As a digital marketing strategist, I HATE seeing businesses waste their money with ineffective websites and lame online marketing. For this reason, I champion strategies that produce real tangible results. Why would you have it any other way? In this week’s Digital Marketing Power Briefing video, I address both the challenges and the strategies that […]
This week’s Digital Marketing Power Briefing video (below) is about an online marketing subject that is widely understood, and in my opinion, it has become quite passé for businesses looking for immediate results. In fact, SEO is often the first kind of marketing support that people request after they’ve done a website redesign. The truth […]
Your Invitation to a Free Video Power Briefing on Meaningful Digital Marketing The video invitation below is kind of a big deal for me because I’m swinging out in a new way. It’s not that I’ve produced another video in order to try to be helpful. Rather, it’s because my new “Power Briefing” videos are designed […]
Spammy, sleazy online marketers have given “lead generation” a bad name. But it doesn’t have to be that way! So, I’ve created a new video blog post to explain how—when you put “leading with value” and being of service first—marketing online can become more fun and meaningful. Click the video below to watch now. Edited […]
“I’m trying to say out loud the things that my soul is streaming.” — Tim Grahl at ConvertKit’s Craft & Commerce conference I’m delighted to report that my soul is showing me ways to discover what wants to be said, rather than “should-ing” myself into trying harder via the “buzzword du jour” (which is most […]
This post illuminates how a creative digital marketing strategy can find meaningful opportunities to shine a positive light on a client’s value. A recent, fun example of how this kind of content marketing works is the way we brightened the Instagram feed of our client, Marin Airporter. In this case, we used passenger produced photos […]
Our recommendations for how to get the support you need to be successful with online marketing
In a new 6-minute video, Jon shares three key insights to improve your online marketing.
Home page videos must make an immediate connection. Here’s how do that.
A overview of the apps we use for more effective online marketing.
