It’s been so fun to get myself “over the hump” and start video blogging on a weekly basis.
I’m fascinated by the process and uplifted a whole bunch of results that have followed—from more clarity on my purpose, to increased visibility, to business prosperity.
I’m wondering if you might be someone who wants to get going with video blogging but feels overwhelmed or resistant to facing down the camera and/or all the other stuff that goes with it?
For me, I made progress when, first, I separated video distribution from video production; and then, when I streamlined my video production “system,” I finally became consistent.
In this week’s video, I summarize my iPhone video production “system” and what I have done to simplify and streamline my vlogging production process. This includes using my iPhone to shoot, a simple wired lav mic for good audio, and AirDrop for file transfer. Click here to watch now.
And, if you are serious about becoming a video blogger (or upping your video blogger “game”), I’d love to help. Very soon, I will be offering a special “Kick-Start” services package. Please contact me if you’re interested in becoming one of the first to try out this package (at special “early bird” savings, of course).
In any case, I’d love to hear what works for you and if you find this video useful. Thanks for watching!
Hi there, my name is Jon Leland, I’m a digital marketing strategist and a video blogger. I am here with episode number 9 of my weekly video blog series about video marketing.
I want to help you be a video blogger (or a better video blogger) and share what’s really worked for me. I talked last week about video blogging as a “superpower,” and about the way I got over the hump by separating out the video production from the video distribution.
Simpler is Better
The other thing that has really worked for me is simplifying the video production and that’s what I want to offer you today.
Here are the key components and how I get these videos done in a simple efficient way every week.
iPhone Video Advantages
I have a number of cameras and I’ve been a video professional for a lot of years. I have a nice digital SLR, a DSLR; and I also have a video camera, an old camcorder. But for these videos, I’m using my iPhone. I have a good iPhone, a 10 XS Max.
I really like my iPhone because of the video quality. The video quality even using the selfie cam, as I do, is going to be better than I would get, for example, out of my computer’s webcam. That’s the first point.
The second point is that I do these videos by myself. I don’t have a camera person, so the fact that I can look at the lens and frame it with a nice good-sized selfie cam screen definitely makes things easier.
Tips for Better Audio
Another tip that I want to give you is that for audio. I’m using a very inexpensive $20 lavalier microphone.
An even bigger audio tip to share is that one of the most important things about audio quality is making the shortest distance possible between your mouth and the microphone. So, even with a better microphone that would sit further away, I probably wouldn’t get the audio presence that I’m able to get out of this Lavalier microphone.
I also have an extension cord that plugs right into the iPhone so that the audio and video are in sync together. Using a DSLR camera means having to separate out the audio which definitely adds a level of complexity that I would not want.
I also have a nice camera mount that holds my iPhone on a real tripod. You could put your smartphone anywhere but using the tripod enables me to put it in the same position and thus to do the same kind of setup every week. Consistency in your videos is important.
Video File Transfer via AirDrop
The other thing that I get out of the iPhone in particular and from the Apple ecosystem is AirDrop.
One of the other tasks that goes on when you shoot digitally with another camera is transferring the files. This can take time and of course additional effort. I use AirDrop to just take it from my iPhone and move it over (wirelessly) to my MacBook Pro.
Create a Video “System” That Works for You
It’s simple, and simple is good. Use whatever works for you. Streamline your system. It doesn’t have to be fancy and expensive; but get a setup that you can do week-after-week to be consistent and make it simple enough and streamlined enough that you get it done week-after-week.
I hope this has been useful. I look forward to your feedback and comments, thanks again for watching.
And, see you again next week!