In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.
Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.
Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.
https://www.combridges.com/wp-content/uploads/2023/03/Why-Would-Wistia-Want-to-Add-Webinars-to-Their-Video-Marketing-Mix-640-×-300-px-1.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-16 23:55:282023-03-16 23:56:51Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?
Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing
Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?
In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.
As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.
This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.
Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.
https://www.combridges.com/wp-content/uploads/2023/03/Learn-How-Marketers-Can-Collaborate-with-A.I.-for-More-Creative-Leverage-Instagram-Story-Instagram-Post-Square.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-13 22:11:022023-03-13 22:23:01Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage
Are you ready to use the newest AI to take your marketing to the next level?
In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.
This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.
https://www.combridges.com/wp-content/uploads/2023/01/Untitled-design-18.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-01-27 22:54:102023-01-28 00:38:51Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective
It’s like Google and Siri had a baby, and she’s a genius!
Have you heard the massive buzz about this breakthrough AI tool?
I’ve been using the latest new AI tool, ChatGPT, for a few days now and it’s seriously impressive. People are finding it so mind-blowing that it’s taken over my TikTok feed with unsolicited endorsements. The latest rant was from @garyvee.
A key benefit is that ChatGPT’s dialog-based chatbot approach makes it super-easy to use.
It also doesn’t suck that ChatGPT is free, non-commercial, and no strings attached (at least for now). I highly recommend that you give it a try. Access & more info here: https://openai.com/blog/chatgpt/
Here’s my Top 3 Reasons that I think ChatGBT is a game changer, via TikTok:
It’s not every day that we get a new tool that we can immediately understand how it make our work more easeful and powerful. That’s why I’m excited about chatgpt, chatgptforcreators. It opens a window on the #future of how we will all someday very soon be using #AI and #AITools to be more Creative. #creativity
Pro Tip: The better you get at asking questions, the better the output you’ll get. So take some time to think about what you want to ask and ask it in a clear and concise way.
COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX
Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.
Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/
https://www.combridges.com/wp-content/uploads/2022/12/ChatGPT-is-like-Google-and-Siri-had-a-baby...-and-shes-a-genius.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-12-19 18:55:182022-12-19 19:50:54Amazing AI Chatbot Kidnaps TikTok As It Takes Over the Written World
The latest Video Mojo vodcast interview is with comedian and successful TikTokker, Toni Nagy. Toni is a filmmaker that has written, edited, directed, and acted in over 50 sketch comedy videos that together have upwards of 1.5 million views. She also has hundreds of thousands of followers on TikTok. Toni has her own blog here.
In this episode, we discuss:
The differences between TikTok, Instagram Reels, YouTube Shorts, and others
Why Toni does NOT accept sponsorship offers
How Toni discovered her authentic self in exclusive NYC dance clubs
Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning video pioneer and marketing sherpa, Jon Leland of http://combridges.com
COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX
Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.
Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/
What did you think of this episode? Please comment below and let us know. Thanks!
https://www.combridges.com/wp-content/uploads/2022/10/Untitled-design-3.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-10-03 22:10:462022-10-04 17:38:49Beyond Humor: This Female Comedian Uses Video Mojo to Inspire the World.
It has been said that “what’s in the way is the way.” For this reason, telling your most difficult and vulnerable stories can have healing and engaging effects beyond anything you might imagine.
In this episode of Video Mojo, I got to interview master coach & author, Andrea J. Lee and we had an intimate conversation about authenticity and vulnerability, including real life examples of what can happen when you tell the stories that NEED to be told. One example of this phenomenon is a 2-minute video that Andrea did for UpWorthy that got over 2 million views… without trying!
If you are interested in going deeper with your storytelling in order to make a more human connection with your audiences, don’t miss this.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-1.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-29 18:44:052020-11-06 19:11:48How to Tell Difficult Stories that NEED to Be Told Using Vulnerability, Storytelling, & Engagement
I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.
This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.
About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of https://www.combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.
Resource Links:
Previous “3 Pillars of a Vibrant Video Presence” episode #1, Humanity, or how to be more engaging through being more yourself. Don’t miss these actionable insights, plus very special guest appearance examples from Lynne Twist and Andrea J. Lee: https://www.combridges.com/build-a-vibrant-video-presence-pillar-one/
https://www.combridges.com/wp-content/uploads/2020/09/Pillar-2_-TECHNOLOGY-640-x-300.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-09-17 16:28:412020-09-17 16:28:44The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass
Next Wednesday, I’ll be blogging and tweeting from GigaOM’s Net:Work 2010 conference. And while browsing their site, I noticed an honorable mention of TokBox and started exploring. Their online video platform supports group video chat and much more.
This afternoon I was able to have an instant video chat hooking up to a friend via Facebook (whose API along with Twitter’s and others has apparently been integrated). We also easily and seamlessly shared a YouTube video. Pretty cool right out of the freebie level “box.”
I also watched a video message from a member of the TokBox team and will be investigating their Video Conferencing platform for NewMarU, our New Marketing University project about which you’ll be hearing more soon.
Meanwhile, here’s an embedded Tokbox window (I thought I was going to leave you a Holiday Greeting, but that didn’t work out). I’d love to hear your feedback and you can even send me a video message at – jon -at- combridges -dot- com-. If any of you have any experience with TokBox or comparable platforms that support multiple video presenters et. al. for webinars I’d be especially interested. Thanks!
As many of you know, I’ve been writing and producing videos about “The Video Web” and the digital video revolution for many years. But, it’s another day; and, I’ve taken another step.
The video embedded below, “Why Online Video is a ‘Must Have’ for Internet Marketing” describes what I believe is the next mission critical level of Internet communications as the importance of video has emerged in broad new ways.
And while you’re while you’re visiting this blog post, please don’t miss the second video embedded below from TED’s curator, Chris Anderson about the global implications of this trend (scroll down).
By way of text summary, the five reasons why video is a “must have” that are illuminated in the short four-minute video above are:
The Medium of the Web is Morphing Dramatically and Rapidly
Video is Now the Web’s Leading Media Type
(even though in some ways “The Web is Dead”)
Video Has Become a Viable & Powerful SEO Strategy
Business is Basically About Relationship Building and
What Better Way to Build Relationships Online Than Via Video?
Video is the Web’s Future. (“Be in it to win it.”)
In addition, if I had my way, I would love to make this second video, from TED conference curator Chris Anderson, “How Web Video Powers Global Innovation” required viewing for anyone who wants to make a difference in the world.
That’s how important I think video is becoming as a communication medium. Anderson explains dramatic increases in the power, reach and accessibility of online video from a higher level perspective, even comparing online video to the paradigm shift in communications that happened when Gutenberg invented the printing press!
Yes, Chris and I agree, The Coming of The Video Web is THAT important. 😉
Bottom line, there has never been a more powerful or mobile way to communicate either your ideas or the benefits of your products or services. This is combined, of course, with the convergence of broadband internet connection speeds and the proliferation of digital cameras and mobile phones with video capabilities. The cost of doing video has become radically more affordable and accessible.
Call it “The Age of YouTube” if you like. But, more importantly in my opinion, it is time for everybody to recognize that video is now a ‘must have.’ It is no longer an option.
Mission Critical Data Points
If you’re not convinced, you may also want to consider the following:
One-Third of US Adults Skip Live TV: Report
56 million Americans have begun skipping live TV in favor of time-shifted viewing and online content. Traditional TV advertising is rapidly losing any remaining effectiveness, thus undermining whatever financial stability still exists in everything but the biggest ticket broadcasts. Much more to come!
Netflix CEO: We’re a Streaming Company
66% of Netflix subscribers are using their streaming services vs only 41% a year ago. Even premium entertainment is finding massive acceptance via non-cable, non-broadcast, non-satellite distribution. This ‘toothpaste’ is out of the tube. There’s no putting it back. This trend will only accelerate. Broadcasters beware. Online video producers rev your engines… Stay tuned.
https://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2010-10-25 21:35:332010-10-25 21:35:33Why Video is the Web’s New Mission Critical Next Level: Do Not Miss
Thanks to everyone who participated in our live, interactive Super Bowl Commercial Rating Party in partnership with TheTVNews.tv, the TV industry’s only daily video newscast. (Watch this space and TheTVNews.tv for details on our Oscars Party.)
By way of follow up, Jeff and I did a segment on tomorrow, Wednesday 2/10’s show (my New Media / New Marketing starts at 2:50) discussing my view of the winner and loser Super Bowl advertisers in terms of social media marketing. We referenced Reprise Media’s Search Marketing Scorecard on the Super Bowl (a free PDF download) which points out a surprising fact: While 93% of the advertisers—who shelled out a reported average of $2.6 million for each spot—do have an official Facebook profile, (get this) only 5% promoted their social profiles in order to leverage or take better advantage of their massive investment (a.k.a. marketing expense).
The single biggest social media marketing loser was Denny’s. Here’s the link to Crush It!: Why NOW Is the Time to Cash In on Your Passion author, Gary Vaynerchuk’s rant about how Denny’s missed the boat with their multi-million dollar expense. Gary is totally right. Why not use an incentive like a free breakfast to capture customer information and build a platform for better engagement? Duh!
The viral marketing buzz winner was the Audi Green Police spot below which got the most Twitter buzz according to Trendrr (via a chart referenced in the Repris Media report):
Bonus Category: My “nominee” for the Super Bowl TV spot with “Best Script,” at least the script that hit closest to home for me had to be this creative “Man’s Last Stand” spot for Dodge Charger:
Bonus Link #2: USA Today’s Super Bowl “Ad Meter” (pretty slick, including green screen video intro)
As always, your comments, suggestions, rants, and any other insights you care to offer are welcome via the comments space below. I look forward to hearing from you.
https://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2010-02-09 18:26:352010-02-09 18:26:35Super Bowl Ads Still Lack Social Media Marketing Success (Mostly)
Next Wednesday, I’ll be blogging and tweeting from 
By way of follow up, Jeff and I did a segment on tomorrow, 
author, Gary Vaynerchuk’s rant about