The Fast-Track Intro to Internet Marketing | Free Webinar Tues 1/18/11

For those of us who more or less “live” online, it’s kind of amazing how many businesses and entrepreneurs are still struggling to understand and benefit from the amazing power of Internet marketing. If this is you, now there is a great way for you get up to speed, for free!

Jon has given his one-hour workshop, “What Every Business Should Know About Internet Marketing” in locations from Kona, Hawaii to Silicon Valley (as you can see in the video clip on Jon’s keynote speaker web page). Now, as just one of the benefits of registering for the free level of New Marketing University, NewMarU.com, this information-packed hour is being offered FREE via the Internet and phone conference lines on Tuesday, January 18th at 10:00AM PT / 1:00PM ET. Click here to register now >>

This useful and informative webinar includes a complete overview of the three main areas of Internet marketing, including:

  • The “Super Market-Trends” that have radically leveled the marketing playing fieldJon Leland at Web 3.0 Asia in Hong Kong
  • The two essential strategies upon which all successful internet marketing campaigns are based
  • The three main types of internet marketing: search engine optimization (SEO), pay-per-click search engine advertising (PPC) and social media marketing (SMM)
  • A comparative analysis of the time requirements for implementation, the kinds and quality of results, and the cost-per-lead that is derived from each main category
  • Valuable tips, tricks and resources that are based on real world experience

Why are we producing this event for free?

  • Jon LOVES to share information and people love learning this material. It’s important!
  • It helps to expose the expertise that makes ComBridges such a valuable marketing partner.
  • This is a “free sample” of things to come. We are working on a new educational website to be called “New Marketing University” that will have many more programs. We hope you’ll like this program enough to become interested in more. To learn more, please register now.

Mark your calendars for Tuesday, January 18th at 10:00AM PT / 1:00PM ET. We hope to see you there.

>> Please Click Here to Register Now <<
It takes just 30 seconds, really! And, even if you can’t make it live, by registering you will make sure that you get the link to the free recorded version.

Or view our 1-page PDF with the generic course description below . . .
What Every Business-Onesheet 03.25.10

Why Video is the Web’s New Mission Critical Next Level: Do Not Miss

As many of you know, I’ve been writing and producing videos about “The Video Web” and the digital video revolution for many years. But, it’s another day; and, I’ve taken another step.

The video embedded below, Why Online Video is a ‘Must Have’ for Internet Marketing describes what I believe is the next mission critical level of Internet communications as the importance of video has emerged in broad new ways.

And while you’re while you’re visiting this blog post, please don’t miss the second video embedded below from TED’s curator, Chris Anderson about the global implications of this trend (scroll down).

By way of text summary, the five reasons why video is a “must have” that are illuminated in the short four-minute video above are:

  1. The Medium of the Web is Morphing Dramatically and Rapidly
  2. Video is Now the Web’s Leading Media Type
    (even though in some ways “The Web is Dead”)
  3. Video Has Become a Viable & Powerful SEO Strategy
  4. Business is Basically About Relationship Building and
    What Better Way to Build Relationships Online Than Via Video?
  5. Video is the Web’s Future. (“Be in it to win it.”)

In addition, if I had my way, I would love to make this second video, from TED conference curator Chris Anderson, How Web Video Powers Global Innovation required viewing for anyone who wants to make a difference in the world.

That’s how important I think video is becoming as a communication medium. Anderson explains dramatic increases in the power, reach and accessibility of online video from a higher level perspective, even comparing online video to the paradigm shift in communications that happened when Gutenberg invented the printing press!

Yes, Chris and I agree, The Coming of The Video Web is THAT important. 😉

Bottom line, there has never been a more powerful or mobile way to communicate either your ideas or the benefits of your products or services. This is combined, of course, with the convergence of broadband internet connection speeds and the proliferation of digital cameras and mobile phones with video capabilities. The cost of doing video has become radically more affordable and accessible.

Call it “The Age of YouTube” if you like. But, more importantly in my opinion, it is time for everybody to recognize that video is now a ‘must have.’ It is no longer an option.

Mission Critical Data Points
If you’re not convinced, you may also want to consider the following:

  • One-Third of US Adults Skip Live TV: Report
    56 million Americans have begun skipping live TV in favor of time-shifted viewing and online content. Traditional TV advertising is rapidly losing any remaining effectiveness, thus undermining whatever financial stability still exists in everything but the biggest ticket broadcasts. Much more to come!
  • Netflix CEO: We’re a Streaming Company
    66% of Netflix subscribers are using their streaming services vs only 41% a year ago. Even premium entertainment is finding massive acceptance via non-cable, non-broadcast, non-satellite distribution. This ‘toothpaste’ is out of the tube. There’s no putting it back. This trend will only accelerate. Broadcasters beware. Online video producers rev your engines… Stay tuned.

Free Internet Marketing Webinar for Businesses, May 27 at 11AM PT

If you are new to Internet marketing, we want to help you get up to speed, for free.

Jon has given his one-hour workshop, “What Every Business Should Know About Internet Marketing” in locations from Kona, Hawaii to Silicon Valley (as you can see in the video clip on our web page). Now, for the first time, it’s being offered free via the Internet, Thursday, May 27th at 11:00AM PT / 2:00PM ET. Click here to register now >>

This useful and informative webinar includes a complete overview of the three main areas of Internet marketing, including:

  • The “Super Market-Trends” that have radically leveled the marketing playing field
  • The two essential strategies upon which all successful internet marketing campaigns are based
  • The three main types of internet marketing: search engine optimization (SEO), pay-per-click search engine advertising (PPC) and social media marketing (SMM)
  • A comparative analysis of the time requirements for implementation, the kinds and quality of results, and the cost-per-lead that is derived from each main category
  • Valuable tips, tricks and resources that are based on real world experience

Why are we producing this event for free?

  • Jon LOVES to share information and people love learning this material. It’s important!
  • It helps to expose the expertise that makes ComBridges such a valuable marketing partner.
  • This is a “free sample” of things to come. We are working on a new educational website to be called “New Marketing University” that will have many more programs. We hope you’ll like this program enough to become interested in more. To learn more, please register now.

Mark your calendars for Thursday, May 27th at 11:00AM PT / 2:00PM ET. We hope to see you there.

>> Please Click Here to Register Now <<
It takes just 30 seconds, really! And, even if you can’t make it live, by registering you will make sure that you get the link to the free recorded version.

Or view our 1-page PDF with the generic course description below . . .
What Every Business-Onesheet 03.25.10

Online marketing & advertising illuminated via a visit to ad:tech SF

As discussed in this Tuesday’s New Media New Marketing report on TheTVNews.tv (video immediately below), I took advantage of a press pass last week to spend a day at the very alive and vibrant ad:tech SF online advertising conference. It was very stimulating as well as a bit overwhelming, as most good conferences are. (Note: Examples and references are linked below.)

Bottom line, the conference was healthy and online advertising in general appears to be growing at a robust rate. This was evidenced in an announcement unrelated to the conference, as I was getting ready to go, I learned that global package goods giant Reckitt Benckiser was doubling their annual online advertising budget to $40 million.

In addition, [added 4/30] eMarker’s CEO says Online Video Advertising to Increase 35 Precent in 2010 (video interview via Beet.tv).

One educational note was revealed as I first entered the press room. Their sign read, “Press, Bloggers & Twerps.” I commented that I had not seen twerps get press credentials previously. At this point, I was told apologetically that the sign was an error. It should have said, “Tweeps.” We are all learning. And, apparently there were only three tweeps deemed influential enough to get a press pass, but this was a “first” none the less.

Loic Le Meur

(cc) Kenneth Yeung - http://www.thelettertwo.com

A highlight for me was the keynote by French entrepreneur, Loic Le Meur, founder of Seesmic.com, who now lives in San Francisco. Loic accurately positioned social media as the third major wave of internet marketing. The first major wave, as he described it, was just having a website. The second wave was being savvy enough to be found on Google (search engine optimization or SEO). And, the third is now the ability to “earn” interactions via social media. He emphasized that social media is not about “campaigns.” It’s for listening and engaging.

Along these lines, I also appreciated comments by Larry Weintraub of word-of-mouth marketing agency, Fanscape, who explained that engaging in social media marketing has many more benefits than old world marketing. All with enormous value. Without embellishment, the four solid reasons to go social are:

  1. Marketing (another speaker said that “advertising” is now morphing into “marketing”)
  2. Market Research
  3. Customer Service
  4. Public Relations

In my opinion, none of these benefits should be under-rated.

You can watch Loic’s keynote via this link. The Hitler video which Loic included (amongst the dozens of other Hitler parodies based on the Constantin Films movie that I mention in the video above) can be viewed here, if it’s still up. It’s very funny if you are geeky enough to imagine Hitler expressing Steve Jobs displeasure over the loss of that famous iPhone G4 prototype.

Here are other examples of advertisers’ money moving to online video, as well as other links mentioned in my video report above:

BONUS #1: TWITTER ADVERTISING
Amongst the MANY smaller businesses exhibiting at ad:tech SF, I was interested to learn that Twitter is now not only being used for social media engagement; but beyond Twitter’s own advertising expansion (the potential of which Andrew Goodman calls “huge”), there is also now a Twitter-specific “contextual, targeted” independently-run Twitter advertising platform called 140 Proof.

BONUS #2: BRANDS AS PUBLISHERS a.k.a. Content Marketing
Here’s a link to a great set of links that further illuminate the “brand-led online video” trend which is also called “Brands as Publishers” by this page’s author, thought-leader, publisher, John Battelle, and “Content Marketing” by others. Checkout It’s All About Publishing, a.k.a. it’s all about content. 😉

And, as I’m sure you know, there’s “more to come.” Including an inside track on branded YouTube channels that I’ll be covering in a new blog post and video report soon. I met with Google/YouTube at ad:tech and an announcement regarding this development is expected in, roughly, mid-May.

(Request: If you watch the video above on YouTube or Facebook, please comment etc. And while you’re here, I would appreciate any comments and/or feedback that you may have. I’d love to hear from you.)

Thanks for reading!

Twitter Tools & How to Build More Consumption of Your Media

This Tuesday’s edition of TheTVNews.tv which is shown immediately below, features the links, tools and resources that can be found below the video. Enjoy!

Get a Grip on Internet Marketing: It’s a Process

Get a Grip on Internet Marketing: It's a Process(This commentary originally appeared in the Feb-March edition of ComBridges’ “It’s a Wonderful Web” e-newsletter.)

Many people think of Internet marketing as a “thing” or an event. It’s not. It’s a process… an adventure even.

Yes, of course, this process requires the generation of content. Whether your content is just what you say on your site, or if you get more vocal by writing blog posts, publishing e-newsletters (like this one), and/or tweeting on Twitter, there are things to do. But, what surprises us is not that people (including us sometimes) lack the discipline to write on a regular basis. What’s surprising is how short-sighted many people frequently are about the process.

What’s amazing about Internet marketing is the kinds of real world, actionable feedback that it makes available, for the first time. From the beginning of the web and e-commerce, we’ve loved the phrase “launch and learn.” Your website and all the associated opportunities to communicate with your consituencies is a low risk learning lab packed with valuable information, if you use it.

It works when you work it, but…

How many of you have Google Analytics (or some other analytics system) installed on your website, but fail to review those analytics on a regular basis? And as long as we mentioned “adventure,” how many of you actually go the extra step of testing new ideas, learning from the results, and then making appropriate adjustments? We’re guessing not many.

This is why ComBridges’ Internet marketing agreements now routinely include regular monthly coaching and consulting sessions as well as service deliverables. That way our work together can include monthly analytic reviews & recommendations as well as follow through on previous initiatives.

Internet marketing is a process, and we’d love to help you make yours more productive. Please contact us for more details.

Web 2.0 Expo Provides Snapshot of Rapidly Evolving Next Generation Web

I had the illuminating pleasure of spending a few hours today attending the keynotes and browsing the innovations on the floor at the O’Reilly/TechWeb conference, Web 2.0 Expo SF. These have become quite vibrant affairs with NY, European & (I think) Japanese iterations now on the annual conference schedule.

(Keynote photo of John Battelle on stage with Marc Andreessen at Web 2.0 Summit SF 2008 by James Duncan Davidson.)

This spring’s SF show attracted about 8,500 web-savvy geeks and associates and I was impressed with the consciousness of both the collaborative conference editorial orientation as well as the folks in attendance. Top level insights of the day were provided by John Batelle’s interview with Mosaic browser creator, Netscape founder and Ning.com do-it-yourself social network entrepreneur Marc Andreesen who offered a interesting historical perspective on why the web browser will persist and warnings about the “coming nuclear winter” with regard to the economy. Author and Harvard/Oxford professor, Jonathan Zittrain also offered a quite thoughtful “big think” analysis of how and why we should take security and Web 2.0 business concerns more seriously.See his book, The Future of the Internet… and How to Stop It for more details. We’ll all be glad if you do.

Beyond these considerations, Web 2.0 seems to be alive and well with not only ample opportunities for open source collaboration, but with myriad kinds of mashups that bring remarkable power to the web browser.

Many folks are familiar with the Facebook and MySpace plug-ins that let individuals do more… (as one presenter said, “we’re no longer browsing the web, we’re creating it”), but there are now many more web-based tools that let you create powerful online applications, plug-in widgets and whatever, without the need of any desktop software. For example:

  • At the most basic level, Slide let’s you create custom slide show widgets from digital photos that you upload to PhotoBucket or Flickr
  • For multimedia types, I’ve been impressed with Sprout Builder which is kinda like a web-based Flash authoring tool for the rest of us. But in this case, you get embed code so that your Flash widget can be posted anywhere and can spread virally
  • Zude.com hypes itself as a social computing platform, but what I liked is its ability to let you drag and drop virtually any kind of web content into a Zude page for online publishing and sharing
  • and for the more advanced gear heads, Coghead.com offers a platform, also in a web browser of course, that let’s you build interactive business processes, like lead capture for example, all in a drag and drop environment. Who needs code? 😉

What I find most interesting is the way that all of this functionality has become web browser-based. It seems that we are destined to do all of our computing in the cloud. In any case, the creativity, collaboration (amongst people as well as interconnected bits and bytes) and the communication channels are continuing to get ever more powerful… and all of this is really just getting started. You ain’t seen nothing yet.

Thanks O’Reilly for giving me a glimpse of the future as it is appearing now… in browsers near us all.

The True Meaning of Search Engine Optimization

As I explain in my ebook on internet marketing, there’s nothing more important in the optimization of a website than relevance. There’s also probably no more important goal that “stickiness” or the ability to get a website visitor to stick around for more than a nano second. There’s also probably no greater authority on this subject than Bryan Eisenberg, author of “Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing,” other books and the GrokDotCom.com blog.

For a seven minute overview of what I’m talking about, please watch this:

Understanding Adobe Air, Mozilla Prism and More

In geek speak, it’s called “computing in the cloud” To most people it’s more clearly understood as using the web browser to deliver experiences and functionalities comparable to desktop applications is expanding by leaps and bounds. The following guest post on TechCrunch by Matthew Gertner explains what’s going on in this space with refreshing clarity, and also includes a geek-friendly tip about how easy it can be to create a separate little stand-alone browser-type application for Gmail.

Click here to read, “Bridging Desktop And Web Applications – A Look At Mozilla Prism”

The Best of Web 2.0 for 2007 (or 2008) & The Flip

Happy New Year! I was going to do an update on Web 2.0 software applications that I know and love, and still hope to find the time, but meanwhile I’m going to let Tech Crunch’s post, “2008: Web 2.0 Companies I Couldn’t Live Without” do it for me.

It’s a thoughtful list with brief articulate reasonings, and includes WordPress, Skype (without the emphasis on video & webcams that I think it deserves), as well as Zoho (whose CRM we use daily at ComBridges), Firefox and YouTube. I’ve gotten into Pakeflakes (rather than Netvibes) recently as a personalized home page, but otherwise it’s all good.

My favorite new gizmo is The Flip (Ultra), a pocket-sized, web-ready video digi-cam. No tape, just 60 mins of MPEG-4 video in Flash memory and a flip-up USB port.
Now I need time to do some video blog posts… More on that very soon, I hope.