In today’s online, social media environment, trust matters more than ever before. Here’s why.
Everyone wants to filter out the BS, the hype, the sales pitches, and the get rich quick schemes. How do you do that? While browsing, you gather “data”—usually very quickly—in order to figure out whether or not you can trust someone. You want to know if they are really going to be of service and whether or not they actually care about offering something (whether service or product) that will truly be valuable to YOU.
In other words, trust is the “currency” of online/digital engagement. It matters enormously and it is extremely valuable. That’s why I think video is so important as a primary component of your online and social media presence. Nothing builds trust like video. Period.
So, if you are marketing in any way via social media or a website, building trust is crucial. In order to help with that, I made this video to illuminate three ways that you can use video to build trust and meaningful digital connections.
I hope it helps you to market with authenticity and to build meaningful, human relationship via digital media. Or, to be more specific, I’d love to help you build more valuable relationships via online video.
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3 Ways Video Can Build Trust & Meaningful Digital Connections
Hi there and welcome. My name is Jon Leland and I’m a Video Marketing Explorer. I really like to get involved with what’s going on with video and how video can enhance our human connections.
Yes, I play a Digital Marketing Strategist by day but really, what I’m here doing is playing, experimenting and exploring the dimensions of online video that matter.
The ones that matter have to do with human connection and build trust. So, that’s why this video is about 3 Ways to Build Trust in Digital Video & online communications.
Make Marketing Communications More Human
One of them is the most important and that’s making marketing communications (or just communications in general), more human. We do that with this kind of virtual eye contact. Once you make virtual eye contact, someone can experience who you are and what it is you have to offer in a way that print or even photographs can’t do. And because we’re dealing with filtering out the hucksters and the salespeople and the profit-oriented whatever’s, we want to make connection, and we want to give real value.
Making a “human presence” is number one in terms of building trust.
Number two is being consistent, showing up regularly, and I think weekly is probably a minimum requirement. That’s what I’ve been really striving for with these video blog posts, because when you show up consistently, you build trust by being present, by people knowing that they can count on you.
The third way is really cultivating connection. So, showing up consistently, being human, and authentic are making a real connection. That enables you to build a real community, tribe, client base, or whatever your goal is. That is something I know that shifts the equilibrium of the world – when we make real human connections, cultivate community, especially in ways where we can relate to each other as we do on video… Then something changes.
That’s what I’m about and that’s why I’m doing all this. I want a better world with more human connections, with real communities, and people who support each other.
So there’s the three reasons how online video can cultivate trust, and I hope you will consider them as you decide to do your own outreach.
I’m going to follow up next week with more information. I’m going to The Patreon headquarters in San Francisco this weekend. They’re having a gathering about building community online. For those of you who may not know Patreon, Patreon is a crowdfunding way to do subscription support of your content. And I’ll be reporting back on that kind of video community building next week.
So thanks again for watching. I really appreciate you being here and I’ll see you next week!