I think we’ve all felt the frustration of feeling overwhelmed by all of the Internet marketing and social media marketing options the online communications revolution has laid at our feet. Of course, what we would prefer to feel is the exhilerating thrill of our natural and authentic enthusiasm for what we are doing, the freedom of full self-expression without self-judgement, and a palpable connection to the value we are delivering.
I know this feeling personally which is why it has been so exciting for me to have my new online mentoring community, The New Media New Marketing Playground come together so easily and to have such a wonderful group of heart-oriented people become part of this virtual Playground.
Learning from My New Tribe
What has been particularly encouraging is not only the quality of the people who have joined the Playground, but the opportunity to get actual feedback on WHY they joined.
Three key insights have quickly emerged:
- People like the idea of fun and play. It has a real appeal, especially in a marketing world where overwhelm is so much more common.
- People trust the space I’ve created with this offering. More than one of the members has shared with me that it feels like a “safe space to play” and that’s what they need.
- My recommendations of social media and new media tools and strategies are highly valued.
Wow! I’m gratified and honored. No kidding.
Listening & Leveraging Social Proof
These learnings have been like revelations for me. So valuable! For example, in the video clip below, author, speaker, entrepreneur, and Playground Member, Susan Falter explains (slightly edited):
You are the master of ease and a guy who is a lot of fun and highly creative. I love your approach to things. This really is “a playground.” …It’s a no pressure environment. That’s fun, and that’s what I want.
Suzanne also underscored to me the value to her of the kinds of practical information that I share (in the Playground, via our enewsletter and via social media). How could I not appreciate and value this acknowledgement of my knowledge and expertise? 🙂
You are like a Google of internet marketing. I feel like I can type on your forehead “why create videos” and up will come like fifteen different resources and I’ve never heard of any of them. …It’s very helpful to people like me who really want to know what the best, easiest way is. It’s like instead of trying fifteen different apps you’re going to tell me which one to use. That’s really, really valuable.
Please watch the video above for Suzanne’s complete comments, and please click below if you’d like to receive our occasional enews or become a Member of The Playground. As a special “thank you for reading” if you become a member between now and the end of tomorrow (Sept 17th), enter the Code “wonder” at check out and receive 20% off your Playground Membership.
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