Fact: Websites are totally over-rated as marketing tools. Websites aren’t even an “online presence” anymore. If you’re living in the past and think all you need is a website in order to be “present” online, then this video is for you: Online marketing or digital marketing is constantly changing, especially if you are interested in (or […]
A video blog post about the power of getting your message OUT. We all want more people to see, hear and appreciate what we offer, right?
In today’s online, social media environment, trust matters more than ever before. Here’s why.
For me, Video Blogging is more about the power of a “creative practice,” rather than a profit-driven marketing strategy. Yes, “by day,” I am a marketing strategist, but more importantly, I’m also an explorer and adventurer who loves (OK, THRIVES!) by discovering new dimensions of the “online video spaces.” In other words, I like to […]
Where’s the meaning and the magic behind video blogging? Are you wondering if a video blogging practice can make a meaningful difference in the world, in your life, and/or in your business? When I took on the challenge of doing video blogging for ten consecutive weeks, things changed in unexpected ways and the “ripples” of […]
It’s been so fun to get myself “over the hump” and start video blogging on a weekly basis. I’m fascinated by the process and uplifted a whole bunch of results that have followed—from more clarity on my purpose, to increased visibility, to business prosperity. I’m wondering if you might be someone who wants to get going with […]
In just the last two months, video blogging or vlogging has changed my life and my business; and this breakthrough has led me to think of these weekly video posts as a new kind of “SuperPower.” As a digital marketing strategist, when I finally found the discipline to “eat my own cooking” and do videos […]
Change is always challenging, and as you’ve probably noticed, the environment for digital marketing has changed dramatically. I think Seth Godin describes this well with his term: The Connection Economy. But what does it take to be successful in The Connection Economy? In this short video blog post, I cover 3 key ingredients or “Requirements […]
Making a personal, human connection via video is more than a trend. It’s a MEGA-trend. Video is also the one essential marketing strategy that you can’t afford to skip. Here’s why: I believe that authentic relationship-building is at the heart of meaningful marketing. Given that nothing you can do online builds relationship more powerfully than […]
Please FORGET the old “one-and-done” approach to marketing. Today’s digital marketing requires EXPERIMENTATION. In this short video, I explain why experimentation is absolutely essential for online success. While experimentation can be scary for some people, there’s no other way to learn, no other way to get the value of marketplace feedback, and most importantly, there […]
