Major Trend Alert: Shared Links Can Trump SEO for Internet Marketing

NYTimes "share this" imageLink sharing inspired by social networking sites like Twitter, Facebook and/or LinkedIn is nothing new. But fresh data published in Sunday’s New York Times by Brad Stone in his article, “Share The Moment And Spread the Wealth” reinforces the fact that this trend is continuing to gather momentum. It is doing so even to the extent that it has become equally important and now sits side-by-side with SEO (the historically dominant technique for building website traffic via Google) as a strategy for increasing the visibility for your website.

This underscores the powerful points made by some of my favorite thought leaders. Whether you call it building your “Tribe” as Seth Godin does or creating a “World Wide Rave” as David Meerman Scott articulates the opportunity, I have to say that whether you are a marketer or just a business owner, social networking has now crossed a major trend line. If you didn’t consider it essential before, now there is no doubt (at least in my mind) that social networking that encourages link sharing must now be considered a mission critical component of every company’s marketing plan.

For this reason, ComBridges’ is increasingly offering more social media marketing services in a variety of formats, including contract, consulting and even mentoring/coaching. Click here to request a free consultation.

FYI, I’m also very excited to let you know that I will be covering social media marketing and related topics in our upcoming EBiz Express Teleseminar series. Be sure to subscribe to our “It’s a Wonderful Web” enewsletter if you want to be invited. The guests/co-presenters will be awesome, and we are keeping this educational series very affordable.

11 replies
  1. Evelyn Guzman
    Evelyn Guzman says:

    Social marketing appears to stay around permanently and this is a good thing. It is nice to know you can share what you think and what you believe in to people who care enough to sign up with you. I am just concerned that a few might abuse such a good tool in helping spread the word out there.

    Evelyn Guzman
    http://www.homebusinesssteps.com (If you want to visit, just click but if it doesn’t work, copy and paste it onto your browser.)

    Reply
  2. Steven Roddy
    Steven Roddy says:

    To me social media is more important than SEO initially. Naturally, you want people to be able to find you through Google, Bing, Yahoo! however, your true popularity comes through social media.

    SEO gets you found, social media makes you famous!

    Reply
  3. Nick Chertock
    Nick Chertock says:

    What I’ve noticed is that people are quite trusting right now in shortened links that are shared via twitter or FB status updates. There’s no way to see what’s behind those links without clicking on them, I wonder how long the party will last.

    Reply

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