With this blog post, I’m happy to share with you, with my compliments, the full recording (30 minutes) of my recent social media marketing webinar.
In this video recording, I explain the marketing principles that we use at ComBridges every day in order to help our clients build authentic engagement and meaningful, long-term business relationships.
As a digital marketing strategist, I used this webinar to share four core principles that I know make all the difference if you want to do social media marketing that really works.
This presentation also includes highly-visual charts and diagrams that will help you better understand the ComBridges “Digital Engagement Process” and how to use it for your own social media campaigns.
I’d love to hear from you and what you like and what might be improved.
And, if you are so inclined, your feedback, suggestions, likes, and reviews on YouTube, Apple Podcasts, or wherever, are HUGELY valuable:
https://www.combridges.com/wp-content/uploads/2020/07/Copy-of-Reshare-webinar-cover-800px-x-600px.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-07-28 18:14:142020-07-28 18:16:12Free Social Media Marketing Webinar Recording: Beyond the Hype. What Really Works
I’m totally psyched to share a new kind of Video Mojo episode!
Although it’s rarely discussed, “video presence” is a very real thing and worth cultivating. This collaborative conversation with the amazing Michael Kass not only models of what video presence means, but it also includes wonderful “special guest appearances” from the inspirational author and speaker, Lynne Twist, and master coach and author, Andrea J. Lee.
Click the video above to watch this Video Mojo episode.
If you aspire to make the most of online video including posting videos to social media networks like Instagram, Facebook, and TikTok, this episode may be especially important to you.
About Video Mojo Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.
Resource Links from this episode:
Previous Video Conversations between Michael Kass & Jon Leland:
https://www.combridges.com/wp-content/uploads/2020/06/Pillar-1_-Humanity-640-x-300.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-06-02 02:22:202020-08-06 02:23:44How Your Humanity Can Build a Vibrant Video Presence: Vlog Series with Michael Kass
Forget “shiny objects” and “silver bullet” formulas. Please. There’s a better way. A much better way. And, in the age of coronavirus, it’s time to boil things down to the essentials, don’t you think?
Relationship-based marketing makes your business sustainable for the long haul, allows you to be of service in a way that’s meaningful to you, and creates a process that you can enjoy every step of the way.
In the episode of Video Mojo above, I do my best to will help you avoid the worst mistake in digital marketing (spoiler alert: it’s making your marketing all about the money) while illuminating the path to more satisfying forms of success.
About Video Mojo Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of http://combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.
3 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing
Hi there and welcome to another edition of Video Mojo. My name is Jon Leland from ComBridges.com. Video Mojo is a podcast and a vlog that connects timeless marketing principles with a playful exploration of video marketing and social media marketing.
Today we’re going to explore 3 principles to help you avoid the worst mistake in digital Marketing. In other words, why formulaic marketing hurts your brand and how relationship based marketing builds success.
This is a subject that is very near and dear to my heart. It is something that bugs me in the marketplace where, I think, we all, in this day and age, have much more sensitive “bullshit meters” than ever before. We recognize hype, we recognize when people are trying to manipulate us, and now with coronavirus and kind of a reinvention of our entire society (at least I hope in some ways), more and more people are trying to focus on what is essential and important in life. This contrast between what I call relationship-based marketing and manipulative or formulaic marketing is really at the heart of the matter.
I think that the worst mistake that you can make in digital marketing is to make it all about the money. Formulaic marketing taps into this kind of myth that I think a lot of people have, that there can be a silver bullet. That if you just follow this formula A-B-C-, it’s a guaranteed six to seven figures. We all know it’s a myth. It’s just a false promise and people are playing on the entrepreneurial spirit that’s out there, genuine authentic longing to be of service. And they are capitalizing and going – well these are the tips and tricks -. I think we all have a propensity to look for shiny objects, quick fixes, and that kind of thing. But you know, stay away. I think that is the worst mistake not only to buy into that but also to think that that’s a recipe for success.
To be clear, I’m not saying that techniques and strategies such as sales funnels or email sequences are bad per se. There are a lot of very solid techniques but there’s a fuel that powers them. And that’s the things that I’m most passionate about and why I’m involved in online marketing. So I want to offer you 3 key principles that I think really make marketing work in the face of all this bull.
1- Make Authentic Human Connections
So #1 is the fact that we need to make authentic human connections. That’s why this is Video Mojo and why I’m such a big proponent of online video. We need to make human connections. Those human connections need to be fueled by value.
2 – Human Connections are Fueled By Value
I am reading a book right now by Robin Sharma called The 5 am Club. And he talks throughout the book about this goal which is to serve as many people as possible. And I think that’s something that, if not all of us, most of us want to do is have our work, serve as many people as possible.
That is the second principle is if it’s heart oriented, if you’re really coming from service people get that and that builds on the human connection and allows you to really make a difference.
3 – Marketing is a Long-Term Process
The third principle is that you really have to look at marketing as a long-term process. I heard the famous quote recently that you shouldn’t confuse the map with the territory. The map, or the design, or the strategy is really one thing but the territory is the landscape and in marketing, it’s the environment that we’re working within. If you’re going to build authentic long-term relationships, which I do think is a very real definition of success, authentic long-term relationships, it’s a process. No relationship is built in one day or in one event. Basic marketing principle being multiple touches and basics of relationship-building is contribute, contribute, contribute, and always be adding value.
I love the expression “Lead With Value”. You offer your service, you offer value. The people that I know and admire that have been really successful in online marketing have generated tons of free content. And this is my modest effort, Video Mojo. No charge, no sales pitch. I’m out here trying to make a difference, trying to help people do better heart-based, relationship-based marketing, rather than the kind of formulaic stuff that is so prevalent and so hyped.
I think the bottom line is, how do you define success? There are many definitions of success but I can tell you that if you make it all about the money that is very short-sighted and not sustainable. People can smell when what you’re doing is really “I just want sales, I’m just after your money”. On the other hand, if you’re coming from being of service, people can taste that and they can get a real sense that you’re here not for the money necessarily. Although, I believe the money follows and this is what fuels a long-term business that’s sustainable. They get the sense that that’s why you’re here, you’re around and you’re consistent. That’s one of the big things I’ve talked about here over and over again, consistent content and consistent presence. That’s the kind of thing that builds what I think is a definition of success which is sustainable long-term relationships.
Business is about relationships. When you’re present and leading with value then I think that you have kind of marketing that can work and that will feed you all along the way so that you can become part of a learning process and evolve and develop relationships over time. It’s a long game but that’s a game worth playing and a game that you can enjoy every step of the way.
That’s this episode of VIdeo Mojo. If you’re looking for more episodes, there’s a youtube channel or also on my website ComBridges.com/blog. On the blog is where you can find all the episodes including transcripts. I look forward to your feedback as always I’m very grateful for your time and attention and we’ll see you next time.
https://www.combridges.com/wp-content/uploads/2020/05/Worst-Mistakes-in-Digital-Markeing_-640-x-300.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-05-07 15:10:512020-05-07 15:10:533 Ways to Avoid the WORST MISTAKE in Digital Marketing: Formulaic vs Relationship-Based Marketing
In the age of coronavirus, Zoom Meetings have become an essential way for groups to connect; but making these virtual gatherings powerful and productive is not so easy. Many people are still learning what it takes to be present without causing distractions. In other words, for groups larger than a half dozen, technical facilitation is required. In fact, having a dedicated technical support person to guide everyone in how to participate without detracting from the group’s energy can make a huge difference. Please watch the video below to learn more.
About Video Mojo Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of ComBridges. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.
I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive
Hi and welcome to Video Mojo.
My name is Jon Leland and Video Mojo is a combination of timeless marketing principles and a playful exploration of the bleeding edge of social media and digital video.
Today we’re talking about digital video and the number one thing that you can do to make your Zoom meetings more powerful and productive.
You know, as I’ve been talking about digital video literally for decades. One of the original concepts that came to me was something I call the media proverb which is, “It’s always more complicated than you think it is.”
Just because everybody is doing Zoom meetings now doesn’t mean that we’re doing them right. In fact, we’re seeing so many issues that even Saturday Night Live chose to make fun of all the ways that people do Zoom meetings wrong.
In this world that we have now where connecting via video has become so much more important, I think it’s really valuable to be conscious about the way we create a container for communities and get-togethers. To be clear, I’m not talking about two or three or even four or five people having a social gathering on Zoom. I’m talking about meetings where there can be 30 to 50 people and more.
What’s clear is that we’re moving into a new world. So these kinds of online meetings and virtual connections, particularly the bigger ones where you’re talking about dozens or even hundreds of people, become more and more important. We want to create the container in a safe way, we want to create it in a conscious way, and we don’t want all of these distractions.
So the thing that I think is missing actually harks back to all the conversations about digital video, just because one person can run a whole meeting doesn’t mean that they should. I’ve been facilitating webinars for a client and we have two people managing the technology backend, making sure that things run in a smooth and professional way. In smaller meetings, such as meetings I have recently attended with 30 to 50 people, just having one person dedicated to managing the technology and giving people guidance and support makes a huge difference. If you don’t have that then you will have all these rough edges and distractions. People don’t understand that they really have to take responsibility for their audio and mute and unmute appropriately. I think having a technological project manager is the number one thing that we should to have to in order to have foundation and support in your large scale Zoom meetings. And when we conduct Zoom meetings in a professional way then they become a more solid, more productive container, and as a result generates a more powerful community..
I really want to encourage anyone that’s doing anything more than just a casual or small meeting with less than a half a dozen people, make sure that you have someone holding the space technologically, giving people coaching, providing real-time tech support, so that everybody can be on the same page and understand kind of the technological etiquette of making sure you muted or unmute and knowing where those controls are. Knowing how the chat works so that if you want to chat to the whole group, you chat to the whole group. If you want to chat to an individual, you do it that way. Little things like that make a difference and help us build a stronger community through more productive and powerful Zoom meetings.
Please let me know what else you want to know about Zoom, about digital video and online. I’m here to help and thank you again as always for your kind attention. I look forward to seeing you next time.
https://www.combridges.com/wp-content/uploads/2020/04/Zoom-Meetings_-640-x-300.png300640JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-04-24 18:17:582020-04-24 18:20:52Zoom Meetings: Learn the #1 Thing That Can Make Your Virtual Gatherings More Powerful & Productive
The Social Graph is About Relationships, Not Followers
Perhaps the most frequently asked question in the whole social media and online marketing arena is, “Where’s the ROI?” As Gary Vaynerchuk @garyvee points out in the animated, educational story that he tells in the video below, the true answer to this question requires thinking that goes deeper than a financial statement. To make his point, he ends up asking, “What’s the ROI of my mother?” Warning: If “the f-bomb” i.e. “foul” language offends you, you should NEVER listen to anything Gary says.
Of course, he’s right. There is a whole lot more to life, to business, and to marketing (in the social media-powered world) than trackable metrics. In other words, when you build authentic, sustainable long term relationships—not only with customers but with prospects—you are building an asset that has real long term value. That’s the true meaning behind the literal meaning of “the social graph.” That’s the point of this post. Please allow me to explain.
Missing the Point
Over and over, we miss the point about so many things. We think abundance is about money when, as we all know (I hope), there are much more important things in life. To me, these more important things are “true abundance.” And yet, we think social media marketing can be encapsulated by how many “Likes” we get on our Facebook page, or even by how many zeros there are at the end of the bottom line number at the bottom of this month’s revenue report.
In a similar way, we get impatient and dissatisfied with our online marketing efforts and miss the point regarding how amazing our world of innovative digital communications truly is. Gratitude really should be ruling the day. Louis C.K.’s famous video, “Everything’s Amazing and Nobody’s Happy” sets a nice tone for thinking differently about all this:
The Social Graph Defines Your Influence
I like to ask (presuming that you are doing some kind of social media marketing), “Are you building sustainable, long term relationships based on authentic human connections, or not?” (This subject is dear to my heart because it’s this kind of focus that puts the “humanity” in my calling myself a Humanistic Marketing Wizard.)
The “social graph” is the more geeky, technical term for your “tribe” or your network of influence which, in my view, is something that one builds by “leading with value” via social media and email marketing. Yet, we think the bottom line is the money, not the people. Wrong!
The bottom line, assuming you want to stay in business for the long term, is the real relationships that you are able to create and maintain. That’s why understanding the social graph is so important. In fact, it’s so important that, just last week, it become the leverage point in a high profile business kerfuffle between Twitter and the hottest app at SXSW, a live video streaming mobile app called Meerkat.
What’s Meerkat Got to Do With It?
The Twitter vs. Meerkat story is an interesting business story because direct access to Twitter’s user base, i.e. its social graph is what Twitter withdrew from Meercat. They did that because Twitter’s social graph is one of its most crucial assets.
Likewise, so are your true followers, authentically engaged “fans,” and the email list subscribers, especially the ones who actually read and occasionally click on your emails. Their attention and TRUST are priceless/precious.
It’s a complex issue how we all access each other’s social graphs and it’s debatable what is appropriate use for a start up app. Along these lines, I really appreciated the thoughtful analysis of VC/entrepreneur Mark Suster @msuster in his blog post: “Some Perspective on Twitter vs. Meerkat.” I think he explains the business issues involved quite well.
In terms of authenticity, I also appreciate the fact that Suster is walking his talk, not only as a Meerkat user and venture capitalist, but also with how he thinks through this kind of issue. As he mentioned, “I have my social network in Twitter to thank for the public debate that clarified my thinking on this topic.”
And, that’s where the rubber really hits the road… not in terms of bottom line financials, but in terms of meaningful dialog, authentic give-and-take conversations where both parties listen as well as pontificate.
Straight-up social media communications like this not only make for more effective marketing and sustainable long term relationships, but more importantly, they make this a better world!
[alert type=”notice, warning, success, error, info” close=”true”]A Note About Comments
Thanks in part to all the blog comment spammers, comments are turned off on this blog (at least for now). However, PLEASE, I would LOVE to hear from you, including any comments, criticisms, suggestions or whatever, via any of the social networks linked at the very top of this page. Thanks.[/alert]
https://www.combridges.com/wp-content/uploads/2015/03/meercat-social-graph-crop.jpeg314705JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2015-03-23 10:07:222015-03-23 10:07:22Learning from Meerkat: If You Don’t Understand the Social Graph, You Don’t Get Social Media Marketing
There was a time when word of mouth marketing could only move at the speed of human speech. Business owners handed out stacks of business cards to customers for their referral program. Neighbors leaned over fences to discuss the finer points of various products and services. Life was about keeping up with the Joneses. Oh, how times have changed.
Radio and television sped up this marketing technique significantly. Word of mouth marketing grew exponentially as use of the Internet became more popular. Now word of mouth marketing moves at the speed of social media, which sometimes seems faster than the speed of light.
Consumers are more likely to make a purchase or use a service if the product or service has positive reviews from family members, friends, acquaintances, even fellow consumers who are otherwise strangers. While word-of-mouth marketing sometimes just happens, there are a few techniques you can employ to help encourage and speed up the process.
Here are a few of the advantages of Web and social media powered word-of-mouth marketing follow by some useful tips to help you get the most out of your efforts.
Can’t Avoid Word of Mouth Marketing
Studies confirm that word of mouth marketing drives 20-50 percent of purchase decisions. First time purchases are especially affected. Purchases that offer a higher risk benefit the most from word of mouth exposure because consumers have much more at stake. For example, if your company is new, try to get some reviews of your products. This acts as a word of mouth reference for peers.
Consumers trust friends more than ad campaigns. Of course, circles of trust now include virtual friends as well as real friends. Word of mouth marketing offers businesses a host of tangible benefits, including:
Stand Out in the Crowd
Consumers are faced with abundant choices. Everyone is competing to be heard. Word of mouth marketing silences the competitors more easily by using trusted recommendations. This is where reviews, Twitter tweets, and Facebook posts about your products and services are priceless.
Leverage Authorities
Savvy business owners who cultivate and nurture relationships with influential bloggers and commenters can leverage their authority. With the right tools and incentives, businesses can turn influencers into brand advocates. Having an influencer who authentically puts their weight behind your products and services can easily be the difference between a sale and a click away from your site.
Speed Up Sales
Word of mouth marketing enables consumers to decide faster. Input from trusted sources allows consumers to put aside any reservations and take a chance on a new product or service. Instead of “thinking about it” and maybe coming back to your site, with some word of mouth support an immediate sale is far more likely.
Modern Word of Mouth Advertising 101
The Internet offers an almost infinite number of hubs for virtual meetings to occur. Today’s version of the “fence out back” encompasses the entire world. Businesses can create virtual storefronts and communities for visitors to socialize in. The corner store has now housed itself in social media. Businesses can easily build brands by following a few simple word of mouth marketing techniques:
Put audience interests in the forefront by engaging them with interesting posts and updates.
Use photos and videos to show audiences, instead of telling.
Design all content around the interests of the target market, focus on their agenda, nor yours.
Show people using products, not just product still life images.
Integrate reviews, likes, shares, and tweets from various social media resources.
Encourage customers to write reviews on your site as well as via review sites such as Yelp.
Provide incentives for reviews, both negative and positive, such as a discount or free gift.
Make sure to include negative reviews with the positive, as this validates reviews.
The typical social media user has an average audience of 100 or more. For the average person, that’s 4 times the immediate influence than in days gone by. Word travels much faster than it used to. Therefore, get customers excited about and involved in your company by engaging them on social media sites, your website, and blogs with interesting and helpful information.
Social media tools provide an excellent vehicle for businesses to connect with more consumers more efficiently. The modern water cooler conversation now takes place on social media sites and through product reviews. So get involved with your customers on these sites and be a part of the conversation. As the buzz around your business grows, keep an eye out for an increase in sales to increase alongside of your success with word of mouth marketing.
Tara Hornor has found her niche writing about marketing, advertising, branding, web and graphic design. She writes for PrintPlace.com, a company that offers online full color printing for business cards, catalogs, posters, brochures, and promotional postcards. Connect with @TaraHornor on Twitter.
http://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2012-08-03 13:45:242012-08-03 13:45:24Modern Word-of-Mouth Marketing: Advantages and Techniques
http://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2012-06-20 11:21:252012-06-20 11:21:25NEW “Wonderful Web” ENews: “New is New Again”
Pinterest is much more than the latest and greatest “hot” new social network. Because of it’s visual nature, I believe that this upstart social network reflects the next generation of socially networked communication. In the current and coming stages of the evolution of the Web’s social revolution, the written word is no longer sufficient.
In case you haven’t tried it yet, Pinterest is essentially an online vision board. It lets people “pin” images that they find inspiring, useful or beautiful and then share their collections of images—called “Boards”—with others. When people “re-pin” the images, they are essentially “retweeting” or sharing visual communications in a state-of-the-art social media style.
This naturally compliments the ways that video and photo sharing have become majorly important. In fact, the array of visual communication innovation that we are seeing right now is indicative of the dawn of a new age. The web has quickly become a more dynamic visual medium. Text and hyperlinks were a foundation, but only a beginning. And we are still in the early stages.
Let’s Get Visual!
This trend isn’t new, but it does make a big difference. For example, Facebook power users know that when you share pictures, not just text updates, it fuels increased engagement in a big way. In other words, you get more “Likes” and comments when there’s a visual component to what you post.
Elsewhere, Tumblr has extended the Twitter-powered popularity of micro-blogging in a much more visual direction, and the popularity of using Instagram to share and talk about photographs is also surging (and is poised for major new expansion when the Android version of the Instagram app is released soon). ReadWriteWeb even reminds us that it is this mobile-phone-powered digital photography trend that slew the former photo corporate dragon: “Death by Smartphone: How Mobile Photography Helped Kill Kodak.”
And then there’s YouTube which recently announced that 24 hours of video is uploaded to their site every twenty-four seconds. The video visual media explosion is so dramatic that YouTube itself produced this quick little 45-second video in an attempt to make its mind-boggling growth comprehendible:
If doesn’t clarify this explosion for you, Time Magazine recently ran an article, The Beast with a Billion Eyes, which characterizes YouTube as “the most rapidly growing force in human history.”
“This is the year that photos challenge writing as the lingua franca of the social web… If you’re not taking and posting pictures to dedicated photo networks and cross-posting (when appropriate) to Twitter and Facebook, you’re missing out on a huge opportunity to grow your network and see the world through the eyes (or cell phone cameras) of thousands of new friends.”
The fact that the verb “pinning” has been showing up in conversations that aren’t even specific to Pinterest is a huge testament to the fact that people are captivated. If you think about how many times a day the verb to “google” is used to mean “search,” you can see that we’re on to something.
Why Is This Important for Business?
According to the Wall Street Journal, traffic to the Pinterest website has grown tenfold over the past six months. In January, the number of visitors on Pinterest was already almost a third of that on Twitter.
But Pinterest’s impact of web traffic may be even greater than Twitter’s. Based on a recent study conducted by Sharaholic, Pinterest drove more referral traffic to sites in January than Google+ (with 100 million users!), Reddit, YouTube, LinkedIn and MySpace all combined. Those are big-time numbers for the new kid on the block.
But, is there really room for another player in the social media VIP room? New York Times technology columnist David Pogue in his review, A Scrapbook on the Web Catches Fire, gives three good reasons why there definitely is:
It’s clean. No ads, no pop ups, no blinking anything. It’s a pure and relatively simple rest for the eyes.
It’s personal. Broadcasting isn’t the focus, rather your own interests take center stage in an authentic way.
It’s humble. Pinterest Boards are about beauty, inspiration, information, passion, not self-absorbtion. It’s not, “Look at how great I am!” It’s, “Isn’t this GREAT!”
The blogger Beth Hayden sums it up well when she says Pinterest can “…start making your social media strategy more beautiful, one little pin at a time.” When you add to this the fact that the early research seems to show that it will also make your social media marketing more engaging; and, when done appropriately, it will also help connect you to your constituencies at a deeper level: What’s not to like?
http://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2012-03-16 17:04:512012-03-16 17:04:51Social Media Goes Visual: Why Pinterest is More Than You Think
Welcome to a new feature of this blog. “Hits of the Week” (which we hope to offer weekly) will provide “linky goodness” i.e. valuable links posted to our ComBridges company Facebook page and Twitter feed. Here, we gather, in one place for your convenience, bunches of links to free PDF’s, articles and other resources. Please let us know if you find this service to be valuable. Thanks!
A Professional Research Perspective of Brand Engagement via Social Media
Highly recommended, Engagementdb is a very interesting resource, even for smaller companies who are interested in social media brand engagement. I especially recommend their excellent FREE PDF Report. It’s nice to see “engagement” made measureable at the highest level. Clearly, relationship/engagement is at least as important (and probably more important) than simply the gross number of “eyeballs”/visitors. The focus on these kinds of results is shifting appropriately from volume or quantity of “hits” to quality of engagement (at minimum, some kind of “conversion”). Are you tuned in to your organization’s quality of engagement? Click here to check it out.
Fast-paced Video Illuminating ROI for Social Media
Despite the annoying music, this video offers useful content if you still doubt the business-savvy economic value–in the vernacular, ROI (return on investment)–available from investing your time INTELLIGENTLY in social media.
A Peak Behind the Curtain of a Major Brand’s Social Media Command Center (VIDEO)
More mainstream social media… pretty cool music VIDEO too promoting Gatorade’s social media team, er, I mean “COMMAND CENTER”! Can your sports drink do this? Visit Gatorade’s Command Center to see more.
“It’s about the PEOPLE, silly.”
Via Seth Godin. As a business owner, I know that there is nothing more important than the highly capable, talented members of my team. Read valuable insights & perspective.
“Every company is now a media company.”
A great reminder, via Adam Ostrow & John Battelle
Great Graphics, Visual View of Social Media Today
You gotta love good Infographics. Especially when they tell a story. In this case, big companies are adopting social media. More are using Facebook and Twitter than blogs, but it’s a big majority who are involved. See what these charts tell you.
Influence vs Fame
I’d call it “Influence vs Eyeballs” but being clear about what it means to develop influence in today’s social media world makes this short ProBlogger piece well worth reading, IMHO. And in a related short blog post, Seth Godin reminds us that “If all you are doing is increasing number of digital spectators, you are unlikely to earn the conversion that you deserve.” Read more about “Fans, Participants and Spectators.”
Stay tuned and please comment and send feedback. Thanks!
http://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttp://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2010-07-13 12:10:382010-07-13 12:10:38Hits of the Week: Early July 2010
