Google, DoubleClick & the Next Era of Internet Advertising


While Microsoft & ATT are quick to raise defensive legal questions (and Google’s Eric Schmidt is quick to scoff at them, while also downplaying their new online presentation application), Sara Holoubeck at the DMNews (DM as in direct marketing) has some nice references to emerging ad exchange networks that introduce and integrate EBay-style bidding into online display advertising.

Bottom line, this merger idea is not just Google getting a new way to connect to display ads, it’s also about the continuing re-modeling of online advertising in general. It’s moving fast and it’s just another brand of toothpaste that’s not going back into the tube.

Even SmartMoney calls Microsoft’s claims “almost laughable” amongst other more progressive comments.

Online TV & Video: “social revolution” No Longer an Exaggeration

Sighting a pressing TV industry need to monetize the “massive interest in online (video) content,” eMarketer.com summarized an Informa Telecoms & Media research report (which I could not find on their site) including numbers that would make almost any venture investor salivate. For example, “In the US alone, revenues are forecast to rise from $538 million in 2006 to nearly $4 billion in 2012.”

“These trends are now so pronounced, that the term ‘social revolution’ no longer seems too much of an exaggeration,” said Adam Thomas of Informa.

Personally, today, I was checking out VideoEgg.com which boasts an easy to use video upload, Flash compress, and, yes, video editing platform as well as a pretty impressive online video ad network that’s focused on social networking sites.

Does anyone have a good comparison of all these new Web 2.0 video platforms?

TechCruch seems to think that SplashCast may have the ultimate player platform.

I wish it was like the Videography days when I could get paid to research and write about this stuff. Who knows, if I can find a way to monetize it, maybe I’ll be doing some video clips soon. Potential channels would include internet marketing, online video, and the joy of golf. But should I do SplashCast channels, distribute via the VideoEggNetwork, BrightCove, all of the above, or what?!?

Hear Me Now: Internet Marketing Internet Radio Interview


Last Friday I was interviewed for an hour by the delightful hosts of the eMarketing Talk Show. The four-part interview, “Leveraging your Website to Grow your Business: Best Internet Marketing Practices for Small Businesses” is posted here: http://www.emarketingtalkshow.com/advertising-agencies/online-strategies.asp

I look forward to your feedback. I hope it’s useful to many of you as a solid introduction to the three main types of internet marketing and more. Enjoy!

Optimizing Search Marketing: Great Keyword Insights

KeywordDiscovery.com Keyword Research ToolI’m still amazed at how many people have not yet discovered that effective, results-producing search engine marketing (and PPC, pay-per-click search engine advertising) begins with keyword research. It’s really BIG TIME IMPORTANT!

And, while my favorite keyword research tool is Trellian Keyword Discovery, a friend and fellow search engine marketer forwarded me the following link which is packed with excellent insights regarding strategies for effective keyword research.

Browser-based Chat App Breaks Through Compatibility Blocks

Web content is becoming more and more modularized, and Web 2.0 is increasing efficiencies with windows within the browser window… One of the most useful applications I’ve seen that solves a real problem for me is Meebo.com. First of all, I’m using two IM (instant messenger) applications these days, having collegues using both AIM (via Mac’s iChat) and Yahoo Messenger. This meant I needed to run two different readers. Meebo handles both IM chats within one web window/application.

And, to make things better, they also offer a widget that I can put inside a web page. I’ve done that now at ComBridges.com (at the bottom of the page) so that visitors can chat with me directly from my web page. This is an experiment to see if I can get prospective customers to start a conversation that may lead to them becoming a client. This sure beats $99/month for LivePerson and also offers distinct advantages over the complexity (albeit free and open source) of a application like ZaZaChat.

I’m impressed with Meebo. It works and has made my life simpler while opening up new possibilities. What more can I ask?

Google’s Schmidt Shares

Thanks to Tim O’Reilly for pointing out the LA Times interview with Google CEO Eric Schmidt (site registration required). More than any truly large company, I think Google is defining innovation in the 21st Century, and Schmidt seems to be a real straight-shooting, thoughtful individual. Worthy of respect and attention (beyond the hype.)

Father of the Web, Berners-Lee Backs Net Neutrality

Perhaps some folks need to be reminded that the Internet, the Web — this wondrous online universe that has revolutionized, and is still revolutionizing communications for corporations and “the little guy” alike — was not created or envisioned by politicians, but by scientists… to be specific Sir Tim Berners-Lee.

So maybe we all should be listening more to Tim, especially the politicians, who are considering screwing up the Net by enabling communication vendors like telephone companies to link their Internet connection fees to the delivery of various kinds of content. This, in my humble opinion, is a horrible idea. But don’t listen to me, listen to the guy who invented the Web. He said very recently (speaking in Scotland) in favor of Net Neutrality, “It’s better and more efficient for us all if we have a separate market where we get our connectivity, and a separate market where we get our content. Information is what I use to make all my decisions. Not just what to buy, but how to vote.”

Read more at ZDNet UK

Save the Internet: No Joke!


The fight for “Net Neutrality” is no joke. As almost everyone knows, Congress and Big Business cannot be trusted. Even big time recording artists like Moby are getting into the act and doing what they can to help keep the Web as free and open as possible. Check out SaveTheInternet.com for what YOU can do to help including getting yourself better informed on this important issue. SaveTheInternet has videos and lots of other content to help you understand how CRITICAL Net Neutrality is and why you should care. Thanks!

Seth Godin (permission marketing) Speaks at Google

The kind of groovy event we didn’t used to get to experience, but now, thanks to the video web, here it is…

Web Services Upend Old Ideas About the Little Guy’s Role

This is one of the first times I’ve used the article headline as my own blog headline, but this piece is really on the money. And I can feel the growth right in my own pocketbook. 😉 Actually, the full title is A Cyberfueled Growth Spurt Web Services Upend Old Ideas About the Little Guy’s Role. By acknowledging the growth of viable web development and “software as service” and its increasing role and viability — not only with enterprise, but for smaller organizations — this worthy NY Times Business perspective explains how the IT business is being turned upside down in favor of the “little guy.” Encouraging news and a view worth reading.