The battle for the distribution of broadcast programming via the Web is heating up. Apple’s iTunes Store has made big waves by selling TV shows at $1.99 each. Now NetFlix is rolling out what is essentially a perk for membership. Free downloadable TV shows.
Here’s the TechCrunch overview of this announcement and the official NetFlix press release and the NYTimes perspective.
Many folks are mystified by Cisco’s suit of Apple over the name of Apple’s truly sensational, hot new iPhone. And, by the way, I agree with many that this is a true “leapfrog” product that is literally years ahead of the competition and will have a huge impact on the market like the iPod.
I think I know what’s going on with this lawsuit. It’s just a hunch, but it rings true at least to me. Bottom line, I think Steve is one step ahead of Cisco.
First, think of all the free publicity Apple and Mr. Steve Jobs are getting as a result of the Cisco lawsuit. Second, remember that Apple’s new AppleTV product was originally named “iTV.” Get it yet? Third, remember that Jobs likes consistency in product names. For example, now and only recently, all the Mac portables are MacBooks.
So my educated guess is that Jobs knew he’d get sued. He anticipated the publicity boost. And, they will change the name of their awesome new product to the ApplePhone! It’s got nice alliteration and they’ll use the same Apple logo-included name treatment that they are using on the AppleTV product.
You heard it here first! Anybody else think this is true?
(Sometimes I still feel like I’m covering the “Video Web” the way I did in my “old days” at Videography, yet I know not how many of you readers even know or care.)
I not only think that AdBrite’s new InVideo service is useful and practical, but I really like the fact that they’re walking their talk with a quick, clean and illustrative video that does a good job (see below) of explaining the advantages of and how this new way to place ads in your internet video clips works (still in invitation-only beta).
Maybe some day I’ll get around to producing some online video content? Especially now that I know that I can produce video clips with easily self-embedded video ads that are not offensive and which will travel with an embedded video player to anyone else’s website. Nice!
This arrived via the blogosphere… a geek humor goodie, all in good cheer.
Merry merry and happy happy!
JL
I’ve been talking about how hot the online video business and content is getting for months, but it’s now beyond my comprehension. Not only are the Skype founders testing a new broadband video service and the NY Times is reporting a new online video service being put together by “a handful of giant media companies, like NBC Universal, the News Corporation, Viacom and possibly CBS,” but user-generated content a.k.a. “you” is the person on the year and the cover of Time magazine’s year end issue. The real story behind this is Web 2.0 and, of course, YouTube. For example, the article explains that last year users were downloading 10 million clips a DAY from YouTube. This year: 100 million video clips a day… read more of Time’s perspective… (including the list of related articles.)
Any of you blog readers remember my Videography columns? Just curious. In any case, FYI for the rest of you, I’ve been writing about video on the web since the first streaming video vendors (in fact I consulted by VDONet which preceeded Real in terms of online video). Not that that’s important, but it’s nice to see the financial eco-system aka the online video marketplace coming of age to a point where people think there’s a business there. Of course, the biggest piece is the sale of movies, TV shows and other commercial forms of entertainment. But, as I’m found of saying, “stay tuned”… there’s more.
If you’re involved in the online video marketplace and its business potential, you’ll find this eMarketer.com report about other research reports regarding the “MoneyTube,” Online Video Becomes a Real Business, to be of interest.
I can’t believe that I’ve not posted a thing that I learned at Webmaster World in Vegas two weeks ago, but bottom line: search marketing and search advertising as well as online viral, word of mouth marketing are hot and garnering a bigger and bigger piece of the US business marketing dollar pie. For example, this eMarketer report summarizes a consensus among analysts that internet advertising spending is continuing growth at a 30-40% year over year pace.
FYI, in addition to ComBridges internet marketing services, I’m working on a workshop and e-book to help smaller businesses get a handle of the effective use of these marketing channels. More on that soon.
Reuters reports that video sites are now paying real cash money for what has been the amateur-only user-generated content category of web videos. In particular, Break.com has upped it’s payments to $400/clip, with more being paid for original animations; and the site claims to have already paid over $300,000 for original user generated content. The universe of web video appears to be beginning to mature in terms of its business models with paying of eyeballs (viewers) and quality content motivating submissions. Stay tuned.
Those interested in a “smart phone” with the Palm OS can now get the Treo from Cingular at roughly one-half the price ($199 with activation) of previous Treo models. I also like the fact that this is smaller by the fact that there’s no antenae sticking out of the top. Most of you know that this is the easiest smart phone to synch with a Mac. Here’s a video review from MobilityToday:
