The Social Graph is About Relationships, Not Followers
Warning: If “the f-bomb” i.e. “foul” language offends you, you should NEVER listen to anything Gary says.
Missing the Point
The Social Graph Defines Your Influence
The “social graph” is the more geeky, technical term for your “tribe” or your network of influence which, in my view, is something that one builds by “leading with value” via social media and email marketing. Yet, we think the bottom line is the money, not the people. Wrong!
The bottom line, assuming you want to stay in business for the long term, is the real relationships that you are able to create and maintain. That’s why understanding the social graph is so important. In fact, it’s so important that, just last week, it become the leverage point in a high profile business kerfuffle between Twitter and the hottest app at SXSW, a live video streaming mobile app called Meerkat.
What’s Meerkat Got to Do With It?
Thanks in part to all the blog comment spammers, comments are turned off on this blog (at least for now). However, PLEASE, I would LOVE to hear from you, including any comments, criticisms, suggestions or whatever, via any of the social networks linked at the very top of this page. Thanks.[/alert]