We are way too early in this to be talking about blossoming, but the sprouts or seeds that are the revolution of the advertising business going totally digital, totally accountable, totally targeted and totally interactive are HUGE!
I cover the basics in my internet marketing ebook, and today’s New York Times covered how Microsoft is trying to catch up with Google in this arena. This is a good article packed with perspective.
At one point, this NYT article emphasizes how advertising-supported free media is winning out over subscription models by pointing out that, “In recent days, two prominent news Web sites — The New York Times and The Financial Times — said they were scaling back attempts to charge subscription fees for some of their content.”
And then Microsoft CEO Steve Balmer says, “As much as people sometimes like to pick bones with advertising, people much prefer an ad-funded experience to one that they pay for.”
Hey, isn’t this the guy who runs a software company that sells more software (and software upgrades) than any other company on earth?
He continues: “Even the basic software that we’ve delivered for so many years — if it can be ad-funded in the way it gets delivered to consumers, it probably will be ad-funded.”
In other words, free ad-supported digital media will rule, and digital advertising will blossom into channels of humongous proportions… proportions that make Google as it exists today seem small.
Bottom line, they all agree that it’s ALL going digital and this will change everything. Personally, I’m interested in building an advertising “on-ramp” for small businesses… A web application platform that would guide small business users so that they could leverage the advantages of the new media & advertising world. This is seriously needed by millions of small companies.
Like I’ve been saying for years, we need communication bridges spanning the grand canyon gap between people and technology… Anyone want to play?