How to Have Creative Fun by Learning to Surf the AI Marketing Tsunami with Frank Prendergast

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In the face of all of AI’s dangers, my Video Mojo guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don’t put our heads in the sand either.

We confront AI’s limitations, including the fact that AI cannot replace the human component of creativity, nor can it build authentic trust with an audience.

Most importantly, we agree that getting to know AI—yes, through playful experimentation—is a crucial skill to develop in today’s rapidly changing world.

🗝️ KEY POINTS DISCUSSED:

00:00 Having fun is crucial in content marketing.

04:54 Be cautious of AI’s potential dangers and stay aware that it cannot replace the human component of the creative process.

08:19 Surf the AI marketing tsunami, support regulation initiatives, and have fun while preparing for a future where human involvement may not be necessary in certain domains.

10:35 Learn how Frank used AI tools to create a retro 80s music video, including turning still images into animated avatars synced with the song’s lyrics.

14:41 AI has the potential to democratize creativity and empower people in the developing world.

17:59 The impact of AI on creative ownership is uncertain.

21:35 Content creators must infuse their own humanity into their work.

24:52 AI in marketing is becoming increasingly important, allowing for more time to focus on enjoyable aspects and creating a better experience for the audience.

🔗 LINKS MENTIONED:

Frank Predergast

Frank’s MidJourney/BeatBot/D-ID music video –    • Dreamy Pop Swirl  

Two A.I. books mentioned:

Superintelligence by Nick Bostrom

Scary Smart by Mo Gawdat

MidJourney, image generation AI

BeatBot, instant song generation AI

D-ID, photo-to-video AI

Elyse Myers on TikTok

🧰 TOOLS I USE & RECOMMEND (affiliate links):

⏺ Riverside for virtual video interview recording

🎥 Descript for video editing

📧 ConvertKit for email marketing

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

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In this Video Mojo exclusive, we delve into the fascinating world of how AI can be used for creative experimentation.

I talk with Nicolas Neubert, who I met on X / Twitter as part of #aicommunity. In this conversation, he illuminates his breakthrough project, “Genesis,” a concept movie trailer, and how he used the power of two AI apps, MidJourney and RunwayML to bring his cinematic vision to life. He also shares his music source and the free video editing software he chose to use despite his expertise with more advanced software.

To his own amazement, this project has gone viral and was featured on CNN and in Forbes.

Nicolas, a product designer at Volkswagen by day, has always been drawn to the realms of art and creativity. In this inspiring endeavor, he takes us on a creative adventure through how he created the “Genesis” concept movie trailer leveraging these two leading-edge AI tools, MidJourney and RunwayML.

Discover how Nicholas seamlessly blends his expertise in design with his passion for visual storytelling. Uncover the secrets behind his creative process as he shares insights into how AI can be harnessed for artistic expression.

#CreativeExperiment #ArtMeetsTechnology

LINKS:

@iamneubert on X

YouTube: Genesis – Official Trailer (Midjourne…  

Nicolas’s tweet on The Making of “Genesis” faux movie trailer using MidJourney and RunwayML

Forbes article about this project

CNN story on RunwayML

MidJourney

RunwayML

PixaBay Music

CapCut Video Editor (or mobile app)

TIMESTAMPS:

The key idea of the video is that AI-powered video apps like MidJourney and RunwayML provide a creative and efficient way for individuals and companies to generate viral videos, while also emphasizing the importance of human judgment and experimentation in the creative process.

00:00 🎥 A product designer at Volkswagen used MidJourney and RunwayML to create an AI-generated movie trailer, showcasing the power of AI video generative technology.

07:45 🎥 The speaker used AI to create a viral video by mapping images and beats to a track, embracing the randomness of AI in the creative process.

12:22 🎥 AI-powered video apps bring both creativity and challenges, allowing creative individuals to generate art and stories while emphasizing the importance of human judgment and incorporating happy accidents into the creative process.

17:27 📹 The positive and supportive mid-journey community on Twitter inspired people to try out video apps like MidJourney and RunwayML, leading to increased video sharing and benefiting everyone involved.

21:43 🎥 Cap Cut, a free video editing software, was used to create a trailer using MidJourney, RunwayML, and a music program, simplifying the film production process.

25:38 🎥 The speaker used AI-powered video apps to create a viral video by generating images, crafting a story, and adding key shots, while emphasizing the importance of experimentation and original content.

33:33 🎥 The speaker discusses the idea of creating a viral video using AI-powered video apps, emphasizing the importance of sticking to the original idea, embracing randomness, and including both portrait and action shots.

37:50 🎥 AI-powered video apps like MidJourney and RunwayML save time and money by allowing companies to quickly create proof of concept videos, test audience engagement, and explore creative ideas in animation and filmmaking, providing an opportunity for everyone to embrace their creativity and gain an edge in their industry.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

⏺ Riverside for virtual video interview recording

How Can ChatGPT & AI Help You Make Your Business Better? – Guest: Marketing Strategist, David Boyle

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Powerful business advice on how to use ChatGPT & AI to grow your business and improve your marketing from marketing strategist and author, David Boyle, in conversation with media pioneer and Video Mojo host, Jon Leland.

David is Director at Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth, and he is also co-author of the PROMPT books, which are practical guides to business growth using ChatGPT.

In this interview:

🌐 AI can help make business communications clearer, sharper, and easier to produce, providing a valuable advantage in the competitive landscape.

💥 AI has the power to revolutionize businesses and make tasks quicker, easier, and more enjoyable.

💪 The use of ChatGPT in professional writing tasks resulted in better work produced more quickly, with more self-confidence and more time for strategic editing and refining.

💡 “AI gets you 70 or 80 percent of the way, but you should never take AI’s output as the gospel, always edit, refine, fact check, and enhance AI’s output.” – David Boyle

💡 The best use of data is to deeply understand the audience and their needs, allowing for better decision-making and creative work.

🌟 The power of ChatGPT lies in its ability to help businesses meet the underlying needs of their target audience, guiding them in developing products, experiences, and marketing communications that resonate with their customers.

🚀 AI can recommend next steps for businesses to take based on the issues discussed, potentially improving decision-making processes.

🎵 “Don’t worry about falling behind because once you use AI, you’ll be amplified more than everybody else and still be at the front of the pack.”

💡 The capabilities of AI are exciting and empowering for humankind, providing access to incredible intelligence and the ability to think as clearly as a chief executive, making a significant difference in people’s lives.

💪 AI is a superpower that can be used for good, but it’s crucial to address the issue of bad actors and ensure that it is harnessed responsibly.

Links mentioned:

MIT study on AI use: https://news.mit.edu/2023/study-finds…

Website app that combines ChatGPT & Claude: https://magai.com

Mo Gawdat on Prof G pod: https://profgmedia.com/the-pod/ (July 13th, 2023 episode)

David’s links: https://prompt.mba https://audiencestrategies.com https://twitter.com/beglen

Time stamps for key content:

2:50 The Dangers of AI

4:25 Importance of editing & fact-checking AI output

6:15 What’s different about marketing strategy now?

8:08 How to use AI as a thought partner re audience research, sample prompt

12:46 Number 1 prompt to get started with using ChatGPT as a business coach

14:40 The pros and cons of ChatGPT, Claude, & other models and AI apps, including Magai.co

17:20 Dangers of AI: bad actors, misinformation, and an important warning

21:20 How AI amplifies creative abilities

22:30 Ethical dilemma of copyright issues

25:08 Job market, job losses, and the advantages offered

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

⏺ Riverside for virtual video interview recording