The new edition of our “It’s a Wonderful Web” enewsletter is out. It includes the follow short stories:
- It’s All About YOU (including Paul Simon quote)
- New Marketing in Another New Era
- Whipping Up Lower Cost Websites (fresh offer)
- Make Your Marketing More Effective
- New Custom-Designed Client WordPress Websites
- Is Your WordPress Website Safe? (new services)
- New News About NewMarU (update on our educational site)
- Luscious Links: More Useful Info, Just a Click Away (valuable!)
- Quick Hits: About the New Enews Format
If you’re not already a subscriber, you can read it online by clicking this link.
As many of you know, I’ve been writing and producing videos about “The Video Web” and the digital video revolution for many years. But, it’s another day; and, I’ve taken another step.
The video embedded below, “Why Online Video is a ‘Must Have’ for Internet Marketing” describes what I believe is the next mission critical level of Internet communications as the importance of video has emerged in broad new ways.
And while you’re while you’re visiting this blog post, please don’t miss the second video embedded below from TED’s curator, Chris Anderson about the global implications of this trend (scroll down).
By way of text summary, the five reasons why video is a “must have” that are illuminated in the short four-minute video above are:
- The Medium of the Web is Morphing Dramatically and Rapidly
- Video is Now the Web’s Leading Media Type
(even though in some ways “The Web is Dead”)
- Video Has Become a Viable & Powerful SEO Strategy
- Business is Basically About Relationship Building and
What Better Way to Build Relationships Online Than Via Video?
- Video is the Web’s Future. (“Be in it to win it.”)
In addition, if I had my way, I would love to make this second video, from TED conference curator Chris Anderson, “How Web Video Powers Global Innovation” required viewing for anyone who wants to make a difference in the world.
That’s how important I think video is becoming as a communication medium. Anderson explains dramatic increases in the power, reach and accessibility of online video from a higher level perspective, even comparing online video to the paradigm shift in communications that happened when Gutenberg invented the printing press!
Yes, Chris and I agree, The Coming of The Video Web is THAT important. 😉
Bottom line, there has never been a more powerful or mobile way to communicate either your ideas or the benefits of your products or services. This is combined, of course, with the convergence of broadband internet connection speeds and the proliferation of digital cameras and mobile phones with video capabilities. The cost of doing video has become radically more affordable and accessible.
Call it “The Age of YouTube” if you like. But, more importantly in my opinion, it is time for everybody to recognize that video is now a ‘must have.’ It is no longer an option.
Mission Critical Data Points
If you’re not convinced, you may also want to consider the following:
- One-Third of US Adults Skip Live TV: Report
56 million Americans have begun skipping live TV in favor of time-shifted viewing and online content. Traditional TV advertising is rapidly losing any remaining effectiveness, thus undermining whatever financial stability still exists in everything but the biggest ticket broadcasts. Much more to come!
- Netflix CEO: We’re a Streaming Company
66% of Netflix subscribers are using their streaming services vs only 41% a year ago. Even premium entertainment is finding massive acceptance via non-cable, non-broadcast, non-satellite distribution. This ‘toothpaste’ is out of the tube. There’s no putting it back. This trend will only accelerate. Broadcasters beware. Online video producers rev your engines… Stay tuned.
This week’s New Media New Marketing TheTVNews.tv report (Wednesday, not Tuesday, due to technical issues) covers four recent research reports that underscore the powerful, measurable growth and increasing impact of online video.
First, the video report (I’m at the top of this show). Then, all four referenced pieces of research on online video are linked below.
1. Eighty Percent of Net Users Watch Video as Global Consumption Explodes, comScore
Beet.tv’s interview with Tania Yuki, comScore’s VP product manager for online video research products has lots of insights, including her perception that worldwide, 80% of Internet users are watching video. Wow, that’s huge. And as a researcher, her observation of double-digit growth in time spent viewing as well as viewers are also impressive. Part 1 of the interview can be viewed right here:
2. Online Video Goes Mainstream
eMarketer’s report puts 18 to 34 year olds at the forefront and underscores that 29% of Internet users under 25 say they watch all or most of their TV online. Clearly there is a gravitation of TV viewers to the online realm and this trend is certain to continue if not accelerate.
3. Ad Agencies Shift Spend to Video
Another eMarketer report reveals that most ad agencies already saw online video as a place they need to be a year ago, with 87% in Q1, 2009 saying that they plan to devote more budget to online video. But the trend is towards “pretty much everyone” with 94% of ad agencies saying the same thing during Q1 of this year.
4. Online Video Ads More Effective Than TV Among U.S. Viewers
At the end of the day, the bottom line is effectiveness. No wonder the momentum to online video is accelerating. When the research tells you that the same TV ad presented online delivers more recall, more brand linkage, more likeability and more, how could you not make it a priority?
Have you produced your online video today?
Watch for more to come on my YouTube channel, for sure! 😉
Thanks for reading and, as always, I welcome your feedback, comments and YouTube ratings. Much appreciated.
On Tuesday’s edition of TheTVNews.tv, I talk about how hard it is to keep perspective on how fast things are changing, when things are changing this fast.
To help put some perspective on at least some of these changes, here are five key online video “Mega-Trends” that I think are worth noting—each illustrated by a current news story from the past week with at least one relevant link for your browsing pleasure.
Please let me know if you like this post and/or if you have any suggestions. Thanks!
1. Online Video Just Keeps on Growing.
The latest example: CBS and NCAA set a record for broadband viewing: 3.4 million viewers watched the opening round on computers. That was just on just the first day of March Madness, the national collegiate basketball tournament. CBS and the NCAA put video of all of these big games, held around the country, online at a website they call March Madness on Demand (mmod.ncaa.com). Read more at the Washington Examiner >>
2. Social Networking Usage Surges Globally
The Nielsen Company is reporting that the audience for social networks is growing at a whopping 29% year-over-year. Driven largely by Facebook, the GLOBAL average user’s time spent social networking more than doubled from just more than 2 hours/month in Feb 2009 to nearly 5.5 hours/month in Feb 2010. Interesting, Italy tops the specific country list at nearly 6.5 hours/user/month and the US is just over six hours per user a month. And this doesn’t even include YouTube as a social networking site, which it is (at least in part). I promise you that this trend will continue. The public’s appetite for making connections online and sharing blog posts, digital pictures and videos is just ramping up. Read more details on Mashable >>
3. Online Video Advertising Is Poised for Growth Thanks to Analytics
Beet.Tv posted a very interesting video interview with Mike Bologna, director of emerging communications at GroupM, the giant corporate parent of the WPP advertising and media agencies. Bologna sees formerly cautious advertisers jumping into online video thanks to the availability of browser and viewer use statistics, or analytics as we call user tracking on the web. This valuable info is drawing more advertisers into becoming willing to leverage the power of online video. Here’s the Beet.tv clip so you can hear Bologna’s insights from “the horse’s mouth”:
4. More High Quality & Professional Resources Are Being Committed to Online Video
Here are just two of the many examples of this trend. Again, both announced within the last week:
- NYTimes.com has launched a new daily video program called TimesCast that features behind the scenes footage of the Times editorial team at work, mixed with coverage of the day’s headlines. TimesCast is now at the top of the right column on http://video.times.com Here’s a direct link to Monday’s edition >>
- The leading tech blog, TechCrunch is upping its video content creation capabilities by hiring Evelyn Rusli, an anchor from Forbes video who made over 200 appearance on Fox News in the “Forbes on Fox” segment. In it’s typically cheeky fashion, TechCrunch announced, Welcome To Evelyn Rusli, Whom We Stole From Forbes
Of course, these are just a couple of examples of the way that important players are continuously making important steps to increase the attractiveness and viability of their online video offerings. That said, I think both NYTimes.com and TechCrunch are good examples to watch. Both are attracting both a significant volume of viewership as well as meaningful advertising revenues.
5. Major Internet Players, like Google, Are Creating New TV Hardware To Put More Online Video on Your TV
We all know that Google is a software king whose reach goes way beyond being king of the hill in search to include Google Apps (like Google Mail), Google Buzz, they own YouTube, and more. And, then there’s the Google Phone manufactured by HTC. Well now, there’s Google TV.
As the New York Times reports: Google and Partners Seek TV Foothold. Expected to bring a new kind of Internet video experience to living rooms everywhere, Google TV is a new kind of set top box that is being created in partnership with Sony and Intel. It uses Google’s Android operating system and will compete Internet video boxes like the Boxee Box, Roku, Popbox, and the innovative Sezmi system that I profiled a few Tuesdays ago on TheTVNews.tv.
As you can tell and probably already know, Online TV / Video is not just one thing, but the trends above are clear. This “toothpaste” is not going back into “the tube.” (pun intended)
And, underneath all of this is what you might call “The New Rules of Communication” that the Web has inspired. To be successful, whatever you are doing online, you can’t just be a “broadcaster,” you need to be truly interactive and authentically engage viewers and visitors in such a way that you create real relationships with them. That’s something most TV companies still need to learn… which is good news for the rest of us.
Speaking of relationships, I’d love to hear from you. Please comment below with what you like or do not like (and rate and comment on the YouTube clips if you are so moved). I’d love to hear your feedback. I’d love to hear your ideas for what stories you’d like me to cover on TheTVNews.tv or on this blog. What would be most useful to YOU? Thanks!
I like clear and simple. I heard Steve Jobs quoted today as saying that simplicity is “the ultimate elegance.” I especially like simplicity when it’s used to describe complex new technologies, and so much the better if that simplicity is being offered on YouTube, via video clips that are less than two minutes in length.
Thus, the two-clip salute below to Google and two major new (complex) technologies that are designed to make our lives simpler.
The first is real time search. A hot new trend that’s featured in the #1 spot on the American Express OPEN Forum post, “5 Trends That Will Shape Small Business in 2010.” Don’t look now, but the web has taken on a whole new dimension:
The second video demonstrates something even more powerful, Google Goggles, which searches by objects using your cell phone’s camera rather than text or voice to initiate the search. I like the tweet description that I just read by @faris: “Seriously – no messin’ – Google Goggles is an entirely new paradigm of human computer interaction – ‘hey Internet – what’s that?’ ”
Let’s let Google explain it visually in two minutes:
Yes, I hear that Google Goggles WILL be coming out for the iPhone.
And, come to think of it, Google always did get simple. Just think of their home page.
What do you think? Are these exciting new technologies? Are these videos any good? I’d love to hear your opinion, view and/or feedback.
I know this is not a political blog, but I’m pretty blown away by the inspirational energy and phenomenal creativity of the music videos, original songs and down right brilliantly edited videos that have appeared on behalf of Barak Obama. It’s a grassroots energy that lifts my soul and gives me, yes, hope.
I was asked to put together some of my favorite videos for some friends, so I thought I’d share them with you. Some of this is really state of the art Internet video production. Of course, in the case of Dave Stewart (formerly of the Eurythmics, who co-wrote the first song below with Bono), this is new work from some of the top rock musicians in the world. But there are a number of much lesser known artists below that are also sensationally original. I offer these links with sincere appreciation for the way these folks are using the new media to make a difference. Thanks!
My American Prayer by Dave Stewart
This is just awesome. Taking inspiration from the 40 years since we lost MLK, and using top acting talent as well as top music making, this multi-layered montage takes us back to “the mountain top.” Yes, to many, Obama is an answer to a prayer.
Vote for Hope by M.C. Yogi
A young rapper whose uplifting message and visual style are first rate.
Respondele a Obama by Jose Conde
Infectious Latin rhythms and Latinos on the streets of NYC make me want to dance with joy. Obamanos!
Hockey Mama for Obama
One mama whose voice is worth hearing. I like the moose too. Hysterical.
A Message for Sarah Palin from “the Young Girls of America”
These young women speak for themselves. Touching & motivating.
The American Promise by the Obama campaign
Is there anything that this campaign does that isn’t first class?
The original “Yes We Can” video by will.i.am
from February just in case you didn’t see it:
and for good measure, how about a little
Bruce Springsteen in Philadelphia
YES WE CAN.
Howard Rheingold was a thought-leader before the term entered the vernacular. For example, he wrote the original book on virtual community. Now, Howard is helping people to understand what he’s calling the “video vernacular” by walking his talk ie by posting a video on his vlog (video blog).
Just like us videographers used to talk about the “language of film making,” Howard is correct that the whole video language, along with all the various forms of interacting with video are going through a radical metamorphosis. Video will never be the same. Will we? Doubtful.
Howard does a tease at the end of his six and a half minute video clip for the relevance of these new forms of video to education. In any case, I appreciate Howard’s effort to help those of us who don’t swim in this cyber-crap daily to get some perspective on what’s happening.
Social media platforms are all the buzz, but I think this is a milestone worth noting: Slide today announced a deal to use Facebook to distribute videos from “major media” companies (including CBS, NBC and many more…). The geeky young face you see to the right is not only the founder/CEO of Slide, but a co-founder of PayPal.
Sure, Amazon and NetFlix (just to name two) are now distributing streaming video; but the leverage of Facebook is quite amazing. In fact, I’ve become an active Facebook user myself recently (see link lower left of this page), and I enjoy (among other things) using the quickie one-click video embed for Facebook that’s offered by YouTube. Now, fans of network TV shows will actually be able to embed episodes and who knows what else.
Stay tuned. The Video Web is regenerating with a major boost from social networking power!
Last week, a friend on Facebook (or actually an acquaintance… someone who I’ve never met in person, but within whom I’ve done a little work via phone and email) offered a link (via Facebook) to a live video stream of a techie industry party on a rooftop over-looking Washington, DC. The amazing thing was that when I clicked the link, it actually worked. Instantly, I was face-to-face, in a virtual sense, with party-goers who were saying things like “I just thought you were taking my picture…” to which this guy says, “No, you’re live on the web” and a quasi interview ensued.
The Video Web is expanding more rapidly than even I realized… and cell phone video, live streaming cell phone video, is to blame.
If you want a more widely-respected opinion, The New York Times wrote up the whole scene in a Sunday Business section column called “Novelties.” The article, “Capturing the Moment (and More) Via Cellphone Video,” includes some even more compelling examples from the likes of LA’s NPR radio leader, KCRW and mentions two leading live webcam video streaming website platforms (which are enabling these feeds): Kyte.com which calls itself “The Universal Digital Media Platform,” offers ideas for “monetization” and offers the image above as part of its self-promotion, and Qik.com which appears to be a bit more popular with the blogging/social networking crowd, including my pal in DC.
Kyte also offers among other things, “The Kyte Premium Facebook application (which) is more than a simple widget – it’s a branded social communications platform, featuring live video streaming, multimedia chat, viral distribution capabilities and monetization opportunities.” Don’t we all need one of those?
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