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Video Mojo: Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

Content marketing promises increased social media engagement; but for many marketers these promises fall short.

The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland.

KEY TAKE-AWAYS FROM THIS CONVERSATION:

  • Don’t Serve Algorithms Over Audiences
  • Start with Conversations, Not Keywords
  • Conversation, Not Content, is King
  • Making your Podcast into a Video Podcast Makes It More Engaging
  • Business-to-Business is Human-to-Human
  • Create Marketing that Matters by Having Conversations Worth Having

ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS IN THIS EPISODE:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

How to Level Up Your Podcast (or Show) So It’s Your Tribe’s Favorite with Jay Acunzo

*No BS.* There’s ONE thing that can make or break a podcast or video show, and I’m still learning after all these years! 🙂

This episode of Video Mojo (video below) is much more than just an interview. It’s practically an entire workshop. I’m “working in public” and tapping into the impressive showrunner expertise of Jay Acunzo. In this conversation, Jay not only provides immensely valuable realtime coaching regarding the essential requirement for a “pithy, powerful premise” and illuminates his “4 Challenges of the Showrunner’s Circle;” but he also explains why participation is better than promotion.

We also discuss how podcasts and shows can be leveraged into short-form video content and when that’s appropriate (or not), and much more. My journey toward making Video Mojo an authentically valuable offering for visionary organizations takes a profound pivot here, and I want you along for the learning. If you have a podcast or show, or if you are considering starting one, I recommend this video as essential viewing. Don’t miss all the actionable insights.

ABOUT VIDEO MOJO

Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland ComBridges.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS

More About Jay Acunzo:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

Thanks!

The Next Big Thing in TV: How OTT like Roku, Apple TV, & Smart TVs Are Game Changers

The video landscape is ever changing. From user-generated content like on TikTok and Instagram to the high-end streamers like Netflix, Amazon, and HBO, just to name a few, there are more and more kinds of video.

OTT or over-the-top TV is often overlooked despite the fact that it offers amazing opportunities for producers of quality programs.

In this episode of Video Mojo, Jon Leland speaks with OTT innovator, Jonathon Barbato co-CEO of Best Ever Channels – http://besteverchannels.com – and they provide a valuable roadmap for what it takes to take advantage of these important new distribution channels.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee it up: How ELSE to Distribute – 2:20
  • Collaborative Conversation: Jonathan Barbato – 3:23
  • Community Campfire: Your Questions – 15:29
  • Lucious Links – 24:00

RESOURCE LINKS:

LUSCIOUS LINKS:

I’d love to hear from you with any feedback, suggestions, or reviews.
Please join us and/or post a review or comment via any of the links on this page:

https://play.combridges.com/links

Thanks!

Why TIKTOK is an Important BUSINESS MARKETING Opportunity & A “Fast Track” to More Video Visibility

Looking for the biggest possible “bang” for your social media, video marketing time & money?

One word: TikTok!

It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew?

In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four solid reasons why TikTok is heads and shoulders above other social media marketing platforms. (And the fact that TikTok is “all video, all the time” is not even one of them.)

Despite the fact that many marketers don’t take it seriously, in many ways, TikTok represents the future of social media communications and video marketing in particular. And, it’s also a strategic fact that you can gain more visibility on TikTok faster, in an organic way, than on any other social media platform. The value for your future in marketing and the visibility opportunity are just TWO of the reasons that TikTok is an important business marketing opportunity.

Don’t miss this video: It might be some of the most valuable and actionable social media marketing insights that you will hear this year. Just sayin’. 😉

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: ​http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live​.

Please mark your calendar and join us.

IN THIS EPISODE

Time markers/Table of contents:

  • Tee it up – Video is a Language: 2:44
  • Collaborative Conversation – Mini-Webinar on TikTok: 5:25
  • Community Campfire – Your Questions: 14:47
  • Lucious Links – Throughout, Plus Free Email Course: 19:00

Four Reasons Why TikTok is Important for Business Marketing:

  1. A Creation-Communication Skill with Lasting Value:
    – Gary Vaynerchuk on Why TikTok Matters: https://www.youtube.com/watch?v=SjN3pQT6lnY
  2. An Algorithm in a Class by Itself:
    – Scott Galloway on algorithm “signal liquidity”: https://twitter.com/profgalloway/status/1309275991110451201?s=20
  3. An Exceptional Opportunity for Visibility:
    – Web marketer who swears by TikTok: https://www.tiktok.com/@maryannedamarzo/video/6865367741621341445?lang=en
  4. A Media Environment Where Your Humanity Can Shine:
    – Sherwin-Williams Paint Enthusiast Gets Fired & Hired: https://adage.com/article/digital/fired-sherwin-williams-paint-enthusiast-and-tiktok-star-joins-rival-firm-develop-new-paints/2296991
    https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing

LUSCIOUS LINKS:

I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:

https://play.combridges.com/

Thanks!