Entries by JonLeland

Email Marketing Beyond Newsletters – Conversations & Conversions

Sad, but true: Email marketing is more complicated than most people think it is. In a recent Fast Company “From the Editor” column, Robert Safian said: “In so many ways, we are guinea pigs in an ecosystem that is undulating more rapidly than anyone can keep track of.” True that, especially with regard to small business digital marketing. […]

Facebook Live Social Video: I Gave It a Try. Here’s What Happened.

IT ALL STARTED ON INAUGURATION DAY… I traveled from San Francisco to Washington, D.C. to protest during Trump’s inauguration and to be part of the Women’s March on Washington. I did a number of Facebook Live webcasts and the response blew my mind. One of the videos in that series (the second one below) has […]

Six Key Strategic Priorities for Better Online Marketing in 2017

It’s a New Year, and the online marketing landscape is ever-changing. So I took to the video “airwaves” to share what I think are the six most important areas where your efforts online can bear meaningful “fruit.” Watch now: I am putting the full text of this video below for your convenience. If you’re interested in considering […]

Think Websites Are An Expensive Pain? Now There’s Small Business Relief via Squarespace

“Simpler is Better.” Website Design Can Be More Fun & Efficient When You Go Beyond the Complexity of WordPress and other platforms. While my team and I still design and develop larger WordPress websites, I have found the Squarespace platform to be a faster, more fun and more client-empowering way to help small businesses create elegant, totally […]