Tag Archive for: Marketing Strategist

Spike Your Creative Juice In The New Video Mojo Creativity Sandbox!

👨🏼‍🏫 You’re warmly invited to Cohort #2 of my Video Mojo Creativity Sandbox, a three-week creative adventure designed to move your creative practice, in any medium, into a higher, more active gear.

If your creativity has been somewhat dormant, consider this a call to reactivate it through the power of community supported by my expert guidance and inspiration. 🗣️ Learn more including watching a couple of testimonial videos here or get the details here.

You’re Doing A.I. All Wrong! Here’s a More Creative Approach.

🤖 Dive into the Future of A.I. & Creativity with Richard Gutjahr and Jon Leland! 🤖

Join the journey through common misconceptions about A.I. with your host, media pioneer Jon Leland, as he engages in a profound conversation with the German journalist, speaker, and master storyteller, Richard Gutjahr.
👇 Watch Video Below 👇

🚂 A Revolution Bigger Than the Printing Press & Steam Engine! 🚂

We stand on the precipice of a technological revolution, potentially dwarfing the impacts of the printing press and steam engine combined! It’s a chaotic, thrilling, and transformative era where, if navigated wisely, the positives can monumentally overshadow the negatives.

💡 A.I. Journaling: A Symphony of Stunning Outputs 💡

Witness the marvels of A.I. journaling, as it consistently delivers outputs that are not just stunning but also mind-blowingly creative, crafting combinations that are as unexpected as they are innovative.

🌍 Boundless Creativity: A Global Tapestry 🌍

Explore how creativity, unbounded and limitless, weaves a global tapestry, connecting minds across continents, inspiring, and being inspired, in a magnificent exchange of ideas and innovations.

⚡ Generative A.I.: The Creative Accelerant ⚡

Discover how Generative A.I. isn’t just a tool but an accelerant, propelling creative individuals to new heights, amplifying their abilities, and enabling the production of more exhilarating outputs.

🔄 A.I.: A Fundamental Shift in Our World 🔄

Contemplate the birth of A.I. as a pivotal moment in human history, altering our creative landscapes and steering the course of our collective future in unprecedented ways.

💼 A.I. Isn’t Replacing You…Unless? 💼

“Your job’s not going to be replaced by AI. It’s going to be replaced by somebody who knows how to use AI.” Navigate through the nuances of this profound statement as we dissect what AI means for our professional futures.

😃 A Future Teeming with Possibilities 😃

Benefit from Richard Gutjahr’s excitement and optimism about residing in a time brimming with technological advancements, and share in the eager anticipation of what the future, intertwined with AI and creativity, holds for us.

🔗 Join Us on Video Mojo as we unravel these threads and more, exploring the depths of AI and creativity, and pondering the profound impacts and possibilities they hold for our future!

Connect with Richard Gutjahr on Instagram

Jon’s “A.I. Peeps” Twitter/X List

🔗 JOIN JON’S EMAIL LIST and/or ALL his links: 🔗

🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰

Riverside for remote recording

Descript for transcript-based video editing

ConvertKit for email marketing

⏰ TIME STAMPS ⏰

00:00 The keys to understanding AI’s potential

🔑 05:24 The value of experimentation and play

👉 09:12 Practicing and sharing creative content on social media can nurture creativity & inspire others

🤖 10:46 AI is creative in its own right

🚀 13:20 AI is a game-changing technology that enables universal participation and learning, surpassing expectations

🤖 16:07 Invest time in learning and experimenting with AI to become more creative

🤖 18:39 Investing in oneself and embracing the intersection of technology, AI, and liberal arts is essential for staying competitive in the workplace

🤖 21:42 Focus on how you can use AI and collaborate with others to explore its potential

Ready to Supercharge Your Marketing Using AI? Best Apps to Get Started.

Marketing AI Institute’s Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind.

They also recommend the best apps to get started with copywriting, image generation, and concept video production.

Key insights include strategies and approaches for marketing executives and agencies on how to use AI marketing tools most effectively. Kaput and Leland explain how to use AI as a creative collaborator in order to generate content and revolutionize creativity.

The most important takeaway is that AI tools should only be used as an additive component to your established marketing strategies, not a replacement. These tools can dramatically enhance and empower your strategic positioning, but more content for the sake of more content won’t help anyone and can turn off your prospects.

⏰ TIMESTAMPS ⏰

🚀 00:00 Adapt to AI in order to stay competitive, as using AI marketing tools is essential for success

💡 03:48 How to get started with AI for marketing

🤖 07:08 Recommended AI marketing tools

📱 13:34 YouTube’s collaboration with Universal Music Group

🤖 17:56 Image generation apps: Midjourney and Adobe Firefly

🚀 22:54 Video tools like RunwayML can help generate concept trailers and videos to showcase ideas

🚀 26:44 Job challenges for voice-over announcers

🚀 31:36 Be cautious of vendors making wild claims about AI, focus on producing quality content and building relationships

🔗 LINKS MENTIONED 🔗

Marketing AI Institute

Mike Kaput

ChatGPT Plus: ($20/month)

Generative AI Images:

MidJourney

Firefly (rights-controlled images) Jon’s “A.I. Peeps”

Twitter/X List

AI’s you can talk to:

AudioPen

Heypi

Claude

YouTube-Universal announcement on YouTube blog

Past Video Mojo Episodes Referenced:

David Boyle: How Can ChatGPT & AI Help You Make Your Business Better? – Guest: Marketing Strategist, David Boyle

Nicolas Neubert: Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

The Genesis Concept Movie Trailer: Genesis – Official Trailer (Midjourney + Runway)

ElevenLabs.io (ai-generated voices)

Jon’s video on the categories of AI video: Top 8 Kinds of Amazing AI-Video Apps. What Are They? What’s Useful?

ChatGPT Plug-ins including Code Interpreter (data analysis): openai.com/blog/chatgpt-plugins

🧰 TOOLS THAT JON USES & RECOMMENDS (affiliate links) 🧰

Riverside for remote recording

Descript for transcript-based video editing

ConvertKit for email marketing

How to Have Creative Fun by Learning to Surf the AI Marketing Tsunami with Frank Prendergast

In the face of all of AI’s dangers, my Video Mojo guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don’t put our heads in the sand either.

We confront AI’s limitations, including the fact that AI cannot replace the human component of creativity, nor can it build authentic trust with an audience.

Most importantly, we agree that getting to know AI—yes, through playful experimentation—is a crucial skill to develop in today’s rapidly changing world.

🗝️ KEY POINTS DISCUSSED:

00:00 Having fun is crucial in content marketing.

04:54 Be cautious of AI’s potential dangers and stay aware that it cannot replace the human component of the creative process.

08:19 Surf the AI marketing tsunami, support regulation initiatives, and have fun while preparing for a future where human involvement may not be necessary in certain domains.

10:35 Learn how Frank used AI tools to create a retro 80s music video, including turning still images into animated avatars synced with the song’s lyrics.

14:41 AI has the potential to democratize creativity and empower people in the developing world.

17:59 The impact of AI on creative ownership is uncertain.

21:35 Content creators must infuse their own humanity into their work.

24:52 AI in marketing is becoming increasingly important, allowing for more time to focus on enjoyable aspects and creating a better experience for the audience.

🔗 LINKS MENTIONED:

Frank Predergast

Frank’s MidJourney/BeatBot/D-ID music video –    • Dreamy Pop Swirl  

Two A.I. books mentioned:

Superintelligence by Nick Bostrom

Scary Smart by Mo Gawdat

MidJourney, image generation AI

BeatBot, instant song generation AI

D-ID, photo-to-video AI

Elyse Myers on TikTok

🧰 TOOLS I USE & RECOMMEND (affiliate links):

Riverside for virtual video interview recording

🎥 Descript for video editing

📧 ConvertKit for email marketing

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

In this Video Mojo exclusive, we delve into the fascinating world of how AI can be used for creative experimentation.

I talk with Nicolas Neubert, who I met on X / Twitter as part of #aicommunity. In this conversation, he illuminates his breakthrough project, “Genesis,” a concept movie trailer, and how he used the power of two AI apps, MidJourney and RunwayML to bring his cinematic vision to life. He also shares his music source and the free video editing software he chose to use despite his expertise with more advanced software.

To his own amazement, this project has gone viral and was featured on CNN and in Forbes.

Nicolas, a product designer at Volkswagen by day, has always been drawn to the realms of art and creativity. In this inspiring endeavor, he takes us on a creative adventure through how he created the “Genesis” concept movie trailer leveraging these two leading-edge AI tools, MidJourney and RunwayML.

Discover how Nicholas seamlessly blends his expertise in design with his passion for visual storytelling. Uncover the secrets behind his creative process as he shares insights into how AI can be harnessed for artistic expression.

#CreativeExperiment #ArtMeetsTechnology

LINKS:

@iamneubert on X

YouTube: Genesis – Official Trailer (Midjourne…  

Nicolas’s tweet on The Making of “Genesis” faux movie trailer using MidJourney and RunwayML

Forbes article about this project

CNN story on RunwayML

MidJourney

RunwayML

PixaBay Music

CapCut Video Editor (or mobile app)

TIMESTAMPS:

The key idea of the video is that AI-powered video apps like MidJourney and RunwayML provide a creative and efficient way for individuals and companies to generate viral videos, while also emphasizing the importance of human judgment and experimentation in the creative process.

00:00 🎥 A product designer at Volkswagen used MidJourney and RunwayML to create an AI-generated movie trailer, showcasing the power of AI video generative technology.

07:45 🎥 The speaker used AI to create a viral video by mapping images and beats to a track, embracing the randomness of AI in the creative process.

12:22 🎥 AI-powered video apps bring both creativity and challenges, allowing creative individuals to generate art and stories while emphasizing the importance of human judgment and incorporating happy accidents into the creative process.

17:27 📹 The positive and supportive mid-journey community on Twitter inspired people to try out video apps like MidJourney and RunwayML, leading to increased video sharing and benefiting everyone involved.

21:43 🎥 Cap Cut, a free video editing software, was used to create a trailer using MidJourney, RunwayML, and a music program, simplifying the film production process.

25:38 🎥 The speaker used AI-powered video apps to create a viral video by generating images, crafting a story, and adding key shots, while emphasizing the importance of experimentation and original content.

33:33 🎥 The speaker discusses the idea of creating a viral video using AI-powered video apps, emphasizing the importance of sticking to the original idea, embracing randomness, and including both portrait and action shots.

37:50 🎥 AI-powered video apps like MidJourney and RunwayML save time and money by allowing companies to quickly create proof of concept videos, test audience engagement, and explore creative ideas in animation and filmmaking, providing an opportunity for everyone to embrace their creativity and gain an edge in their industry.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

Riverside for virtual video interview recording

How Can ChatGPT & AI Help You Make Your Business Better? – Guest: Marketing Strategist, David Boyle

Powerful business advice on how to use ChatGPT & AI to grow your business and improve your marketing from marketing strategist and author, David Boyle, in conversation with media pioneer and Video Mojo host, Jon Leland.

David is Director at Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth, and he is also co-author of the PROMPT books, which are practical guides to business growth using ChatGPT.

In this interview:

🌐 AI can help make business communications clearer, sharper, and easier to produce, providing a valuable advantage in the competitive landscape.

💥 AI has the power to revolutionize businesses and make tasks quicker, easier, and more enjoyable.

💪 The use of ChatGPT in professional writing tasks resulted in better work produced more quickly, with more self-confidence and more time for strategic editing and refining.

💡 “AI gets you 70 or 80 percent of the way, but you should never take AI’s output as the gospel, always edit, refine, fact check, and enhance AI’s output.” – David Boyle

💡 The best use of data is to deeply understand the audience and their needs, allowing for better decision-making and creative work.

🌟 The power of ChatGPT lies in its ability to help businesses meet the underlying needs of their target audience, guiding them in developing products, experiences, and marketing communications that resonate with their customers.

🚀 AI can recommend next steps for businesses to take based on the issues discussed, potentially improving decision-making processes.

🎵 “Don’t worry about falling behind because once you use AI, you’ll be amplified more than everybody else and still be at the front of the pack.”

💡 The capabilities of AI are exciting and empowering for humankind, providing access to incredible intelligence and the ability to think as clearly as a chief executive, making a significant difference in people’s lives.

💪 AI is a superpower that can be used for good, but it’s crucial to address the issue of bad actors and ensure that it is harnessed responsibly.

Links mentioned:

MIT study on AI use: https://news.mit.edu/2023/study-finds…

Website app that combines ChatGPT & Claude: https://magai.com

Mo Gawdat on Prof G pod: https://profgmedia.com/the-pod/ (July 13th, 2023 episode)

David’s links: https://prompt.mba https://audiencestrategies.com https://twitter.com/beglen

Time stamps for key content:

2:50 The Dangers of AI

4:25 Importance of editing & fact-checking AI output

6:15 What’s different about marketing strategy now?

8:08 How to use AI as a thought partner re audience research, sample prompt

12:46 Number 1 prompt to get started with using ChatGPT as a business coach

14:40 The pros and cons of ChatGPT, Claude, & other models and AI apps, including Magai.co

17:20 Dangers of AI: bad actors, misinformation, and an important warning

21:20 How AI amplifies creative abilities

22:30 Ethical dilemma of copyright issues

25:08 Job market, job losses, and the advantages offered

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

Riverside for virtual video interview recording

Meaningful Social Media Marketing: Why Being Valuable Must Come Before Making Money

In this video, my Video Mojo guest is Kevon Cheung, a successful entrepreneur, community builder, and author of “Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You.”

Our conversation revolves around the importance of building in public, transparency, and community.

Kevon shares his journey as a creator and his previous experience running a SaaS company, which despite being funded, did not achieve the growth he desired. This led him to walk away from the company around the same time, he was about to become a father. He realized he wanted to make a dramatic pivot and recognized the importance of building a personal brand and a reputation that could compound over time.

This led Kevon to investigate and develop his thoughtful approach to building a personal brand and writing online. He offers valuable lessons learned from these entrepreneurial experiences.

At the core of his endeavors over the last two and a half years is the concept of “building in public” where he emphasizes that the number of followers or the size of an email list does not fully define success. Instead, he believes that the value one provides and the authenticity one maintains are more critical.

Throughout the video, we both highlight the importance of patience, authenticity, and providing value in social media marketing. We discuss how these elements can lead to building a thriving and authentic community.

This entire conversation underscores the importance of being value-driven in today’s digital landscape.

Kevon’s links: ⁠

Website

Find Joy in Chaos⁠ (book)

Twitter

Here are some key points made in the video with their timestamps:

00:00 – Introduction and Kevon’s background, his journey as a creator, and his approach to building his personal brand.

05:00 – Discussion on the concept of “building in public” and the importance of providing value and maintaining authenticity.

10:00 – Kevon shares his financial journey as a creator, his monthly revenue, and the importance of patience.

15:00 – The role of Twitter, Kevon and I share our thoughts on other platforms like Threads, and the importance of scheduling tweets to deliver better value.

20:00 – The value of community building on Twitter and the distinction between customers and partners.

25:00 – Kevon talks about email courses, how they help in community building, and his approach to offering value without directly selling anything.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to my email blasts & get other free stuff at ComBridges

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

Riverside for virtual video interview recording

The Next Big Thing in TV: How OTT like Roku, Apple TV, & Smart TVs Are Game Changers

The video landscape is ever changing. From user-generated content like on TikTok and Instagram to the high-end streamers like Netflix, Amazon, and HBO, just to name a few, there are more and more kinds of video.

OTT or over-the-top TV is often overlooked despite the fact that it offers amazing opportunities for producers of quality programs.

In this episode of Video Mojo, Jon Leland speaks with OTT innovator, Jonathon Barbato co-CEO of Best Ever Channels – http://besteverchannels.com – and they provide a valuable roadmap for what it takes to take advantage of these important new distribution channels.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee it up: How ELSE to Distribute – 2:20
  • Collaborative Conversation: Jonathan Barbato – 3:23
  • Community Campfire: Your Questions – 15:29
  • Lucious Links – 24:00

RESOURCE LINKS:

LUSCIOUS LINKS:

I’d love to hear from you with any feedback, suggestions, or reviews.
Please join us and/or post a review or comment via any of the links on this page:

https://play.combridges.com/links

Thanks!

How to Create the Ultimate Content Marketing Mix of Live Streaming, Social Media Video Series, & Podcast

When I started my video blog, I didn’t know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call “The WebShow-WebShow,” I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.

I detail “what is a WebShow?” and I also describe the specific software and hardware that I use to produce it. I also include a section on “Program Development” that covers the creative considerations necessary to produce a good show. Please click the video below to watch now.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE 

Time markers/Table of contents:
* Tee It Up: The Adventure Continues – 2:10
* Collaborative Conversation: WebShow – Webshow™ – 3:35
* Community Campfire: Q&A – 18:37
* Luscious Links: Throughout the show (see below

RESOURCE LINKS:

Pillar 2 of a Vibrant Video Presence: Technology – http://youtu.be/g__BRLf0BKc​​

Software: 

Hardware: 

  • New iMac
  • DSLR: Canon EOS Rebel T7i
  • Rode shotgun mic
  • Apple Airpods Pro (audio monitoring)
  • Lights

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

http://play.combridges.com/links

Thanks!

Storytelling as Wayfinding During Uncharted Times: New Video Mojo with Michael Kass

I admit it. I’m proud of the quality of content that’s coming out weekly via my Video Mojo WebShow™. It’s now much more than a video blog & podcast: It’s a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests.

This week’s episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a “buzzword du jour.” If you understand the power of story, you can create a more engaging and vibrant social media and video presence.

To do that, you have to go beyond storytelling as a formula. Done well, story can open doors to whole other levels of engagement. And, it can help you find your way through the “uncharted times” that we are all living through, while revealing a path to more meaningful media.

If you’re ready to use story as a wayfinding tool (or at least ready to discover what that means), don’t miss this third “Collaborative Conversation” between myself and storytelling expert, Michael Kass.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN LAST WEEK’S EPISODE

Time markers/Table of contents:

  • Tee It Up: Wayfinding vs the Perfectionism Trap – 1:58
  • Collaborative Conversation: Michael Kass (Coach) – 3:11
  • Community Campfire: Q&A – 14:11
  • Luscious Links: The Biggest Bluff – 23:31

RESOURCE LINK:

Michael Kass: https://www.storyandspirit.org/

LUSCIOUS LINKS

3 PILLARS OF A VIBRANT VIDEO PRESENCE

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!