Tangler: Awesome Interactive Web 2.0 Application for Embedded Forum-style Discussions

Here’s the kind of easy to use, immediate user feedback and ultra-highly-interactive application that makes Web 2.0 so interesting for me. Actually, it’s a kind of convergence of online discussion forums & real time chat, all of which can be embedded within any page of your site. Impressive stuff!

http://www.tangler.com/ | TechCruch review

MSN Makes Progress Toward Becoming #2 Search Engine

I’m frequently asked about how much each of the big three search engines (Google, Yahoo & MSN) contribute in terms of traffic. Google of course dominates, but as this chart shows MSN has recently made progress toward overtaking Yahoo as #2. This has caused TechCrunch to ask:

Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor?

Google Audio Ads Ramps Up Radio’s Reach

It’s been widely understood and acknowledged (ever since Google’s January 2006 acquisition of dMarc Advertising) that Google would be launching an interface to sell radio advertising based on it’s widely popular Google AdWords platform.

Well, the wait is over. It’s here. Now, anyone with an AdWords account can buy targeted radio advertising via a new tab at the top of their AdWords interface.

The impact of this innovation on the radio advertising industry cannot be overstated. Google facilitates the production of the spot as well as its placement (you can pick radio stations by audience demographic as well as geographic location, etc.). Thus this new service is truly revolutionary because it makes the whole process of advertising on local radio a whole lot easier and far more accessible than ever before.

Google, DoubleClick & the Next Era of Internet Advertising


While Microsoft & ATT are quick to raise defensive legal questions (and Google’s Eric Schmidt is quick to scoff at them, while also downplaying their new online presentation application), Sara Holoubeck at the DMNews (DM as in direct marketing) has some nice references to emerging ad exchange networks that introduce and integrate EBay-style bidding into online display advertising.

Bottom line, this merger idea is not just Google getting a new way to connect to display ads, it’s also about the continuing re-modeling of online advertising in general. It’s moving fast and it’s just another brand of toothpaste that’s not going back into the tube.

Even SmartMoney calls Microsoft’s claims “almost laughable” amongst other more progressive comments.

Online TV & Video: “social revolution” No Longer an Exaggeration

Sighting a pressing TV industry need to monetize the “massive interest in online (video) content,” eMarketer.com summarized an Informa Telecoms & Media research report (which I could not find on their site) including numbers that would make almost any venture investor salivate. For example, “In the US alone, revenues are forecast to rise from $538 million in 2006 to nearly $4 billion in 2012.”

“These trends are now so pronounced, that the term ‘social revolution’ no longer seems too much of an exaggeration,” said Adam Thomas of Informa.

Personally, today, I was checking out VideoEgg.com which boasts an easy to use video upload, Flash compress, and, yes, video editing platform as well as a pretty impressive online video ad network that’s focused on social networking sites.

Does anyone have a good comparison of all these new Web 2.0 video platforms?

TechCruch seems to think that SplashCast may have the ultimate player platform.

I wish it was like the Videography days when I could get paid to research and write about this stuff. Who knows, if I can find a way to monetize it, maybe I’ll be doing some video clips soon. Potential channels would include internet marketing, online video, and the joy of golf. But should I do SplashCast channels, distribute via the VideoEggNetwork, BrightCove, all of the above, or what?!?

Hear Me Now: Internet Marketing Internet Radio Interview


Last Friday I was interviewed for an hour by the delightful hosts of the eMarketing Talk Show. The four-part interview, “Leveraging your Website to Grow your Business: Best Internet Marketing Practices for Small Businesses” is posted here: http://www.emarketingtalkshow.com/advertising-agencies/online-strategies.asp

I look forward to your feedback. I hope it’s useful to many of you as a solid introduction to the three main types of internet marketing and more. Enjoy!

Optimizing Search Marketing: Great Keyword Insights

KeywordDiscovery.com Keyword Research ToolI’m still amazed at how many people have not yet discovered that effective, results-producing search engine marketing (and PPC, pay-per-click search engine advertising) begins with keyword research. It’s really BIG TIME IMPORTANT!

And, while my favorite keyword research tool is Trellian Keyword Discovery, a friend and fellow search engine marketer forwarded me the following link which is packed with excellent insights regarding strategies for effective keyword research.

Browser-based Chat App Breaks Through Compatibility Blocks

Web content is becoming more and more modularized, and Web 2.0 is increasing efficiencies with windows within the browser window… One of the most useful applications I’ve seen that solves a real problem for me is Meebo.com. First of all, I’m using two IM (instant messenger) applications these days, having collegues using both AIM (via Mac’s iChat) and Yahoo Messenger. This meant I needed to run two different readers. Meebo handles both IM chats within one web window/application.

And, to make things better, they also offer a widget that I can put inside a web page. I’ve done that now at ComBridges.com (at the bottom of the page) so that visitors can chat with me directly from my web page. This is an experiment to see if I can get prospective customers to start a conversation that may lead to them becoming a client. This sure beats $99/month for LivePerson and also offers distinct advantages over the complexity (albeit free and open source) of a application like ZaZaChat.

I’m impressed with Meebo. It works and has made my life simpler while opening up new possibilities. What more can I ask?

Google’s Schmidt Shares

Thanks to Tim O’Reilly for pointing out the LA Times interview with Google CEO Eric Schmidt (site registration required). More than any truly large company, I think Google is defining innovation in the 21st Century, and Schmidt seems to be a real straight-shooting, thoughtful individual. Worthy of respect and attention (beyond the hype.)

Father of the Web, Berners-Lee Backs Net Neutrality

Perhaps some folks need to be reminded that the Internet, the Web — this wondrous online universe that has revolutionized, and is still revolutionizing communications for corporations and “the little guy” alike — was not created or envisioned by politicians, but by scientists… to be specific Sir Tim Berners-Lee.

So maybe we all should be listening more to Tim, especially the politicians, who are considering screwing up the Net by enabling communication vendors like telephone companies to link their Internet connection fees to the delivery of various kinds of content. This, in my humble opinion, is a horrible idea. But don’t listen to me, listen to the guy who invented the Web. He said very recently (speaking in Scotland) in favor of Net Neutrality, “It’s better and more efficient for us all if we have a separate market where we get our connectivity, and a separate market where we get our content. Information is what I use to make all my decisions. Not just what to buy, but how to vote.”

Read more at ZDNet UK