Marketing AI Institute’s Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind.
They also recommend the best apps to get started with copywriting, image generation, and concept video production.
Key insights include strategies and approaches for marketing executives and agencies on how to use AI marketing tools most effectively. Kaput and Leland explain how to use AI as a creative collaborator in order to generate content and revolutionize creativity.
The most important takeaway is that AI tools should only be used as an additive component to your established marketing strategies, not a replacement. These tools can dramatically enhance and empower your strategic positioning, but more content for the sake of more content won’t help anyone and can turn off your prospects.
⏰ TIMESTAMPS ⏰
🚀 00:00 Adapt to AI in order to stay competitive, as using AI marketing tools is essential for success
💡 03:48 How to get started with AI for marketing
🤖 07:08 Recommended AI marketing tools
📱 13:34 YouTube’s collaboration with Universal Music Group
🤖 17:56 Image generation apps: Midjourney and Adobe Firefly
🚀 22:54 Video tools like RunwayML can help generate concept trailers and videos to showcase ideas
🚀 26:44 Job challenges for voice-over announcers
🚀 31:36 Be cautious of vendors making wild claims about AI, focus on producing quality content and building relationships
🔗 LINKS MENTIONED 🔗
ChatGPT Plus: ($20/month)
Generative AI Images:
Firefly (rights-controlled images) Jon’s “A.I. Peeps”
AI’s you can talk to:
YouTube-Universal announcement on YouTube blog
Past Video Mojo Episodes Referenced:
The Genesis Concept Movie Trailer: Genesis – Official Trailer (Midjourney + Runway)
ElevenLabs.io (ai-generated voices)
Jon’s video on the categories of AI video: Top 8 Kinds of Amazing AI-Video Apps. What Are They? What’s Useful?
ChatGPT Plug-ins including Code Interpreter (data analysis): openai.com/blog/chatgpt-plugins
🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰
Riverside for remote recording
Descript for transcript-based video editing
ConvertKit for email marketing