TikTok is the leading example of one of the most important trends in social media marketing: Short-Form Social Media Videos. Please check out this quickie, one-minute video to learn more and the two videos mentioned are also below:
As a joyful explorer of this new video frontier, this week in my Luscious Links email blast, I featured two illuminating videos:
1. One is a virtual TED talk by a young, Chinese principal at Boston Consulting Group. It’s packed with research and examples.
2. The second drills down even deeper and uses #FilmTikTok to brilliantly explain and SHOW how TikTok works, and that’s something good to know if you care about where social media is going. In fact, if you are in business, in any form, this matters! Short-Form Social Media Videos are our future!
Like or Follow to get more Luscious Links, and you can get the emails by subscribing here.
Thanks for watching and I hope to hear from you.
https://www.combridges.com/wp-content/uploads/2021/02/Copy-of-Short-Form-Social-Media-Videos_-Learn-How-TikTok-Others-Are-The-Next-Big-Thing-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2021-02-17 18:43:102021-02-19 19:01:45Short-Form Social Media Videos: Learn How TikTok & Others Are The Next Big Thing in Marketing
The video landscape is ever changing. From user-generated content like on TikTok and Instagram to the high-end streamers like Netflix, Amazon, and HBO, just to name a few, there are more and more kinds of video.
OTT or over-the-top TV is often overlooked despite the fact that it offers amazing opportunities for producers of quality programs.
In this episode of Video Mojo, Jon Leland speaks with OTT innovator, Jonathon Barbato co-CEO of Best Ever Channels – http://besteverchannels.com – and they provide a valuable roadmap for what it takes to take advantage of these important new distribution channels.
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/12/ComBridges-Blog-4.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-12-22 17:16:582020-12-22 21:11:35The Next Big Thing in TV: How OTT like Roku, Apple TV, & Smart TVs Are Game Changers
Looking for the biggest possible “bang” for your social media, video marketing time & money?
One word: TikTok!
It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew?
In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four solid reasons why TikTok is heads and shoulders above other social media marketing platforms. (And the fact that TikTok is “all video, all the time” is not even one of them.)
Despite the fact that many marketers don’t take it seriously, in many ways, TikTok represents the future of social media communications and video marketing in particular. And, it’s also a strategic fact that you can gain more visibility on TikTok faster, in an organic way, than on any other social media platform. The value for your future in marketing and the visibility opportunity are just TWO of the reasons that TikTok is an important business marketing opportunity.
Don’t miss this video: It might be some of the most valuable and actionable social media marketing insights that you will hear this year. Just sayin’. 😉
Gary Vaynerchuk on the organic reach and low ad costs (like LinkedIn), and the importance of learning a new skill, i.e. the language of social video: https://youtu.be/dyjRY6gzLyo
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/12/ComBridges-Blog-3.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-12-15 18:45:222020-12-15 18:54:35Why TIKTOK is an Important BUSINESS MARKETING Opportunity & A “Fast Track” to More Video Visibility
When I started my video blog, I didn’t know I would be inventing a combination of live streaming event, social media video series, and podcast that I now call a WebShow™. In this special edition of Video Mojo that I call “The WebShow-WebShow,” I pull back the curtain of what it takes to create what I believe is the ultimate form of content marketing, especially if you leverage the content assets that are created along the way.
I detail “what is a WebShow?” and I also describe the specific software and hardware that I use to produce it. I also include a section on “Program Development” that covers the creative considerations necessary to produce a good show. Please click the video below to watch now.
Time markers/Table of contents: * Tee It Up: The Adventure Continues – 2:10 * Collaborative Conversation: WebShow – Webshow™ – 3:35 * Community Campfire: Q&A – 18:37 * Luscious Links: Throughout the show (see below
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/11/ComBridges-Blog-2-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-11-18 17:58:592020-11-18 18:00:26How to Create the Ultimate Content Marketing Mix of Live Streaming, Social Media Video Series, & Podcast
I admit it. I’m proud of the quality of content that’s coming out weekly via my Video Mojo WebShow™. It’s now much more than a video blog & podcast: It’s a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests.
This week’s episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a “buzzword du jour.” If you understand the power of story, you can create a more engaging and vibrant social media and video presence.
To do that, you have to go beyond storytelling as a formula. Done well, story can open doors to whole other levels of engagement. And, it can help you find your way through the “uncharted times” that we are all living through, while revealing a path to more meaningful media.
If you’re ready to use story as a wayfinding tool (or at least ready to discover what that means), don’t miss this third “Collaborative Conversation” between myself and storytelling expert, Michael Kass.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here: https://play.combridges.com/links
Thanks!
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-3-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-21 18:31:432020-10-21 18:31:46Storytelling as Wayfinding During Uncharted Times: New Video Mojo with Michael Kass
Your Inner Critic is Not a Myth. It’s a Muse-Buster!
My “Collaborative Conversation” with coach and author Christy Strauch offers specific things you can do to dig in and move on so that your creative work gets out and touches the lives of others. That’s what we all want, right? Whether you are a fine artist or entrepreneur (or somewhere in between), there’s a ton of actionable inspiration here.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges.
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-2-2.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-16 18:18:162020-10-16 18:18:19Creatives, Christy Strauch Helps You Overcome Resistance & Get Your Work OUT!
There’s so much more to authentic social media and video than selling and persuading. A truly meaningful presence is more about engagement and relationship building. In order to deepen that experience, we touch a shared humanity that is very personal.
As Julia McNeal illuminates in this episode of Video Mojo, this is what’s required if you want to be truly authentic; and, the really GOOD NEWS is that along with this deeper level of engagement comes a recognition of a shared humanity that is a service to everyone you touch. Don’t miss this episode.
As always, in addition this “Collaborative Conversation” (interview), Video Mojo also includes a quick commentary called “Tee It Up” (this week an overview of how WebShows™ like ours build on the shoulders of podcasting) and “Luscious Links” resource recommendations (this week two great sources for license-free images you can use without fee or credit, if you so choose).
ABOUT VIDEO MOJO ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…
IN THIS EPISODE Time markers/Table of contents:
Tee It Up: Media Evolutions Through the Ages – 1:48
Collaborative Conversation: Julia McNeal (Actress, Teacher, Coach) – 4:57
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-2-1.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-07 23:52:452020-10-07 23:53:09Tips for Deepening Your Social Media Presence with actress/coach, Julia McNeal
When Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.
This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my “Tee It Up” commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.
ABOUT VIDEO MOJO ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…
IN THIS EPISODE Time markers/Table of contents:
Tee It Up: “Follow the Juice” – 1:18
Collaborative Conversation: Neal Polachek, “Think Like an App” – 3:54
Community Campfire: Q&A – 15:07
Luscious Links: an exemplary YouTuber & resource – 23:50
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-3.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-01 16:28:002020-11-06 19:13:09Strategic Thinking for Small Business Marketing with Neal “Think Like an App” Polachek
Our mission is to help you have a more engaging social media presence and a more vibrant video presence. Some call this “content marketing.” Others like to think there’s a silver bullet in “brand storytelling.” In this week’s edition of Video Mojo LIVE!, master storytelling coach and the author of “Narrative Coaching,” Dr. David Drake and I explore what it means to go beyond conventional concepts of content marketing, revealing how authentic storytelling is really a conversation, not a one-way communication, like most marketing. Please click the video below to watch now.
Other insights include my “Tee It Up” opening commentary on “There Is No Finish Line” and a “Luscious Links” movie review of the Netflix documentary, “The Social Dilemma.”
Time markers: * Tee It Up – 2:04 * Collaborative Conversation – 4:24 * Community Campfire – 12:49 * Luscious Links – 21:54
I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.
This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.
About Video Mojo
Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.
Resource Links:
Previous “3 Pillars of a Vibrant Video Presence” episode #1, Humanity, or how to be more engaging through being more yourself. Don’t miss these actionable insights, plus very special guest appearance examples from Lynne Twist and Andrea J. Lee: https://www.combridges.com/build-a-vibrant-video-presence-pillar-one/
https://www.combridges.com/wp-content/uploads/2020/09/Pillar-2_-TECHNOLOGY-640-x-300.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-09-17 16:28:412020-09-17 16:28:44The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass
