Google TV Ads, Cisco Feeds MSNBC, & Interactive Marketing Agencies: A Fresh Perspective

Another week, another Tuesday segment on TheTVNews.tv. This week, I aggregated three new online video news stories that I think merit your attention. My video segment is below, and below that are the Google TV Ads video demo, more comments, and links to all the sources. Please let me know what you think.

1. Great Video Demo of Google TV Ads

Seth Stevenson of SlateV.com did a wonderful job of demoing Google TV Ads for the rest of us. I’m sure you will agree that he proves his point that, yes, anyone with the technical chops to produce a 30-second TV spot and set up a Google AdWords account, also now has the opportunity to be a media buyer and place those TV spots on carefully targeted cable TV networks in the time slots of your choice.

I’m impressed and ready for a client who wants me to do this for them. I’m highly qualified. Are you reading?

Here’s the SlateV Google TV Ads demo for your viewing pleasure:

By the way, for those of you doing the math, not familiar with Google AdWords campaigns, and figuring that, hey, that’s about $1.30 per website visitor… please keep in mind that it’s not uncommon for AdWords customers to pay $4, $5 and up PER click. And the visitors he “acquired” via this campaign were coming to a strange website URL with no identified service or product being offered.

2. Cisco Feeds Its High-End Teleconferencing System to Rachel Maddow and MSNBC

In what is said to be “a news media industry first,” Cisco has partnered with MSNBC to provide  The Rachel Maddow Show’s New York and Washington D.C. studios with its branded TelePresence technology. According to Cisco, “TelePresence offers what traditional broadcast interviewing technology often lacks: a truly two-way, visual connection between the studio host and remote guest with virtually no audio lag time.”

To me, that’s an interesting tech story, not only because of the “no audio time lag,” but also because of further in-roads being made by a traditionally IT industry player providing hardware services to the broadcast TV industry.

Click here to see for yourself.

For more details and illuminations of the interactive benefits of TelePresence, Beet.tv has a video interview with Charles Stucki, VP & GM of the Cisco’s TelePresence unit.

3. Forrester Research Predicts the Future of Marketing Agency Relationships

Anyone in the marketing or advertising business knows that all marketing agencies are being forced to cross “boundaries” that traditionally defined specific niches. Now, Forrester’s latest report, “The Future Of Agency Relationships: Marketers Need To Lead Agency Change In The Adaptive Marketing Era” sets the stage for overlapping, multi-discipline agencies and the ways we all will be doing battle (or not) in the future.

But if you don’t feel like plopping down $499 for the report, I highly recommend Andy Beal’s Marketing Pilgrim coverage of the report, Forrester Predicts the Interactive Agency of Record Will Die. Beal reveals the main types of agencies discussed and some of the top level data including this quote which gives you a flavor of the sophistication being required in today’s marketing agency market:

It is not enough for adaptive agencies to understand market research, ethnographic, or behavioral data. To fully understand customers, and to leverage that knowledge to improve customer experience, requires agencies to understand the interplay between the various types of data, and crucially, demands the ability to turn the data into actionable intelligence.

Stay tuned. The landscape continues to morph at a record-setting pace. Keep on dancing… and keep your seat belt fastened. 😉

Google Spreadsheet Spreads Brower-based Productivity

The race is on to deliver desktop quality productivity plus the enhancements of more web-based Web 2.0 interactivity like the real time sharing of documents than any desktop app can dream of… And, I think, with its various acquisitions, Google has taken the lead in this race. For example, they recently acquired the web-based word processing application Writely.

Next up, and soon to be released is Google Spreadsheets (click here to request an invitation to the public “beta”) which will give you Excel-like powers in a browser-based application.

Google’s Spreadsheet “Sneek Peek” preview is here.

John Markoff’s NY Times analysis is here.

Simpler is Still Better: One-Page Sites

The champions of the cause of simplicity, 37 signals, who deliver online web services that are by their own proclamation, “the best web-based software products possible with the least number of features necessary” have made an interesting blog post, visually, of one-page websites. For when you don’t really need more than one (page). The most interesting part of this post is the comments. Evidence of a good (maybe great) blog… Cruise the commentaries…

DabbleDB: The Best Web 2.0 Application Yet

I’ve been tracking Web 2.0 and related applications. (For example, this previous post: “Define Web 2.0 & Ajax… Hunh?”.) But, DabbleDB is the best thing I’ve seen. It’s actually an online tool that lets you build a database-driven application on the fly, quickly and about as easily as can be imagined. No kidding. It’s still in “private beta” but should be public soon, but thanks to my new favorite blog, TechCrunch, we have a rapid fire, 7-minute video demo to show you what I mean. Check it out!

Breakthrough Productivity Apps: Basecamp & Backpack

Basecamp project management and collaborationIf you haven’t checked out these very impressive online applications (ASP’s), I couldn’t recommend them too highly. As a company, we’ve been experimenting with all kinds of virtual collaboration tools, project management applications, and such. To date, Basecamp is getting the job done like none other. The fact that it’s caused us to sort our projects into categories (we can see them more clearly this way… duh!) and the way that “milestones” are distributed in the calendar is extremely useful. The interface is clean and easy. We’re just getting into the messages component which I think is going to add a whole new level of virtual teamwork.

Backpack: Get Organized and Collaborate And then I started looking for a new way to sort out some of my more personal to-do’s and realized I might want to check out Basecamp’s “little brother,” Backpack. Way easy. Way flexible. I love the easy way that you can make a page public to anyone, or make it a one page collaboration environment with specific people. And again, the interface design is excellent.

I’ve even been getting value from the developing company, 37signals‘ blog: Signals vs Noise. They’ve got more kewl products to check out like “Ta-Da List” and more on the way. These folks and their apps are seriously worthy of your time and exploration. Some of the best stuff I’ve seen on the web in a long time. Thank you, 37signals! I’m a happy new customer of yours. And no wonder some geek called them “the best little web company of 2005.”

PS. Another thing that’s really impressive is the size of the community they’ve ignited, as illustrated by the number of comments to their blog posts… quite different from most blogs including this one 😉

The truth about Flash in Email

We do lots of Flash and lots of email newsletters, and I’ve always known that delivering Flash via email is problematic, although I’ve heard frequent claims from vendors who claim to have overcome the email client software compatibility issues. It appears I’m right (which I always like) and this article offers a quite comprehensive test. Verdict: don’t do it.

New Intel Macs, sure. But Google Earth Mac, YEAH!

Don’t get me wrong. I’m psyched about the new Intel MacBooks and iMacs, but what I’ve really been waiting for is Google Earth for the Mac. Finally, It’s here! It’s like piloting your own aircraft over the earth, or getting a real “birds eye view”…

And while I’m blabbing, eh, I mean blogging, kudos to the Apple marketing folks for the line: “What’s an Intel chip doing in a Mac? A whole lot more than it’s ever done in a PC.” Stay tuned for the Steve Jobs video keynote. A show worthy of your attention, IMHO.

Awesome Free Online Applications

The Open Source movement is alive and well and if you’re not aware of all the great online software that’s out there for free, here’s a great Christmas/Holiday present for you: This page has reviews and links to some of the best online “Web 2.0” applications. From free network disk storage (eat your heart out .mac) to collaboration tools, the great to-do list manager mentioned below, online word processors that let you share and collaborate on online docs, online calendars, and more. Honestly, this is great software and all you need is a web browser (Mac folks, Firefox is highly recommended!) and an Internet connection. Enjoy! (And thanks to Jim Pringle for this great link.)

An Amazing, Free To-Do List Manager

Shortly, I’ll post something longer about Web 2.0 applications, web-based software, software as service and all that. Meanwhile, I want to recommend an online to-do list manager called Voo2Do. It couldn’t be easier to use, includes all the essential fields including prioritization, deadlines and estimated time to complete. You can add categories on the fly as you add items, and it automatically reorders the list according to due dates and priorities as soon as you enter them. Very impressive. And did I say it’s totally free?

Way Too Cheery, But Good Flash-Phone Integration

And for another kind of convergence… Cheerioke! I’ve been enjoying my Gizmo Project software phone (see below). Voice over IP rules. But I’m also impressed with the way that the Cheerioke Flash application for an old time advertiser (General Mills) integrates telephone recording seamlessly into an interactive singing thingy. Listen to me if you dare, of visit Cheerioke.com.