Of course, I’ve been tracking Google Video and video podcasts… And certainly, I have spoken many times about the trend from broadcasting to narrowcasting… And I’ve even referred to special interest (or well-focused) websites as “microcasting”… But now the NYTimes has jumped on the term “slivercasting.” And, that’s fine.
But, what’s more, I tend to perceive an article on the front page of the Sunday New York Times Business section sub-titled, “As Internet TV Aims at Niche Audiences, the Slivercast Is Born” as something of a benchmark. It’s always nice to have a professional business perspective that includes real world examples (not to mention video clip examples) as a form of instantly credible support for the apparent conceptual trends. 😉
Bottom line, Internet video and Internet TV (what I used to call “The Video Web” in my old Videography column) are becoming more and more real, viable and important.
And, personally, I even have to admit that I’m wanting to trade in my iPod for a video iPod, especially now that The Daily Show with Jon Stewart is available from iTunes, including a new Multi-Pass option that gives you the current episode plus the next 15 episodes for $9.99 (vs. $1.99 per episode.) Stay tuned!