComBridges-Blog-.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-11-13 19:26:532020-11-13 19:28:08What You Need to Know About The Power of Programs, Podcasts & WebShows™ with Jay Acunzo
When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo’s Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.
Don’t miss the specific strategies and actionable take-aways, all designed for authentic relationship-building, that are at the heart of this episode. Also, during the Luscious Links segment, Jon shares some impressive new video apps that can help you up-level your social media video presence.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.
IN THIS EPISODE:
Tee It Up: Two Firsts! CancerTalks and Contest – 2:13
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/11/ComBridges-Blog-2.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-11-06 19:10:342020-11-06 19:10:37Video Mojo’s Fresh Take: In Changing Times, Reimagine Your Work. Discover What’s Possible Now.
Forget “shiny objects” and “silver bullet” formulas. Please. There’s a better way. A much better way. And, in the age of coronavirus, it’s time to boil things down to the essentials, don’t you think?
Relationship-based marketing makes your business sustainable for the long haul, allows you to be of service in a way that’s meaningful to you, and creates a process that you can enjoy every step of the way.
In the episode of Video Mojo above, I do my best to will help you avoid the worst mistake in digital marketing (spoiler alert: it’s making your marketing all about the money) while illuminating the path to more satisfying forms of success.
About Video Mojo Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.
3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing
Hi there and welcome to another edition of Video Mojo. My name is Jon Leland from ComBridges.com. Video Mojo is a podcast and a vlog that connects timeless marketing principles with a playful exploration of video marketing and social media marketing.
Today we’re going to explore 3 principles to help you avoid the worst mistake in digital Marketing. In other words, why formulaic marketing hurts your brand and how relationship based marketing builds success.
This is a subject that is very near and dear to my heart. It is something that bugs me in the marketplace where, I think, we all, in this day and age, have much more sensitive “bullshit meters” than ever before. We recognize hype, we recognize when people are trying to manipulate us, and now with coronavirus and kind of a reinvention of our entire society (at least I hope in some ways), more and more people are trying to focus on what is essential and important in life. This contrast between what I call relationship-based marketing and manipulative or formulaic marketing is really at the heart of the matter.
I think that the worst mistake that you can make in digital marketing is to make it all about the money. Formulaic marketing taps into this kind of myth that I think a lot of people have, that there can be a silver bullet. That if you just follow this formula A-B-C-, it’s a guaranteed six to seven figures. We all know it’s a myth. It’s just a false promise and people are playing on the entrepreneurial spirit that’s out there, genuine authentic longing to be of service. And they are capitalizing and going – well these are the tips and tricks -. I think we all have a propensity to look for shiny objects, quick fixes, and that kind of thing. But you know, stay away. I think that is the worst mistake not only to buy into that but also to think that that’s a recipe for success.
To be clear, I’m not saying that techniques and strategies such as sales funnels or email sequences are bad per se. There are a lot of very solid techniques but there’s a fuel that powers them. And that’s the things that I’m most passionate about and why I’m involved in online marketing. So I want to offer you 3 key principles that I think really make marketing work in the face of all this bull.
1- Make Authentic Human Connections
So #1 is the fact that we need to make authentic human connections. That’s why this is Video Mojo and why I’m such a big proponent of online video. We need to make human connections. Those human connections need to be fueled by value.
2 – Human Connections are Fueled By Value
I am reading a book right now by Robin Sharma called The 5 am Club. And he talks throughout the book about this goal which is to serve as many people as possible. And I think that’s something that, if not all of us, most of us want to do is have our work, serve as many people as possible.
That is the second principle is if it’s heart oriented, if you’re really coming from service people get that and that builds on the human connection and allows you to really make a difference.
3 – Marketing is a Long-Term Process
The third principle is that you really have to look at marketing as a long-term process. I heard the famous quote recently that you shouldn’t confuse the map with the territory. The map, or the design, or the strategy is really one thing but the territory is the landscape and in marketing, it’s the environment that we’re working within. If you’re going to build authentic long-term relationships, which I do think is a very real definition of success, authentic long-term relationships, it’s a process. No relationship is built in one day or in one event. Basic marketing principle being multiple touches and basics of relationship-building is contribute, contribute, contribute, and always be adding value.
I love the expression “Lead With Value”. You offer your service, you offer value. The people that I know and admire that have been really successful in online marketing have generated tons of free content. And this is my modest effort, Video Mojo. No charge, no sales pitch. I’m out here trying to make a difference, trying to help people do better heart-based, relationship-based marketing, rather than the kind of formulaic stuff that is so prevalent and so hyped.
I think the bottom line is, how do you define success? There are many definitions of success but I can tell you that if you make it all about the money that is very short-sighted and not sustainable. People can smell when what you’re doing is really “I just want sales, I’m just after your money”. On the other hand, if you’re coming from being of service, people can taste that and they can get a real sense that you’re here not for the money necessarily. Although, I believe the money follows and this is what fuels a long-term business that’s sustainable. They get the sense that that’s why you’re here, you’re around and you’re consistent. That’s one of the big things I’ve talked about here over and over again, consistent content and consistent presence. That’s the kind of thing that builds what I think is a definition of success which is sustainable long-term relationships.
Business is about relationships. When you’re present and leading with value then I think that you have kind of marketing that can work and that will feed you all along the way so that you can become part of a learning process and evolve and develop relationships over time. It’s a long game but that’s a game worth playing and a game that you can enjoy every step of the way.
That’s this episode of VIdeo Mojo. If you’re looking for more episodes, there’s a youtube channel or also on my website ComBridges.com/blog. On the blog is where you can find all the episodes including transcripts. I look forward to your feedback as always I’m very grateful for your time and attention and we’ll see you next time.
https://www.combridges.com/wp-content/uploads/2020/05/Worst-Mistakes-in-Digital-Markeing_-640-x-300.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-05-07 15:10:512020-05-07 15:10:533 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing
Coronavirus has truly changed everything. We are all in this together.
As online video software provider, Loom said, “Inaction Felt Wrong.” Or, as Chris Cuomo said recently on CNN, “sitting on the sidelines is not an option.”
In this episode of Video Mojo, I shine a spotlight on three online software companies who are examples of companies who are doing what they can (based on their company’s culture and values), especially in support of educators who are teaching online, using video, for the first time.
About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.
I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
VIDEO AID IN THE TIME OF CORONAVIRUS – How Software Providers Are Helping Us Connect & Communicate
Hi there and welcome to Video Mojo!
My name is Jon Leland and this is a video blog and podcast where we combine timeless marketing principles with the bleeding edge of video communications, social media, and digital marketing. So we’re living in strange and interesting times. But it is an area where video can make a difference and help to connect us all, as I’ve been talking about week after week; human connections through video. This is an episode about how video software providers and an email software provider are really providing support for people to be able to take advantage of the fact that we’re staying at home and working at home. Many people are really cutting down on all kinds of travel and person-to-person interactions, so we want to make more of these human interactions. And when we make human interactions, it really becomes a matter of empathy, caring and wanting to make a difference. That’s why there’s this beautiful theme here between video connection and people making a difference in making offers.
Today, I want to shine the spotlight on three different software providers that are doing offers to help support people in this time of need.
Loom
The first one is Loom. I have actually become a fan of theirs even more since the video that I did in February where I talked about 4 video tools to help improve video fluency and connection. The folks at Loom have dramatically illustrated how this changed, because of the coronavirus and people working from home, is impacting the amount of video that we’re all using. They posted these charts both from China and from Italy showing how increased use there is where people are being most negatively impacted by the coronavirus.
The first thing that I want to say about Loom is I really love their culture and the fact that they felt in the presentation video on the page where they announced their response to the coronavirus they said “inaction felt wrong.” I really salute that spirit, and I feel the same way. I really think we need to be there more than ever for each other even though we can’t be there in person.
The other thing I want to say about Loom is that when I did a video in February about four tools I talked about Loom and I found that I have become even more of a fan of their platform since then. One key advantage is that when I record Loom videos they’re instantly available on the web. Some of the other platforms require you to upload the video within the application. For example, on Snagit, I have to wait for it to upload. It’s great the way it gets shared quickly, but with Loom it’s instantaneous.
In terms of the coronavirus, they’ve extended the terms of the already free version of Loom. It used to be that there was a limit of 25 videos when you had the free platform, it’s now unlimited through July 1st. And for everyone they’ve made the platform half cost. It was $10 a month for their pro platform, it’s now $5 a month. I recommend checking out Loom in any case because the free platform is quite powerful. And the most important part of their offer is for educators. Anyone in an educational institution a teacher, an administrator, or whatever they can get the Loom platform at the pro level for free forever. Not just the July 1st temporary offer.
Bomb Bomb
The second platform that I want to talk about in terms of a response to doing more video with the coronavirus is Bomb Bomb. They talked about rehumanizing your communications. I think if you’re a teacher and now need to teach online, part of that process is going to be the interactions that you might have done in office. Things that you will do now by email. Bomb Bomb is a very sophisticated application for doing video in email, particularly with Gmail. Normally it’s relatively expensive, starting around $30 a month per user. But for educators, it’s now free and they did not put a time limit on it. So if you think that you would benefit as a teacher delivering your communications as close to face-to-face that you can get. Really making eye contact with your students and doing that by email, this offer from Bomb Bomb is worth checking out.
Now I will put one caveat. I experimented with Bomb Bomb and in addition to the cost, there is a learning curve. It is an application. You could manage an entire class’s email list within the Bomb Bomb application and follow up with each student and have all of that readily available. So that’s something that I think educators might want to check out.
Convertkit
The third thing that I wanted to talk about is Convertkit. Convertkit is an email platform like MailChimp. Though, there are a lot of things that I like about it better. One of the things is their culture and that they specifically designed their platform and market to creators. What Nathan Barry, the CEO, has done is to create a “Creator Fund” and has funded it with $50,000. They’ve already gotten close to $150,000 as of a couple days ago and I’m sure it’s going to go beyond that. They are getting tons of applications but as we all know a lot of people are taking some very serious financial hits because of what’s going on with the coronavirus. So they’re creating a fund for creators who need help with their rent, health expenses, groceries, and those kinds of things.
People do really care. I really applaud these software companies that are doing something about the situation that we’re in. More and more I think we’re going to be learning to be video savvy and connecting via these kinds of video communications.
I look forward to your feedback. Thanks for any input that you can provide, for sharing, for subscribing, and all that good kind of support. I look forward to seeing you next week!
https://www.combridges.com/wp-content/uploads/2020/04/VIDEO-AID-IN-THE-TIME-OF-CORONAVIRUS_-640-x-300.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-04-03 18:03:512020-04-07 16:42:10VIDEO AID IN THE TIME OF CORONAVIRUS – How Software Providers Are Helping Us Connect & Communicate
Is there such a thing as a “North Star” guidance system for your digital marketing?You bet there is.
And, it’s not a tip, trick or “recipe for success.” It’s WAY more valuable than that.
For me, connecting with what I call “the real Internet” is “the one in front of all the zeros.” It’s that important because it gives everything else meaning.
Click above to watch this week’s Video Mojo video blog & podcast episode.
Please watch and let me know if you agree. OK?
About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.
I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!
Hi and welcome to Video Mojo!
My name is Jon Leland and this is a video blog and podcast that combines timeless marketing principles with the bleeding edge of marketing and video communications.
Today I am talking about something that can change everything! It’s the choices that we make in our business and really some of the fundamental choices that are like the north star that guides everything. You know, there are these “whys” and these passions, and when you have the discipline to take the time to listen for those they do make better business choices. It’s not just about money but about quality of life, quality of relationships and doing marketing and communications that are meaningful.
I started listening on Audible to the new James Taylor fragment of autobiography. It’s his first 21 years he calls it “Break Shot”. He opens that audio program with this quote.
“Perhaps art happens when the usual channels are not available and you have to find a new path forward. Sometimes in describing that new pathway, we open a door that is useful to other people too.”
That’s kind of why I’m here. Because I’m opening doors for myself and exploring:
What do I want to say in this video blog?
How can I contribute?
Who are my tribe?
Where’s my community?
What I’ve remembered is that the internet is this multi-faceted thing. We all know that there are spammers and trolls out there and there are get rich quick marketing people. I do highly recommend that you avoid these, in particular, get rich quick ideas. “Here’s the formula, here’s the recipe, if you just follow this three-step process you’re guaranteed to make six figures.” I don’t think that’s how it works and I also don’t think that’s a north star.
I’ve really learned over the years that it’s not about the money, I like earning a living there’s nothing wrong with money, but I’ve found that there is a better internet and the better internet is based on real people who are doing authentic things.
I’m reminded of this story when I was on a video shoot in India. We were in an airport in a small city in India and it was kind of this relatively modern concrete impersonal dry cold kind of building, like airports tend to be. We were waiting for a delayed plane and one of the locals invited me to go for chai tea at a local chai walla – a local chai stand. We walked out of the airport around a corner and before we knew it we were with the local people in a local chai shop. It was warm and friendly and colorful like most of India, very much not like the airport. I said to myself, “Oh, this is the real India. Now we’re in the real India”.
I had a similar experience recently. I had a conversation with a marketer, the head of Marketing Showrunners, Jay Acunzo. And this conversation lit up my heart. He’s an authentic guy who I really think is about making a difference. Someone who is saying some very direct things about how we build real community. In this conversation, I went “Oh, this is the real internet! I remember there are people out here like that.”.
So that’s my invitation to you this week. Find your north star. Find real people, make real connections, build authentic relationships. There is a real internet out here and if you do that, it changes everything. You’ll make better choices that will give you a better life, better communities, and a more satisfying business.
So let me know what you think I really appreciate your kind attention and I do look forward to your feedback comments and suggestions.
Thanks again for watching. See you next week!
https://www.combridges.com/wp-content/uploads/2020/02/Better-Choices-640-x-300_1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-02-27 16:32:132020-03-12 20:35:17Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!
Are you looking to up your video communication skills?
Whether you are using video for marketing, to share software tips with those you work with, or to share valuable information via social media, you have choices to make in order to find “the right (video) tool for the job.”
I’ve got recommendations! The episode of Video Mojo (video below) will help you by offering a quick overview of four video software tools that I have used to create casual, but informative videos, especially for clients and colleagues.
Click above to watch this week’s Video Mojo video blog & podcast episode.
The first three apps are particularly useful if you need or want to share your screen, including if that screen is sharing a presentation. The fourth video software tool is particularly useful when you want to make a more powerful video connection via email. Links to all four video apps are below (FYI, none are affiliate links.)
About Video Mojo
Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & marketing.
I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
Improve Your Video Connections with These 4 Recommended Video Software Tools
Hi and welcome!
My name is Jon Leland and I’m a digital marketing strategist and the host of Video Mojo, a weekly video blog, and podcast that connects timeless marketing principles with the bleeding edge of video communications, technology, and marketing.
So today we are going to talk about four applications that can really help you get more fluent in the language of video and increase the power of the connections that you make via video. As you may have heard from other episodes of this video blog and podcast I’m a big advocate of the practice of video. I am passionate about learning by doing and experimenting, but most of all getting yourself out there so you develop the video muscle. These are four applications that can help you do just that in order to make better connections with the people that you are working with or that you want to influence.
I will include all of the links for the applications that I’m talking about and some other resources throughout the description.
Loom
The first application is called Loom. Loom is very popular because of its simplicity and also because of its free level robust application. It operates both as a Chrome plug-in and as a desktop application. I’ve only used it as the Chrome plug-in because I find it really convenient. When you use Loom the limitation is that you do not have many customization options. Your talking head video will be a small circle in the lower-left corner. You then will be able to share your screen and show people what it is that you want to communicate about. We use it frequently and I’ve seen it used to explain things that are going on within software or websites. It’s very powerful and relatively easy to use.
Snagit
A step up from that is Snagit, which is a kind of a Swiss Army knife of video tools. It has both the ability to do still frame captures as well as various forms of video interaction. It introduces the sophistication of being able to switch back and forth between a screen share and the full live-action video talking head. I got turned on to Snagit by Steve Dotto of Dottotech. He is a resource that I recommend and I’ll also include a link to his video review of Snagit for a lot more detail. Snagit is a paid application. It is a one-time fee of about $50 unless you get some kind of discount. It will give you a more sophisticated ability to produce videos where you’re switching back and forth while recording but NOT in post-production.
Wistia’s Soapbox
I really like the third tool, Wistia’s Soapbox. Wistia is a video hosting application that I do recommend to get away from the YouTube noise that happens when you host videos on YouTube. For example, on my landing pages for the video launchpad, I have embedded videos that will not recommend other YouTube videos by using the Wistia platform. Soapbox is an application that Wistia has developed and is also accessible by a Chrome plug-in. It has a really clever post-production editing interface. You record once and then in this editing interface you have the ability to switch between the live talking head and the screen share as well as a third view which is one-third talking head in two-thirds screen share. So if you’re doing “mini-tutorials” soapbox is a pretty cool application that will enable you to produce a kind of presentation that looks like you’ve used much more fancy editing software that has a nice combination of the live talking head human presence and the screen sharing.
BombBomb
Then if you want to move up to the next level BombBomb is a really cool application, particularly if you’re doing a lot of email outreach and you want to move to a more sophisticated level. For example, if you are a real estate marketer that wants to stand out above the crowd in how they communicate with their prospective customers, BombBomb integrates with email like nothing else that I’ve seen. The way that they do that is when you record a BombBomb video for somebody the first two seconds is an animated GIF that can be embedded into an email. In fact, they have a whole email integration for outbound marketing. That means the learning curve is higher and the cost is definitely higher as it’s a professional application. But it will give you the ability to communicate via email and really make personal messages that can attract and engage in a very powerful way.
So there’s a quick overview of four tools that you can use to increase your video muscle. You know, it’s a practice. It takes determination and perseverance to stay with it. Each one has a learning curve starting with something like Loom (it’s simpler), and walking up the ladder to something like BombBomb (it’s much more complex). Whatever you do I really encourage you to get out there, make yourself more visible, and do the kind of engagement that these kinds of video tools enable.
Thanks again for your kind attention. I really do appreciate you being here and I’ll see you next week!
https://www.combridges.com/wp-content/uploads/2020/02/638522_Resize-Week-22-attached-thumbnail-for-Blog-Featured-Image_v1-012920.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-02-10 17:35:092020-03-12 20:36:52Improve Your Video Connections with These 4 Recommended Video Software Tools
I’m guessing that you want to work smarter, not harder. That’s why I ask: What does it take to put a solid foundation under your content marketing?
If you’re someone who hates manipulative selling in marketing as much as I do, then I’ll also ask: Can online marketing really be done with authenticity and humanity?
And, because I know we all want real results, you might want to know: What’s the biggest “low hanging fruit” or missed opportunity in online marketing?
This week’s Video Mojo video blog & podcast episode.
These key questions are answered in this 4-minute video blog post/podcast. It offers three fundamental “guiding light” principles that will ensure that your social media, video and other forms of content marketing make real human connections, the kinds of connections that lead to authentic and sustainable business relationships.
About Video Mojo Video Mojo is an (almost) weekly video blog (vlog) and podcast hosted by award-winning media innovator, Jon Leland (that’s me!). Video Mojo combines timeless marketing principles with a playful exploration of the “bleeding edge” of video & marketing communications tips, tools and techniques.
Resource Link, recommended content mentioned in this episode: The book, “How to Do Nothing: Resisting the Attention Economy” by Jenny Odell http://www.jennyodell.com/writing.html
The Video Launch Pad If you’re interested in getting going with video for social media and podcasting, I’ve crafted an exclusive offer that’s fun as well as a real breakthrough opportunity for the right people. This page offers a short video introduction. Click here to find out more.
I’d love to hear what works for you and what you find useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
3 “Guiding Light” Principles for Better Digital Engagement in 2020
Hi there and Welcome to Video Mojo. My name is Jon Leland and I’m a media innovator with about five decades of experience.
Video Mojo is my weekly video blog and podcast where we combine timeless marketing principles with state of the art, we could say bleeding edge, video and marketing communications tools, tips, and techniques.
Today we’re going to talk about three guiding principles, fundamental important marketing trends that will help you develop better digital engagement in 2020.
1 – Learn Video as a Language
The first guiding light principle is Learn Video as a Language. Video is so much more than most people think of it. You know they think, we’re gonna do one explainer video or one corporate introduction video and it’s a one-and-done philosophy. Video has become really a language, a visual language, that can involve day to day things like emails and explaining a particular how-to to a client all the way through ongoing social media video blogs like these. So use video more and the thing about video is that it’s a practice. It’s not a one-and-done thing. It’s something that you develop and learn to speak and learn to play with and you can only do that through experimentation. So that’s what I’m inviting you to do is to learn video, use video, play with video, experiment with video, and I guarantee you that will give you better engagement online in the year to come.
2 – Double Down on Being Human
The second guiding light principle that I’d like to share with you today is Double Down on Being Human. I’m reading a wonderful book called How to Do Nothing Resisting the Attention Economy by Jenny Odell. It really is a wonderful read. I was inspired right from the get-go in her introduction when she quotes Jaron Lanier saying “double down on being human”. That’s a commitment that I’m making and I’m doing it for a number of reasons. Mostly because it feels better and it feels right. But the other thing is that that’s how we develop a real connection, Its authenticity and being yourself that helps you create, not just a real connection with people but a sustainable connection.
3 – Business is about Relationships: Nurture the Ones You Have
And that leads to the third principle, businesses are about relationships. I want to debunk the big buzz in marketing of “lead capture”. That’s not how you create a relationship, by “capturing”. A relationship really takes multiple touches and more of an ongoing process. Where I think there’s the biggest missed opportunity that I see over and over again is not nurturing the leads that you already have. It’s not about “lead capture”, it’s about leadnurturing! Most of us have relationships already that we are not taking advantage of. Who are the people, for example, who actually open and click on links that you send out in your emails? Those are people that are already engaged. Are you nurturing those leads and developing them?
So I hope that’s helpful. I would love to hear more from you. I love your feedback and I love the comments and I love hearing what works for you and what doesn’t. Of course, it helps us if you would like to comment and subscribe and all those things whether it’s YouTube or on Apple podcast Spotify or what-have-you. I’m really really honored by your kind attention – thanks so much for watching and we’ll see you next week!
https://www.combridges.com/wp-content/uploads/2020/01/624182_VideoThumbnailForVlog19_640x300_011320.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-01-16 23:05:002020-02-28 00:00:553 “Guiding Light” Principles for Better Digital Engagement in 2020
