Posts

What You Need to Know About The Power of Programs, Podcasts & WebShows™ with Jay Acunzo

This episode of Video Mojo was something special, especially if you aspire to create original web content or are already in that game.

I don’t want you to miss out on the power of original series, specifically online video and audio programs like WebShows™ and podcasts, because they have a profound impact that surpasses all other forms of content. These new media formats enable a depth of connection that goes beyond even the most dynamic qualities of video and audio alone.

In this episode, of our Video Mojo WebShow™, the true value of this kind of exploration comes to life through my Collaborative Conversation with Jay Acunzo, founder of MarketingShowRunners and author of “Break the Wheel.” Please check it out below.

Among other insights, they discuss:

  • Why Resonance, Not Reach is a more meaningful marketing goal
  • The Value of Being An Explorer, Rather than an Expert, if your intention is to make a difference
  • A Call to Action to pay more attention NOT to Who Arrives, but to Who Stays because those people offer you the greatest and most accessible returns

This week’s Tee It Up talks about the Web’s “good guys” and the Luscious Links offer a valuable app for downloading streaming content including YouTube videos so that you can reuse them in your own video productions.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: The “Good Guys” – 1:51
  • Collaborative Conversation: Jay Acunzo – 3:46
  • Community Campfire: Q&A – 18:37
  • Luscious Links: Utility for downloading videos – 29:34

RESOURCE LINKS:

LUSCIOUS LINKS

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

Video Mojo’s Fresh Take: In Changing Times, Reimagine Your Work. Discover What’s Possible Now.

When the pandemic caused his business to dry up overnight, executive coach and keynote speaker, Shawn Shepheard took a step back and reimagined his business with great success. In this lively Collaborative Conversation with Video Mojo’s Jon Leland, Shawn shares the specific actions that he took and how he used video to make his business more vibrant than ever.

Don’t miss the specific strategies and actionable take-aways, all designed for authentic relationship-building, that are at the heart of this episode. Also, during the Luscious Links segment, Jon shares some impressive new video apps that can help you up-level your social media video presence.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​.

Please join us.

ABOUT VIDEO MOJO

ComBridges’ mission is to help you have a more engaging video and social media presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com.

IN THIS EPISODE:

  • Tee It Up: Two Firsts! CancerTalks and Contest – 2:13
  • Collaborative Conversation: Shawn Shepheard – 3:58
  • Community Campfire: Q&A – 18:56
  • Luscious Links: Video Apps for Social Media – 29:08

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

How to Tell Difficult Stories that NEED to Be Told Using Vulnerability, Storytelling, & Engagement

It has been said that “what’s in the way is the way.” For this reason, telling your most difficult and vulnerable stories can have healing and engaging effects beyond anything you might imagine.

In this episode of Video Mojo, I got to interview master coach & author, Andrea J. Lee and we had an intimate conversation about authenticity and vulnerability, including real life examples of what can happen when you tell the stories that NEED to be told. One example of this phenomenon is a 2-minute video that Andrea did for UpWorthy that got over 2 million views… without trying!

If you are interested in going deeper with your storytelling in order to make a more human connection with your audiences, don’t miss this.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN THIS EPISODE:

  • Tee It Up: Authentic Relationships – 2:14
  • Collaborative Conversation: Andrea J. Lee – 4:24
  • Community Campfire: Q&A – 20:15
  • Luscious Links: My Octopus Teacher – 28:43

RESOURCE LINKS:

LUSCIOUS LINKS:

3 PILLARS OF A VIBRANT VIDEO PRESENCE 

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
https://play.combridges.com/links

Thanks!

[Rant] How Social Media Playfulness Leads to Meaningful Connections

Social media often gets a bad rap, and it often deserves it. 

On the other hand, social media may well be the biggest, most fun playground ever. 🙂  

And, I’m not just talking about frivolous fun. I’m talking about an AWESOME playground with creative superpowers and unprecedented opportunities to develop meaningful connections.

Amongst social media’s creative superpowers, my favorite (as you may well know) is video. Social media is constantly reinventing video in a morphing media form that most currently spans a spectrum from TikTok and IGTV (and, yes, Reels) to Facebook Live, YouTube, Zoom, and Loom, just to name a few. 

Has there ever been a video playground so abundant with creative opportunities to experiment and try new things? And, when you try new things, there’s no telling what will happen. That’s what I’m talkin’ ‘bout!

One of those things that might happen, perhaps serendipitously, is that you might make some meaningful connections with like minds who resonate with your creations.

It’s in making these kinds of authentic connections that you can, if you are willing to play and experiment, make social media meaningful. And, I hope you know that I’m not talking about my thousands of Facebook “friends.” 

I’m talking about authentic long-term relationships that are sustained through an Engaging Social Media Presence (my new acronym is ESMP). Because nothing meaningful is ever built with a single click, these kinds of social media connections require nurturing through the values that I champion, specifically, consistency and authenticity, as well as (and I know I’m getting a bit circular here) playfulness and video.

So, when someone makes you aware of how truly evil Facebook (and others) can be, please don’t forget that there’s a flip side that is also true. 

When you use social media with a spirit of playfulness and experimentation it leads to expanded creativity and connections.

And, oh yeah, this quote (that’s on the social media graphic that’s attached to this post) came out of my recent webinar, “Beyond the Hype: Social Media Marketing That Really Works!” 

If you’re interested, you can check out that webinar for free, no registration required, here: https://www.combridges.com/free-social-media-marketing-webinar/

Thanks for reading!

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Forget “shiny objects” and “silver bullet” formulas. Please. There’s a better way. A much better way. And, in the age of coronavirus, it’s time to boil things down to the essentials, don’t you think?

Relationship-based marketing makes your business sustainable for the long haul, allows you to be of service in a way that’s meaningful to you, and creates a process that you can enjoy every step of the way.

In the episode of Video Mojo above, I do my best to will help you avoid the worst mistake in digital marketing (spoiler alert: it’s making your marketing all about the money) while illuminating the path to more satisfying forms of success.

About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:
– Robin Sharma “5am Club”: https://www.robinsharma.com/book/the-5am-club

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback, or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
* YouTube Channel: https://www.youtube.com/jonleland​/
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​/
* Podcast Home: https://anchor.fm/video-mojo​/

VIDEO TRANSCRIPT:

3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing

Hi there and welcome to another edition of Video Mojo. My name is Jon Leland from ComBridges.com. Video Mojo is a podcast and a vlog that connects timeless marketing principles with a playful exploration of video marketing and social media marketing.

Today we’re going to explore 3 principles to help you avoid the worst mistake in digital Marketing. In other words, why formulaic marketing hurts your brand and how relationship based marketing builds success.

This is a subject that is very near and dear to my heart. It is something that bugs me in the marketplace where, I think, we all, in this day and age, have much more sensitive “bullshit meters” than ever before. We recognize hype, we recognize when people are trying to manipulate us, and now with coronavirus and kind of a reinvention of our entire society (at least I hope in some ways), more and more people are trying to focus on what is essential and important in life. This contrast between what I call relationship-based marketing and manipulative or formulaic marketing is really at the heart of the matter.

I think that the worst mistake that you can make in digital marketing is to make it all about the money. Formulaic marketing taps into this kind of myth that I think a lot of people have, that there can be a silver bullet. That if you just follow this formula A-B-C-, it’s a guaranteed six to seven figures. We all know it’s a myth. It’s just a false promise and people are playing on the entrepreneurial spirit that’s out there, genuine authentic longing to be of service. And they are capitalizing and going – well these are the tips and tricks -. I think we all have a propensity to look for shiny objects, quick fixes, and that kind of thing. But you know, stay away. I think that is the worst mistake not only to buy into that but also to think that that’s a recipe for success.

To be clear, I’m not saying that techniques and strategies such as sales funnels or email sequences are bad per se. There are a lot of very solid techniques but there’s a fuel that powers them. And that’s the things that I’m most passionate about and why I’m involved in online marketing. So I want to offer you 3 key principles that I think really make marketing work in the face of all this bull.

1- Make Authentic Human Connections

So #1 is the fact that we need to make authentic human connections. That’s why this is Video Mojo and why I’m such a big proponent of online video. We need to make human connections. Those human connections need to be fueled by value.

2 – Human Connections are Fueled By Value

I am reading a book right now by Robin Sharma called The 5 am Club. And he talks throughout the book about this goal which is to serve as many people as possible. And I think that’s something that, if not all of us, most of us want to do is have our work, serve as many people as possible.

That is the second principle is if it’s heart oriented, if you’re really coming from service people get that and that builds on the human connection and allows you to really make a difference.

3 – Marketing is a Long-Term Process

The third principle is that you really have to look at marketing as a long-term process. I heard the famous quote recently that you shouldn’t confuse the map with the territory. The map, or the design, or the strategy is really one thing but the territory is the landscape and in marketing, it’s the environment that we’re working within. If you’re going to build authentic long-term relationships, which I do think is a very real definition of success, authentic long-term relationships, it’s a process. No relationship is built in one day or in one event. Basic marketing principle being multiple touches and basics of relationship-building is contribute, contribute, contribute, and always be adding value.

I love the expression “Lead With Value”. You offer your service, you offer value. The people that I know and admire that have been really successful in online marketing have generated tons of free content. And this is my modest effort, Video Mojo. No charge, no sales pitch. I’m out here trying to make a difference, trying to help people do better heart-based, relationship-based marketing, rather than the kind of formulaic stuff that is so prevalent and so hyped.

I think the bottom line is, how do you define success? There are many definitions of success but I can tell you that if you make it all about the money that is very short-sighted and not sustainable. People can smell when what you’re doing is really “I just want sales, I’m just after your money”. On the other hand, if you’re coming from being of service, people can taste that and they can get a real sense that you’re here not for the money necessarily. Although, I believe the money follows and this is what fuels a long-term business that’s sustainable. They get the sense that that’s why you’re here, you’re around and you’re consistent. That’s one of the big things I’ve talked about here over and over again, consistent content and consistent presence. That’s the kind of thing that builds what I think is a definition of success which is sustainable long-term relationships.

Business is about relationships. When you’re present and leading with value then I think that you have kind of marketing that can work and that will feed you all along the way so that you can become part of a learning process and evolve and develop relationships over time. It’s a long game but that’s a game worth playing and a game that you can enjoy every step of the way.

That’s this episode of VIdeo Mojo. If you’re looking for more episodes, there’s a youtube channel or also on my website ComBridges.com/blog. On the blog is where you can find all the episodes including transcripts. I look forward to your feedback as always I’m very grateful for your time and attention and we’ll see you next time.